This document summarizes a summer internship report from July-August 2014. The internship was with Ruchi Soya Industries Limited in Indore, Madhya Pradesh. The report details the intern's role as an Advertisement & Promotion Trainee. Key tasks included researching effective advertisement mediums in tier 3 cities, creating a caterers list for Madhya Pradesh, and coordinating a promotional event for Mahakosh cooking oil. The intern also developed basic advertisements and storyboards to showcase promotional concepts. The summary provides an overview of the internship objectives, experiences, and lessons learned during the 45-day program.
Marico Limited is an India-based FMCG company operating in beauty and wellness products. It markets products in India, Southeast Asia, the Middle East, and North Africa. Major brands include Parachute coconut oil, Saffola edible oil, and hair care products. The company aims to expand its existing markets and categories, introduce larger product sizes, and expand geographically in Southeast Asia and Africa through new product introductions. Its key competitors are Agro Tech Foods, Dabur India, and Godrej Consumer Products.
Haldiram's is a major Indian snacks and sweets manufacturer founded in 1937 in Bikaner, Rajasthan. It has manufacturing plants in several Indian cities and exports products worldwide. The document discusses Haldiram's marketing strategies, with a focus on its marketing mix of product, price, place, and promotion. It also reviews Haldiram's history and objectives, including studying the company's products/services, marketing strategies, brand loyalty, consumer behavior, and competitors to develop recommendations.
Ruchi Soya has a strong market share in Indore for its soybean oil brands. Mahakosh has the largest share at 70% overall. By area, Mahakosh ranges from 66-74%. The second largest brand is Swaadist at 8-12%. Ruchi Star and Tulsi Gold have smaller shares. Ruchi Soya has strengths in procurement, quality control, innovation, distribution network and exporting. Opportunities exist in premium segments, pricing controls and global markets. Weaknesses include raw material price fluctuations and limited brand awareness. Threats are regulations, policy changes and competition.
The document summarizes CavinKare Pvt. Ltd.'s approach to rural marketing in India. Some key points:
- CavinKare was an early pioneer in marketing products like shampoo in small, affordable sachet sizes targeted at rural consumers.
- They educated rural consumers on product use through demonstrations and free samples. This helped brands like Chik shampoo succeed in rural markets.
- CavinKare focuses on research and distribution to build brands in rural areas and competes successfully against major companies.
Dabur India Ltd is India's leading FMCG company that has been operating for 127 years. It is the 4th largest consumer goods manufacturer in India with a portfolio of over 350 herbal and natural products across five major brands. Dabur has a distribution network of 5000 distributors serving over 2.5 million retail outlets, with margins of 8-10% for retailers, 3-4% for distributors, and 2-3% for stockists. The length of the distribution channel depends on the complexity of the product, with simpler products having shorter channels. Dabur generates about 75% of its sales from rural areas of India and sells to over 50 countries globally.
Hero MotoCorp is the world's largest manufacturer of two-wheelers, based in India. It was formed from the joint venture of Hero Honda in 1984. The company maintains the top position as the world's largest two-wheeler manufacturer in terms of annual unit sales. Hero MotoCorp produces a wide range of motorcycles and scooters. Its mission is to become a global enterprise that fulfills customers' mobility needs and aspirations. The company aims to expand its global footprint and strengthen its product portfolio, operations, and brand building activities.
1) Marico India Ltd is a consumer goods company founded in 1857 and headquartered in Mumbai. It provides coconut, hair, skin care and other products.
2) In 2010, Marico's operating profit margin of 16.01% and net profit margin of 11.57% were the highest of the past 5 years, indicating increased profitability.
3) Key financial ratios like earnings per share and return on net worth have also increased from 2009-2010, demonstrating the company's improved performance and returns to shareholders over this period.
Balaji Group is a private limited company founded in 1976 and headquartered in Rajkot, Gujarat, India. It manufactures and distributes potato chips and other snacks under brands like Magic Masala. Starting as a small business, it has grown to a Rs. 1000 crore company with 1500 employees. The company was started in 1972 by the Virani brothers who invested in a wafer business and saw success distributing in Rajkot. It has since expanded to large automatic plants in Aji Vasad and Valsad, with a 2,200 kg per hour capacity, making it one of Asia's largest chip makers.
Marico Limited is an India-based FMCG company operating in beauty and wellness products. It markets products in India, Southeast Asia, the Middle East, and North Africa. Major brands include Parachute coconut oil, Saffola edible oil, and hair care products. The company aims to expand its existing markets and categories, introduce larger product sizes, and expand geographically in Southeast Asia and Africa through new product introductions. Its key competitors are Agro Tech Foods, Dabur India, and Godrej Consumer Products.
Haldiram's is a major Indian snacks and sweets manufacturer founded in 1937 in Bikaner, Rajasthan. It has manufacturing plants in several Indian cities and exports products worldwide. The document discusses Haldiram's marketing strategies, with a focus on its marketing mix of product, price, place, and promotion. It also reviews Haldiram's history and objectives, including studying the company's products/services, marketing strategies, brand loyalty, consumer behavior, and competitors to develop recommendations.
Ruchi Soya has a strong market share in Indore for its soybean oil brands. Mahakosh has the largest share at 70% overall. By area, Mahakosh ranges from 66-74%. The second largest brand is Swaadist at 8-12%. Ruchi Star and Tulsi Gold have smaller shares. Ruchi Soya has strengths in procurement, quality control, innovation, distribution network and exporting. Opportunities exist in premium segments, pricing controls and global markets. Weaknesses include raw material price fluctuations and limited brand awareness. Threats are regulations, policy changes and competition.
The document summarizes CavinKare Pvt. Ltd.'s approach to rural marketing in India. Some key points:
- CavinKare was an early pioneer in marketing products like shampoo in small, affordable sachet sizes targeted at rural consumers.
- They educated rural consumers on product use through demonstrations and free samples. This helped brands like Chik shampoo succeed in rural markets.
- CavinKare focuses on research and distribution to build brands in rural areas and competes successfully against major companies.
Dabur India Ltd is India's leading FMCG company that has been operating for 127 years. It is the 4th largest consumer goods manufacturer in India with a portfolio of over 350 herbal and natural products across five major brands. Dabur has a distribution network of 5000 distributors serving over 2.5 million retail outlets, with margins of 8-10% for retailers, 3-4% for distributors, and 2-3% for stockists. The length of the distribution channel depends on the complexity of the product, with simpler products having shorter channels. Dabur generates about 75% of its sales from rural areas of India and sells to over 50 countries globally.
Hero MotoCorp is the world's largest manufacturer of two-wheelers, based in India. It was formed from the joint venture of Hero Honda in 1984. The company maintains the top position as the world's largest two-wheeler manufacturer in terms of annual unit sales. Hero MotoCorp produces a wide range of motorcycles and scooters. Its mission is to become a global enterprise that fulfills customers' mobility needs and aspirations. The company aims to expand its global footprint and strengthen its product portfolio, operations, and brand building activities.
1) Marico India Ltd is a consumer goods company founded in 1857 and headquartered in Mumbai. It provides coconut, hair, skin care and other products.
2) In 2010, Marico's operating profit margin of 16.01% and net profit margin of 11.57% were the highest of the past 5 years, indicating increased profitability.
3) Key financial ratios like earnings per share and return on net worth have also increased from 2009-2010, demonstrating the company's improved performance and returns to shareholders over this period.
Balaji Group is a private limited company founded in 1976 and headquartered in Rajkot, Gujarat, India. It manufactures and distributes potato chips and other snacks under brands like Magic Masala. Starting as a small business, it has grown to a Rs. 1000 crore company with 1500 employees. The company was started in 1972 by the Virani brothers who invested in a wafer business and saw success distributing in Rajkot. It has since expanded to large automatic plants in Aji Vasad and Valsad, with a 2,200 kg per hour capacity, making it one of Asia's largest chip makers.
MBA marketing (summer internship report)MANUJ SINGH
The document is a marketing internship report submitted by Manuj Singh to Dr. Sanjeev Arora at Graphic Era University in Dehradun, India. The report focuses on the marketing strategies of Mahindra & Mahindra, an Indian automaker, with special reference to their SUV model Mahindra Scorpio. The report includes sections on the company profile, milestone achievements, product profiles of various Mahindra vehicles, research methodology used in the study, data analysis and findings on marketing strategies.
This document summarizes a study on retailer satisfaction with Balaji Wafers Private Limited. It provides information on the company, products, objectives of the study, research methodology, data analysis, results and findings. The key findings are that most retailers sell and are aware of Balaji products, are satisfied with delivery and supply, and believe Balaji products outsell other brands. The majority do not want new products launched.
Study on performance appraisal system in ongc ltd., mumbaiGANESH AWATADE
The document provides an overview of an MBA research project conducted at Solapur University. The research project evaluates the performance appraisal process at ONGC Ltd. in Mumbai.
The document includes an introduction outlining the objectives and scope of the research project. It then provides a detailed profile of ONGC Ltd., including its history, operations, organizational structure and activities.
The document also reviews literature related to performance appraisal. It discusses various definitions and purposes of performance appraisal. Studies that examine the impact of effective performance management on organizational success are also summarized.
A complete presentation on hero moto corp, with financial analysis and future trends , ideal presentation for management students , preapred by kunal khamesra, COLLEGE OF TECHNOLOGY AND ENGINEERING , MPUAT UNIVERSITY , M.B.A(TECH) , hope you will like it
MBA HR PROJECT REPORT ON TRAINING AND DEVELOPMENTSalim Palayi
The document is a project report on studying the effectiveness of training and development at Veekesy Polymers Pvt Ltd. It includes an introduction outlining the objectives and scope of the study. It also includes chapters on the industrial profile of the footwear industry, company profile of Veekesy Polymers, theoretical concepts of training and development, data analysis and interpretations from a study conducted, and conclusions. The report aims to analyze the training methods used, assess effectiveness, understand employee satisfaction with training, and identify need for further training.
Dabur was founded in 1884 in Kolkata by Dr. S.K. Burman as a pharmacy producing Ayurvedic medicines. Over time, Dabur expanded its operations and product portfolio, becoming a full-fledged company called Dabur India Pvt. Ltd. in 1936. Dabur has since grown to become one of the largest FMCG companies in India with a diverse portfolio of health care, personal care, and food products marketed across India and internationally. Key events in Dabur's growth include establishing manufacturing plants, research facilities, entering new business categories and markets, and undergoing an organizational restructuring that introduced professional management.
Dabur India Ltd is one of India's leading FMCG companies with revenues of over US$750 million. It operates in key consumer product categories like hair care, oral care, health care, skin care, home care, and foods. Dabur has a wide distribution network of over 2.8 million retail outlets in both urban and rural markets. It also has a presence in over 60 countries globally. The document provides an overview of Dabur's business, products, competitors, pricing, distribution, and promotional strategies.
yahama project report , summary on their eveything. research made on yahama in their plant at npida to check the customer satisfation and the company's services
Hero Motocorp ltd. is the world's largest manufacturer of motorcycles and scooters. It was founded in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. In 2011, Hero Motocorp was formed after Hero Group acquired Honda's stake in the joint venture. Hero Motocorp manufactures motorcycles up to 350cc and offers over 20 products. It has a strong distribution network across India and aims to expand globally in key markets in Asia, Africa, and South America. Hero Motocorp reported increasing sales, profits, and earnings per share from 2014-2017.
This document appears to be a student research project on customer buying behavior towards Lakme cosmetic products. It includes an introduction on the cosmetics industry in India, background on the Lakme brand, objectives and hypotheses of the study. It then describes the sample and data collection methods, which involved a questionnaire given to 20 Lakme customers. The majority of the document involves analyzing the responses to the questionnaire, including findings around customer satisfaction, brand loyalty, reasons for preference, desired changes and willingness to continue purchasing. In summary, it analyzes primary data from Lakme customers to understand their buying behaviors and perceptions of the brand.
Presentation sales and distribution management HITESH BHARTI
This document summarizes ITC's e-Choupal distribution innovation. It began in 2000 as an internet-based platform connecting farmers directly to ITC for crop procurement. It has since evolved into a mobile platform offering additional services through 6,500 centers serving 4 million farmers. ITC allows third parties to access this rural distribution network, generating revenue while providing partners access to rural markets. The innovation continues adapting to challenges like climate change impacts. E-Choupal demonstrates ITC's ability to innovate its distribution model in response to market changes.
Lakmé is an Indian cosmetics brand owned by Hindustan Unilever. It was started in 1952 at the request of then-Prime Minister Jawaharlal Nehru to produce beauty products domestically and reduce foreign exchange spending. Lakmé offers a wide range of cosmetics and skincare products as well as beauty salon services. It remains the dominant player in the Indian cosmetics market with a 17.7% market share.
The document provides background information on Karnataka Soaps and Detergents Limited (KS&DL). It summarizes that KS&DL was established in 1918 as a government soap factory in Mysore and is now a leading soap and detergent manufacturer in India. It discusses KS&DL's history, products, competitors, organizational structure, and marketing operations.
Project on financial statement analysis of hero moto corp ltd.CHIRANJIBI BISOI
- Hero MotoCorp is an Indian motorcycle manufacturer and the largest two-wheeler company in the world.
- The document certifies that a student completed a project report on the financial statement analysis of Hero MotoCorp under the supervision of their professor.
- It includes the student's declaration that the work is their own and has not been previously submitted for another degree or qualification.
This project report compromise of
CUSTOMERS VIEWS ON PRESENT PRICE DIFFERENCE BETWEEN MS AND XP.
STRENGTH IN THE BRANDED MS WHICH MAKES THE CUSTOMER USE THE SAME.
STUDY ON THE POSITIONING OF XP IN RO’S.
PROFILE OF XP USERS.
THE INCENTIVE STRATEGY FOR XP USERS.
SYNERGY BETWEEN XTRAPREMIUM AND XTRAREWARD PROGRAMME.
Sugar Cosmetics is an Indian cosmetics brand founded in 2015 by Vineeta Singh and Kaushik Mukherjee. The brand creates cruelty-free makeup that is targeted towards bold, independent women. In 2020, Sugar Cosmetics was making monthly sales between Rs 5-10 crore with a revenue target of Rs 200 crore for the year. After expanding its product line to over 450 items and opening an online store and app, the company's operating income grew 82% to over Rs 104 crore by fiscal year 2020. The brand has since expanded sales outside of India as well.
1) Amul provides a summary of its human resource management functions, including recruitment and selection, training and development, and performance appraisal.
2) It describes its recruitment sources, selection process, and probation periods for new employees.
3) Amul focuses on training its employees through on-the-job, off-the-job, and in-house methods to develop their skills and ensure they understand company policies and procedures.
The document discusses performance management systems at Hindustan Unilever Ltd. It provides context on the Indian FMCG sector and HUL's position as the largest FMCG company. It then describes the purpose and methods of PMS at HUL, including 360 degree appraisals and management by objectives. The process involves establishing standards, measuring performance, comparing to targets, and following up. Some common problems with PMS are also noted such as rating biases.
1. Haldiram's is an Indian snack food company established in 1937 in Bikaner that pioneered the packaging of traditional Indian snacks.
2. It has a first mover advantage and is known for quality and hygiene. It faces competition from both organized and unorganized players.
3. In the early 1990s, Haldiram's split into 3 units that later started operating independently and competing for market share. It has since expanded internationally.
Ruchi Soya Industries Limited operates a natural polymers division that manufactures guar gum powder and related products at a plant in Kandla, Gujarat. The division has an annual installed capacity of 50,000 metric tonnes per annum of guar gum powder, with plans to expand capacity to 100,000 metric tonnes per annum. Guar gum is produced from the endosperm of guar seeds and is used widely in industries like oil drilling, textiles, and food as a gelling agent, emulsifier, and thickener. Ruchi Soya aims to meet increasing global demand for guar gum through its natural polymers division.
SNV conducted supplier development activities in Ghana, Kenya, and Mali to help smallholder farmers participate in their Home Grown School Feeding (HGSF) programs. The activities engaged a range of stakeholders and addressed barriers on both the procurement and supplier sides. They included matchmaking, business training, improving technical capacity, and facilitating finance. By coordinating stakeholders, SNV helped establish an enabling environment for ongoing supplier development and sustainable smallholder farmer inclusion in HGSF markets.
MBA marketing (summer internship report)MANUJ SINGH
The document is a marketing internship report submitted by Manuj Singh to Dr. Sanjeev Arora at Graphic Era University in Dehradun, India. The report focuses on the marketing strategies of Mahindra & Mahindra, an Indian automaker, with special reference to their SUV model Mahindra Scorpio. The report includes sections on the company profile, milestone achievements, product profiles of various Mahindra vehicles, research methodology used in the study, data analysis and findings on marketing strategies.
This document summarizes a study on retailer satisfaction with Balaji Wafers Private Limited. It provides information on the company, products, objectives of the study, research methodology, data analysis, results and findings. The key findings are that most retailers sell and are aware of Balaji products, are satisfied with delivery and supply, and believe Balaji products outsell other brands. The majority do not want new products launched.
Study on performance appraisal system in ongc ltd., mumbaiGANESH AWATADE
The document provides an overview of an MBA research project conducted at Solapur University. The research project evaluates the performance appraisal process at ONGC Ltd. in Mumbai.
The document includes an introduction outlining the objectives and scope of the research project. It then provides a detailed profile of ONGC Ltd., including its history, operations, organizational structure and activities.
The document also reviews literature related to performance appraisal. It discusses various definitions and purposes of performance appraisal. Studies that examine the impact of effective performance management on organizational success are also summarized.
A complete presentation on hero moto corp, with financial analysis and future trends , ideal presentation for management students , preapred by kunal khamesra, COLLEGE OF TECHNOLOGY AND ENGINEERING , MPUAT UNIVERSITY , M.B.A(TECH) , hope you will like it
MBA HR PROJECT REPORT ON TRAINING AND DEVELOPMENTSalim Palayi
The document is a project report on studying the effectiveness of training and development at Veekesy Polymers Pvt Ltd. It includes an introduction outlining the objectives and scope of the study. It also includes chapters on the industrial profile of the footwear industry, company profile of Veekesy Polymers, theoretical concepts of training and development, data analysis and interpretations from a study conducted, and conclusions. The report aims to analyze the training methods used, assess effectiveness, understand employee satisfaction with training, and identify need for further training.
Dabur was founded in 1884 in Kolkata by Dr. S.K. Burman as a pharmacy producing Ayurvedic medicines. Over time, Dabur expanded its operations and product portfolio, becoming a full-fledged company called Dabur India Pvt. Ltd. in 1936. Dabur has since grown to become one of the largest FMCG companies in India with a diverse portfolio of health care, personal care, and food products marketed across India and internationally. Key events in Dabur's growth include establishing manufacturing plants, research facilities, entering new business categories and markets, and undergoing an organizational restructuring that introduced professional management.
Dabur India Ltd is one of India's leading FMCG companies with revenues of over US$750 million. It operates in key consumer product categories like hair care, oral care, health care, skin care, home care, and foods. Dabur has a wide distribution network of over 2.8 million retail outlets in both urban and rural markets. It also has a presence in over 60 countries globally. The document provides an overview of Dabur's business, products, competitors, pricing, distribution, and promotional strategies.
yahama project report , summary on their eveything. research made on yahama in their plant at npida to check the customer satisfation and the company's services
Hero Motocorp ltd. is the world's largest manufacturer of motorcycles and scooters. It was founded in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. In 2011, Hero Motocorp was formed after Hero Group acquired Honda's stake in the joint venture. Hero Motocorp manufactures motorcycles up to 350cc and offers over 20 products. It has a strong distribution network across India and aims to expand globally in key markets in Asia, Africa, and South America. Hero Motocorp reported increasing sales, profits, and earnings per share from 2014-2017.
This document appears to be a student research project on customer buying behavior towards Lakme cosmetic products. It includes an introduction on the cosmetics industry in India, background on the Lakme brand, objectives and hypotheses of the study. It then describes the sample and data collection methods, which involved a questionnaire given to 20 Lakme customers. The majority of the document involves analyzing the responses to the questionnaire, including findings around customer satisfaction, brand loyalty, reasons for preference, desired changes and willingness to continue purchasing. In summary, it analyzes primary data from Lakme customers to understand their buying behaviors and perceptions of the brand.
Presentation sales and distribution management HITESH BHARTI
This document summarizes ITC's e-Choupal distribution innovation. It began in 2000 as an internet-based platform connecting farmers directly to ITC for crop procurement. It has since evolved into a mobile platform offering additional services through 6,500 centers serving 4 million farmers. ITC allows third parties to access this rural distribution network, generating revenue while providing partners access to rural markets. The innovation continues adapting to challenges like climate change impacts. E-Choupal demonstrates ITC's ability to innovate its distribution model in response to market changes.
Lakmé is an Indian cosmetics brand owned by Hindustan Unilever. It was started in 1952 at the request of then-Prime Minister Jawaharlal Nehru to produce beauty products domestically and reduce foreign exchange spending. Lakmé offers a wide range of cosmetics and skincare products as well as beauty salon services. It remains the dominant player in the Indian cosmetics market with a 17.7% market share.
The document provides background information on Karnataka Soaps and Detergents Limited (KS&DL). It summarizes that KS&DL was established in 1918 as a government soap factory in Mysore and is now a leading soap and detergent manufacturer in India. It discusses KS&DL's history, products, competitors, organizational structure, and marketing operations.
Project on financial statement analysis of hero moto corp ltd.CHIRANJIBI BISOI
- Hero MotoCorp is an Indian motorcycle manufacturer and the largest two-wheeler company in the world.
- The document certifies that a student completed a project report on the financial statement analysis of Hero MotoCorp under the supervision of their professor.
- It includes the student's declaration that the work is their own and has not been previously submitted for another degree or qualification.
This project report compromise of
CUSTOMERS VIEWS ON PRESENT PRICE DIFFERENCE BETWEEN MS AND XP.
STRENGTH IN THE BRANDED MS WHICH MAKES THE CUSTOMER USE THE SAME.
STUDY ON THE POSITIONING OF XP IN RO’S.
PROFILE OF XP USERS.
THE INCENTIVE STRATEGY FOR XP USERS.
SYNERGY BETWEEN XTRAPREMIUM AND XTRAREWARD PROGRAMME.
Sugar Cosmetics is an Indian cosmetics brand founded in 2015 by Vineeta Singh and Kaushik Mukherjee. The brand creates cruelty-free makeup that is targeted towards bold, independent women. In 2020, Sugar Cosmetics was making monthly sales between Rs 5-10 crore with a revenue target of Rs 200 crore for the year. After expanding its product line to over 450 items and opening an online store and app, the company's operating income grew 82% to over Rs 104 crore by fiscal year 2020. The brand has since expanded sales outside of India as well.
1) Amul provides a summary of its human resource management functions, including recruitment and selection, training and development, and performance appraisal.
2) It describes its recruitment sources, selection process, and probation periods for new employees.
3) Amul focuses on training its employees through on-the-job, off-the-job, and in-house methods to develop their skills and ensure they understand company policies and procedures.
The document discusses performance management systems at Hindustan Unilever Ltd. It provides context on the Indian FMCG sector and HUL's position as the largest FMCG company. It then describes the purpose and methods of PMS at HUL, including 360 degree appraisals and management by objectives. The process involves establishing standards, measuring performance, comparing to targets, and following up. Some common problems with PMS are also noted such as rating biases.
1. Haldiram's is an Indian snack food company established in 1937 in Bikaner that pioneered the packaging of traditional Indian snacks.
2. It has a first mover advantage and is known for quality and hygiene. It faces competition from both organized and unorganized players.
3. In the early 1990s, Haldiram's split into 3 units that later started operating independently and competing for market share. It has since expanded internationally.
Ruchi Soya Industries Limited operates a natural polymers division that manufactures guar gum powder and related products at a plant in Kandla, Gujarat. The division has an annual installed capacity of 50,000 metric tonnes per annum of guar gum powder, with plans to expand capacity to 100,000 metric tonnes per annum. Guar gum is produced from the endosperm of guar seeds and is used widely in industries like oil drilling, textiles, and food as a gelling agent, emulsifier, and thickener. Ruchi Soya aims to meet increasing global demand for guar gum through its natural polymers division.
SNV conducted supplier development activities in Ghana, Kenya, and Mali to help smallholder farmers participate in their Home Grown School Feeding (HGSF) programs. The activities engaged a range of stakeholders and addressed barriers on both the procurement and supplier sides. They included matchmaking, business training, improving technical capacity, and facilitating finance. By coordinating stakeholders, SNV helped establish an enabling environment for ongoing supplier development and sustainable smallholder farmer inclusion in HGSF markets.
Turkiyenin en kalabalik ilceleri 2013 tui̇kHaluk Beyazab
En kalabalık ilçe Ankara’nın Çankaya ilçesi. Türkiye’nin en kalabalık ilçeleri 2013 listesine göre Çankaya’nın nüfusu bir milyon sınırına dayanmış durumda ve Türkiye’deki 59 şehirden daha fazla. Bu şehirlerin içinde Tekirdağ, Muğla ve Eskişehir dahil 8 büyükşehir bulunuyor. İlçenin nüfusu Sakarya’dan sadece üç bin kişi daha az. Bu nüfusuyla Çankaya il olsaydı Türkiye’nin en kalabalık 23. ili olacaktı.
Bottom-up adoption through the prism of Flowsweavo
Flow by Donald Reinertsen offers insights into how scrum should work. Considering the scenario of a team trying to "go agile" within a large corporate environment, What insights does Flow grant us?
14649 Woodbine Ave Whitchurch-Stouffville
Great Opportunity To Own A Large Corner Lot 114.5 X 173.25 Ft On A Busy & Calm Street (50 Km/H) With Multi Exposures Just 3 Min To Hwy 404, 9 Min To Aurora & Newmarket, 20 Min To Markham & Richmond Hill. This Great Lot Will Have A Future Mix Uses- Residential, Small Scale Commercial & Institutional Incl Offices, Home Business, Home Industries, Bed & Breakfast & More. Multiple Level Development Options.
The Buyer (Builder/Developer) Can Renovate And Rent It Out Until Rezoning Or Tear It Down & Build A New Residential Home, Commercial Building & Building A Church. The Choices Are Endless. Excellent Land Value. Property Sold ""As Is Where Is""
The target audience for this film would be males aged 15-18 who enjoy thrillers, horror, action films and active sports like football. They would likely live in London, be in full-time education or have a semi-skilled or unskilled manual job, and use social media like Instagram and Twitter.
This film follows two detectives, Brad Pitt and Morgan Freeman, as they hunt for a serial killer in their city. The serial killer believes his crimes absolve the world of its ignorance about the seven deadly sins. As the detectives follow each clue left by the killer, they get closer to identifying him.
AARP Studios: Tethering Storytelling to SocialTammy Gordon
What happens when you partner social strategists with multimedia producers to make great content designed to be shared across your community?
1st video (over 1mm views in week one): https://www.youtube.com/watch?v=-PHcdn8R4d4
2nd video (over 1mm views in week one): https://www.youtube.com/watch?v=38CPg9OS510
This document appears to be a product listing from an online shopping site called Cilory that sells various jewelry items including American diamond earrings, an anchor key ring, an Archies women's bracelet, beautiful designer hair clips, an ethnic polki work ginni set with carved details, an ethnic polki work ring, and kundan anklets. The document also includes an email address for customer service.
This documentary examines the popular video game character Lara Croft from the Tomb Raider franchise. It explores themes of feminism and strong female role models through interviews with the game's creator and others. The documentary uses a variety of techniques like archive footage, narration, interviews, and graphics to keep a fast pace as it examines the character's influence and popularity over time without following a strict chronological order.
Birleşmiş Milletler’in hazırladığı İnsani Gelişme Raporu’na göre dünyanın en gelişmiş ülkeleri sıralamasında yıllardır olduğu gibi Norveç yine ilk sırada yer alıyor. Ülkenin zenginliği, kişi başı düşen milli gelirin yanısıra hayat standartlarının sıralamayı etkilediği listede Kuzey Avrupa ülkelerinin ağırlığı var. Listeye göre dünyanın en gelişmiş ülkesi Norveç, Türkiye ise 69. sırada bulunuyor.
The document outlines safety topics for different grade levels, with grades 1 and 2 focusing on pedestrian and child passenger safety, and grade 3 focusing on getting to know school safety. It also lists several well-known slogans and catchphrases from companies and brands.
The document discusses various production elements used in a documentary, including framing, mise-en-scene, voiceover, archive footage and cutaways, graphics, a radio trailer, and print advertisement. Standard documentary conventions were followed for framing interviews and a young adult voiceover was used to target teens and young adults. Relevant cutaways and some archive footage were incorporated. Graphics displayed interviewee names and titles. The radio trailer featured clips and music from the documentary. The print ad had a striking Photoshopped image and title to draw in audiences.
This documentary examines the story of Frankenstein, its history, and modern adaptations. It uses a variety of techniques like interviews, narration, and archival footage to tell a nonlinear narrative. The camera work focuses on medium close-ups of subjects. Interviews are typically framed conventionally, though some include two people. Sound effects and music are added to enhance scenes. Fast editing and montages are used to keep the audience engaged. The title sequence has a gothic style to reference the novel's themes of electricity and creation.
AARP Studios: Harrier Jet Video ReportTammy Gordon
A report on how the AARP Studios team scored their first viral video, a story featuring an AARP member who owns and flies a private squadron of harrier jets.
The document discusses color theory and color wheel principles. It defines primary, secondary, tertiary, warm, cool colors. It explains how to create tints and shades using black and white. Color schemes like monochromatic, complementary, split-complementary and analogous are described. Key elements of hue, chroma, tone and achromatic colors are also summarized. Examples of paintings using different color schemes are provided.
The document discusses the effectiveness of cross-promotion between a film trailer, magazine, and poster. It finds some successful elements of synergy including using the same tagline, characters, and color scheme. However, it also notes some limitations, such as the tagline not being as clear in the magazine and trailer. Overall, the link between the three media is deemed somewhat effective, but improvements could be made to better connect the elements, like standardizing the visual presentation of the tagline.
Andy Warhol was an American artist and pioneer of pop art. After a successful career in commercial illustration, he became famous for his pop art paintings, films, music productions, and writing. He took popular images from consumer culture like soup cans and celebrity portraits and repeated them in his work. Warhol helped establish pop art, which uses images and objects of mass culture, as a major art movement of the 20th century.
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Vaibhav gadia summer internship report
1. Summer Internship Report
July-August 2014
Ruchi Soya Industries limited Institute Of Management Studies
Indore(M.P) Davv, Indore(M.P)
Intern Name: - Mentors Name:-
Vaibhav Gadia Mrs Deepali Das
Pursuing MBA(Marketing Management) Mr. Mohammad Juned Ashrafi
Email: - gadiavaibhav@yahoo.co.in (Advertisement Department)
Contact No. : - +919406686855 “RSIL” Indore (M.P)
2. Ruchi Soya Industries Limited Page 2
Executive Summary
Role
“Advertisement & Promotion Trainee”
Period
45 Days(4th
July 14 to 19th
August 14)
Location
Indore Office
Division
Popular
Hub
Madhya Pradesh & Chhattisgarh
Major Tasks & Assignments
1) Research to find out the best advertisement medium and impact
of promotional policies in tier 3 cities.
2) To prepare a list of caterers of Madhya Pradesh
3) Coordinated the Promotional event of Mahakosh oil at MP
caterers meeting
4) Developed basic advertisements & storyboard of that.
3. Ruchi Soya Industries Limited Page 3
Acknowledgements:
My Summer internship At Ruchi Soya Industries Limited has given me a wonderful corporate
& marketing exposure. My learning, from the very first day at the office has been very
informative and useful. During the internship I gained substantial knowledge, exposure to
marketing tools, an opportunity to apply my knowledge. I feel obliged to express my gratitude
thanks to those people who have rendered their invaluable time to help & teach me throughout
my internship.
First of all, I consider myself fortunate to have Mrs. Deepali Das Joshi & Mr. Mohammad
Juned khan Ashrafi as my guide. I sincerely thank them both to providing me to perform, to
help and suggest me and to involve me in all the advertisement & promotional activities.
I am very thankful to Mr. Sanjiv Razdan (GM-Sales) to teach me advertisement & marketing
lessons and to give me tasks to learn & perform well.
Several people have been very helpful during the training, I would like to say thanks to
Mr.Amit Pyasi, Miss Vandana Sharma and Mr. Anant Tiwari (RSM-MPCG) to guide me to co-
ordinate the promotional event held at Bhopal.
I would also like to thank all the people of “Ruchi Group” who helped me directly or indirectly
during the internship.
5. Ruchi Soya Industries Limited Page 5
Introduction :
Established in 1986,Ruchi Soya Industries Limited is a leading manufacturer and India’s largest
marketer of healthier edible oils, soya food, premium table spreads, vanaspati & bakery fats.
The 28 year old company RSIL is the flagship company of Ruchi Group. Besides being a
leading manufacturer of high quality edible oils, vanaspati, bakery fats & soya food, Ruchi
Soya is also a highest exporter of soya meals and lecithin from India. Nutrela is the largest
selling soya food brand in the country today. Superior procurement and trading skills,
continuous innovations, an Endeavour to meet consumer needs, stringent quality control
standard and the pan India strong distribution channels have enabled Ruchi to emerged as a
highly respected and admired Indian company. The scrip is listed and the BSE code is 500368
while the NSE code is RUCHISOYA.
History :- Ruchi Group was founded by Late Shri Mahadeo Ji
Shhara, he has a business of oil trading then he motivated the
farmers of Madhya Pradesh to bow the soyabean with the vision
to facilitate farmers to grow. After them the chairman Mr.
Kailash Shahra successfully completed the awareness drive and
with the effort of Mr. Suresh Ji Shahra, Mr. Santosh ji Shahra
and Mr. Dinesh ji Shahra, Ruchi Group today is the largest food
and steel conglomerate of Central India with the turnover of $ 6
billion.
Late Shri Mahadeo Ji Shahra
Founder of Ruchi Group
7. Ruchi Soya Industries Limited Page 7
Tasks & Assignments:
1.) Research to find out “the best advertisement
medium” of tier 3 cities & Impact of promotional
policies while purchasing a edible oil.
Executive Summary of Research
(i) Purpose - The Purpose of the research was to find
Out the effective advertisement medium,
Which have best impact on the people
Living in the tier & study of the buying
Behavior of the person living there in tier 3
Cities that which type of promotion push
Them to purchase a cooking oil product.
(ii) Targeted Audience - The research was targeted towards the
Housewife, Employed & Students. (who
Make purchases for their home)
(iii) Sample Size - Research is done on 127 people of tier
3 cities.
(iv) Research method - Method used for this research is
Questionnaire.
8. Ruchi Soya Industries Limited Page 8
(v) Major Findings - Newspaper is the best advertisement
Medium of tier 3 cities & Promotional
Policies have a great impact on
Consumers.
Note : Research Report Attached at last.
56%
15%
7%
4%
16% 2%
Best Advertisement
Medium Tier 3 cities
Newspaper
Hoardings
Magazines
FM Radio
local cable
operator's
channel
Affects
No 32.77310924 32.77310924
Yes 67.22689076 67.22689076
67.22 %
YES
32.78 %
NO
0
20
40
60
80
100
120
Impact of Promotional
Schemes on consumer
9. Ruchi Soya Industries Limited Page 9
2.) Preparation of caterers list of Madhya Pradesh.
As we know that the caterers cook the food in the wedding
ceremony, religious functions and in many other big events, so
they consumes a bulk quantity while cooking, so to approach them
My mentors give me a task to prepare a list of Caterers of Madhya
Pradesh.
Objective: - To Gain Information About caterers.
Contents: - Name, Address & Contact no. of caterers.
Details: - Caterers list is a list of catering service providers –
Halwai, their helpers & subordinates. The list has caterers mostly
from rural areas.
Recommendations: - Company has to contact the caterers of rural
areas and have to create interest in their mind to use our products.
It wills Strengths our market coverage as well as market share with
keeping our brand name in the caterers mind instead of using
khane ka tel, meetha tel and edible oil
Note: - List of caterers of Madhya Pradesh is attached at last.
10. Ruchi Soya Industries Limited Page 10
3.) Coordinated the Promotion Stall of Mahakosh
Cooking oil At Caterers Meet Bhopal.
To make presence between the
caterers, RSIL MPCG Sponsored a
event of Madhya Pradesh
Annapurna Shramjeevi Sangthan’s
caterers meet at Bhopal.
My mentors give me an
opportunity to show my
capabilities, they sent me to
coordinate this event on 1st
August
2014 in the guidance of Mr. Anant
tiwari. With Mr. Tiwari & his sales
team I had completed the
Promotion of Mahakosh Cooking
oil effectively between around
2000 caterers.
Ovation of guests just ahead of our brand
Presense Of 2000+ Catrers
Caterers getting product info from us.
11. Ruchi Soya Industries Limited Page 11
We Promoted our brand successfully there, 500-600 caterers
visited our stall and approx. 130 shared their information with us.
We were successful in developing interests in the mind of caterers
to use Mahakosh cooking oil.
1.) Display of bulk packing & Umbrella attracting caterers.
2.) Display of consumer packs at our stall.
3.) Our brand’s banner behind the orchestra party.
4.) Rush of caterers at our stall & a caterer asking his query.
12. Ruchi Soya Industries Limited Page 12
4.) Developed advertisements & their storyboard.
For the learning prospect Mr.Sanjiv Razdan(GM – Sales) gave me a
assignment to create a advertisement & to develop its storyboard.
Three advertisements were developed by me was:
4.1) Basic ad –
(i)First Phase :- there is a Semi modern retail outlet where the
owner sited(baniya with black hat, gold frame goggles & wearing
gold chain on black khadi waistcoat age around 40),A beautiful
lady(wearing a bright color sari age around 28-30) goes to that
shop to purchase edible oil.
After this the second part will start with jingle.
13. Ruchi Soya Industries Limited Page 13
(ii) Second phase :- jingle on the famous song aap yaha aye kisliye
Shopkeeper asks - “Aap yaha aaye kisliye”
Lady replies - “Cooking oil Kharidne ke liye”
Shopkeeper - “Ye sadharan oil le jaiye”
Lady - “Nahi,koi achi quality wala bataiye”
Shopkeeper - “to ye achi quality wala le jaiye”
Lady - “kya ye healthy he pehle ye bataiye”
Shopkeeper - “to ye jo healthy bhi hain ye le jaiye”
Lady - “nahi nahi,pehle iski keemat bhi to bataiye”
(After that shopkeeper takes mahakosh oils in his hand & sings)
“Ye Mahakosh oil hain madam,jo sasta hain aur swadisht bhi,guno
ka ye khajana hain,health ke liye bhi acha hain”.
At last our logo appears Mahakosh cooking oil “acha khao
khush raho”.
4.2) Medium ad:-
This ad is based on a cooking competition of desi snacks where
three participants Ena, Meena & dika are finalist.
1st
Phase: they all thinks what is they are going to make & also
shows their negative & positive attitude
Ena : Aaj me banaunge samose(in thoughts “aaj me in dono ko
haraungi”)
14. Ruchi Soya Industries Limited Page 14
Dika: Aaj me banaungi Bhajiye(in thoughts “in dono ki watt
lagaungi”)
Meena : Me aaj kachori banaungi(in thoughts “aaj me jeetungi”)
Here ena and dika have negative attitude & meena have positive
attitude.
2nd
phase: the competition is over and meena is the winner. Anchor
asks meena about the secret of her success. The video goes on the
background where meena is filling the mahakosh oil in the pan.
After the videos she replied “ye mere mahakosh cooking oil ka
kamal hain.
4.3) Advanced & best advertisement :-
It is about a family. Husband, wife & their two Childs.
Day 1
The advertisement starts when the husband comes at home from
his work and he seems very tired, he goes to the dining table, takes
the dinner with the family in a bad mood with low energy and after
taking dinner he goes to sleep.
Day 2
The same thing as day 1 repeated.
After so many days he do the same.
One day his wife in tension calls his mother in law & talk with her
(we only shows them both with some music we don’t show the
solution given by the mother in law)
15. Ruchi Soya Industries Limited Page 15
Next day : the husband arrives, went to the dining table as being
very tired…he ate one bite A smile take place on his face, he
jumped away in happiness(as he think that the food is made by his
mother) & says Maa…Maa…Maa.
Goes to the kitchen And Call His Mother
Maa……. Maa……. Maa
His wife Arrives in front of him With mahakosh oil’s packet in her
hands & say...
Maa Nahi
“Mahakosh”
……Iski kuch khas hain baat……
Jo dila de Maa ki Yaad
16. Ruchi Soya Industries Limited Page 16
5.) Other tasks & learning :-
(i) Approached Mr. Mangilal halwai, President Of Indore Annapurna
shramjeevi sangthan for caterers list.
(ii) Assist in planning, execution & decision making of outdoor activity,
mall activation, scratch card planning (QPS) & other promotional
tools.
(iii) Planned various strategies, Discussed with them Mentors & learnt so
many things from them.
(iv) Competitive study of market :-
Study of Products of competitive, Their Prices, margin to the retailer,
their schemes, offer to the retailer & the consumer.
Study of Brand image of our products in the market.
Market study of Edible oils.
Study of market in relation to our product’s demand & sales.
(v) Studied Promotional strategies of RSIL.
(vi) Learned the Billing Process on SAP.
(vii) Gained knowledge about the advertisements costs, mall activation
costs, outdoor activities costs etc.
(viii) Learned about the distribution channel and logistics.
17. Ruchi Soya Industries Limited Page 17
Work Culture:
It was a good experience for me to work at RSIL.
Work culture at RSIL is Good & Satisfying, All the employees’ supports,
help each other even they also helped me in my work. My mentors were
very good they gave me their valuable time to teach me the fundamentals
of management & marketing. Employees celebrate every occasion,
success with all of the other employees.
18. Ruchi Soya Industries Limited Page 18
Recommendations:
When people talk about the top edible oil brands in India the first two names
comes in the mind are Saffola & Fortune But not the mahakosh, the reason
behind it is not the quality & price of our product but the main reason behind
it is low promotion in high competition, so now company have to create a
national TVC for its products, so that when people purchase the edible oil
they recognize our brands
.
Company’s main focus is on Wholesaler & retailer, now its time to change
this main focus on the consumer instead of customer because during my
training I studied that all the retailers known our brands but the consumer
demands a edible oil or saffola,fortune(while purchasing a cooking oil on
their order slips) even they don’t know our brand MAHAKOSH, so its time
to move on.
Company have to more focus on the promotion of its product by advertise
them instead of promotional events like cooking competition & mall
activation because of the reach of that type of promotion are limited only to
few cities and also to a few people in comparison to advertisements reach.
To Focus more on Newspaper’s Ad instead of hoardings because the
newspapers have a huge reach towards the people to create a hype &
hoardings have a low reach as compared to newspaper. The cost of per year
outdoor activity is the cost of one month’s newspapers advertisement but the
reach & impact of that single month’s newspaper ad has a great impact on
targeted audience. It will also create a good brand image & people will
recognize our brand Mahakosh.
Need of high promotion On TV, Newspaper to create and keep a brand
image in the mind of consumers.
To invest less on the POP’s, Because of their low impact on consumers.
19. Ruchi Soya Industries Limited Page 19
Attachments:
1.) Research Report
Ruchi Soya Industries limited
(2014-15)
“Study of Best Advertisement Medium(Tier 3 Cities)
&
Impact of Promotional policies on the consumer”
Intern Name :- Mentors Name:-
Vaibhav Gadia Mrs Deepali Das
(MBA 3rd
Sem. From IMS,Davv) Mr. Mohammad Juned Ashrafi
Email :-gadiavaibhav@yahoo.co.in (Advertisement Department)
Contact No. :- +919406686855
21. Ruchi Soya Industries Limited Page 21
Executive Summary
(i) Purpose - The Purpose of the research was to find
out the effective advertisement medium,
Which have best impact on the people
living in the tier & study of the buying
behavior of the person living their in tier 3
cities that which type of promotion push
them to purchase a cooking oil product.
(ii) Targeted Audience - The research was targeted towards the
Housewife, Employed & Students.(who
make purchases for their home)
(iii) Sample Size - Research is done on 127 people of tier
3 cities.
(iv) Research method - Method used for this research is
questionnaire.
(v) Major Findings - Newspaper is the best advertisement
medium of tier 3 cities & Promotional
policies have a great impact on
consumers.
22. Ruchi Soya Industries Limited Page 22
Introduction
When a company thinks to advertise or promote their
product they have to choose a advertisement medium so they
have to find out that, Which advertisement medium is popular,
effective & the impact of advertisement on the targeted
audience, So for that purpose this research is designed “ To find
out the best advertisement & Impact of promotional policies on
the customer. ”
In this research of tier 3 cities we included all the
advertisement medium available there and on the second part of
findings related to promotional policies we created which type of
question that gives us a view about which type of schemes a tier 3
cities consumer want on a cooking oil product. For this research
we had targeted the housewife, Employed persons & student
(who make purchases for their home)
23. Ruchi Soya Industries Limited Page 23
Methodology
The methodology used for the research was
questionnaire. The questionnaire have total 15 questions based
on basic details, daily habits, question related to advertisement &
questions related to promotional policies.
Questionnaire was created online on the Google drive as forms.
The questionnaire forms were filled by residents of tier 3 cities.
Process of filling the form was divided in two parts
1.) In the first part people who can operate the internet filled
their forms online by this link
https://docs.google.com/forms/d/1KNMwS9LDw1JgLzK952m6J1O
rGIgjxojHinOadNhxNyY/viewform?c=0&w=1&usp=mail_form_link
2.) In the second part people who cannot operate & fill form
online was asked questions directly and then I filled their forms as
per their answers.
24. Ruchi Soya Industries Limited Page 24
Results & Findings
1.) Best Advertisement Medium tier 3 cities :
56%
15%
7%
4%
16%
2%
Audience
Newspaper
Hoardings
Magazines
FM Radio
local cable operator's channel
Outdoor activity
25. Ruchi Soya Industries Limited Page 25
2) Newspaper reading habit of residents of tier 2 & 3 cities.
0
10
20
30
40
50
60
70
80
Daily Weekdays Weekends 1-2 times in a month
Percentage
Percentage
26. Ruchi Soya Industries Limited Page 26
3.) Fm Radio coverage in tier 3 cities.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
FM Coverage
84.33%
0
15.66%
0
Yes
NO
27. Ruchi Soya Industries Limited Page 27
4.) Audience of local cable operator’s channels.
31.5
32
32.5
33
33.5
34
34.5
Yes No Sometimes
33.33
32.52
34.14
Audience %
Audience %
28. Ruchi Soya Industries Limited Page 28
5.) Newspapers Advertisement visibility to the audience.
Front page
Middle page
Last page
0
5
10
15
20
25
30
35
40
Visibility
38.21138211
27.64227642
34.14634146
Front page
Middle page
Last page
29. Ruchi Soya Industries Limited Page 29
6.) Consumer buying behavior while purchasing a cooking oil product.
Price
6%
Quality
41%Good for health
49%
Promotional
offer
2%
Others
2%
Things that influences
30. Ruchi Soya Industries Limited Page 30
7.) Effect of POP’s on consumer while purchasing a cooking oil product.
Yes
13%
No
47%
May be sometimes
40%
Influence %
31. Ruchi Soya Industries Limited Page 31
8.) Promotions schemes impact on consumer.
Affects
No 32.77310924 32.77310924
Yes 67.22689076 67.22689076
67.22689076
32.77310924
0
20
40
60
80
100
120
Impact of Promotional Schemes on consumer
32. Ruchi Soya Industries Limited Page 32
9.) Affect of Promotional policies on the purchase decisions while
purchasing cooking oil.
Promotionalpolicy
64%
Discount policy
36%
Affect %
33. Ruchi Soya Industries Limited Page 33
10.) Preferred schemes to the customers.
Money back offer
15%
Rs off on price
42%
Extra quantity
31%
Free gift article
7%
Bumper prize
5%
Preferred Schemes
34. Ruchi Soya Industries Limited Page 34
Discussion On Results
1.) The best advertisement medium of tier 3 cities is newspaper(except
national TVC’s).
The reasons behind it are –
i.) Most of people read newspaper daily in the tier 3 cities.
ii.) The coverage of FM Radio in those cities is not good.
iii.) The local cable operator’s channel has only 33% audience.
iv.) The magazines have low consumption in the tier 3 cities.
v.) Hoardings are the second best advertisement but have less
audience in comparison to Newspapers.
2.) People purchases cooking oil by finding a good quality oil which is also
good
for health, Because consumers are so much aware of health now a days and
don’t want to take risk related to their health.The low price effect
promotional policies & schemes have a minimum influence on the buying
behavior while purchasing a cooking oil.
3.) The POP’s don’t have a good impression on cooking oil customers, generally
people asks for preferred brand or preferred oil.
4.) After the best quality product provided by the company the promotional
policies have a good impact on customer but when we compare the
promotional policies & discount policies it have a ratio of 60:40.
5.) This Research shows that the two most preferred schemes by customer are
Rs off on price & Extra Quantity. The reason behind it is people are less
interested in money back offer, bumper prize & free gift article because they
are gaining a profit on the quantity or on the price of demanded product.
35. Ruchi Soya Industries Limited Page 35
Conclusions
1.) The research to find out the best advertisement medium of tier 3
cities founded the NEWSPAPER as the best medium of
advertisement.
2.) Hoardings & Local cable operator’s channel are also good mode
of Advertisement.
3.) The Promotional policies have impact on 67% customers.
4.) FM Radio doesn’t have good coverage in tier 3 cities.
5.) Consumer buying behavior is Quality & Health conscious while
purchasing cooking oil.
6.) POP’s Don’t have a good influence on purchase decisions of
cooking oil products.
7.) “Extra quantity & Rs off on prices” Schemes are the most
preferred schemes that impact customer minds.
36. Ruchi Soya Industries Limited Page 36
Recommandations
1.) Company have to prepare a advertisement series of Mahakosh oil in any of
the newspaper dainik-bhaskar or naidunia for the Madhya Pradesh &
Chhattisgarh hub, because the brand has a good sale but it is not a well
known brand in comparison to other oil brands.
2.) Company have to more focus on the promotion of its product by advertise
them instead of promotional events like cooking competition & mall activation
because of the reach of that type of promotion are limited only to few cities
and also to a few people in comparison to advertisements reach.
3.) To Focus more on Newspaper’s Ad instead of hoardings because the
newspapers have a huge reach towards the people to create a hype &
hoardings have a low reach as compared to newspaper.The cost of per year
outdoor activity is the cost of one month’s newpapers advertisement but the
reach & impact of that single month’s newspaper ad has a great impact on
targeted audience.it will also create a good brand image & people will
recognize our brand Mahakosh.
4.) Giving “Rs off Scheme Or Extra quantity scheme” on our product will be
successful.
5.) The FM Radio Doesn’t have a good coverage in tier 3 cities, So please ignore
this advertisement medium in any activity.
6.)Please invest less on the POP’s, Because of their low impact on consumers.
37. Ruchi Soya Industries Limited Page 37
Appendix
1.) Quesstionnaire Format :-
Name
Sex
Male
Female
Age
City name & State
Occupation*Require d
Student
Housewife
Self employed
Employed
Other:
Which medium of advertisement you have seen most?*Re quire d
Local Cable Operator's Channel
Newspaper
FM Radio
Magazines
Hordings
Outdoor Activities e.g. Nukkad Natak
Does FM Radio have a good coverage in your city?*Re quire d
Yes
NO
What is your newspaper reading habbit ?*Required
Weekdays
38. Ruchi Soya Industries Limited Page 38
Weekends
Daily
1-2 Times in a month
Do you watch the local cable operator's channels?*Required
Yes
No
Sometimes
In a Newspaper where you see the advertisements most?*Re quired
On Front page
On Last page
On Middle pages
In cooking oil product which affects your purchase decision?*Required
Price
Quality
Good for health
Promotional offer
Advertisement
word of mouth
Other:
does shop displays like danglers,posters influences your decisions at the time of buying a cooking oil?
Yes
No
May be sometimes
Do promotional schemes affect your choice
Yes
No
Which one of the following policies affect your decisions?
Discount Policy
Promotional Policy
39. Ruchi Soya Industries Limited Page 39
Four Different companies launched their products at different schemes,Select your choice?
Money back offer
Bumper prize
Extra Quantity
Free Gift Article
Rs Off on price
40. Ruchi Soya Industries Limited Page 40
References
1.) Google docs form link:-
https://docs.google.com/forms/d/1KNMwS9LDw1JgLzK952m6J1O
rGIgjxojHinOadNhxNyY/edit
2.)Google docs responses link:-
https://docs.google.com/spreadsheets/d/1LwtdN7IuGGUVv0UJi5B
0m5ll7bJk_3xnOn2lDf_vtEc/edit#gid=2048283560
3.)WWW.GOOGLE.COM for further research & report informations.
THANK YOU
41. Ruchi Soya Industries Limited Page 41
“Ruchi Soya Industries limited”
(2014-15)
“Caterers list 2014-15
Of Madhya Pradesh”
Intern Name :- Mentors Name:-
Vaibhav Gadia Mrs Deepali Das
(MBA 3rd
Sem. From IMS,Davv) Mr. Mohammad Juned Ashrafi
Email :-gadiavaibhav@yahoo.co.in (Advertisement Department)
Contact No. :- +919406686855
42. Ruchi Soya Industries Limited Page 42
Ruchi Soya Industries Limited
Madhya Pradesh Caterers List 2014-15
No. Name Address Contact No.
1 Ramchandra Pandit 5,Ganesh Nagar,Shankar Mandir Ke Pass,Ratlam (M.P)
9425990672 ,
8719926191
2 Rajesh Gurjar Pipal Chowk,Krishna Mandir Ke Pass,Jeeran Dist Neemuch
9669747107 ,
9301531099
3
Jai Ma Kalika Bhojan Party
C/O Sardar Singh Panwar Gram Sedramata,Tehsil Sitamau Dist. Mandsaur 9753874392
4 Suresh Rathore Lohiya Nagar Patidar Dharmshala Ke Pas,Jeeran Dist Neemuch 9755804525
5 Kayansingh Sankhla Tehsil Road Dak Bangle Ke Samne,Depalpur Dist Indore 9617382995
6 Ganesh Mali Fatehabad Bajar,Gautampura Dist. Indore 9981128248
7 Radheshyam Porwal Balaganj Mohalla,Suwasara Dist Mandsaur 9977314680
8
Gurjar Caters CO Jamnalal
Gurjar 215,Raj Nagar,Mahesh Pan Wali Gali,Indore 9425077309
9 Rajendra Chowkhda Rameshwar Kirana,Khadasher Gali,Manasa Dist Neemuch 9425123329
10 Heerilal Gurjar Jay Prakash Nagar,Jeeran Dist Neemuch 8085923083
11 Dashrath Rajora Teliyo Ka Mohalla,Neem Chowk,Jeerun Dist Neemuch 9755804616
12
Rishabh Yash Catering Service
C/O Badri Prasad Awasthi Police Chowki Ke Pass,Mata Mohalla,Barkhedi,Bhopal 9201132264
13
Jai Gosai Caterers C/O
Omprakash 52,Labriya Bheru,Dhar Road,Indore 9589397020
14
Mahi Khanpan Seva C/O
Manoj Bairagi Jain Mohalla,Garoth Dist Mandsaur 9893800747
15 Jujharlal Dhangad
812,Baridarwaja,Gram Nahargarh,Tehsil Sitamau, Dist
Mandaur 9893211316
16 Panna Maharaj
386/2,Krishna Bag Colony,Shikshak Nagar Ke Piche,Aerodrum
Road,Indore 9425052269
17 Naresh Vaishnav
386/2,Krishna Bag Colony,Shikshak Nagar Ke Piche,Aerodrum
Road,Indore 9424552269
18
Shivshakti Caters C/O Hemant
Ustad
Anand Nagar Main Road,Shri Ram Sharanam Mandir Ke
Samne,Ujjain 9301453701
19 Kakaji Caterers 49,Aada Bajar,Indore 9406600147
20 Kamlesh Baghel Sundar Nagar,Dashhara Maidan,Chhola Road,Bhopal 9827378244
21
Dinesh Caterers C/O
Mangilala Halwai 27,Govind Colony,Banganga,Indore 9752746311
22
Vardhman Aahar Bhandar
C/O Satish Jain
16/A Ahinsa Nagar,Bhopal Memorial Hospital Ke
Samne,Karond,Bhopal
9926616296 ,
9993960021
23
Gupta Caters C/O Rajendra
Gupta
Pipal Chouraha Control Ke Samne,Jain Kirana Stores K
Pass,Bairasiya Road,Bhopal 9827238236
24
Maa Harisingh Caters C/O
Chotu Ustad
Ankpat Marg,Chiman Ganj Mandi Alu Pyaj Mandigate Ke
Pass,Ujjain 9755717715
25
Mahima Caters C/O Pappu
Bhaiyya Chimanganj Mandi Ke Piche,82,Bajrang Nagar,Ujjain 9754628129
26
Sharma Tent House C/O
Rajesh Sharma
Arya Samaj Mandir Ke Samne,100 Biyani Compound,Mhow
Dist Indore 8458837535