V8 supercars pitch final
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The document discusses issues with the current marketing strategy for V8 Supercars, including that the target demographic is too narrow, the existing culture can deter new consumers, and advertisements are sometimes inaccessible. It proposes three strategies to address these issues: 1) diversifying the brand image to appeal to new markets, 2) appealing to nationalism and the cultural significance of the sport, and 3) tailoring communication strategies and advertisements to different consumer groups through free-to-air and pay TV. The strategies aim to increase and diversify revenue by shifting the existing culture and engaging new consumers.
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Objectives & Learning Outcomes. This course allows students to:
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- How do they get airtime on TV programs and Radio Stations
- How do they get published in magazines and newspapers?
- Why choosing “Medium A” rather than “Medium B”?
- What are the financial and money considerations?
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• Define the key terms in the media environment
• Outline the tools available to media plan with
• Outline the basic media concepts used by planners and buyers
• Explore the steps through which a media planner passes to:
- Elaborate advertising media recommendations.
- Book and buy media.
• Tackle real business problematic / advertising / media problematic.
This course will also allow the students, as future marketers who will be ultimately called to manage and control companies’ /brands / clients’ marketing communications budgets, to:
• Understand how the media market / industry globally (and locally) functions.
• Understand the terminology used in media planning.
• Be able to conduct a proper media briefing.
• Be able to lead a basic media strategy.
• Be able to build and pitch a true media planning.
• Be able to effectively buy media space.
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Media planning involves selecting appropriate media outlets to place advertisements to achieve marketing objectives. A media planner evaluates options and develops campaigns. Key aspects of media planning include properly selecting media based on the target audience and objectives, allocating budgets, and indicating periods of focus. A media planner's role is to create a coordinated advertising plan within budget. Their job is to decide where, when and how often to place ads to optimize client budgets.
Chapter 9 Identifying Market Segments and Targets
- Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Developing an advertising program involves five steps: setting objectives, establishing a budget, choosing the message/creative strategy, deciding on media, and evaluating effects.
- Sales promotion consists of mostly short-term incentive tools designed to stimulate quicker or greater purchase of particular products.
- Events and experiences are a means for companies to become part of special moments in consumers' lives to broaden relationships, but must be properly managed.
- Public relations includes programs to promote or protect a company's image through publications, events, news, community affairs and more at a lower cost than advertising.
Advertising and sales promotion
This document provides an overview of advertising and public relations concepts. It defines advertising as a paid form of non-personal promotion to inform potential customers and encourage sales. It discusses different advertising types such as informative, persuasive, comparative, and reminder advertising. It also covers advertising classifications based on media used, appeals, regions, and the sales presentation process. Public relations aims to build good relations with stakeholders to maintain a positive brand reputation. The document concludes with an explanation of the hierarchy of effects model for advertising campaigns.
International Marketing Management - Promotion & Distribution Strategies
Promotions; international advertising; sales promotion in international markets; international advertising; direct mailing; personal selling; exhibition; generic promotions in international marketing
Global Distribution; distribution as competitive advantage; rationalizing local channels; wholesaling; retailing; global logistics; parallel distribution; global channel design; Entry modes: Licensing, Strategic Alliances, Manufacturing Subsidiaries; optimal entry strategies.
CTV advertising campaign
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Advertising galaxy-tab-campaign
This document provides an integrated marketing communications plan for Samsung's Galaxy Tab tablet. It includes an executive summary that outlines the campaign objectives of increasing brand awareness and sales. The plan reviews the tablet industry, Samsung as a company, and the Galaxy Tab product. It proposes targeting young professionals and families with a campaign theme of "Tab Into the Galaxy". A $245 million budget is allocated across various advertising, sales promotion, public relations, interactive and direct marketing channels. The effectiveness of the campaign will be evaluated through consumer surveys.
ADVERTISING A BRAND
To grow your brand, a brand needs to promote or present itself in front of its customers. Brand advertisement nowadays needs to be unique, strong, and capture the heart of the customer. But, what is brand advertising exactly?
Brand advertising is a type of strategy that develops brand recognition, customer loyalty, and builds lasting relationships with clients. The purpose of branding ads is to capture people’s attention, establish a stable positive brand identity, brand credibility, and build awareness.
With more consumers being aware of your brand, the more they trust and stick with you throughout the buyer’s journey. This makes them more likely to take action when they see a performance-based ad (they may even become a loyal customer) in the future.
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V8 supercars pitch final
- 2. A & J Promotions Reputation | Capability | Performance
- 3. Current Campaign – Not bad, but can be better Three Main Issues: Too focused, inhibits new consumers and advertisements often unreachable by desired consumer groups Future threats necessitate change now
- 4. Issue 1 – Current Demographic Too Narrow Currently marketing focuses too heavily on lower socio-cultural male market segment This segment is less profitable than others Cannot be relied upon with shift to Pay TV along with outsourcing of Australian manufacturers
- 5. Issue 2 – Barrier For Potential Consumers Existing culture surrounding sport often acts as deterrent for new consumers Through new consumers not wanting to associate with the existing culture Through members of the existing culture judging new entrants
- 6. Issue 3 – Occasional Unfocused Advertisements Existing communication strategies are integrated well Pay TV exclusive content and advertisements are generally inaccessible for targeted market in present marketing strategy
- 7. Strategies For These Issues 1 – Diversification of brand image 2 – Appeal to nationalism and cultural significance of the sport 3 – tailored communication strategies
- 8. Strategy 1 – Diversification of Brand Image Appeal to new market areas to increase and diversify revenue Achieve this by shifting existing culture; focusing on V8 Supercar racing as a sport, competition and experience
- 9. Strategy 2 – Appeal to Nationalism and Franchises Cultural Significance Focus on sports rich history and importance in Australian culture Create consumer involvement with the brand
- 10. Strategy 3 - Tailor Communication Strategies Keep V8 Supercars accessible on Free-to- air television for existing customer base Tailor free-to-air ads for existing consumer group Tailor Pay TV advertisements for new consumer groups
- 11. Communication Tools Maintain current interrelated network of Television, online, print and radio advertising Through this network diversify image and promote consumer engagement Specify advertisements to those who can access them
- 12. Thankyou for your time A & J promotions have the capability and expertise to implement new necessary strategies to keep V8 supercars successful and sustainable going into the future