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TOP 10 Learning Questions for Chapter 18: Managing Mass Communications James Victor K. Otayza, MD May 21, 2010 Change with Graphic or Clipart that Matches The Chapter Topic
1. ______ stimulates repeat purchase of products & services ,[object Object],[object Object],[object Object],[object Object]
2. Presenting news & info about a company in the best possible light is called ______. ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. The following are disadvantages of newspapers except _________. ,[object Object],[object Object],[object Object],[object Object]
4. Patterns of advertising are the following except ________. ,[object Object],[object Object],[object Object],[object Object]
5. Which of the following is false? ,[object Object],[object Object],[object Object],[object Object]
6. Which of the following is false? ,[object Object],[object Object],[object Object],[object Object]
7. The DOH poster showing the many diseases caused by smoking is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]
8. Campaign posters are examples of ,[object Object],[object Object],[object Object],[object Object],[object Object]
9. The recent controversial billboard ad of a personal lubricant is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]
10. The radio ads giving away concert tickets are examples of ,[object Object],[object Object],[object Object],[object Object],[object Object]

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  • 1. TOP 10 Learning Questions for Chapter 18: Managing Mass Communications James Victor K. Otayza, MD May 21, 2010 Change with Graphic or Clipart that Matches The Chapter Topic
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