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Brand Evolution TED Talks:Branding in a 24/7 Economy<br />Kellstadt Marketing Group Symposium 2011 – DePaul University<br ...
Using media to create meaningful consumer experiences that attract, build, and maintain brand loyalty <br />
Building a Brand - Awareness<br />
Building a Brand - Engagement<br />
Building a Brand - Advocate<br />
Case Study<br />
Auto Industry - Where you always save more money!<br />
Building a Brand<br />
Building a Brand<br />
The Stats<br />16,000 new prospects were opted in to database<br />Over 3 million visitors to website<br />Votes were rece...
Final Thoughts<br /><ul><li>Get Creative
Awareness, Engagement, Empowerment
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Brand Evolution TED Talks: Branding in a 24/7 Economy

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Brand Evolution TED Talks: Branding in a 24/7 Economy

  1. 1. Brand Evolution TED Talks:Branding in a 24/7 Economy<br />Kellstadt Marketing Group Symposium 2011 – DePaul University<br />April 16, 2011 <br />#KMG2011<br />@kathysteele<br />
  2. 2. Using media to create meaningful consumer experiences that attract, build, and maintain brand loyalty <br />
  3. 3. Building a Brand - Awareness<br />
  4. 4. Building a Brand - Engagement<br />
  5. 5. Building a Brand - Advocate<br />
  6. 6. Case Study<br />
  7. 7. Auto Industry - Where you always save more money!<br />
  8. 8. Building a Brand<br />
  9. 9.
  10. 10.
  11. 11. Building a Brand<br />
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16. The Stats<br />16,000 new prospects were opted in to database<br />Over 3 million visitors to website<br />Votes were received from all fifty states and seven countries<br />Built social media fan base & increased it by 50% through first year of the contest<br />Increased social media fan base by 60% over first year of the contest<br />Increased service sales by 15%<br />Featured in 77 media outlets<br />5 vehicles were purchased by contest participants<br />
  17. 17.
  18. 18. Final Thoughts<br /><ul><li>Get Creative
  19. 19. Awareness, Engagement, Empowerment
  20. 20. Reevaluate and assess the changing market climate, technology, and trends</li></li></ul><li>LinkedIn: http://www.linkedin.com/in/kathleensteele<br />Web: http://desertrose.net<br />DRD Twitter: http://twitter.com/DRDmarketing<br />Phone: 630.617.0002<br />

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