The relative utility approach for stimulating ICT acceptance: profiling the non-user

This paper discusses a policy approach to boost Internet and personal computer acceptance among non-users, particularly in Belgium. It highlights that socio-demographic factors influence ICT adoption and emphasizes targeting specific user groups with tailored strategies rather than generic measures. The research reveals that remaining non-adopters often lack financial resources, necessary skills, or the incentive to use technology, underscoring the need for ongoing efforts to promote digital inclusion.