The document describes services offered by UXelent to help organizations improve their user experience (UX) capabilities. UXelent hosts workshops to help organizations move their UX work to the next level by addressing how resources are often dispersed in silos. They believe every product can be improved and work with companies to enhance product experiences. The document provides tips on how to take UX innovation, collaboration with UX, and training with UX to the next level within an organization.
User experience doesn't happen on a screen: It happens in the mind.John Whalen
User experience is a vital component of mission-critical projects. The vast majority of experience is digital. We spend insane amounts of time and money designing UX for websites, apps and products to impress users. But the truth is UX isn’t a singular experience we can define. And it doesn’t happen on a screen – it happens in the mind. More specifically, the six minds.
Discover how UX is truly a collection of experiences occurring across six brain concentrations, each with their own processing styles and ideal states. And how, using psychological principles, you can uncover the conscious and subconscious needs of these six minds to appeal to users on cognitive and emotional levels.
This document summarizes Jane Davis' perspective on building a strategic UX research practice at an enterprise company. It describes her initial approaches that focused on quick wins and using research to make decisions, rather than understanding the company. She now believes research should align with company values and priorities by understanding operating principles through observation. The document outlines lessons learned from early mistakes like not building infrastructure first and emphasizes strategic alignment, flexibility, and building partnerships and processes through work.
Christian Gammill shares lessons learned from his experience in customer development and starting startups. He emphasizes establishing testable hypotheses, getting fast feedback through prototypes and minimum viable products, and iterating quickly. Some key points he discusses include focusing early-stage objectives on exploratory discovery and concept validation rather than premature scaling, conducting in-depth customer interviews to understand problems and potential solutions, and choosing early product features that drive usage, viral growth, and monetization to test your business model assumptions.
Finding detailed specifications for implementing user research methods is easy - but matching specific methods to your particular needs can be a challenge. We’ll outline an underlying framework for research approaches so you’ll understand why each method works as well as when to use i
Designers Are From Mars, Engineers Are From VenusMotivate Design
There was Cain and Abel. The Hatfields and the McCoys. The Red Sox and the Yankees. The tale of supposed incompatible people is a tale as old as time. In the modern world of business and commerce, the common issue of creative designers and development engineers struggling to see eye-to-eye is a problem that can grind projects and businesses to a halt.
The reality is that both groups need each other so why can't they just get along? Jack Cole, Director of Design, will serve as session mediator, walking you through his experiences in finding pathways to commonality that allow for growth, discovery, and innovative solutions.
Key Takeaways:
• A better understanding of how to communicate effectively with team members of all disciplines
• Learning best practices that will help facilitate more project collaboration
• Further debunking the myth of left-brain and right-brain thinkers
Transcript from NYCDA & MotivateDesign U/X Lecture Series July 20, 2015 "Designers Are From Mars, Engineers Are From Venus" Jack Cole - Design Director
User Experience Design Final Presentations : Including topics like AI Artificial Intelligence, Charities, Business Coaching, Medical Doctor Appointments, Magazines, Opal, Education, Vaping, Pole Dancing, Magazines, Hackathons and Location Based Tracking and more.
This presentation explores the intersection between UX strategy and research:
Part 1: Why do research, anyway?
Part 2: Understand the landscape
Part 3: Pushback & pitfalls
Part 4: Exploring the toolbox
Part 5: Case Study: ATB
Originally presented at VanUE on April 29, 2014.
Teresa Torres, Product Talk, @ttores
In this session, you’ll learn how to create shared context so that everyone on your team knows how to prioritize your experiments. You’ll also learn about two common Lean Startup mistakes and how to avoid them. Come prepared to work through a mini case study.
User experience doesn't happen on a screen: It happens in the mind.John Whalen
User experience is a vital component of mission-critical projects. The vast majority of experience is digital. We spend insane amounts of time and money designing UX for websites, apps and products to impress users. But the truth is UX isn’t a singular experience we can define. And it doesn’t happen on a screen – it happens in the mind. More specifically, the six minds.
Discover how UX is truly a collection of experiences occurring across six brain concentrations, each with their own processing styles and ideal states. And how, using psychological principles, you can uncover the conscious and subconscious needs of these six minds to appeal to users on cognitive and emotional levels.
This document summarizes Jane Davis' perspective on building a strategic UX research practice at an enterprise company. It describes her initial approaches that focused on quick wins and using research to make decisions, rather than understanding the company. She now believes research should align with company values and priorities by understanding operating principles through observation. The document outlines lessons learned from early mistakes like not building infrastructure first and emphasizes strategic alignment, flexibility, and building partnerships and processes through work.
Christian Gammill shares lessons learned from his experience in customer development and starting startups. He emphasizes establishing testable hypotheses, getting fast feedback through prototypes and minimum viable products, and iterating quickly. Some key points he discusses include focusing early-stage objectives on exploratory discovery and concept validation rather than premature scaling, conducting in-depth customer interviews to understand problems and potential solutions, and choosing early product features that drive usage, viral growth, and monetization to test your business model assumptions.
Finding detailed specifications for implementing user research methods is easy - but matching specific methods to your particular needs can be a challenge. We’ll outline an underlying framework for research approaches so you’ll understand why each method works as well as when to use i
Designers Are From Mars, Engineers Are From VenusMotivate Design
There was Cain and Abel. The Hatfields and the McCoys. The Red Sox and the Yankees. The tale of supposed incompatible people is a tale as old as time. In the modern world of business and commerce, the common issue of creative designers and development engineers struggling to see eye-to-eye is a problem that can grind projects and businesses to a halt.
The reality is that both groups need each other so why can't they just get along? Jack Cole, Director of Design, will serve as session mediator, walking you through his experiences in finding pathways to commonality that allow for growth, discovery, and innovative solutions.
Key Takeaways:
• A better understanding of how to communicate effectively with team members of all disciplines
• Learning best practices that will help facilitate more project collaboration
• Further debunking the myth of left-brain and right-brain thinkers
Transcript from NYCDA & MotivateDesign U/X Lecture Series July 20, 2015 "Designers Are From Mars, Engineers Are From Venus" Jack Cole - Design Director
User Experience Design Final Presentations : Including topics like AI Artificial Intelligence, Charities, Business Coaching, Medical Doctor Appointments, Magazines, Opal, Education, Vaping, Pole Dancing, Magazines, Hackathons and Location Based Tracking and more.
This presentation explores the intersection between UX strategy and research:
Part 1: Why do research, anyway?
Part 2: Understand the landscape
Part 3: Pushback & pitfalls
Part 4: Exploring the toolbox
Part 5: Case Study: ATB
Originally presented at VanUE on April 29, 2014.
Teresa Torres, Product Talk, @ttores
In this session, you’ll learn how to create shared context so that everyone on your team knows how to prioritize your experiments. You’ll also learn about two common Lean Startup mistakes and how to avoid them. Come prepared to work through a mini case study.
To Fly or Not to Fly? How to Use Remote Techniques for Moderated Research on ...UXPA International
Online screen sharing tools have changed our research toolkit. Now we can conduct research faster and more cost effectively using screen sharing tools and webcams.
And then came mobile devices. To see people interact with their smartphones and tablets, we had to be in person. Back on planes!
Now it's possible to conduct multi-channel research remotely Cash- and time-strapped clients are hungry for this affordable, fast solution. It's not easy (and it's not right for every project), but you should know how to do it for projects where it's a good fit.
In this session, we'll discuss
pros and cons of each approach,
lessons learned,
when remote multi-channel research is a good idea (& when it's not), &
hot tips on how to effectively conduct research remotely on mobile devices.
The document provides an overview of user experience (UX) design presented by Yael Keren. It defines UX as how a person feels when interacting with a system. Key aspects of UX include learnability, efficiency, affordance, and more. The UX process involves task analysis, conceptual design, detailed design, and validation. Research with users is important to understand tasks, goals, and usability issues. Gestalt principles like proximity and closure can help with visual perception. The document emphasizes designing for the user's needs, testing designs, and ensuring simplicity, feedback and control in the user experience.
This document discusses the importance and simplicity of user experience (UX) research. It provides an overview of different types of UX research methods like observations, interviews, usability testing and surveys. The document advocates that UX research should be done for any project and provides suggestions for how to conduct low-cost or free research, like getting help from UX specialists or using starter kits and analytics tools provided by IBM. The overall message is that UX research is simple to do and can provide important insights for a project.
Kelly Goto from gotoresearch takes you through the rigorous approach and process applied to Rapid UX Research Cycles to allow insights and mental models to emerge in 6-weeks instead of 6-months.
This document provides an overview of Lean Product Development and the Lean Startup process. It discusses key aspects of the Lean approach including experimentation over planning, customer feedback over intuition, and iterative design. The Lean Startup process involves ideation, understanding customer needs through research and interviews, prototyping ideas, building optimized solutions through frequent iterations, measuring performance, and ongoing learning.
Great Talks Start with Great Proposals: An IA Summit Virtual WebinarRuss U
This document summarizes a webinar about brainstorming ideas and writing proposals for conference presentations. The webinar covers brainstorming big ideas, writing titles and abstracts for proposals, and the proposal review process. Attendees are guided through exercises to come up with potential presentation topics and ideas within time limits. The composition of a successful proposal is outlined, including writing an engaging title, detailing the presentation in the abstract, and including a bio. Common questions about the blind review and selection process are also addressed.
Distributed Design Operations Management (Jilanna Wilson at DesignOps Summit ...Rosenfeld Media
Jilanna Wilson: “Distributed Design Operations Management”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com
The document outlines the process of synthesizing research findings from generative user research. It discusses moving from individual analysis of raw data to collaborative synthesis of themes and patterns. Key steps include identifying early themes in debrief discussions, individual analysis through annotating transcripts and videos, collaborative analysis by presenting "case studies" of research participants and clustering findings on a whiteboard, and refining insights into higher-level themes and opportunities.
The Art of Direct Observational Research at Scale by Making it a Team Sport!UXPA International
Karl Melder discusses how he scaled observational research as a team sport at Microsoft. He describes how his team used lightweight user testing to develop the PerfTips tool for developers. They started small with weekly in-lab usability tests and grew participation over time. Some key lessons included meeting teams where they are, using data and stories to advocate for customers, and enabling other teams to conduct their own user research. The talk provided many principles for scaling user research across an organization in an agile way.
How ANYONE can make insanely better slidesSean Johnson
My wife was showing me slides from a meeting she recently attended. I’m sure the material was great, but I didn’t read to find out. The slides literally made my eyes bleed.
Between my time as a partner at an early stage venture fund and a digital consulting company, I effectively live in Keynote. Creating proposals, reading pitch decks, making presentations.
I am convinced great slide-making is a tremendous skill to develop. It will make your internal presentations more persuasive. It will help you win more business or close that round of funding. It will accelerate your career.
You’ve no doubt seen gorgeous presentations at conferences and other events, but don’t know how to make them.
But you don’t need to know how to make those kinds of presentations for your day job. What you need are some simple tips for polishing up your decks. Making copy more readable. Making tables and charts more useful. Telling the story you’re trying to tell.
This deck is my attempt to help you with that. I hope you find it useful.
The current COVID-19 climate has affected UX research in many ways, including changes to process, methods, and tools. As a field, we've had to adapt to doing fully remote collaboration and research.
In this talk, I will be walking through why now is a great time to conduct strategic research, how research has changed because of COVID, and best practices for conducting remote strategic research during this time.
I hope you will walk away from this talk feeling empowered to continue on your innovation journey!
1. The document discusses Lean Startup and Lean UX methodologies for product development under conditions of uncertainty. It emphasizes starting with customer development and validating hypotheses through iterative testing of prototypes.
2. Key concepts include minimizing waste, focusing on learning through experiments, and getting customer feedback early via low-fidelity prototypes. Cross-functional collaboration and visualizing processes are also emphasized.
3. Successful implementation requires formulating hypotheses about problems and solutions, designing experiments to test assumptions, and using results to continuously improve products and the development process.
This presentation and hands-on workshop will describe the process of conducting user interviews at Pivotal Labs Denver.
It’s a way of understanding your users problems, needs and behaviors. It’s not the only way but represents many of the same activities and exercises used within similar companies and agencies.
Everybody Lies: Rapid Cadence Research & Usability TestingWilliam Evans
This document outlines best practices for usability testing. It discusses establishing test goals and determining the testing process, including defining the target audience, developing personas, recruiting participants, and creating test scenarios. It also covers moderating the tests, analyzing the results, prioritizing findings by severity, and making recommendations in a final report. The overall goal is to understand users and improve the product based on usability issues identified during testing.
Includes the definition, value, usage and history of heuristics as well as 10 principles with starter questions for use in an evaluation. (As presented most recently at Interaction 12 in Dublin)
Introduction to Lean Startup & Lean User Experience Design William Evans
The document summarizes key concepts from Lean UX and the Lean Startup methodology. It discusses focusing on learning over requirements, using iterative design and testing to learn from customers, minimizing waste and cycle time, and emphasizing problem-solution fit over features. Key techniques mentioned include formulating hypotheses, conducting customer interviews and experiments, and measuring outcomes to guide decisions.
Learning and development professionals are under pressure to produce real results. Many times the traditional methods of instructional design and content development are not getting the job done. We have to think differently on how to design, develop, and leverage technology to create learning experiences that actually impact performance and get the results that matter.
In this session you will learn the importance of building experiences in the form of online scenarios, simulations, and real-world on-the-job tasks. You’ll leave understanding better how to apply research-based guidelines to design, structure, and sequence experiences into optimized learning paths. You’ll see to how to leverage technology, especially mobile and the Experience API (formerly Tin Can) to deliver, capture, and track learning experiences. Finally, in this session you’ll see examples of how learning-experience designers are transforming how people learn professional, technical, sales, and leadership skills.
In this session, you will learn:
How to capture the experiences of experts
How to design effective learning experiences
How to sequence learning experiences into an optimized learning path
How to use mobile and the Experience API to capture and track real-world experience
A pragmatic look at the journey from technical wasteland to digital competency - with inspiration from the Tarot.
Saying “no” is a journey. Part of it is sleight of hand . Most of it is a careful alignment of people, process and technology. Eventually we stop having to say “no” because the we stop wanting the wrong things.
○Establish credibility, have the right tools
○Plan for change over time
○Manage aesthetics (and more) with patterns
○Establish clear governance
○Get organisational alignment
○Digital transformation
Broad point of view on User/Consumer Experience as a differentiator across product/services.
Thx to VentureHive ( http://venturehive.co/) for the speaking engagement today. Here is the deck I presented on thinking of UX in terms of influencing better ways to own consumers habits.
To Fly or Not to Fly? How to Use Remote Techniques for Moderated Research on ...UXPA International
Online screen sharing tools have changed our research toolkit. Now we can conduct research faster and more cost effectively using screen sharing tools and webcams.
And then came mobile devices. To see people interact with their smartphones and tablets, we had to be in person. Back on planes!
Now it's possible to conduct multi-channel research remotely Cash- and time-strapped clients are hungry for this affordable, fast solution. It's not easy (and it's not right for every project), but you should know how to do it for projects where it's a good fit.
In this session, we'll discuss
pros and cons of each approach,
lessons learned,
when remote multi-channel research is a good idea (& when it's not), &
hot tips on how to effectively conduct research remotely on mobile devices.
The document provides an overview of user experience (UX) design presented by Yael Keren. It defines UX as how a person feels when interacting with a system. Key aspects of UX include learnability, efficiency, affordance, and more. The UX process involves task analysis, conceptual design, detailed design, and validation. Research with users is important to understand tasks, goals, and usability issues. Gestalt principles like proximity and closure can help with visual perception. The document emphasizes designing for the user's needs, testing designs, and ensuring simplicity, feedback and control in the user experience.
This document discusses the importance and simplicity of user experience (UX) research. It provides an overview of different types of UX research methods like observations, interviews, usability testing and surveys. The document advocates that UX research should be done for any project and provides suggestions for how to conduct low-cost or free research, like getting help from UX specialists or using starter kits and analytics tools provided by IBM. The overall message is that UX research is simple to do and can provide important insights for a project.
Kelly Goto from gotoresearch takes you through the rigorous approach and process applied to Rapid UX Research Cycles to allow insights and mental models to emerge in 6-weeks instead of 6-months.
This document provides an overview of Lean Product Development and the Lean Startup process. It discusses key aspects of the Lean approach including experimentation over planning, customer feedback over intuition, and iterative design. The Lean Startup process involves ideation, understanding customer needs through research and interviews, prototyping ideas, building optimized solutions through frequent iterations, measuring performance, and ongoing learning.
Great Talks Start with Great Proposals: An IA Summit Virtual WebinarRuss U
This document summarizes a webinar about brainstorming ideas and writing proposals for conference presentations. The webinar covers brainstorming big ideas, writing titles and abstracts for proposals, and the proposal review process. Attendees are guided through exercises to come up with potential presentation topics and ideas within time limits. The composition of a successful proposal is outlined, including writing an engaging title, detailing the presentation in the abstract, and including a bio. Common questions about the blind review and selection process are also addressed.
Distributed Design Operations Management (Jilanna Wilson at DesignOps Summit ...Rosenfeld Media
Jilanna Wilson: “Distributed Design Operations Management”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com
The document outlines the process of synthesizing research findings from generative user research. It discusses moving from individual analysis of raw data to collaborative synthesis of themes and patterns. Key steps include identifying early themes in debrief discussions, individual analysis through annotating transcripts and videos, collaborative analysis by presenting "case studies" of research participants and clustering findings on a whiteboard, and refining insights into higher-level themes and opportunities.
The Art of Direct Observational Research at Scale by Making it a Team Sport!UXPA International
Karl Melder discusses how he scaled observational research as a team sport at Microsoft. He describes how his team used lightweight user testing to develop the PerfTips tool for developers. They started small with weekly in-lab usability tests and grew participation over time. Some key lessons included meeting teams where they are, using data and stories to advocate for customers, and enabling other teams to conduct their own user research. The talk provided many principles for scaling user research across an organization in an agile way.
How ANYONE can make insanely better slidesSean Johnson
My wife was showing me slides from a meeting she recently attended. I’m sure the material was great, but I didn’t read to find out. The slides literally made my eyes bleed.
Between my time as a partner at an early stage venture fund and a digital consulting company, I effectively live in Keynote. Creating proposals, reading pitch decks, making presentations.
I am convinced great slide-making is a tremendous skill to develop. It will make your internal presentations more persuasive. It will help you win more business or close that round of funding. It will accelerate your career.
You’ve no doubt seen gorgeous presentations at conferences and other events, but don’t know how to make them.
But you don’t need to know how to make those kinds of presentations for your day job. What you need are some simple tips for polishing up your decks. Making copy more readable. Making tables and charts more useful. Telling the story you’re trying to tell.
This deck is my attempt to help you with that. I hope you find it useful.
The current COVID-19 climate has affected UX research in many ways, including changes to process, methods, and tools. As a field, we've had to adapt to doing fully remote collaboration and research.
In this talk, I will be walking through why now is a great time to conduct strategic research, how research has changed because of COVID, and best practices for conducting remote strategic research during this time.
I hope you will walk away from this talk feeling empowered to continue on your innovation journey!
1. The document discusses Lean Startup and Lean UX methodologies for product development under conditions of uncertainty. It emphasizes starting with customer development and validating hypotheses through iterative testing of prototypes.
2. Key concepts include minimizing waste, focusing on learning through experiments, and getting customer feedback early via low-fidelity prototypes. Cross-functional collaboration and visualizing processes are also emphasized.
3. Successful implementation requires formulating hypotheses about problems and solutions, designing experiments to test assumptions, and using results to continuously improve products and the development process.
This presentation and hands-on workshop will describe the process of conducting user interviews at Pivotal Labs Denver.
It’s a way of understanding your users problems, needs and behaviors. It’s not the only way but represents many of the same activities and exercises used within similar companies and agencies.
Everybody Lies: Rapid Cadence Research & Usability TestingWilliam Evans
This document outlines best practices for usability testing. It discusses establishing test goals and determining the testing process, including defining the target audience, developing personas, recruiting participants, and creating test scenarios. It also covers moderating the tests, analyzing the results, prioritizing findings by severity, and making recommendations in a final report. The overall goal is to understand users and improve the product based on usability issues identified during testing.
Includes the definition, value, usage and history of heuristics as well as 10 principles with starter questions for use in an evaluation. (As presented most recently at Interaction 12 in Dublin)
Introduction to Lean Startup & Lean User Experience Design William Evans
The document summarizes key concepts from Lean UX and the Lean Startup methodology. It discusses focusing on learning over requirements, using iterative design and testing to learn from customers, minimizing waste and cycle time, and emphasizing problem-solution fit over features. Key techniques mentioned include formulating hypotheses, conducting customer interviews and experiments, and measuring outcomes to guide decisions.
Learning and development professionals are under pressure to produce real results. Many times the traditional methods of instructional design and content development are not getting the job done. We have to think differently on how to design, develop, and leverage technology to create learning experiences that actually impact performance and get the results that matter.
In this session you will learn the importance of building experiences in the form of online scenarios, simulations, and real-world on-the-job tasks. You’ll leave understanding better how to apply research-based guidelines to design, structure, and sequence experiences into optimized learning paths. You’ll see to how to leverage technology, especially mobile and the Experience API (formerly Tin Can) to deliver, capture, and track learning experiences. Finally, in this session you’ll see examples of how learning-experience designers are transforming how people learn professional, technical, sales, and leadership skills.
In this session, you will learn:
How to capture the experiences of experts
How to design effective learning experiences
How to sequence learning experiences into an optimized learning path
How to use mobile and the Experience API to capture and track real-world experience
A pragmatic look at the journey from technical wasteland to digital competency - with inspiration from the Tarot.
Saying “no” is a journey. Part of it is sleight of hand . Most of it is a careful alignment of people, process and technology. Eventually we stop having to say “no” because the we stop wanting the wrong things.
○Establish credibility, have the right tools
○Plan for change over time
○Manage aesthetics (and more) with patterns
○Establish clear governance
○Get organisational alignment
○Digital transformation
Broad point of view on User/Consumer Experience as a differentiator across product/services.
Thx to VentureHive ( http://venturehive.co/) for the speaking engagement today. Here is the deck I presented on thinking of UX in terms of influencing better ways to own consumers habits.
Staying research led with almost no resources (UXcamp 2019)Kea Zhang
It's not easy doing research, staying research-led and being insights-driven as a startup, with (almost) no resources. Here I share some tips on how we do this at Teston!
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
Guidance for the small business owners & entrepreneurs on how to create a great customer experience by listening to your customer. User Research & Design methods, affordable online tools, and tips and tricks are shared in this presentation.
Danny Setiawan - How to Increase Conversion with Usability TestingAutumn Quarantotto
The document discusses usability testing and how it can be used to increase conversion rates. It provides an overview of usability testing, including what it is, why it's important, and basic techniques. It explains how usability testing involves observing real users to minimize friction points. The presentation also provides guidance on how to recruit participants, conduct tests, and act on findings to improve the user experience and drive more conversions.
1) The document discusses how data-driven design can help improve user experience (UX) by getting to know the audience through metrics like fundraising benchmarks, Google Analytics, and user research.
2) It provides examples of how analyzing donation and registration goals from Google Analytics helped optimize pages for mobile users and focus on key areas.
3) User testing insights uncovered issues like important elements not being visible without scrolling and use of internal jargon, which were then addressed in redesigns to improve personalization and the user experience.
This is a talk I gave at the first Meetup for Digital Product Design.
Here is the talk description:
Research can improve team synergies which create opportunities for better products and a team that is happier with their results. In the first Digital Product Design Meetup Jonathan will share insights for how research can be used to create both a user-centric culture and a catalyst for team bonding. Whether you are looking to introduce an internal research practice for the first time or looking to improve on an existing one learn how these methods can work for you. The second half of the event will be a group exercise to uncover bottlenecks in your own organization implementing user research and how this can be solved.
User Experience professionals are commonly called upon to fix a problematic design or help drive product enhancements. There is a wealth of research methods to help assess the success of an existing interface. But what about the early phases of a new product or concept? Do these same methods still apply? How can you best tailor your approach to gather useful input when your product and/or company are still in the formative stages?
For this presentation, Dorothy M. Danforth will discuss various low overhead, high-impact research methods available to Web Designers and UX professionals when creating new products, scenarios for when and how to use these methods, as well as general insights on how to get the most out of early stage R&D processes. Some illustrative examples and ideas from past product-concept research efforts will be provided.
Talking points to include:
• considerations when developing a UX focused research plan for a new product or concept
• how brand and corporate culture can impact and possibly drive interface decisions
• how the research process can identify organizational knowledge gaps (and vice versa)
• integrating UX research within the creative (visual design) and engineering processes
Building Efficient and Informative Research Programs for Product Design TeamsTom Satwicz
From a workshop Geoff Harrison and I conducted at Convey UX 2018.
Conducting research in the course of product development has become more of a norm these days, but user experience professionals still struggle to determine what types of research are most valuable and how much research needs to be done as during the product creation process. As partners at Blink, Geoff Harrison and Tom Satwicz have decades of experience developing research programs and leading product creation teams across a wide range of industries. Geoff comes a design background and Tom comes from a social science background, but they find common ground in the evidence-based product design approach! In this workshop they’ll show you how to develop foundational, conceptual and evaluative research programs during the product creation process and give you activities along the way to practice these techniques.
User research for Product Managers - Product Tank London Jan 17Morag McLaren
As the head of product for a User Experience Research company I gathered feedback from our clients to help other product managers get user research embedded within their companies.
We talked about getting buy-in from stakeholders, getting started with UX and proving its value and also some of the common tools and methodologies involved.
SearchLeeds, Ian williams 'Making the difference: shortcuts to success with c...Branded3
Ian is responsible for what happens when searchers land on your site. He creates optimised site experiences through applying years of experience in analytics, conversion rate optimisation, UX research and onsite personalisation.
Understanding Your Audiences | UX ResearchCourtney Clark
Learn about the importance of user experience (UX) and understanding your audiences! We will focus on how to understand what your users want and how they want it, and how to design and build tools and apps that actually get used.
You’ll learn:
- The importance of understanding your audiences
- What we need to know about your audiences to serve them well
- What UX research and tactics you can use at any project stage
Growth Hacking with Lean UX discusses how to use Lean UX principles for growth hacking. It recommends first doing user research to understand user needs and pain points before developing solutions. Key Lean UX tools include user personas, user journeys, and quick prototyping. The presentation then covers optimizing for user understanding and engagement, narrowing your niche through keyword research, and leveraging content, outreach, and virality for growth. It emphasizes focusing testing assumptions quickly through interviews and prototypes rather than waiting for launch. Overall it provides an approach for applying Lean UX practices to growth hacking projects.
5 Design Techniques You Can Try Without "Design" ExperienceAtomic Object
This document discusses Atomic Object's design process and provides 5 design techniques that can be tried without experience:
1. Critique - Analyzing designs against objectives using critical thinking.
2. Design thinking exercises - Activities like brainstorming that build empathy and ideas.
3. Personas - Documenting hypothetical user profiles to establish empathy.
4. Experience mapping - Capturing and communicating complex user interactions.
5. User feedback - Gathering feedback through interviews and usability testing to improve designs.
This document summarizes a presentation on collaborative research and user research. The presentation covers topics like understanding organizational stakeholders, conducting interviews and focus groups, analyzing user data, creating models and insights, and reporting research findings. It emphasizes that research should create a shared understanding, that asking questions is important but uncomfortable, and that clear goals and a collaborative approach are necessary for effective research. The presentation provides tips for different research activities and stresses selecting methods that answer key questions.
This document provides an overview of the topics to be covered in the first week of a UX design course. The week will introduce students to UX principles and processes, and focus on interviewing techniques. Key topics include defining good UX, UX principles like collaboration and understanding users, the UX design process from problem definition to prototyping, and best practices for planning and conducting user interviews. Students will practice interview skills in class and are assigned to interview 3 potential users for their project as homework.
What shade of instructional designer are you? How can you focus your practice and refine your shade? Session slides from an eLearning Guild Online Forum on January 20, 2016.
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
2. Move Your UX Capability To The Next Level
UXelent | Workshop
3. Most organizations have what they
need to do great UX work, but
resources are often dispersed in silos
that obstruct the process
UXelent.com
4. We are here to help.
UXelent.com
We work to make the world of physical
products better for those who use
them and better for those who produce them
5. We believe every product has a chance to
be better and work with like-minded
companies to take product experiences to
the next level
Your product will be better.
UXelent.com
8. Copyright 2020 TransOrbital Dynamics, Robb Olsen, Author
UXelent.com
How
Empathize
Define
Hypothesize
Prototype
Learn
Tasks
Experiences
Outcomes
Aspirations
Tensions
Solutions
Experiences
Business Model
Enabling
Science
Express
Hypotheses
In Minimum
Viable
Test
Hypotheses
Repeat Fast
Proto-cycles!
Learn Fast with
Lean Design Thinking™
9. UXelent.com
Humans
Individually &
In Groups
Value
Creation &
Delivery
Science &
Technology
X= Business Model
Product
Brand
Experience
Device
Package
Service
Community
Education
We can improve livesand
create value V by doing new
thing X for human group Y
using enabling technology Z
Hypothesize
Solutions
Experiences
Business Model
Enabling
Science
What Set Your Target Clearly with
an Alpha Innovation Hypothesis™
10. Copyright 2020 TransOrbital Dynamics, Robb Olsen, Author
UXelent.com
When Guide Innovation Effectively with
Behavioral Science for Innovation
Guiding Innovation Behaviorally:
• Stimulus/responsemeasures of tension
resolution and aspiration delivery guide
innovation work,
• with frequent checks on choice vs. current
solutions. Pivot when needed to be chosen
over existing offerings.
Winning Choice:
• You are ready to pitch stakeholders and
advance to market when
• people consistently choose you over
existing solutions,
• at a cost that is acceptable,
• with clear paths to profit and scale (or
your innovation otherwise meets adoption
goals, e.g., for Government or NGO).
11. UXelent.com
Application Across all types of innovation:
Incremental, Transformative, Disruptive
https://www.linkedin.com/posts/robbolsen_innovation-incremental-transformative-activity-6677998684535328768-wWn0
Incremental/Optimization Transformative Disruptive
15. UXelent.com
Create UX Awareness
Consult UX research experts
Introduce UX research into
current Sensory research
structure
Educate Leadership,
Sensory, Marketing, Design,
Engineering, Product teams
Identify and collaborate
with UX champions
Provide resources
Collaboration with UX
17. UXelent.com
Start
small: Select
one project with
sensory as
prominent
component of
UX
Modify sensory
study designto
include
UX Features
Simplicity
Intuitiveness
Usability
Functionality
Ergonomics
Task Completion
Rate
Brand Attitude
Emotion
Test early and
often;iterative;
small n
Include
prototypes,
competitor
products
Pilot test with
staff
Agile/Lean
Organizations:
Include UX tests
in JIRA stories
or Kanban Board
for
ongoing projects
Communicate
visualizeddata,
videos, and
relevance
to stakeholders
in regular
meetings
Goal: UX is
implicit in
researchstrategy
Introduce Organization to UX Research
Collaboration with UX
18. UXelent.com
Communicate UX Progress with Metrics
Developand study metrics
and analytics through
product lifecycle
Survey current and prospective users,
monitorFAQs, consumer comments,
user forums, social media accounts
Track development,optimization
Benchmark competition
Apply KPI to demonstrate progress
and beneficialeffects on ROI
Understand existing problems,
identify new issues
Discover trends and anomalies,and
to gauge progress
Monitor and analyze
incoming data for patterns
and trends
Designand implementa
Key Performance Indicator
(KPI) for UX
Collaboration with UX
19. UXelent.com
SystemUsabilityScale (SUS)
Global view of usability
Net PromoterScore (NPS)
Percentageof customersrating the
likelihood to recommend
UXC Scorecard*
Comprehensive UX index
• Design & Content
• Usability
• Emotion
• Brand
Communicate UX Progress with Metrics: Examples
Design and implement a Key Performance Indicator (KPI) for UX specific to the organization
*See Bill and Heather
Collaboration with UX
20. Set Expectations for UX Resources
UXelent.com
*Even if incremental funding required, UX research increases productvaluemorethan costof research
Collaboration with UX
Refrain from
incremental
funding request
initially
extend existing
sensory study
Request
additional funding*
for physical
prototype builds
Request additional
time if need physical
prototype builds
Ensure sufficient
timing to
meet engineering
specs
Consistently
communicate
schedule to full
team
23. Needs Analysis
G A T H E R D A TA A B O U T Y O U R O R G A N I Z A T I O N
• Gauge expertise and interest in UX
• Find out who is novice, immediate, expert and
leverage the expertise
• Identify UX advocates and supporters including
influencers and executives
• Generate ideas on action items that will interest
your advocates and supporters
UXelent.com
Increasing UX Maturity
Training with UX
24. Needs Analysis
G A T H E R D A T A A B O U T Y O U R O R G A N I Z A T I O N
UXelent.com
Increasing UX Maturity
Training with UX
Lunch & Learn
O R G A N I Z E I N F O R M A L WAY S T O G A T H E R D A TA
• Informally find opportunities to ask
others what they think about a research
idea
• Bounce ideas around
• Gather information about obstacles or
support from other groups like engineering
or R&D
25. Needs Analysis
G A T H E R D A T A A B O U T Y O U R O R G A N I Z A T I O N
UXelent.com
Increasing UX Maturity
Training with UX
Lunch & Learn
O R G A N I Z E I N F O R M A L W A Y S T O G A T H E R D A T A
• Identify a bite size chunk of information
to learn at a time
• Identify and revisit your goals early and
often
• Avoid kitchen sink studies and
attempting to learn too much at one
time
• Make a plan for a week, a month, 6
months and revisit the plan as you go
Be Goal Driven
M A P O U T S H O R T T E R M A N D L O N G T E R M
26. Needs Analysis
G A T H E R D A T A A B O U T Y O U R O R G A N I Z A T I O N
UXelent.com
Increasing UX Maturity
Training with UX
Lunch & Learn
O R G A N I Z E I N F O R M A L W A Y S T O G A T H E R D A T A
Be Goal Driven
M A P O U T S H O R T T E R M A N D L O N G T E R M
Experiment
B E F L E X I B L E A N D A D J U S T
• Adjust and flex based on what you learn
• Don't assume you know the answer or that
something cannot be improved upon
• Be patient
• Don't be afraid to try something
• Keep the user's goals in mind
• Be Curious
27. Needs Analysis
G A T H E R D A T A A B O U T Y O U R O R G A N I Z A T I O N
UXelent.com
Increasing UX Maturity
Training with UX
Lunch & Learn
O R G A N I Z E I N F O R M A L W A Y S T O G A T H E R D A T A
Be Goal Driven
M A P O U T S H O R T T E R M A N D L O N G T E R M
Experiment
B E F L E X I B L E A N D A D J U S T
Know your Users
• Find out about your users goals, pain
points, past experience, highlights,
questions, work-arounds, context of
use
• Question what is assumed about the
user – don't depend on marketing
information
• Be a careful observer of users
• See what users do- don't depend on
what they say
Y O U A R E N O T T H E U S E R
28. Needs Analysis
G A T H E R D A T A A B O U T Y O U R O R G A N I Z A T I O N
UXelent.com
Increasing UX Maturity
Training with UX
Lunch & Learn
O R G A N I Z E I N F O R M A L W A Y S T O G A T H E R D A T A
Be Goal Driven
M A P O U T S H O R T T E R M A N D L O N G T E R M
Experiment
B E F L E X I B L E A N D A D J U S T
Know your Users
Y O U A R E N O T T H E U S E R
B E I N C L U S I V E
Show your Process
• Use videos or clips that show
users interacting with a product to
raise interest. Let users shine light
on trouble spots and do the talking for
you
• Leverage user data for more research
to facilitate improvements
• Organize a site visit or a virtual tour of
your research set up. Invite others
across departments to a pilot test
29. Needs Analysis
G A T H E R D A T A A B O U T Y O U R O R G A N I Z A T I O N
UXelent.com
Increasing UX Maturity
Lunch & Learn
O R G A N I Z E I N F O R M A L W A Y S T O G A T H E R D A T A
Be Goal Driven
M A P O U T S H O R T T E R M A N D L O N G T E R M
Experiment
B E F L E X I B L E A N D A D J U S T
Know your Users
Y O U A R E N O T T H E U S E R
B E I N C L U S I V E
Show your Process
R A I S E I N T E R E S T B Y S H A R I N G D A TA
Share what you Learn
• When you share findings tailor your
delivery to your audience
• Share preliminary data to
get interest
• Send out high
level reporting for everyone. Zoom
out for executives and include more
detail for engineering and R&D
folks to dig in.
30. Needs Analysis
G A T H E R D A T A A B O U T Y O U R O R G A N I Z A T I O N
UXelent.com
Increasing UX Maturity
Lunch & Learn
O R G A N I Z E I N F O R M A L W A Y S T O G A T H E R D A T A
Be Goal Driven
M A P O U T S H O R T T E R M A N D L O N G T E R M
Experiment
B E F L E X I B L E A N D A D J U S T
Know your Users
Y O U A R E N O T T H E U S E R
B E I N C L U S I V E
Show your Process
R A I S E I N T E R E S T B Y S H A R I N G D A T A
Share what you Learn