The current COVID-19 climate has affected UX research in many ways, including changes to process, methods, and tools. As a field, we've had to adapt to doing fully remote collaboration and research. In this talk, I will be walking through why now is a great time to conduct strategic research, how research has changed because of COVID, and best practices for conducting remote strategic research during this time. I hope you will walk away from this talk feeling empowered to continue on your innovation journey!