SlideShare a Scribd company logo
UX = UI
and other
misconceptions
Michel Jansen
@dawuss
UX = UI
and other
misconceptions
Michel Jansen
@dawuss
UX = UI
misconception 1
Gowalla, ca. 2010 Foursquare, ca. 2010
Facebook, 2011
Google+, 2011
value > pain
UX = UI
(but a good UI helps)
UX
can be
designed
misconception 2
User Experience
can be
designed
product user
ux
ux
Hassenzahl’s model of User Experience
User Experience
can be
designed
User Experience
can be
designed
(but you can design for it)
UX is a job
misconception 3
ux
Hassenzahl’s model of User Experience
engineering
support
fulfilment
business
sales
providing a good user experience
is everyone’s job
but it helps if someone makes sure of that
UX is a phase
misconception 4
Damien Newman's squiggle of the design process
building the right thing
&
building the thing right
upfront research
ongoing improvement
UX is singular
misconception 5
(cc) http://www.flickr.com/photos/joyoflife/3019568224
providing good user experiences
starts with people
GETTING
UX
RIGHT
#1
care about people, your users
#2
create value, reduce pain
#3
take responsibility as a team
#4
look past the surface
#4
keep listening
UX = UI
and other
misconceptions
Michel Jansen
@dawuss

More Related Content

Similar to UX != UI and other misconceptions

What is UX?
What is UX?What is UX?
What is UX?
Peter van Lanschot
 
Beyond UI design - basics
Beyond UI design - basicsBeyond UI design - basics
Beyond UI design - basics
WananCHI
 
MIMA Summit October 2015 - Shifting baselines
MIMA Summit October 2015 - Shifting baselinesMIMA Summit October 2015 - Shifting baselines
MIMA Summit October 2015 - Shifting baselines
Joseph Dickerson
 
UX Best Practices
UX Best PracticesUX Best Practices
UX Best Practices
Theresa Neil
 
BIH - What is UX?
BIH - What is UX? BIH - What is UX?
BIH - What is UX?
Allison Tran
 
Breaking down what UX means
Breaking down what UX meansBreaking down what UX means
Breaking down what UX means
Ichung'wa Gichuki
 
Introduction to User Experience Fundamentals
Introduction to User Experience FundamentalsIntroduction to User Experience Fundamentals
Introduction to User Experience Fundamentals
Chris LaRoche
 
What is User Experience (UX)
What is User Experience (UX)What is User Experience (UX)
What is User Experience (UX)
Barkan Saeed
 
Building for People: 5 Practical Tip for Greating Great UX
Building for People: 5 Practical Tip for Greating Great UXBuilding for People: 5 Practical Tip for Greating Great UX
Building for People: 5 Practical Tip for Greating Great UX
qixingz
 
Introduction to User Experience Design
Introduction to User Experience DesignIntroduction to User Experience Design
Introduction to User Experience Design
Ravi Bhadauria
 
UI/UX-Distinction and Trend
UI/UX-Distinction and TrendUI/UX-Distinction and Trend
UI/UX-Distinction and Trend
Quikr
 
UI/UX: Distinction and Trends
UI/UX: Distinction and TrendsUI/UX: Distinction and Trends
UI/UX: Distinction and Trends
Ankur Sharma
 
UX Design Overview
UX Design OverviewUX Design Overview
UX Design Overview
Joe Goebel
 
Mobile Best Practices for UX
Mobile Best Practices for UXMobile Best Practices for UX
Mobile Best Practices for UX
The Wisdom Daily
 
UX Design - Lecture # 1.pptx
UX Design - Lecture # 1.pptxUX Design - Lecture # 1.pptx
UX Design - Lecture # 1.pptx
Zaid227349
 
User Experience Design - It's as easy as pie
User Experience Design - It's as easy as pieUser Experience Design - It's as easy as pie
User Experience Design - It's as easy as pie
Phowr Quang
 
Understanding UI/UX Design by Aroyewun Babajide
Understanding UI/UX Design by Aroyewun BabajideUnderstanding UI/UX Design by Aroyewun Babajide
Understanding UI/UX Design by Aroyewun Babajide
Babajide Aroyewun
 
User Experience Design - Why, How and Where
User Experience Design - Why, How and WhereUser Experience Design - Why, How and Where
User Experience Design - Why, How and Where
jacodewet
 
The Fundamentals of UI and UX Design - Cuneiform
The Fundamentals of UI and UX Design - CuneiformThe Fundamentals of UI and UX Design - Cuneiform
The Fundamentals of UI and UX Design - Cuneiform
Cuneiform Consulting Pvt Ltd.
 
Design Forward Alliance Business Camp: Design
Design Forward Alliance Business Camp: DesignDesign Forward Alliance Business Camp: Design
Design Forward Alliance Business Camp: Design
Donny Carpio
 

Similar to UX != UI and other misconceptions (20)

What is UX?
What is UX?What is UX?
What is UX?
 
Beyond UI design - basics
Beyond UI design - basicsBeyond UI design - basics
Beyond UI design - basics
 
MIMA Summit October 2015 - Shifting baselines
MIMA Summit October 2015 - Shifting baselinesMIMA Summit October 2015 - Shifting baselines
MIMA Summit October 2015 - Shifting baselines
 
UX Best Practices
UX Best PracticesUX Best Practices
UX Best Practices
 
BIH - What is UX?
BIH - What is UX? BIH - What is UX?
BIH - What is UX?
 
Breaking down what UX means
Breaking down what UX meansBreaking down what UX means
Breaking down what UX means
 
Introduction to User Experience Fundamentals
Introduction to User Experience FundamentalsIntroduction to User Experience Fundamentals
Introduction to User Experience Fundamentals
 
What is User Experience (UX)
What is User Experience (UX)What is User Experience (UX)
What is User Experience (UX)
 
Building for People: 5 Practical Tip for Greating Great UX
Building for People: 5 Practical Tip for Greating Great UXBuilding for People: 5 Practical Tip for Greating Great UX
Building for People: 5 Practical Tip for Greating Great UX
 
Introduction to User Experience Design
Introduction to User Experience DesignIntroduction to User Experience Design
Introduction to User Experience Design
 
UI/UX-Distinction and Trend
UI/UX-Distinction and TrendUI/UX-Distinction and Trend
UI/UX-Distinction and Trend
 
UI/UX: Distinction and Trends
UI/UX: Distinction and TrendsUI/UX: Distinction and Trends
UI/UX: Distinction and Trends
 
UX Design Overview
UX Design OverviewUX Design Overview
UX Design Overview
 
Mobile Best Practices for UX
Mobile Best Practices for UXMobile Best Practices for UX
Mobile Best Practices for UX
 
UX Design - Lecture # 1.pptx
UX Design - Lecture # 1.pptxUX Design - Lecture # 1.pptx
UX Design - Lecture # 1.pptx
 
User Experience Design - It's as easy as pie
User Experience Design - It's as easy as pieUser Experience Design - It's as easy as pie
User Experience Design - It's as easy as pie
 
Understanding UI/UX Design by Aroyewun Babajide
Understanding UI/UX Design by Aroyewun BabajideUnderstanding UI/UX Design by Aroyewun Babajide
Understanding UI/UX Design by Aroyewun Babajide
 
User Experience Design - Why, How and Where
User Experience Design - Why, How and WhereUser Experience Design - Why, How and Where
User Experience Design - Why, How and Where
 
The Fundamentals of UI and UX Design - Cuneiform
The Fundamentals of UI and UX Design - CuneiformThe Fundamentals of UI and UX Design - Cuneiform
The Fundamentals of UI and UX Design - Cuneiform
 
Design Forward Alliance Business Camp: Design
Design Forward Alliance Business Camp: DesignDesign Forward Alliance Business Camp: Design
Design Forward Alliance Business Camp: Design
 

Recently uploaded

NHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHINHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
NishantRathi18
 
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...
Designforuminternational
 
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
wkip62b
 
一比一原版阿肯色大学毕业证(UCSF毕业证书)如何办理
一比一原版阿肯色大学毕业证(UCSF毕业证书)如何办理一比一原版阿肯色大学毕业证(UCSF毕业证书)如何办理
一比一原版阿肯色大学毕业证(UCSF毕业证书)如何办理
bo44ban1
 
UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
anthonylin333
 
Graphic Design Tools and Software .pptx
Graphic Design Tools and Software   .pptxGraphic Design Tools and Software   .pptx
Graphic Design Tools and Software .pptx
Virtual Real Design
 
Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)
bagmai
 
LGBTQIA Pride Month presentation Template
LGBTQIA Pride Month presentation TemplateLGBTQIA Pride Month presentation Template
LGBTQIA Pride Month presentation Template
DakshGudwani
 
International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4
Kyungeun Sung
 
NHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree TranscriptNHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree Transcript
lhtvqoag
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
k4krdgxx
 
ARENA - Young adults in the workplace (Knight Moves).pdf
ARENA - Young adults in the workplace (Knight Moves).pdfARENA - Young adults in the workplace (Knight Moves).pdf
ARENA - Young adults in the workplace (Knight Moves).pdf
Knight Moves
 
一比一原版(Vancouver毕业证书)温哥华岛大学毕业证如何办理
一比一原版(Vancouver毕业证书)温哥华岛大学毕业证如何办理一比一原版(Vancouver毕业证书)温哥华岛大学毕业证如何办理
一比一原版(Vancouver毕业证书)温哥华岛大学毕业证如何办理
ijk38lw
 
Introduction to User experience design for beginner
Introduction to User experience design for beginnerIntroduction to User experience design for beginner
Introduction to User experience design for beginner
ellemjani
 
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
9lq7ultg
 
Getting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by NeontribeGetting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by Neontribe
Harry Harrold
 
Practical eLearning Makeovers for Everyone
Practical eLearning Makeovers for EveryonePractical eLearning Makeovers for Everyone
Practical eLearning Makeovers for Everyone
Bianca Woods
 
定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样
qo1as76n
 
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdfAHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
talaatahm
 
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
qo1as76n
 

Recently uploaded (20)

NHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHINHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
 
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...
 
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
 
一比一原版阿肯色大学毕业证(UCSF毕业证书)如何办理
一比一原版阿肯色大学毕业证(UCSF毕业证书)如何办理一比一原版阿肯色大学毕业证(UCSF毕业证书)如何办理
一比一原版阿肯色大学毕业证(UCSF毕业证书)如何办理
 
UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
 
Graphic Design Tools and Software .pptx
Graphic Design Tools and Software   .pptxGraphic Design Tools and Software   .pptx
Graphic Design Tools and Software .pptx
 
Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)
 
LGBTQIA Pride Month presentation Template
LGBTQIA Pride Month presentation TemplateLGBTQIA Pride Month presentation Template
LGBTQIA Pride Month presentation Template
 
International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4
 
NHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree TranscriptNHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree Transcript
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
 
ARENA - Young adults in the workplace (Knight Moves).pdf
ARENA - Young adults in the workplace (Knight Moves).pdfARENA - Young adults in the workplace (Knight Moves).pdf
ARENA - Young adults in the workplace (Knight Moves).pdf
 
一比一原版(Vancouver毕业证书)温哥华岛大学毕业证如何办理
一比一原版(Vancouver毕业证书)温哥华岛大学毕业证如何办理一比一原版(Vancouver毕业证书)温哥华岛大学毕业证如何办理
一比一原版(Vancouver毕业证书)温哥华岛大学毕业证如何办理
 
Introduction to User experience design for beginner
Introduction to User experience design for beginnerIntroduction to User experience design for beginner
Introduction to User experience design for beginner
 
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
 
Getting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by NeontribeGetting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by Neontribe
 
Practical eLearning Makeovers for Everyone
Practical eLearning Makeovers for EveryonePractical eLearning Makeovers for Everyone
Practical eLearning Makeovers for Everyone
 
定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样
 
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdfAHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
 
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
 

UX != UI and other misconceptions