The document summarizes a presentation by 7Summits on social business. It discusses how social media is disrupting business models and how companies can build social business solutions. It provides case studies of 7Summits' work with MSOE to build a social platform for student engagement, and with SAP to build an online community for their HANA product. Both cases resulted in increased engagement, improved processes and productivity gains.
SOCIAL MEDIA ADOPTION BY U.S. SMALL BUSINESSES DOUBLES SINCE 2009Web.com
American small businesses are pushing the limits on new ways to improve efficiency in the prolonged downturn, including a steady increase in social media adoption. The third wave of the Small Business Success Index™ (SBSI), sponsored by Network Solutions® and the Center for Excellence in Service at the University of Maryland’s Smith School of Business, reports social media adoption by small businesses has doubled from 12% to 24% in the last year.
INFLUENCE OF SOCIAL MEDIAS
ON BRAND CHOICE
Social Medias are becoming more popular day by day. Use of social sites for
various purposes is increasing. It is the interaction among people in which they create,
share or exchange information and ideas in virtual communities and networks. These
social Medias or sites like face book, twitter, Google plus, LinkedIn can be used as a
source of information and to share information. We know that social media depend on
mobile and web-based technologies and create highly interactive platforms through
which individuals and communities can share, co-create, discuss, and modify user-
generated content. These social sites can be used as a source of brand information.
People can use these sites to compare different brands and products they buy. Even they
can compare price and quality over B2C and C2C e-commerce sites. So the contribution
of these social sites is increasing. This paper aims to investigate consumers’ attitude
towards using these social sites as a medium of brand choice and for getting brand
information. For finding out the impact of social sites on brand choice I have conducted
a survey on 50 respondents in Dhaka city, more specifically in Dhaka University through
a structured questionnaire. This study intends to explore the factors about consumers’
perception about social sites and using social sites as a source of information about
brand information and using this information for brand choice. I hope this survey will
help to determine the perceived benefits, risks, and consumers’’ willingness to use social
sites as a source of brand choice. This paper also attempts to detect how consumers
evaluate the concept of using social sites for purposes like shopping. And finally we
evaluate the implications of these findings and suggest actions to related parties.
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessHeidi Richards Mooney
In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, its become increasingly difficult to know which one will be successful for your business. To help you to decide which social media platform will be suitable for your business, Heidi will discuss the top 5+ social media channels, how they are best used, why they should matter to your business, including:
How to decide which channel(s) to participate in, and what to share on your best platform
How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name
marketingThe Effectiveness of social media in event Mr Nyak
marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing
Usman Koroma
SOCIAL MEDIA ADOPTION BY U.S. SMALL BUSINESSES DOUBLES SINCE 2009Web.com
American small businesses are pushing the limits on new ways to improve efficiency in the prolonged downturn, including a steady increase in social media adoption. The third wave of the Small Business Success Index™ (SBSI), sponsored by Network Solutions® and the Center for Excellence in Service at the University of Maryland’s Smith School of Business, reports social media adoption by small businesses has doubled from 12% to 24% in the last year.
INFLUENCE OF SOCIAL MEDIAS
ON BRAND CHOICE
Social Medias are becoming more popular day by day. Use of social sites for
various purposes is increasing. It is the interaction among people in which they create,
share or exchange information and ideas in virtual communities and networks. These
social Medias or sites like face book, twitter, Google plus, LinkedIn can be used as a
source of information and to share information. We know that social media depend on
mobile and web-based technologies and create highly interactive platforms through
which individuals and communities can share, co-create, discuss, and modify user-
generated content. These social sites can be used as a source of brand information.
People can use these sites to compare different brands and products they buy. Even they
can compare price and quality over B2C and C2C e-commerce sites. So the contribution
of these social sites is increasing. This paper aims to investigate consumers’ attitude
towards using these social sites as a medium of brand choice and for getting brand
information. For finding out the impact of social sites on brand choice I have conducted
a survey on 50 respondents in Dhaka city, more specifically in Dhaka University through
a structured questionnaire. This study intends to explore the factors about consumers’
perception about social sites and using social sites as a source of information about
brand information and using this information for brand choice. I hope this survey will
help to determine the perceived benefits, risks, and consumers’’ willingness to use social
sites as a source of brand choice. This paper also attempts to detect how consumers
evaluate the concept of using social sites for purposes like shopping. And finally we
evaluate the implications of these findings and suggest actions to related parties.
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessHeidi Richards Mooney
In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, its become increasingly difficult to know which one will be successful for your business. To help you to decide which social media platform will be suitable for your business, Heidi will discuss the top 5+ social media channels, how they are best used, why they should matter to your business, including:
How to decide which channel(s) to participate in, and what to share on your best platform
How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name
marketingThe Effectiveness of social media in event Mr Nyak
marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing
Usman Koroma
Our whitepaper, published November 2010, is based on a recent job seeker survey. Along with the findings, we present how job seekers perceive companies participating (and not participating) in social media.
Social Media is a powerful marketing tool that creates awareness of your business or brand among other people. It helps in increasing traffic and sales for your business. Social media is a great platform that helps in promoting your product or service and hence it plays a vital role in E-commerce.
Social media for b2b - Madhouse Associates seminarSmoking Gun PR
An overview presentation of the use of Social Media in B2B Marketing by www.smokinggunpr.co.uk for Madhouse Associates Seminar #MHSem. Contains stats, setting objectives, creating strategy measurement, top tips and examples.
Thousands of businesses need help managing their social media accounts, and now thanks to PaidSocialMediaJobs you can get paid to do simple tasks like posting status updates, uploading videos or replying to comments!
CLICK HERE:https://bit.ly/3uCXjaq
FOR MORE DETAILS:https://bestonlineworkpaid.blogspot.com
Social Job Search: Strategies and Tactics to Maximize your ResultsPhilippe Gadeyne
In the past few years the hiring process has undergone massive changes. Recruiters and hiring managers went from newspaper ads to job boards, corporate websites and now to social media platforms to seek out, identify and recruit talent.
Job seekers and career changers need to learn the platforms and constantly adapt to the way the platforms change and to the way recruiters use them. They need to embrace social media, learn how to optimize their profiles and avoid the pitfalls, monitor and manage their online reputation.
The Absolute Beginner's Guide to Social Media MarketingPlacester
It’s easy to think of social media as a craze that has no value for your business. With all of the noise out there, many businesses underestimate social media’s business power, but social is so much more than tweets and cat photos: It’s now where customers go to search for products and content, follow and engage with their favorite brands, crowdsource opinions to get recommendations and referrals, and share content. The social universe is enormous, Twitter has 255 million active sending 500 million tweets each and every day,
there are more than 50 million Facebook Pages and 20 billion photos on Instagram. This infographic created in collaboration with our friend Barry Feldman is your guide to building a strategy that works for your business. Take a look and let us know what you think. Say hi @placester and @feldmancreative, we'd love to hear from you.
Former journalist/Designated Editor's Chief Content Strategist Suzanne McDonald examines Google's content refinement algo update "Panda" or "Farmer" change through an editorial lens. Definition of quality content:
Interests humans, integrates SEO, optimizes for social graph.
How to Panda-proof
your content now
& for future algo-evolution
Key take-aways from Boston SEO Meetup member Nancy Wolff Leary available: http://bit.ly/fLfAtC
Sharpen your social media skills: Fuel a successful job search onlineJennifer Brabson
Fuel Your Job Search with Twitter, LinkedIn & Facebook
Using social Media to find your next job is a great place to start! creating a personal brand that will be found and respected online is the way to start.
Unobtrusive Interfaces: preventing information overload in ambient interfacesMichel Jansen
As devices become smaller and more ubiquitous, they place an ever higher demand on our attention and our mental resources. This brings with it the risk of information overload, a problem causing stress and a loss of productivity. The need arises for true ambient interfaces that operate outside our primary focus, on the periphery of our attention, which we define as unobtrusive interfaces.
In this presentation, three categories of existing approaches will be presented for creating such unobtrusive interfaces, by either their presentation, their modality or their level of attentiveness. For each of these approaches, the advantages and disadvantages are explored. Finally, applications for unobtrusive ambient interfaces will be explored by goal and environment, to examine the suitability of different kinds of approaches for different applications.
Our whitepaper, published November 2010, is based on a recent job seeker survey. Along with the findings, we present how job seekers perceive companies participating (and not participating) in social media.
Social Media is a powerful marketing tool that creates awareness of your business or brand among other people. It helps in increasing traffic and sales for your business. Social media is a great platform that helps in promoting your product or service and hence it plays a vital role in E-commerce.
Social media for b2b - Madhouse Associates seminarSmoking Gun PR
An overview presentation of the use of Social Media in B2B Marketing by www.smokinggunpr.co.uk for Madhouse Associates Seminar #MHSem. Contains stats, setting objectives, creating strategy measurement, top tips and examples.
Thousands of businesses need help managing their social media accounts, and now thanks to PaidSocialMediaJobs you can get paid to do simple tasks like posting status updates, uploading videos or replying to comments!
CLICK HERE:https://bit.ly/3uCXjaq
FOR MORE DETAILS:https://bestonlineworkpaid.blogspot.com
Social Job Search: Strategies and Tactics to Maximize your ResultsPhilippe Gadeyne
In the past few years the hiring process has undergone massive changes. Recruiters and hiring managers went from newspaper ads to job boards, corporate websites and now to social media platforms to seek out, identify and recruit talent.
Job seekers and career changers need to learn the platforms and constantly adapt to the way the platforms change and to the way recruiters use them. They need to embrace social media, learn how to optimize their profiles and avoid the pitfalls, monitor and manage their online reputation.
The Absolute Beginner's Guide to Social Media MarketingPlacester
It’s easy to think of social media as a craze that has no value for your business. With all of the noise out there, many businesses underestimate social media’s business power, but social is so much more than tweets and cat photos: It’s now where customers go to search for products and content, follow and engage with their favorite brands, crowdsource opinions to get recommendations and referrals, and share content. The social universe is enormous, Twitter has 255 million active sending 500 million tweets each and every day,
there are more than 50 million Facebook Pages and 20 billion photos on Instagram. This infographic created in collaboration with our friend Barry Feldman is your guide to building a strategy that works for your business. Take a look and let us know what you think. Say hi @placester and @feldmancreative, we'd love to hear from you.
Former journalist/Designated Editor's Chief Content Strategist Suzanne McDonald examines Google's content refinement algo update "Panda" or "Farmer" change through an editorial lens. Definition of quality content:
Interests humans, integrates SEO, optimizes for social graph.
How to Panda-proof
your content now
& for future algo-evolution
Key take-aways from Boston SEO Meetup member Nancy Wolff Leary available: http://bit.ly/fLfAtC
Sharpen your social media skills: Fuel a successful job search onlineJennifer Brabson
Fuel Your Job Search with Twitter, LinkedIn & Facebook
Using social Media to find your next job is a great place to start! creating a personal brand that will be found and respected online is the way to start.
Unobtrusive Interfaces: preventing information overload in ambient interfacesMichel Jansen
As devices become smaller and more ubiquitous, they place an ever higher demand on our attention and our mental resources. This brings with it the risk of information overload, a problem causing stress and a loss of productivity. The need arises for true ambient interfaces that operate outside our primary focus, on the periphery of our attention, which we define as unobtrusive interfaces.
In this presentation, three categories of existing approaches will be presented for creating such unobtrusive interfaces, by either their presentation, their modality or their level of attentiveness. For each of these approaches, the advantages and disadvantages are explored. Finally, applications for unobtrusive ambient interfaces will be explored by goal and environment, to examine the suitability of different kinds of approaches for different applications.
Influencer Marketing SMS Summit Chicago 2016 Social Jack
In an innovative world of media and mobile, a few things are certain. People are most influenced by people, where brand trust, relationship is sparked. Video content is the most captivating media on the internet, and live steaming has become the new phenomenon of planned and unplanned marketing. Social Media platforms are the popular meeting place.
What happens when you mix all of this together? You get the power of true influencers, the paring of digital media, streaming and live video, served in a world of Social platforms for the ultimate powerhouse marketing engine, Integrated Influencer Marketing.
In this session, you will learn how to:
- Align integrated influencer marketing with business objectives
- Find and engage influencers that support and bolster your brand identity and mission
- Learn how to attract other influencers to your network
- Expand your social media presence, reach and engagement
- Integrate in-person events with online events
- Create measurable ROI for your influencer program
Las habilidades de un community manager giran en torno a la communication, la empatía con la marca, su personalidad y su cultura, la comprensión de la conducta humana y motivaciones, construcción de relaciones interpersonales, resolución de conflictos, gestión de proyectos...
Community Management vs Social Media Management - Whats The Difference? Dan Spicer
RECORDED SESSION LINK: https://www.youtube.com/watch?v=LALQ0_FPAWg
The 'Social Media Manager' and the 'Community Manager' are distinct positions within an organisation, titles which are often used interchangeably with no real understanding to the individual roles and responsibilities of each. Yes there are over-lapping duties however it is a common misconception that there are more similarities than there are differences.
In this Social Media Week session we will look to uncover and explain these differences - what does community infer as opposed to social media, how does this relate to your respective audiences, how do these align with your business objectives and what the tools available in ones armoury to drive towards these objectives. Social strategy, content production and distribution, customer engagement, community development, analytics and ROI - who is best suited to deliver these?
During the hour we'll take a look at:
- A brief history of the community manager and social media manager
- The responsibilities of each role
- The different types of business outcomes
- What to look for when hiring
Social media for recruitment presentation - Leveraging social media for recru...SocialB
Social media for recruitment - if you want to leverage social media a part of your recruitment strategy then take a look through our presentation.
SocialB are international award winning social media and online marketing experts. Their expert trainers are often asked to speak at events and conferences and this includes on areas of recruitment through social media.
Need some training - contact us to chat about the options best suited to your organisation
Social Media Skills: Community Roundtable discussion Richard Binhammer
a look at organizations, change, concerns about skills for effective social and community programs and how to approach a business-wide assessment to move forward.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Transforming Employees Into Brand AmbassadorsLauren Friedman
According to the 2014 Edelman Trust Barometer, customers trust the average employee 2X more than a chief executive. Many brands are overlooking one of the most valuable types of advocates — their employees.
Social media gives brands an avenue to do much more than market and advertise. In this new era, our connected customers expect more from us. Social media allows us to deepen customer relationships and becoming a true social business requires all employees.
In this session, Adobe’s Head of Social Business Enablement will walk you through the ins and outs of Adobe’s social media employee training program, Social Shift, as well as the activation programs that take social media training to the next level. By infusing social media into every aspect of the way Adobe does business, we empower and enable all Adobe employees to be active on social media both personally and professionally. Walk away with an understanding of how to run a social media training program and the value it brings to your business.
San Diego AMA Content Marketing Series 1: PersonasAMASanDiego
Learn how leading companies like IBM and Mitchell use data to create and manage agile personas that are relevant, drive content, and deliver marketing results. Jacques Pavlenyi (Senior Portfolio Manager at IBM, Program Director – Social Collaboration Software Marketing) and Sandra Piccillo (Senior Marketing Manager at Mitchell International) will provide a primer on persona creation and content marketing. They'll share their strategies for:
Creating a culture that values personas to save time and optimize budget
Developing “living” personas that maintain their relevance over time
Connecting personas with relevant content to maximize ROI
Writing actionable content for your personas
- See more at: http://sdama.org/events/content-marketing-series-1-brand-personas/
The Corporate Social Media Summit New York 2010Nick Johnson
A complete brochure for the first Corporate Social Media Summit, held in New York in June 2010.
The brochure highlights the 30+ corporate speakers contributing (including Whole Foods, Nokia, McDonald's, Johnson & Johnson and more), and the core topics discussed over the two days (including implementing an internal strategy on social media use, controlling reputation online, and establishing social media value).
For more on the Corporate Social Media Summit series, go to http://events.usefulsocialmedia.com/conferences/
Digital & Social Media Strategies Series: A Digital Vision (social media stra...Michelle Sawyer
The following presentation was created for Monash University to created awareness and educated on Monash's social media strategy, and how digital/social media was re-shaping how students engage with universities.
Social Strategies for Successful Student EngagementSalesforce.org
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...7Summits
Social Communities: Building Relationships with Students (and Parents)
Milwaukee School of Engineering (MSOE) has always been known for its personalization, but Bridge, a social community for prospective students, gives the university a relevant human voice to connect with the Facebook generation. It reaches the students where they are on Facebook, Twitter, etc., and draws them into a dynamic relationship with the school versus the traditional linear process. Bridge enables the staff to create real connections with students and demonstrates authentic caring before the students set foot on campus. In nearly every metric the university tracks, the social initiative has resulted in game-changing results. Since building its social community, MSOE reached its application goal nine months early and is within reach of the acceptance goal as well. Personal visits to the school have taken off and resulted in a change in how business is done. Attend this session to learn more about how integrating social media and owned communities can supercharge your admission process and impact your enrollment.
Dana Grennier, Director of Digital Marketing, Milwaukee School of Engineering
James Davidson, Vice President of Digital Strategy, 7Summits
This is the deck that we presented at SxSW this year. My (firm) position was that social media strategy is something that every planner/strategist needs to know.
How Okta Created a Customer Community To Drive Engagement and Manage Support ...7Summits
Customers expectations have changed. Customers no longer want to pick up the phone to call you every time they have a question. They are sick of long hold times, incorrect answers from uninformed agents, and having to call you back multiple times. Today, customers expect to be able to find those answers online. Learn how Okta used community to drive down website support costs while driving engagement.
Using Online Communities to Connect Students Across the Lifecycle7Summits
Communities should be a priority for higher education. Seventy-five to ninety percent of universities that have implemented communities spend less than $25K annually on their college's website. Learn how to unify students' digital experience with 7Summits' technology.
Vital Trends in Digital and Social in 2015 and Beyond by Dion Hinchcliffe7Summits
Join Dion Hinchcliffe, industry visionary and thought leader, as he explores the latest trends in digital transformation, and provides some simple strategies for managing fast digital change.
Academically Social:The Social Business and Digital Revolution of Higher Edu...7Summits
The social phenomenon is impacting every facet of Higher Education. From the onslaught of new ways students are communicating, sharing, collaborating, and learning via social media to the innovative digital and social breakthroughs that stand to reinvent the way knowledge is transferred in a Higher Education setting, change is coming to this sector. And it will be disruptive. Learn first-hand what these big changes mean today and how to prepare for their effects tomorrow.
Join Jive Software, 7Summits, Penn Foster, and Milwaukee School of Engineering as they share best best practices and discuss how institutions can apply social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni for measurable business benefits.
During this presentation, you will learn:
- How social technologies can drive value throughout the student experience (prospects, students, alumni)
- How to engage and influence high school students and their parents
- Suggested strategies for implementing social technologies within your institution
- Lessons learned from two leading institutions, Milwaukee School of Engineering and Penn Foster
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...7Summits
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
7Summits Case Study - Milwaukee School of Engineering7Summits
7Summits case study for Milwaukee School of Engineering (MSOE).
Milwaukee School of Engineering was looking for ways to transform their admissions experience to be more engaging and connect with a generation that lives on social media. MSOE partnered with 7Summits to develop a rich, web-based application tool that is tightly woven into a community platform for prospective students. The robust online community, Bridge, creates a space where students, parents, and counselors can share resources and engage in conversation. It also serves as a launch pad to the admissions process.
Case study for Penn Foster. Penn Foster came to 7Summits with a requirement for a powerful community to help support and unite their prospective and current students, parents, and alumni. 7Summits designed and built the new community using Jive Software. It features highly personalized areas for each of Penn Foster’s different audiences.
Jive Webcast: Gamification #201: 7Summits, Hitachi and Solarwinds presentation7Summits
Gamification 201: Winning with Gamification, a Guide to Success
The top companies in the world understand the potential of game mechanics to drive measurable business value and user behavior, but are still learning how to properly implement them.
- Why are so many companies looking to gamification and digital motivation systems?
- Please join a panel discussion featuring SolarWinds and - - Hitachi Data Systems to gain valuable insight into their successful implementation of gamification within their online communities. The panel will be hosted by 7Summits, Bunchball, and Jive Software.
In this presentation you will learn:
- Core elements needed to achieve the desired business and program objectives
- How to plan missions, rewards and recognition to guide user behavior
- Design principles to consider during implementation
Real world examples and results from Solar Winds and Hitachi Data System
- How to factor gamification into your activation and adoption plans
7Summits - Marquette University: Insight Summit Series - Spotlight on Social ...7Summits
A recent McKinsey study confirms that business value is being unlocked through social technologies. Rob and James will highlight two enterprise-wide social solutions being used by SAP and Milwaukee School of Engineering,
7Summits Re-thinking College Admissions by Embracing Social Business - EduWe...7Summits
7Summits will introduce successful practices its high ed clients are instituting to attract new students, engage the existing student population, and inspire alumni by embracing social business.
What can you take away from this presentation?
- To provide attendees with solid understanding of the trends in social media, community
- Demonstrate successes from a variety of institutions that have reinvented their age-old processes
- To expose the audience to industry trends in technology that will impact planning and operations
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
2. SOCIAL MEDIA IS DISRUPTING BUSINESS
– “A new class of company is emerging – one
that uses collaborative technologies intensively
to connect the internal efforts of employees and
to extend the organization’s reach to customers,
partners and suppliers....”
Mckinsey Global Institute
“The Social Economy: Unlocking value and productivity through Social Technologies” July 2012
Confidential
2
4. Speaker: James Davidson, 7Summits
Vice President Digital Strategy
LinkedIn:
linkedin.com/in/jamesdavidson79
Twitter:
@jdavidson
Web:
7summitsagency.com
Email:
james@7summitsagency.com
Get Social!
Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
5. 7Summits At A Glance
FOUNDED
2009
FOCUS ON SOCIAL BUSINESS
TEAM
OUR MISSION
CLIENTS SERVED
Creating online communities
that transform business and
enhance people’s lives
60+
COMPREHENSIVE CAPABILITIES
PARTNERED WITH SOCIAL
INDUSTRY LEADERS
81+
OFFICE LOCATIONS
Milwaukee, WI
Schaumburg, IL
+
Strategy
Experience
+
Technology
National Client
Reach
+
AWARDS / RECOGNITIONS
Jive
2012
MVP
Confidential & Proprietary
7. Today
• • Before Bridge (Context)
Market Perspective
• • The Media Shift Model
Social Business
• • Building Bridge
MSOE Case Study: B2C
• • Business Value Delivered
SAP Hana Case Study: B2B
• • What’s Next
Questions
• Getting Started
TODAY
Confidential
7
9. We are still at the beginning
Social transformation is expected to continue to grow significantly for the next
several years:
Mckinsey Global Institute
“The Social Economy: Unlocking value and productivity through Social Technologies” July 2012
Confidential
9
12. 7Summits Social Business Solution
Model
ENGAGING CUSTOMERS, EMPLOYEES, AND PARTNERS TO BUILD YOUR BUSINESS
Social
Marketing
and Outreach
External:
Employee
Centric
Communities
Internal:
Social
Business
Management
Business to Business
Business to Consumer
Customer
Centric
Communities
Business to Employee
Employee to Employee
Social
Business
Processes
Confidential
12
14. Key Trends and Concepts
Social media is the default state and media for Millennials1
They rely on user generated content for major life and financial
decisions1
Millennials share good and bad information freely (living life out loud) 1
They place a high value on reputation derived from social media 1
Millennials absorb and manage information differently than other
generations1
Universities that create their own open communities have a much
greater degree of credibility with Millennials 2
Social business enablement in higher education demonstrates an
immediate, measurable impact on engagement and reputation 2
Sources: 1Bazaarvoice. 2 Onlinecolleges.net
Get Social!
Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
15. Communications Misaligned
High School Students
MSOE Admissions
Communication Channels
Print
Get Social!
Phone
E-mail
Social Media
Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
Mobile
16. People Behave Socially
Student lifecycle continuum
Prospective Student
Qualified Prospect
Accepted Student
Enrolled Student
Graduate
Alumni
Facebook
MSOE Community
Opportunity?
LinkedIn
Personally
Social
Academically
Social
Professionally
Social
Get Social!
Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
17. Focus Areas: Drive Impact Across Student Life
Cycle
Consider School
Awareness /
Reputation
(“unidentified prospects”)
Thinking about being a
student
Research School Options
Which school should I
go to?
Inquiry
Our Focus
with MSOE
I should consider
MSOE
Relevancy
(“named prospects”)
Where do I stand?
Is it right for me?
Acceptance
Student Lifecycle
Application
I can go – but is it
my best option?
Deposit
Financial Aid
Enrolled/ Matriculated
Active Student
Engage / Retain
Seek & Find Employment
I’m considering
I’m intending to go
I’m there
I’m staying
I’m Preparing for my
Career
Graduate
Alumni
Get Social!
I’m Starting my
Career
I’m Sharing My
Success Story
Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
18. Online Community 101
Social Network vs. Online Community
The primary purpose of social networks & online communities is different
Social Network
Relationships
Online Community
Popular Examples include:
Popular Examples include:
•
Facebook
•
•
Apple Support Communities
LinkedIn
•
Get Social!
Business
Objectives
Primary Purpose
P
Twitter
•
•
Yahoo Answers
WebMD Communities
Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
19. Integrated Social Website
•
•
Site appears more social from the first
impression
•
Website and User Generated Content
are integrated side by side
•
Ability to find what you are looking for
quickly
•
Get Social!
Young and fresh look & feel
User experience and design is
organize around primary audiences
Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
20. Open Forums and Discussions
•
•
Answers can be provided by anyone
•
Find out what others are interested in
•
Get Social!
Questions can be asked any time
Confirm deeper fit with MSOE
through personal insights and
interactions
Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
21. Integrated Application Form
•
•
LinkedIn style completeness gauge
drove more application form submits
•
Application integrated with back
office ERP improved end to end
analytics
•
Allowed admissions counselors to see
who started the application but did
not submit
•
Get Social!
Less overwhelming application form
Streamlined internal processes
Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
22. Profile and Progress Tracker
•
•
Private area to communicate with
admission counselor
•
To Do list available and updated due
to data integration
•
Badges earned as prospective
students interact with others and
move through the process
•
Get Social!
Students and parents can see what
the next steps are in the admission
process
Streamlined Notifications
Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
23. Business Value & Results
Application and
acceptance goal
30%
Reached ‘13 application goal nine months early and acceptance
goal five months early. 7000+ registered members and growing!
Admissions team Admission counselors spent less time chasing the student and
productivity
more time interacting with them increasing productivity 30%.
2X
Enrollment
Numbers
Electrical engineering saw almost double enrollment
8%
Accepted to
Deposit
Retention rate from accepted to deposit jumped from 30% to
38% in one year for our Fall 2012 (In a down economy!)
Admission counselors spent less time chasing documents
Application
turnaround time down. We went from months to weeks!
5%
66%
Deposit Melt
Overall accepted student summer melt decreased by 5%
Outbound
Admission counselors reduced outbound calls by 66% freeing
SOURCE: Jive customer time to interact with prospective students in community.
Call volume
up
survey, (November 2012)
Get Social!
Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
26. SAPHANA.com: Social Website + Community
Social media applied across the
customer lifecycle within a single
site experience.
TRANSACTION
POST-PURCHASE
Developer
Community
Marketplace
Private
Customer
Groups
SUPPORT COMMUNITY
SOCIAL COMMERCE
SOCIAL COLLABORATION
AWARENESS
CONSIDERATION
Marketing
Content
SOCIAL CONTENT
Get Social!
Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
27. Marketing Content
•
•
Get Social!
Marketing content to
build awareness for
SAP HANA features,
capabilities and
competitive
differentiation
Interactive modules
that allow users to
explore SAP HANA
technical details
Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
28. Test Drives
•
Developers can view demos and download trial versions of
SAP HANA
•
Industry-specific example solutions are provided
Get Social!
Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
29. Developer Discussions & Support
•
•
Get Social!
SAP experts monitor
discussions and
provide support to
developers
Peer support is also
provided, developerto-developer
Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
31. Training
•
300+ hands-on, how-to training videos for developers
•
Supports developers’ self-directed discovery and evaluation
process
•
Developers learn from each other in discussion forums
Get Social!
Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
32. Customer Collaboration
•
•
Customers self-manage
SAP HANA environments
•
Get Social!
Private groups enable
customer collaboration
Live chat provides
intimate, personalized
customer support
Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
33. Business Value & Results
Fastest-growing
SAP product
160%
6X
More than 1,000 customers running SAP HANA in less than 18
months, the fastest uptake in SAP’s 40-year history.
Active commt’y
members
The number of active community members has increased
160% since Q1 2012.
Site
Traffic
Avg. 1.5MM monthly page-views in Q2-Q3 2013.
Efficiency
gains
Community improves efficiency and collaboration with SAP
Partners and Customers.
Research costs
The community is a source of customer insight, eliminating the
need for some research expenditures.
Training &
support costs
SAP HANA Academy delivered via community, reducing
training and support costs for SAP HANA developers.
Get Social!
Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
“While social technologies have swept through the popular culture and are being adopted across industries, we find that businesses have only just begun to understand how to create value with these new tools.”
In an increasingly competitive market, forward thinking institutions of higher education are integrating social concepts and practices to gain market share and more deeply engage prospective and current students, and alumni. Higher education faces two emerging challenges: adapting to how millennial’s live, interact and learn, and properly preparing students for the emerging social business workforce by bridging the transition of Facebook to LinkedIn. Currently, the student lifecycle, college admission to landing a first job, is a largely unmanaged process, making social evolution a greenfield opportunity for higher education. University graduates experience a substantial transition in their core knowledge and understanding as well as in how they use social tools, behaviors, and networks when they enter the workplace. This evolution can be viewed through the prism of three social personas.
An interactive, often gated website or part of a website that is typically owned by an organization. It leverages social software technologies (blogs, forums, groups, etc.) to enable interaction between people on topics of mutual interest.What it is NOT?Customer service websiteE-commerce siteGeneral use of social media tools (e.g. twitter, Facebook)
- Made admissions more convenient by reducing communication and operational friction in the process- Provided an experience people liked spending time with by getting to know what matters to them and serving those needs- Built brand preference by fostering relationships with student peers, faculty, alumni- Kept MSOE top of mind and relevant with more brand involvement and touchpoints- Multiple tiers of increasing involvement, gamification and "stickiness" creates smaller commitments that made larger commitment easier
- Made admissions more convenient by reducing communication and operational friction in the process- Provided an experience people liked spending time with by getting to know what matters to them and serving those needs- Built brand preference by fostering relationships with student peers, faculty, alumni- Kept MSOE top of mind and relevant with more brand involvement and touchpoints- Multiple tiers of increasing involvement, gamification and "stickiness" creates smaller commitments that made larger commitment easier