My keynote file for the presentation @UX AMA Hanoi 05/2015

1. User Experience Design
Hanoi UX AMA - May 2015

2. What do you think
when I say “UXD”?

4. UXD = UX + Design

5. “Design is a funny word. Some
people think design means how it
looks. But of course, if you dig
deeper, it’s really how it works”

6. The design process

7. UX?

8. – Wikipedia –
“User experience includes the practical,
experiential, affective, meaningful and valuable
aspects of human–computer interaction and
product ownership. Additionally, it includes a
person’s perceptions of system aspects such
as utility, ease of use and efficiency”

12. One day it will be like this. That sucks!!!

13. Anything more
simple?

14. 3. Ask everyone this question
“What can I do to make your
life easier?”
(12 things product managers should do in their first 30 days at a new company - TheNextWeb)

15. UX = User + Experience
Stand in user’s shoes Feel user’s pain in the ass

16. How do you know user
needs?

17. – Hung Pham (Market research manager) –
“Ask them. Don’t waste time on the office
guessing user needs. Move your ass out and
ask them.”

18. The design process
Now we are on the first step of UX Design

19. Insight
• Research user needs
• Prioritize needs with UX
hierarchy

20. User Stories
As a user I want to be able
to <functionality/goal> so
that <motivation/reason>
Fun game: Redesign
iMessage with user stories

21. The design process
Second step: creative time

22. Creative
• Brainstorm creative ideas
to solve user’s pain
• Fulfill user needs

23. The design process
Third step: Take actions

24. Execution
• Wireframe, Documents,
Design, Build, Test,
Launch
• Evaluate solutions

25. Why UXD?

26. – Susan Dray –
“If the user can’t use it, it doesn’t work”

27. UX ~ NPS
User Experience Professionals' Association International
Conference 2012 - Erin Bradner & Jeff Sauro
(Net Promoter Score)

28. Net Promoter is a popular technique for measuring customer
loyalty. The main premise of this technique is that a single
question provides an accurate measurement not just for customer
loyalty, but corporate success.

30. –Peter van Lanschot
“UX is everywhere. Just look at everything from
an experience point of view as an user”

37. For more information, leave a message
Phowr (Le Quang)
Product Manager, Senior Experience Designer
phowr.uxd@gmail.com
(84) 949 958 016