The document discusses Google releasing YouTube Gaming because: 1. Gaming content makes up a large share of videos on YouTube but a small share of live streaming. 2. The user interface needs to be changed to better support searching and viewing large numbers of game titles and videos. 3. Releasing a specialized gaming platform allows Google to better compete in the live streaming market which is dominated by sites like Twitch that focus on gaming content.

2. No.6
The game playing movies have been the main
contents of YouTube.
Ref.: GAMING ON YOUTUBE（Dec. 2014）, tubular
Top 100 Most Viewed YouTube Channels Worldwide , Oka-Lab made it based on tubefilter
Rate of the number of contents in YouTube
(%)
26%
15%
14%
45%
People & Blogs Gaming
Music Other
Views of game channel in YouTube TOP100
(Line chart : Rate of views of game channel)
100 million Views %
16.0
16.5
17.0
17.5
18.0
18.5
19.0
19.5
0
0.5
1
1.5
2
2.5
3
3.5
Dec. 2014 Jul. 2015

3. While the game playing movies have large share in
the live streaming, YouTube has only small share.
Ref.: How Twitch is Changing Live Video Streaming, Qwilt
twitch 2014 Retrospective, twitch
Share of live streaming site in US(2014, %)
No.6
43.6
17.7
10.9
7.2
6.3
1.2 13.1 twitch
WWE
USTREAM
MLB.com
ESPN
JUSTIN.TV
Other
(Game)
(Sports)
(Sharing of movies)
(Sports)
(Sports)
(Sharing of movies)
230 million UU/month
YouTube
*Total UU = monthly UU in twitch / share of twitch
(Game)

4. “Watch Live Streams” and “Chat” are popular
activities in the game playing movie site.
Ref.: twitch 2013 Retrospective, twitch
Top 4 activities in twitch(2013, %)
No.6
0 20 40 60 80 100
Watch Live Streams
Chat
Watch Video Highlights
Broadcast Gameplay

5. YouTube should change the main function from
“Chat” to “Comment to movies”.
Ref.: YouTube, YouTube Gaming
Comparing YouTube with YouTube Gaming
No.6
YouTube YouTube Gaming
Mainly comments
to movies
Mainly chat
boosting live

6. Streaming sites have a large number of game titles
and there are many games that have earned many PV.
Ref.: Google official blog June 12, 2015, Google twitch
Top 20 Game Franchises on YouTube 2015-May, new ZOO
No.6
0 10 20 30 40 50
Minecraft
Grand Theft Auto
Five Nights at Freddy's
Call of Duty
The Sims
FIFA
League Of Legends
Clash of Clans
Garry's Mod
Counter-Strike
Mortal Kombat
Angry Birds
Dota 2
Super Mario
Puzzle & Dragons
Team Fortress
Assassin's Creed
Destiny
Battlefield
World of Tanks
895 title
25,000 title
The number of game title
*9/13/2015 the number of game title in twitch
PV by game title in YouTube
（May. 2015, 100 million PV）

7. Existing YouTube UI is hard to be applied to search
a large number of game titles.
Ref.: YouTube
YouTube UI (smartphone app)
No.6
Search outcome
of game title is
hidden by other
category
Only 6 listed
game title

8. YouTube Gaming has fragmented searching and
increased the number of displayed.
Ref.: YouTube Gaming No.6
YouTube Gaming UI (smartphone app)
Despite the
same series,
every version is
searched.
Package images
are displayed
60 listed game
title!!
(tenth as much as
YouTube)

9. 1. The game playing movies have been the
main contents of YouTube.
2. While the game playing movies have large
share in the live streaming, YouTube has
only small share.
3. YouTube should change UI to apply with
the game playing movies.
-Summary-
Because Google will seriously entry
into the live streaming market by
main contents specialized in the game
playing movies.
No.6
Why did Google release YouTube Gaming?