Going From Idea to Operations - An Entrepreneur's JourneyChristopher Mohritz
Starting a business involves planning, execution and making many key decisions. But how do you keep track of all the moving parts?
Join us for an simple guide to starting your own business, 15 steps to go from idea stage to fully a operational company - including a streamlined way to write the business plan.
This guide gives it to you straight. It presents a series of concise, to-the-point pointers to help you understand how to develop a highly effective website.
Manufacturers and distributors now have the opportunity to sell directly to consumers, and with very little overhead compared to traditional retail operations or distribution channels. With the right ecommerce website development and marketing approach, business owners will find success in this unique industry.
Winning with Content Marketing in 2014: A Roadmap for SuccessRed Bamboo Marketing
You know you need to do content marketing - but how do you get started?
With this in-depth overview, Red Bamboo Marketing teaches you how to build a complete content marketing program from the ground up. You'll get a complete road map that will show you exactly how to build a content marketing plan, set goals, understand your limitations, and execute successful programs.
This presentation is authored by Stephen Murphy, Partner & CMO at Red Bamboo Marketing.
Product packaging & labeling can make or break a product. It must be appealing in order to attract and hold the customers' attention, but also compliant with relevant laws and regulations.
Join us for a discussion on strategies for creating packaging that sells your products for you.
On Tuesday 13th March, 2018, TradeGecko, Shopify and Jumpstart Commerce co-hosted the Shopify Meetup in Singapore. Special guests and industry experts discussed tips on how SMEs can optimize their online store and grow their business in 2018.
Going From Idea to Operations - An Entrepreneur's JourneyChristopher Mohritz
Starting a business involves planning, execution and making many key decisions. But how do you keep track of all the moving parts?
Join us for an simple guide to starting your own business, 15 steps to go from idea stage to fully a operational company - including a streamlined way to write the business plan.
This guide gives it to you straight. It presents a series of concise, to-the-point pointers to help you understand how to develop a highly effective website.
Manufacturers and distributors now have the opportunity to sell directly to consumers, and with very little overhead compared to traditional retail operations or distribution channels. With the right ecommerce website development and marketing approach, business owners will find success in this unique industry.
Winning with Content Marketing in 2014: A Roadmap for SuccessRed Bamboo Marketing
You know you need to do content marketing - but how do you get started?
With this in-depth overview, Red Bamboo Marketing teaches you how to build a complete content marketing program from the ground up. You'll get a complete road map that will show you exactly how to build a content marketing plan, set goals, understand your limitations, and execute successful programs.
This presentation is authored by Stephen Murphy, Partner & CMO at Red Bamboo Marketing.
Product packaging & labeling can make or break a product. It must be appealing in order to attract and hold the customers' attention, but also compliant with relevant laws and regulations.
Join us for a discussion on strategies for creating packaging that sells your products for you.
On Tuesday 13th March, 2018, TradeGecko, Shopify and Jumpstart Commerce co-hosted the Shopify Meetup in Singapore. Special guests and industry experts discussed tips on how SMEs can optimize their online store and grow their business in 2018.
Funnel to Flywheel: Growing Your Business in an On Demand WorldKnoxville HUG
HubSpot Director of Marketing and #KnoxHUG Guest Speaker Debbie Farese covers the latest shift in inbound sales and marketing and how to use it to delight your prospects and customers.
You’ve built a beautiful eCommerce store to sell your awesome products. Phew, hard part over you think, now all I have to do is sit back and watch the sales roll in. But nobody is visiting your site. And when they do get there, they leave without buying anything.
Here at GetApp we’ve put together 10 tips to help you promote your eCommerce store to get those visitors through your (virtual) doors and racing to the checkout.
Think all you need to market your product is SEO and some PR?
Think again.
Join Tallwave’s EVP of Marketing, Robert Wallace, for a 60-minute marketing, branding, and positioning webinar.
You will learn the common misconceptions about startup marketing. You will also be walked through a detailed breakdown of how these misconceptions can result in tens (or hundreds) of thousands of dollars wasted on tactics that aren’t impacting revenue.
But, fear not, this isn’t just about what NOT to do. Robert will bring the webinar full circle, with tips and tricks and case study examples that will help you get your strategy clear and your tactics focused faster than you thought possible.
Don’t be fooled by the Myths:
- You need a PR firm, ad agency, or CMO to launch your startup.
- You should focus on the product before thinking about marketing.
- Investors don’t care about branding and marketing.
- A great product alone solves all my marketing problems.
And make sure you remember the Truths:
- Your startup’s brand, positioning, and messaging matter...a lot.
- Focus = Strength when it comes to your marketing efforts.
- Marketing is about perceptions, not products.
- But...marketing is inherently tied to product & sales.
The Ultimate Amazon Cyber Monday Advertising DrillTinuiti
Amazon Cyber Monday Series: Scale Your Traffic, Sales & Rank
Last-minute tactics to prep you for Cyber Week along with expert tips to best manage your campaigns during the Week. We will breakdown what bids to expect, how to best strategize and adapt your campaigns. Learn how to hit your ROI goal by maximizing your ad spend and driving conversions.
Growth Hacking Workshop - Selfnation Case StudyLuke Szkudlarek
A quick intro to growth hacking together with a case study of a swiss fashion startup - Selfnation. We'll show some lessons from what.digital's work with startup and Selfnation's marketing campaigns.
This session was delivered as part of the series of workshops for Swiss Startups - organised by Venturelab.
Talks from Rikki at Digital 22 and Kristin from HubSpot.
Firstly, all the new product releases from HubSpot at Inbound 17.
Secondly, an overview of the GDD process.
The Beginner's Guide to Landing Page OptimizationZoe Chew 🚀⚒️
This presentation will introduce you the basic to landing page optimization. I'll show you ways to improve your landing page so that you can drive more traffic, leads and sales for your business. I will address some of the key elements you need to have in order to create an effective landing page. Whether you are a startup founder or business owner selling products/services via the Internet, or if you're interested to learn more about digital marketing, this information is for you.
As an online business owner, you must be aware of the fact that having an online presence is a must for every business in the modern world. While websites are what almost all businesses have these days, what they lack is the effectiveness of the design of the web pages that would encourage visitors’ action.
Account-Based Content Marketing: Building an effective content strategy to su...Adam Monago
Building an effective #ContentStrategy to support your account-based #marketing efforts. Presented at the @Demandbase Impact Tour stop in San Jose on January 28, 2016. #ABMIMPACT #B2B #ABM
Funnel to Flywheel: Growing Your Business in an On Demand WorldKnoxville HUG
HubSpot Director of Marketing and #KnoxHUG Guest Speaker Debbie Farese covers the latest shift in inbound sales and marketing and how to use it to delight your prospects and customers.
You’ve built a beautiful eCommerce store to sell your awesome products. Phew, hard part over you think, now all I have to do is sit back and watch the sales roll in. But nobody is visiting your site. And when they do get there, they leave without buying anything.
Here at GetApp we’ve put together 10 tips to help you promote your eCommerce store to get those visitors through your (virtual) doors and racing to the checkout.
Think all you need to market your product is SEO and some PR?
Think again.
Join Tallwave’s EVP of Marketing, Robert Wallace, for a 60-minute marketing, branding, and positioning webinar.
You will learn the common misconceptions about startup marketing. You will also be walked through a detailed breakdown of how these misconceptions can result in tens (or hundreds) of thousands of dollars wasted on tactics that aren’t impacting revenue.
But, fear not, this isn’t just about what NOT to do. Robert will bring the webinar full circle, with tips and tricks and case study examples that will help you get your strategy clear and your tactics focused faster than you thought possible.
Don’t be fooled by the Myths:
- You need a PR firm, ad agency, or CMO to launch your startup.
- You should focus on the product before thinking about marketing.
- Investors don’t care about branding and marketing.
- A great product alone solves all my marketing problems.
And make sure you remember the Truths:
- Your startup’s brand, positioning, and messaging matter...a lot.
- Focus = Strength when it comes to your marketing efforts.
- Marketing is about perceptions, not products.
- But...marketing is inherently tied to product & sales.
The Ultimate Amazon Cyber Monday Advertising DrillTinuiti
Amazon Cyber Monday Series: Scale Your Traffic, Sales & Rank
Last-minute tactics to prep you for Cyber Week along with expert tips to best manage your campaigns during the Week. We will breakdown what bids to expect, how to best strategize and adapt your campaigns. Learn how to hit your ROI goal by maximizing your ad spend and driving conversions.
Growth Hacking Workshop - Selfnation Case StudyLuke Szkudlarek
A quick intro to growth hacking together with a case study of a swiss fashion startup - Selfnation. We'll show some lessons from what.digital's work with startup and Selfnation's marketing campaigns.
This session was delivered as part of the series of workshops for Swiss Startups - organised by Venturelab.
Talks from Rikki at Digital 22 and Kristin from HubSpot.
Firstly, all the new product releases from HubSpot at Inbound 17.
Secondly, an overview of the GDD process.
The Beginner's Guide to Landing Page OptimizationZoe Chew 🚀⚒️
This presentation will introduce you the basic to landing page optimization. I'll show you ways to improve your landing page so that you can drive more traffic, leads and sales for your business. I will address some of the key elements you need to have in order to create an effective landing page. Whether you are a startup founder or business owner selling products/services via the Internet, or if you're interested to learn more about digital marketing, this information is for you.
As an online business owner, you must be aware of the fact that having an online presence is a must for every business in the modern world. While websites are what almost all businesses have these days, what they lack is the effectiveness of the design of the web pages that would encourage visitors’ action.
Account-Based Content Marketing: Building an effective content strategy to su...Adam Monago
Building an effective #ContentStrategy to support your account-based #marketing efforts. Presented at the @Demandbase Impact Tour stop in San Jose on January 28, 2016. #ABMIMPACT #B2B #ABM
Facebook advertising has been around for just over 10 years. Do you know how to build out a successful Facebook and Instagram ad campaign? Let’s simplify this with expert strategies as we walk through a campaign build-out.
Want to scale your customer acquisition? We will show you where to gather your customer data, how to create accurate buyer persona types and how to triumphantly target new audiences.
Digital marketing is a comprehensive and dynamic approach to promoting products or services using various digital channels. It encompasses a wide range of strategies and techniques that leverage the power of the internet and digital technologies to reach and engage with a target audience. With the increasing reliance on digital platforms for information and communication, digital marketing has become an essential tool for businesses of all sizes and industries.
If you’re not responsive to the ever-changing trends around mobile devices, then you may be missing out on some of the most lucrative potential customers in your market. Despite being a relatively new technology, there is an increasing demand for mobile-friendly content, services and even products. Find Best Asian Talent: Web Development agency Pakistan
The tools are available to market yourself on social media but if you don't have a strategy for success its easy to get sidetracked and fail. Review to learn the steps to building a comprehensive marketing strategy.
20 steps to drive content marketing success with SEOKevin Gibbons
This presentation is about what I feel is the right way to do content marketing. A strategy first approach is essential to making sure you're not just going from campaign to campaign, instead you're building short-term impact into longer success.
Similar to Customer centric web design for successful Inbound Marketing (20)
Conversational Marketing - Digital Marketing Trends 2019Brandsensations
Conversational Marketing oder Konversationsmarketing ist ein One-to-One-Ansatz für das Marketing, mit dem Unternehmen ihren Verkaufszyklus verkürzen, mehr über ihre Kunden erfahren und ein menschlicheres Kauferlebnis schaffen.
Inbound Lunch 8 - Social Media Recht: Chancen nutzen, Risiken minimieren.Brandsensations
Rechtliches für Vertrieb und Marketing
Rechtliche Stolperfallen im Internet/Social Media müssen gar nicht immer böswillig angelegt sein. Die eigene Unsicherheit oder schlechte Quellen bremsen nicht selten viel mehr aus. Meistens hilft ein generelles Grundverständnis über die wichtigsten Fragen hinweg, bevor der Anwalt eingeschaltet werden muss.
In diesem Webinar lernen Sie, zentrale Aspekte des Internet-, Datenschutz und Urheberrechts, die für Vertrieb und Marketing relevant sind.
[Referentin: RA Jutta Löwe ]
Inbound Lunch 7 - Welchen Content für den Vertrieb? 10 Schritte für eine effe...Brandsensations
Verkaufen Sie schon, oder machen Sie nur Content?
Content Marketing hat sich in Deutschland etabliert - als Buzzword zumindest. Doch was ist genau Content Marketing? Und was hat der Vertrieb davon? Content Marketing ist ein wichtiger Teil jeder Inbound Marketing Strategie und wirkt auf vielen Ebenen, wie SEO, Website Traffic, CRO (Optimierung der Konversionsrate).
In diesem Webinar lernen Sie anhand Praxis-Beispielen, welche 10 Schritte für eine vertriebsorientierte Content-Marketing-Strategie notwendig sind, und was Sie bei der Umsetzung beachten sollten.
[Referenten: François Benner und Achim Karpf, CEO von NetPress]
Inbound Lunch 6 - Wie und wann sollten wir mit Inbound Leads Kontakt aufnehmen.Brandsensations
Inbound Sales: Wie und wann sollten wir mit Inbound Leads Kontakt aufnehmen.
Diese Frage wird uns oft gestellt: Wann "dürfen" wir mit den gewonnenen Leads Kontakt aufnhemen? Wann ist es zu früh, und wann zu spät? Und dann folgen weitere: Müssen wir alle Leads wirklich anrufen? Darf man in der Awareness-Phase auch schon ein Lead kontaktieren?
In diesem Webinar lernen Sie, was Connect Calls und Exploratory Calls bei Inbound Sales für eine Rolle spielen, und wie Sie Ihr CRM dafür optimal nutzen. Mit Praxis-Beispiele und best practice Hinweise. [Referentin: Julia Schmid von Hoppe7]
Inbound Lunch 5 - Social Media für den Vertrieb - von sinnloser Zeitverschwen...Brandsensations
Social Media ist mehr als nur sporadisch auf Facebook posten...
Wer nicht auf Social Media ist, wird nicht wahrgenommen. Wer nur passiv auf Social Media ist, wird auch nicht wahrgenommen. In dieser Session sprechen wir darüber, ob sich der konsequente Einsatz von Social Media für Ihr Unternehmen lohnt, wie viel Social Media ist genug, wie vielfältig Social Media genutzt werden kann und welche Tools Ihnen dabei helfen können. Nicht überzeugt? Wir freuen uns auf Ihre Einwände!
In diesem Webinar lernen Sie, was Social Media alles kann, wie Sie mit Social Media Ihre Unternehmensziele erreichen, und was das Ganze kostet. [Referenten: François Benner und Alexandra Jensen]
Social Media im B2B-Verkauf –wie Sie mit Xing heiße Leads generierenBrandsensations
Den Leads in jeder Phase der Buyer’s Journey die richtigen Inhalte liefern – das ist nicht nur für den Unternehmensblog wichtig! Auch relevante Social Media Posts können aus Interessenten Kunden und aus Kunden Fans machen!
Erfahren Sie, wie KMU Social Media als effektives Vertriebsinstrument einsetzen können und warum Social Selling die moderne Alternative zu Werbung und Kaltakquise ist.
Aus Big Data wird Smart Data...
Durch die Informationen, die Leads uns geben, erfahren wir, wofür diese sich interessieren, ob sie kaufbereit sind oder sich bereits im Kaufprozess befinden. Da diese Informationen sehr vielfältig und komplex sind, können sie nur mit automatisierten Prozessen analysiert werden. Die Ergebnisse dieser Analyse und dadurch auch die Kontaktaufnahme zum optimalen Zeitpunkt erhöhen die Chancen für den Vertrieb aus Kontakten Kunden zu machen.
In diesem Webinar lernen Sie, wie Sie effizient und zeitsparend mit Marketing Automation mehr Informationen über Ihre Leads gewinnen und Ihre Verkaufschancen deutlich erhöhen. [Referentin: Antonia Kraft von Webmecanik]
Inbound Lunch 3 - Anstatt Kaltakquise: Online Lead Gen mit Ihrer WebsiteBrandsensations
Absolut nichts spricht gegen Kaltakquise! Außer...
Wenn Sie allerdings eine langfristige Kundenbindung, eine kundenorientierte Ansprache zum richtigen Zeitpunkt und im passenden Umfeld anstreben, sollten Sie auf die Vorteile des Inbound Marketings setzen und mit dem richtigen Content qualitative Leads generieren.
In diesem Webinar lernen Sie, wie Sie mit Hilfe Ihrer Website und dem Einsatz von Call-to-Actions und Landing Pages online Leads generieren können. [Referent: Michael Bernau von NetPress]
Inbound Lunch 2 - Social Media als Vertriebsinstrument für KMUsBrandsensations
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In diesem Webinar lernen Sie, wie Sie "sozial netzwerken" und Social Media mit Social Selling ohne zu werben für Vertriebszwecke effektiv nutzen können.
Inbound Lunch 1 - Kommunikationskonzepte für KMUsBrandsensations
Warum ein Kommunikationskonzept unerlässlich ist.
Die neue Webinar-Serie, Inbound Lunch, nimmt sich jeden Monat einen konkreten Aspekt des Vertriebs in KMUs an. Wir geben Ihnen Anregungen und Ideen für den modernen Vertrieb sowie neue Ansätze in Marketing, Social Media, Website Redesign und Unternehmenskommunikation. Die generierten Leads und Kunden werden das Wachstum Ihres Unternehmens unterstützen.
In unserem ersten Webinar lernen Sie, warum ein Kommunikationskonzept notwendiger Ausgangspunkt für einen effizienten Vertrieb ist. [Referent: Norbert Diedrich]
Sind KMUs gezwungen, sich mit Social Media zu beschäftigen?Brandsensations
Führt heute wirklich kein Weg an Social Media vorbei?
Ihre Kunden sind größenteils bereits in den sozialen Medien unterwegs. Um mit Ihnen interagieren zu können, sollten Unternehmen auch dort präsent sein.
In diesem praxisnahem Webinar lernen Sie, warum Social Media für eine aussichtsreiche Zukunft in Ihrer Unternehmenskommunikation eingebunden werden sollte, und wie ein erfolgsversprechender Einstieg gelingt.
Das Webinar ist auch on demand erhältlich: https://attendee.gotowebinar.com/register/4315388899094525954
[DE] This slide deck is in German.
Hootsuite. More Than Just Social Media Management - Social Media Convent GdanskBrandsensations
Why is Social Media so important today?
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- We are always online… Businesses have to meet higher expectations!
- Conversation matters… and happens, with or without you!
Social Media is not a trend, but a business neccessity!
Hootsuite Tool Overview
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Sehen Sie wie Hootsuite Ihnen dabei helfen kann, und warum wir dieses Tool nicht mehr missen möchten.
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Inbound Marketing pulls buyer into your business.
Inbound Marketing is marketing using techniques focused on getting found by prospects; inbound marketing is a more efficient and cost-effective way to do marketing. Pull in customers to your business by creating content, optimizing that content for search engines (SEO) and promoting and sharing that content in various social media sites like Twitter, Facebook, Pinterest, Google+, Linked in, YouTube etc.
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The workshop was held on the DMA Conference in Vienna June 2024.
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Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
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Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
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Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Customer centric web design for successful Inbound Marketing
1. Customer centric web design for
successful Inbound Marketing
September 8th, 2016 - Amsterdam Meetup #5 #HUGAmsterdam
2. Brandsensations
Inbound Marketing Strategies
Growth-Driven Design
Social Media Strategies
Founded in 2011 / Viersen, Germany
HubSpot Partner
Hootsuite Partner
Hootsuite Ambassador in DE
Influitive Partner
Focused on:
Interior Design
Lifestyle
Marketing Agencies
Non-Profit Organizations
08.09.2016 Brandsensations | Inbound Marketing Strategies 2
François Benner
francois.benner@brandsensations.com
www.brandsensations.com
@brandsensations
3. Agenda
08.09.2016 Brandsensations | Inbound Marketing Strategies 3
► 5 Reasons for a new website
► Inbound Marketing 101
► Website development
► UX / Customer centric web design
► Website structure
► Growth-Driven Design
► Current web design trends
4. Time for a new home for your online content!
08.09.2016 Brandsensations | Inbound Marketing Strategies 4
5. 5 reasons for a new website
- Current website is older than 3 years
- SEO optimization
- User Experience (UX) optimization
- Outdated design
- Inbound Marketing Strategy implementation
for online lead generation
> Your website is the anchor of your Inbound Marketing Strategy!
08.09.2016 Brandsensations | Inbound Marketing Strategies 5
8. First steps: your goal
What is your main goal?
- Increasse awareness?
- Generate leads?
- Qualify leads?
- Convert leads to customers?
> Set a S.M.A.R.T. goal!
Example: „ We want to increase the website traffic from
3.000 to 8.000 until March 31st, 2017“
08.09.2016 Brandsensations | Inbound Marketing Strategies 8
9. First steps: your Buyer Persona(s)
Semi-fictional person who describe your ideal
customer:
- Their challenges and life goal
- Where they get their information and which
kind of content they like most
- Their daily problems and pain points
Then you will:
- be better found by these persons
- offer relevant content
- earn trust and be able to build a relationship
08.09.2016 Brandsensations | Inbound Marketing Strategies 9
10. First Steps: USP (Unique Selling Proposition)
Once you defined your buyer persona you will have to define your USP.
Advantages:
- Offer better fitting solutions to your leads
- Differentiation from your competitors
- Strengthen your market position
- Development of relevant content
08.09.2016 Brandsensations | Inbound Marketing Strategies 10
11. Second Step: Structure of the website
The structure of your website is like a ground plan, showing
how it is planned to work.
08.09.2016 Brandsensations | Inbound Marketing Strategies 11
Bibliothek
12. UX User Experience
Always have the buyer persona in mind
while planning the website and its content.
You build the website for your visitor / lead /
customer. Not for you.
Function, then Design.
08.09.2016 Brandsensations | Inbound Marketing Strategies 12
13. Customer Centric Web Design
08.09.2016 Brandsensations | Inbound Marketing Strategies 13
Golden Rule of Web Design:
„Tell me where to click.“
You need to develop first the website
structure.
Build your website with a visible path.
Always guide your visitor to the next
action with link or CTAs.
Seth‘s Blog: „The first rule of Webdesign“
http://sethgodin.typepad.com/seths_blog/2015/02/the-first-rule-of-web-
design.html
14. Customer Centric Web Design
08.09.2016 Brandsensations | Inbound Marketing Strategies 14
Front Page Example
USP: not only web design but sales focused websites >
2 different offers for the different stages
of the buyer‘s journey >
Testimonial increase trust >
Always try to answer at once the visitor question:
„What‘s in it for ME?“
16. Front Page („Home“)
08.09.2016 Brandsensations | Inbound Marketing Strategies 16
► First impression counts (ZMOT*)
► Am I at the right place?
► Show your USP!
► Clear Navigation
► Don‘t forget to list your Social Media
„Follow me“ icons throughout the whole
website (header or footer)
* Zero Moment Of Truth
17. Blog
► Your blog is your most important SEO
element of your website!
► Ranking: Google love fresh and relevant
content
► Time on site
► Tone of voice: there are so many blogs…
Be different. Don’t write neutral texts.
08.09.2016 Brandsensations | Inbound Marketing Strategies 17
Heuvel Marketing Website: https://www.heuvelmarketing.com/blog
18. SEO
On-Page SEO:
The 9 most important elements on EACH of your
pages!
► Keywords – Use Long Tail Keywords !!!
► Page title
► Meta description (shown on SERP Search Engine
Result Pages)
► URL
► H1 Tag
► Page content (Text)
► Call to action
► Internal links
► Pictures (File name and ALT Text)
08.09.2016 Brandsensations | Inbound Marketing Strategies 18
Off-Page SEO: Link building (Backlinks)
► Domain authority matters!
19. Product / Services
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► Always start with your most important
service or product
► UX matters
► Information is easy to find
► Search field
► Resource page for your content
Conversion may start from here too
20. About us
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► 3rd most visited page
► Who are the people behind the brand?
► Where is the company located?
► What is their vision?
► All this information helps you building a
relationship with the visitor.
► Don‘t exagerate!
21. Social Media – Not an option but a necessity
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Interaktive Infografik: http://pennystocks.la/internet-in-real-time
22. Social Media
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► Spread your content
► Build your network / community
► Real-time interactions
► Monitoring of your brand / products
► Market research / trends
► Always remain authentic
► No more B2B or B2C. It‘s H2H.
H2H. Human to Human.
23. Online Conversion Path
Blog / Web Page > Call to action > Landing Page with form > Thank You Page > Next Action
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24. Online Conversion Path
Blog / Web Page > Call to action > Landing Page with form > Thank You Page > Next Action
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26. Growth-Driven Design
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Growth-Driven Design (GDD) means:
► Quick start
► Budget control
► Optimization of investitions
► Website is always online and up to date
► Agile approach
Bildquelle: www.growthdrivendesign.comhttp://www.impactbnd.com/blog/whats-growth-driven-design
27. Current Web Design Trends
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Big pictures or background videos
28. Current Web Design Trends
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http://wearemammoth.com
Clean navigation
Plenty of white space
29. Current Web Design Trends
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https://www.hubspot.de
Flat call-to-action buttons
Long pages
30. Current Web Design Trends
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Mobile first: a responsive
website is a must!
31. Analytics / KPI / Reports
Important: don‘t analyse everything! Focus on the KPI (Key Performance Indicators) which make sense for you.
ROI calculation is only possible if you perform your analytics on a regular basis.
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Analytics Dashboard: Marketing Performance – Leads – Traffic – Blogs – CTA and Landing Pages – Contacts – Social Media …
32. Key Takeaways
► Your website shouldn‘t just be an online services directory of your company but your best sales person!
► Implement Inbound Marketing Strategies together with an optimized website for ongoing online lead
generation and lead qualification.
► Golden rule of web design: „Tell me where to click.“
► Use a CMS. Modern websites have to be responsive.
► User first: UX matters for success.
► Don‘t forget to include the costs for Content and Social Media in your Inbound Marketing Budget.
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