The document discusses the UX Strategy Blueprint methodology for product innovation. It involves analyzing a company's challenges, measurements, and aspirations to identify focus areas and guiding principles for UX strategy activities. The methodology can be used as a lens to analyze strategies and prioritize areas. It also suggests ensuring the impact of the strategy through leading by example, providing tools and materials, and creating awareness through multiple communication channels.

1. Using the UX
Strategy Blueprint
Methodology for
Product Innovation
Using the UX
Strategy Blueprint
Methodology for
Product Innovation
Benjamin Walther-Franks
UX-Strat Europe, June 18/19 2019

2. 2 © 2018 contact-software.com
CONTACT: Key Customer Industries
Hightech &
Electronics
Logistics &
Infrastructure
Automotive &
Mobility
Machine & Plant
Manufacturing
Medical
Engineering
Consumer
Products

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CONTACT: Enterprise Software
Three
Product
Stages
Platform
Kit for dev. solutions
Standard
Sample configurations
Custom Solution
Final product
(selection)
Powered by
CONTACT
Elements

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Method: The UX Strategy Blueprint
Challenges
Measurements
Aspirations Focus Areas
Guiding
Principles
Activities
https://www.maxpixel.net/Architecture-Architectural-Ruler-Blueprint-964630
experiencinginformation.com

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Definition Process

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Our UX Strategy Definition
State-of-the-Art UX
UX Leadership Strengthen
Creators

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Designing Enterprise UX
Three
Stages of
Shaping
Experience
Platform Standard Custom Solution
Users
Creators
Product
Design System
UX Areas
DX Research & Design
Users
Deciders
Product
PDM, Project Office …
UX Areas
UX Research & Design
Users
Engineers, Proj. Off. …
Product
Individualised
UX Areas
UX Consulting

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Impact: Team and Product
Strategy Product
Change: UX Agent Practice: UX Coach

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Impact: Company
Events
Awareness Building,
In-house Networking
In-House Media
Inform, Inspire, Support

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Strategic Perspective

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Using the UX Strategy Blueprint Methodology for
Product Innovation
Using the UX Strategy Blueprint
 As a Lens: Method for analyzing
as well as strategy design
 To Focus: Prioritizing is key to
strategy, but consider adapting
blueprint focus areas
 To Level Up: Self-taught
strategizing made (kind of) easy
Ensuring Impact of the Strategy
 Lead by example
 Provide tools and materials
 Create awareness and shape
mindsets by influencing on
multiple channels

12. 12 © 2018 contact-software.com
Benjamin Walther-Franks
 +49 421 20153–546
bwf@contact.de
www.contact-software.com

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No part of this publication may be reproduced or transmitted in any form or for any purpose without the permission of
CONTACT Software GmbH or a CONTACT Software GmbH affiliate. The information contained herein may be changed
without prior notice.
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