Why consistent terminology is crucial for user experience (UX)

1. Terminology and UX
Terminology in website
User eXperience
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11. • The labels for commands in menus or on buttons
are mostly text.
• Instructions are almost always text.
• Most user input consists of typing or selecting
words and numbers.
• The names users assign to data files and other
data objects are always textual.
• Error and warning messages are mainly textual,
even if highlighted with a color or a symbol.
• Microcopy, the small bits of text that instruct the
reader on how to interact with the website, is
textual.
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12. Terminology
is the
critical part
of UX
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13. Content is king
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18. Content is king
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19. …Terminology is Queen
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20. UX Terminology #fails
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22. “Login, Log in, Sign in” Round Up
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23. “Login, Log in, Sign in” Round
Up
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24. Login to log in
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25. English Italian
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26. “Cognitive clash”
Clear and intuitive
labels, based on the
user’s perspective
and terminology.

27. L10n terminology #epicfails
Twitter
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28. L10n terminology #epicfails
Pinterest
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29. L10n terminology #epicfails
Instagram
Seguace
Scientology
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30. L10n terminology #epicfails
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31. L10n terminology #epicfails
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32. L10n terminology #epicfails
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33. #L10n terminology #epicfail
Facebook
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36. “Left”
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39. What is the root of all evil?

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42. Indeterminacy of terms and..icons
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43. Indeterminacy of terms and icons
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45. High obsolescence rate
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