Presentation given on 21-7-2011 by Tijn Borms (head of user experience at funda.nl) at the UX Cocktail Hour Amsterdam.

1. UX @ funda Tijn Borms, Head of user experience, funda.nl

5. funda ≠ real estate agent

6. Lead % % Search € Agent Detail Contact

8. ± 1.000.000 registered users

13. ± 50 employees CEO Service Commercial PD Finance Sales Marketing Account management Helpdesk Project management Development UX Administration HR

14. 23 employees Manager product development Head of development Head of UX 10 x developer 1 x BI analist 1 x Release manager 2 x Tester 1 x Front-end developer 1 x Lead UX designer 2 x Project manager 2 x UX designer

15. UX workflow

16. FD + demo Concept Feature complete Research Release Idea ? ? Specification Concept Development (Post-)release ?

18. FD + demo Concept Feature complete Research Release Idea ? ? Specification Concept Development (Post-)release ?

19. Development Targets Sales Strategy Service Marketing Users ? ? Customers ? UX

20. Service talks to customers and users all the time!

23. UX benchmark Quantifying UX and gain insight on your “blind spots”

25. Addsome experts (theyknowwhat’s out there)…

28. FD + demo Concept Feature complete Research Release Idea ? ? Specification Concept Development (Post-)release ?

29. UX converts ideas to concepts that contribute to the bigger picture!

30. “If I had asked people what they wanted, they would have asked for faster horses” Henry Ford (Ford)

31. How do we achieve our goals VS What can we achieve with €

32. UX Internally Externally ? ? ? CONCEPT

33. What are we trying to achieve?!

34. Who is it for?!

35. Will it work?!

36. Kill your darlings!

37. FD + demo Concept Feature complete Research Release Idea ? ? Concept Specification Development (Post-)release ?

38. A UX designer is a “one man army” http://www.montparnas.com/articles/what-is-user-experience-design/

39. Deliverable: FD & clickable demo

40. Functional design = overview

41. Clickable demo = detail

42. No usability testing… Good testing takes time, time we don’t have

43. FD + demo Concept Feature complete Research Release Idea ? ? Specification Concept Development (Post-)release ?

44. Supportingdevelopersand “Launch team”

45. UX stays close to the developers…

46. …they often have good suggestions (usability testing?)…

47. …you’ve always forgotten something…

48. …1 sentence can mean weeks of development!

50. FD + demo Concept Feature complete Research Release Idea ? ? Specification Concept Develpment (Post-)release ?

51. DOES IT WORK?!

52. Analytics (m.funda.nl)

53. Business intelligence (floor plans)

54. QUICK FIXES/WINS?!

55. Optimize!

59. ? ? ?

60. Oh… No bullshit ;)

63. UX funda is lookingfor: UX designer & front-end / UX developer More info:funda.nl/vacatures tijn@funda.nl