The document outlines the principles of user experience (UX) design, highlighting its impact on consumer interaction with websites and mobile apps. Key statistics indicate that poor UX leads to user abandonment, while effective testing and design can significantly improve customer satisfaction and retention. It emphasizes the importance of visual design, information architecture, and market research in creating a successful UX, along with the benefits and ROI associated with optimizing user experiences.

1. UX 101
A user’s experience with a system with
a system e.g. Websites, mobile apps,
etc
Includes Human-Computer Interaction
Design.

2. UX 101
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3. WHAT IS UX?
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• UX addresses all aspects of services from the
perspective of the computer
• It essentially guides the interaction of the consumer
with mobile apps and websites

4. UX FACTS AND STATUS
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• 68% OF users leave a website because of poorly
designed UX
• 85% of UX problems can be solved by testing with 5
users
• 44% of online shoppers will tell friends about a bad
experience online
• 62% of customers base future purchases on past
experiences

5. ESSENTIALS OF USER EXPERIENCE DESIGN
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1. Visual Design
The look and feel of the interface

6. ESSENTIALS OF USER EXPERIENCE DESIGN
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2. Information architecture
Organizes the information within your site’s
structure
3. Market Research
Understanding your customer’s reactions and
experiences on your website or software.

7. ESSENTIALS OF USER EXPERIENCE DESIGN
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4. Interaction design
Assesses and incorporates user needs into the site
based on research
Visual Design
• Use visual elements to convey a particular message
and information used to make decisions
• Information architecture

8. ESSENTIALS OF USER EXPERIENCE DESIGN
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• Group site’s information meaningfully
• Maximize find ability through proper navigation
logic and detail in your description
Market Research
Find out what your consumers like and don’t like
Interaction design
Create an interface layout

9. BENEFITS OF UX
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• IBM
IBM gets returns of11.100 for usability testing
• AMAZON
Amazon saw gains of $300 million a year through
improved UX
• MCAFEE

10. BENEFITS OF UX
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• McAfee’s redesign cut support costs by 90%

11. BENEFITS OF UX
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• Customers were abandoning purchases
• New shoppers did not want to register at the
purchase stage
• Removed compulsory registration

12. HOW UX IMPROVES WEBSITES
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• Optimize customer experience
• Helps avoid unnecessary problems
• 50% of developers time is spent fixing avoidable
issues

13. KEY METRICS
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Customer Relationship Management
Question to ask
1. Are customer confused?
2. Does the product presentation need to be clearer?
3. How often is the same problem being reported?

14. KEY METRICS
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Net gain of customers
1. Is the consumer base increasing overtime?
2. Does a competing system have better UX?
Churn rate
1. Are you losing existing customers over time?
2. How many new customers are we acquiring?
Resolution of the above

15. KEY METRICS
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Overhead costs
1. Do overhead costs really contribute to improving
UX?
2. Can unnecessary costs be cut?

16. KEY METRICS
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Resolution of the above
1. Can the information architecture be better
organized?
1. Have efficient system been implemented to
resolved similar issues in the past?

17. CALCULATING ROI ON UX
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• Consider different metrics dependent on industry
• Examine increase and decreases in one or several
areas
• Increased sales
• Increased productivity
• Increased customer satisfaction and loyalty

18. CALCULATING ROI ON UX
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• Decreased training and support costs
• Decreased development time and costs
• Decreased maintenance costs

19. BRANDS VOTED AS HAVING THE BEST
“UNIQUE EXPERIENCE”
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• Apple

20. BRANDS VOTED AS HAVING THE BEST
“UNIQUE EXPERIENCE”
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• Disney
• Google
• Microsoft
• Mercedes Benz
• Coca Cola

21. BRANDS VOTED AS HAVING THE BEST
“UNIQUE EXPERIENCE”
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• Sony
• Ikea
• BMW
• Amazon
• Louis Vuitton

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feel free to contact us
•Our Email is: sadiq@metakave.com
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23. Communication
Sadiq M. Alam
Founder & Head of Ideas
Call: (+880) 017110 56474, (+880) 09611 699 014
Email: sadiq@metakave.com
Skype: sadiq.alam
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