The Like Economy:Designing a Data-Intensive Social Web                                           Anne Helmond, University ...
www.digitalmethods.net
Carolin Gerlitz, Goldsmith, University of London                    and University of Amsterdam
photo: paz.ca
the hit economy
the link economy
the link economy
the Like economy
the Like button
Open Graph
de-centralization
re-centralization
cookies: back-end dataflows
trackers: facebook                     Anne Helmond & Carolin Gerlitz
trackers: twitter                    Anne Helmond & Carolin Gerlitz
trackers: google                   Anne Helmond & Carolin Gerlitz
trackers: per type  More info: https://wiki.digitalmethods.net/Dmi/WorkshopTrackingtheTrackers                            ...
social button design          front-end                        back-end  Stalder, Felix ‘Between Democracy and Spectacle: ...
multiplication of data
recommendation devices
relational database
http://europe-v-facebook.org/
2-click opt-in
we think that people should have a choice inwhere their data goes and who has access to it.
Visualising trackers                                                Mozilla Collusion: Creates a network of               ...
browser add-ons
browser add-ons
browser add-ons
DMI: Tracker Tracker• Objective: detecting interfaces to the cloud anddata-mining features operating in the back-end.• Rep...
DMI: Tracker TrackerPresence of Trackers on websites of Dutch political parties, June 2012.
subversion
subversion
subversion
conclusion
Thank you!                                                                  anne@digitalmethods.net   blog: www.annehelmon...
picture creditshttp://www.flickr.com/photos/pazca/6174956610/http://www.flickr.com/photos/denisdervisevic/4745520501/http:...
The Like Economy: Designing a Data-Intensive Social Web
The Like Economy: Designing a Data-Intensive Social Web
The Like Economy: Designing a Data-Intensive Social Web
The Like Economy: Designing a Data-Intensive Social Web
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The Like Economy: Designing a Data-Intensive Social Web

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The Like Economy: Designing a Data-Intensive Social Web

  1. 1. The Like Economy:Designing a Data-Intensive Social Web Anne Helmond, University of Amsterdam Value Sensitive Design for Social Networking Summer School, 27 August 2012, Delft University of Technology, 3TU.Centre for Ethics and Technology
  2. 2. www.digitalmethods.net
  3. 3. Carolin Gerlitz, Goldsmith, University of London and University of Amsterdam
  4. 4. photo: paz.ca
  5. 5. the hit economy
  6. 6. the link economy
  7. 7. the link economy
  8. 8. the Like economy
  9. 9. the Like button
  10. 10. Open Graph
  11. 11. de-centralization
  12. 12. re-centralization
  13. 13. cookies: back-end dataflows
  14. 14. trackers: facebook Anne Helmond & Carolin Gerlitz
  15. 15. trackers: twitter Anne Helmond & Carolin Gerlitz
  16. 16. trackers: google Anne Helmond & Carolin Gerlitz
  17. 17. trackers: per type More info: https://wiki.digitalmethods.net/Dmi/WorkshopTrackingtheTrackers Anne Helmond & Carolin Gerlitz
  18. 18. social button design front-end back-end Stalder, Felix ‘Between Democracy and Spectacle: The Front-End and Back-End of the Social Web’, in Mandiberg Michael (ed). The Social Media Reader. New York: NYU Press, 2012. p. 249.
  19. 19. multiplication of data
  20. 20. recommendation devices
  21. 21. relational database
  22. 22. http://europe-v-facebook.org/
  23. 23. 2-click opt-in
  24. 24. we think that people should have a choice inwhere their data goes and who has access to it.
  25. 25. Visualising trackers Mozilla Collusion: Creates a network of browsed sites and associated tracking services for users in real time while browsing. • Visualises which services are tracking users and how they are connected to other websites visited.Mozilla Collusion: http://www.mozilla.org/collusion/
  26. 26. browser add-ons
  27. 27. browser add-ons
  28. 28. browser add-ons
  29. 29. DMI: Tracker Tracker• Objective: detecting interfaces to the cloud anddata-mining features operating in the back-end.• Repurpose analytical capacities of Ghostery todetect presence of tracking devices on websites.• Input list of URL, output: list of trackers &network formatted data.
  30. 30. DMI: Tracker TrackerPresence of Trackers on websites of Dutch political parties, June 2012.
  31. 31. subversion
  32. 32. subversion
  33. 33. subversion
  34. 34. conclusion
  35. 35. Thank you! anne@digitalmethods.net blog: www.annehelmond.nlTomás Saraceno, galaxies forming along filaments, Venice Biennial 2009
  36. 36. picture creditshttp://www.flickr.com/photos/pazca/6174956610/http://www.flickr.com/photos/denisdervisevic/4745520501/http://www.notjohnchow.com/shoemoney-says-dont-buy-links/http://www.seobook.com/archives/cat_ask_jeeves.shtmlhttp://www.fulltraffic.net/images/blog/buying-backlink.jpghttp://simplybacklinks.com/http://www.huffingtonpost.com/2012/01/18/sopa-blackout-internet-censorship_n_1211905.htmlhttp://edinburghseoservices.co.uk/improve-your-pagerank-with-edinburgh-seo-services/http://www.webcounterstats.com/http://www.checkpagerank.net/http://www.addthis.com/http://www.sharethis.com/http://mashable.com/http://techcrunch.com/http://imgs.abduzeedo.com/files/best_week/fb_bt_awesome.jpghttp://www.flickr.com/photos/guillaumebrunet/1603482508/http://www.hudsonhorizons.com/pub/images/FacebookOpenGraph.jpghttp://embunweb.com/blog/social-media/enhance-your-website-with-facebook-open-graph%E2%80%99s-protocol/http://nmc.itdevworks.com/wp-content/uploads/2010/04/LikePages.pnghttp://fashionscollective.com/tag/facebook-open-graph/http://developers.facebook.com/blog/post/476/http://blog.hubspot.com/blog/tabid/6307/bid/12539/Facebook-Announces-Send-Button-Like-Button-Companion.aspxhttp://www.huffingtonpost.com/2011/05/09/soldier-carlton-dance_n_859301.htmlhttp://brianchannell.com/blog/?p=265http://socialrelish.com/blog/wp-content/uploads/2011/01/fb.pnghttp://www.flickr.com/photos/19marksdesign/5268732048/sizes/o/in/photostream/http://www.flickr.com/photos/7855449@N02/2828883082/ https://developers.facebook.com/docs/opengraph/http://www.searchenginejournal.com/wp-content/uploads/2011/09/Facebook-Open-Graph.jpghttp://profile.ak.fbcdn.net/hprofile-ak-snc4/50353_114689258590728_420_n.jpghttp://farm5.static.flickr.com/4122/4869449359_1576cf6d18.jpgAll other pictures made by Anne Helmond.

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