This document discusses making the case for local search optimization. It notes that traffic to store pages from local organic search is growing 25% year-to-date. Two years ago, the company wasn't growing organic traffic to local store content at all. The document advocates assigning value to indicators of offline activities to estimate their worth and create a business case. It suggests starting with small optimizations and changes to gain support and prove impact before requesting larger budgets. Through data reporting on gains, the company gained leadership buy-in for further support.
Making The Case For Local Search OptimizationJonathon Colman
The key to success with local search engine optimization is to start small and stay focused on your customers. But by building slowly on your success, you can accomplish big things!
In this presentation at David Mihm's Local University at SMX Advanced 2012 in Seattle, Jonathon Colman, the in-house SEO at REI, walks us through how he and his colleagues made the case to pursue local SEO and how REI later bought into a wide-ranging cross-channel customer strategy that had big wins for local search visibility.
Watch out for a special guest appearance by Data the android from TV's "Star Trek: The Next Generation"!
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Join the Impact social community to take advantage of daily updates, discussions, and networking. Use the hashtag #ibmimpact to tag your social media posts. Ask questions using #AskImpact and follow @ibmimpact for real-time updates. Check-in on Foursquare at Impact venues and events like sessions and the Solution Center to unlock specials and redeem rewards.
Katherine Rauch is seeking to earn her B.S. in Entertainment Business from Full Sail University in August 2013. She currently works as a self-employed bookkeeper and care giver. Her inspirations are her son Anthony and teaching. She has various work experiences and skills in office software, web technologies, and operating systems.
The cultural heritage sector has spent to long focussing on mobile as a way to deliver guides - our audiences aren't using their mobiles in this way though. In this presentation we explore how we can broaden our thinking about mobile as a tool and improve, not only visitor experience, but also our own organisational learning.
A "how to" social media presentation made to folks at CH2M Hill Transportation Group (specifically Innovative Modal Solutions or IMS group). The presentation covers why companies need to get into social media, what tools can be used, and how they can be used. Basically this is a presentation launching a social media project for the CH2M Hill IMS group.
www.twitter.com/wesleyzhao
Style Me Pretty: Impact First Impressions (Sarah Weise & Linna Manomaitis Fer...uxpa-dc
The document appears to be a slide presentation given by Linna Ferguson and Sarah Weise of Booz Allen Hamilton about making impactful first impressions on websites. The presentation emphasizes the importance of using impactful images like faces to grab users' attention in the first 1/20 of a second on a site. It also stresses creating visual simplicity through techniques like reducing content groupings, hiding unnecessary items, and using white space for a clean design that does not overwhelm users. Ferguson and Weise have 20 years of combined experience helping clients at Booz Allen Hamilton enhance user experience on government, non-profit, and commercial websites.
Style me pretty: impactful first impressionsSarah Weise
A first impression can make or break your website. Learn the research behind how people see and interpret different types of images, and how it affects experiences. From a figure’s gaze to smile to posture, give your images a persuasive boost that will impact conversion rates on your site. Use this data to select the best (most appropriate) images for your website.
Presented at the User Experience Professionals Association (UXPA) User Focus 2012 Conference in Washington, DC.
Sistema Eureka / PUCPR - Atualização, solução de problemasEverton Asmé
A empresa de tecnologia anunciou um novo sistema operacional para computadores pessoais. O novo sistema operacional terá recursos aprimorados de segurança e privacidade para proteger os usuários. Além disso, o sistema operacional terá uma interface simplificada e intuitiva para tornar a experiência do usuário mais fácil e agradável.
Making The Case For Local Search OptimizationJonathon Colman
The key to success with local search engine optimization is to start small and stay focused on your customers. But by building slowly on your success, you can accomplish big things!
In this presentation at David Mihm's Local University at SMX Advanced 2012 in Seattle, Jonathon Colman, the in-house SEO at REI, walks us through how he and his colleagues made the case to pursue local SEO and how REI later bought into a wide-ranging cross-channel customer strategy that had big wins for local search visibility.
Watch out for a special guest appearance by Data the android from TV's "Star Trek: The Next Generation"!
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Join the Impact social community to take advantage of daily updates, discussions, and networking. Use the hashtag #ibmimpact to tag your social media posts. Ask questions using #AskImpact and follow @ibmimpact for real-time updates. Check-in on Foursquare at Impact venues and events like sessions and the Solution Center to unlock specials and redeem rewards.
Katherine Rauch is seeking to earn her B.S. in Entertainment Business from Full Sail University in August 2013. She currently works as a self-employed bookkeeper and care giver. Her inspirations are her son Anthony and teaching. She has various work experiences and skills in office software, web technologies, and operating systems.
The cultural heritage sector has spent to long focussing on mobile as a way to deliver guides - our audiences aren't using their mobiles in this way though. In this presentation we explore how we can broaden our thinking about mobile as a tool and improve, not only visitor experience, but also our own organisational learning.
A "how to" social media presentation made to folks at CH2M Hill Transportation Group (specifically Innovative Modal Solutions or IMS group). The presentation covers why companies need to get into social media, what tools can be used, and how they can be used. Basically this is a presentation launching a social media project for the CH2M Hill IMS group.
www.twitter.com/wesleyzhao
Style Me Pretty: Impact First Impressions (Sarah Weise & Linna Manomaitis Fer...uxpa-dc
The document appears to be a slide presentation given by Linna Ferguson and Sarah Weise of Booz Allen Hamilton about making impactful first impressions on websites. The presentation emphasizes the importance of using impactful images like faces to grab users' attention in the first 1/20 of a second on a site. It also stresses creating visual simplicity through techniques like reducing content groupings, hiding unnecessary items, and using white space for a clean design that does not overwhelm users. Ferguson and Weise have 20 years of combined experience helping clients at Booz Allen Hamilton enhance user experience on government, non-profit, and commercial websites.
Style me pretty: impactful first impressionsSarah Weise
A first impression can make or break your website. Learn the research behind how people see and interpret different types of images, and how it affects experiences. From a figure’s gaze to smile to posture, give your images a persuasive boost that will impact conversion rates on your site. Use this data to select the best (most appropriate) images for your website.
Presented at the User Experience Professionals Association (UXPA) User Focus 2012 Conference in Washington, DC.
Sistema Eureka / PUCPR - Atualização, solução de problemasEverton Asmé
A empresa de tecnologia anunciou um novo sistema operacional para computadores pessoais. O novo sistema operacional terá recursos aprimorados de segurança e privacidade para proteger os usuários. Além disso, o sistema operacional terá uma interface simplificada e intuitiva para tornar a experiência do usuário mais fácil e agradável.
What Would a Presenters Do To Give Highly Effective Presentations By EBriks I...sudhir pandey
EBriks Infotech Is a Leading Brand SEO Company That Come In Top Five SEO Company India Which Share A Important Information About What Would a Presenters Do To Give Highly Effective Presentations. We Increase Organic Search Engine Rankings,Increase your sales And Also Increase your profits Share With Us Friend.If You Want To More Infomation About This Then Visit www.ebriks.com
Do You Wants To Learn Winning Strategy From Mahabharata By EBriks Infotechsudhir pandey
EBriks Infotech Is a Leading Brand SEO Company That Come In Top Five SEO Company India Which Share A Important Information About Learn Winning Strategy From Mahabharata. We Provides All Time Correct And Unique Ideas About SEO Marketing Content Marketing And Also PPC Services Share With Us Friend. If Wants Some More Information About This So Visit Our Sites www.ebriks.com
Why Content Marketing Is The Future of Internet Marketing BY EBriks Infotechsudhir pandey
EBriks Infotech Is Leading Brand SEO Company In India That Comes In Top Three SEO Company In India.We Share A Important Message About Why Content Marketing is the Future of Internet Marketing .We Provides The SMO Marketing,PPC Marketing,Content Marketing etc, Share With us Friends.If Wants some more imformation about this so visit our site www.ebriks.com
Why Infographics are Important in Digital Marketing By EBriks Infotechsudhir pandey
EBriks Infotech Is a Leading Brand SEO Company That Come In Top Three SEO Company India Which Share A Important Information About Why Infographics are Important in Digital Marketing. We Provides All Time Correct And Unique Ideas About SEo Marketing, Digital Marketing,Google Update And Also PPC Services Share With Us Friend. If Wants Some More Information About This So Visit Our Sites www.ebriks.com
Digital marketing strategy By EBriks Infotechsudhir pandey
The document outlines a digital marketing strategy based on the "7 C's": Content, Conversation, Convenience, Customization, Collaboration, Context, and Convergence. It emphasizes delivering value by making people's lives easier through customized and contextual content across multiple online platforms and social media. The strategy involves listening to customers, understanding objectives and capabilities, monitoring competition, quickly implementing an optimized plan, and continuously measuring and improving the customer experience.
Why content marketing is the future of internet marketing e briks infotechsudhir pandey
This document discusses content marketing strategies and provides examples of companies that have successfully used content marketing. It includes quotes about the benefits of content marketing from sources like Copyblogger and Neil Patel. Case studies are presented on how Jombay.com and other companies grew their traffic and conversions through blogging, articles, and other content marketing efforts without relying on advertisements. Tips are provided on creating valuable content for target audiences and leveraging where they spend their time online.
Local search engine optimization seo tips e briks infotechsudhir pandey
This document summarizes the services of a local search engine optimization (SEO) company. It discusses how 50% of searches have local intent, and how local SEO can help businesses get more walk-in customers. The company offers organic and paid local SEO services like claiming listings, building profiles, citations, reviews and local pay-per-click advertising. It also provides examples of client results and discusses monthly reporting and pricing.
Tips for writing best facebook updates e briks infotechsudhir pandey
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Future of print marketing in digital age e briks infotechsudhir pandey
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
1. The document outlines strategies for optimizing WordPress sites for search engine optimization (SEO) and increasing engagement, including essential plugins for SEO, template tips, promoting blogs through online conversations, and turning visitors into subscribers.
2. Key plugins recommended are HeadSpace2, Redirection, YARPP, SEO Friendly Images, and Clean Slugs. Template tips include optimizing page titles and adding descriptions to categories.
3. Engagement strategies include participating in online conversations, guest posting, emphasizing the subscribe button, and reminding readers to comment on posts.
Utilizing social media for customer acquisition & retention e briks infotechsudhir pandey
The document discusses how to utilize social media for customer acquisition and retention. It provides tips for optimizing social sharing, using in-app sharing and shareable URLs to earn customers. It emphasizes using social proof, images, community building and social sign-in to engage customers while connecting social media to advertising and customer service to wow customers and save money. Testing various strategies is recommended to find what works best.
Tips to growi business faster e briks infotechsudhir pandey
Marketing used to be simpler with a push approach and few tools or data. Now there are more opportunities but also challenges to connect tactics to growth. The document discusses mapping out a "perfect customer lifecycle" (PCL) plan with different strategies for attracting traffic, capturing leads, nurturing leads, converting sales, wowing customers, gaining referrals, and upselling. It provides examples and recommends companies download a PCL template to identify holes in their funnel and opportunities to improve strategy and drive the right tactics.
Tips to growi business faster e briks infotechsudhir pandey
Marketing used to be simpler with a push approach and few tools or data. Now there are more opportunities but also challenges to connect tactics to growth. The document discusses mapping out a "perfect customer lifecycle" (PCL) plan with different strategies for attracting traffic, capturing leads, nurturing leads, converting sales, wowing customers, gaining referrals, and upselling. It provides examples and recommends companies download a PCL template to identify holes in their funnel and opportunities to improve strategy and drive the right tactics.
What Would a Presenters Do To Give Highly Effective Presentations By EBriks I...sudhir pandey
EBriks Infotech Is a Leading Brand SEO Company That Come In Top Five SEO Company India Which Share A Important Information About What Would a Presenters Do To Give Highly Effective Presentations. We Increase Organic Search Engine Rankings,Increase your sales And Also Increase your profits Share With Us Friend.If You Want To More Infomation About This Then Visit www.ebriks.com
Do You Wants To Learn Winning Strategy From Mahabharata By EBriks Infotechsudhir pandey
EBriks Infotech Is a Leading Brand SEO Company That Come In Top Five SEO Company India Which Share A Important Information About Learn Winning Strategy From Mahabharata. We Provides All Time Correct And Unique Ideas About SEO Marketing Content Marketing And Also PPC Services Share With Us Friend. If Wants Some More Information About This So Visit Our Sites www.ebriks.com
Why Content Marketing Is The Future of Internet Marketing BY EBriks Infotechsudhir pandey
EBriks Infotech Is Leading Brand SEO Company In India That Comes In Top Three SEO Company In India.We Share A Important Message About Why Content Marketing is the Future of Internet Marketing .We Provides The SMO Marketing,PPC Marketing,Content Marketing etc, Share With us Friends.If Wants some more imformation about this so visit our site www.ebriks.com
Why Infographics are Important in Digital Marketing By EBriks Infotechsudhir pandey
EBriks Infotech Is a Leading Brand SEO Company That Come In Top Three SEO Company India Which Share A Important Information About Why Infographics are Important in Digital Marketing. We Provides All Time Correct And Unique Ideas About SEo Marketing, Digital Marketing,Google Update And Also PPC Services Share With Us Friend. If Wants Some More Information About This So Visit Our Sites www.ebriks.com
Digital marketing strategy By EBriks Infotechsudhir pandey
The document outlines a digital marketing strategy based on the "7 C's": Content, Conversation, Convenience, Customization, Collaboration, Context, and Convergence. It emphasizes delivering value by making people's lives easier through customized and contextual content across multiple online platforms and social media. The strategy involves listening to customers, understanding objectives and capabilities, monitoring competition, quickly implementing an optimized plan, and continuously measuring and improving the customer experience.
Why content marketing is the future of internet marketing e briks infotechsudhir pandey
This document discusses content marketing strategies and provides examples of companies that have successfully used content marketing. It includes quotes about the benefits of content marketing from sources like Copyblogger and Neil Patel. Case studies are presented on how Jombay.com and other companies grew their traffic and conversions through blogging, articles, and other content marketing efforts without relying on advertisements. Tips are provided on creating valuable content for target audiences and leveraging where they spend their time online.
Local search engine optimization seo tips e briks infotechsudhir pandey
This document summarizes the services of a local search engine optimization (SEO) company. It discusses how 50% of searches have local intent, and how local SEO can help businesses get more walk-in customers. The company offers organic and paid local SEO services like claiming listings, building profiles, citations, reviews and local pay-per-click advertising. It also provides examples of client results and discusses monthly reporting and pricing.
Tips for writing best facebook updates e briks infotechsudhir pandey
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Future of print marketing in digital age e briks infotechsudhir pandey
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
1. The document outlines strategies for optimizing WordPress sites for search engine optimization (SEO) and increasing engagement, including essential plugins for SEO, template tips, promoting blogs through online conversations, and turning visitors into subscribers.
2. Key plugins recommended are HeadSpace2, Redirection, YARPP, SEO Friendly Images, and Clean Slugs. Template tips include optimizing page titles and adding descriptions to categories.
3. Engagement strategies include participating in online conversations, guest posting, emphasizing the subscribe button, and reminding readers to comment on posts.
Utilizing social media for customer acquisition & retention e briks infotechsudhir pandey
The document discusses how to utilize social media for customer acquisition and retention. It provides tips for optimizing social sharing, using in-app sharing and shareable URLs to earn customers. It emphasizes using social proof, images, community building and social sign-in to engage customers while connecting social media to advertising and customer service to wow customers and save money. Testing various strategies is recommended to find what works best.
Tips to growi business faster e briks infotechsudhir pandey
Marketing used to be simpler with a push approach and few tools or data. Now there are more opportunities but also challenges to connect tactics to growth. The document discusses mapping out a "perfect customer lifecycle" (PCL) plan with different strategies for attracting traffic, capturing leads, nurturing leads, converting sales, wowing customers, gaining referrals, and upselling. It provides examples and recommends companies download a PCL template to identify holes in their funnel and opportunities to improve strategy and drive the right tactics.
Tips to growi business faster e briks infotechsudhir pandey
Marketing used to be simpler with a push approach and few tools or data. Now there are more opportunities but also challenges to connect tactics to growth. The document discusses mapping out a "perfect customer lifecycle" (PCL) plan with different strategies for attracting traffic, capturing leads, nurturing leads, converting sales, wowing customers, gaining referrals, and upselling. It provides examples and recommends companies download a PCL template to identify holes in their funnel and opportunities to improve strategy and drive the right tactics.