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Assumptions:
Consumers will try to get the most value for their money.
Consumers’ income are limited. (Face Budget Constraint)
Consumers have clear preferences for various goods and
services, they know their MU
Consumers can choose alternative goods.
Utility Maximizing Rule:
Maximum is reached when MU gained from the last
money spent is equal across all goods and services
purchased.
Last money spent on each product purchased yields
the same amount of extra MU
Formula:
U(X,Y; Ceteris Paribus) = U(X,U; other
things)
MU of product X / price of product X =
MU of product Y/ Price of product Y
SampleGood X(Price= 1Php) Good Y (Price = 2Php)
Quantity MU MU/P TL
UTILITY
Quantit
y
MU MU/P TL
UTILITY
1 8 8 8 1 10 5 10
2 7 7 15 2 8 4 18
3 6 6 21 3 6 3 24
4 5 5 26 4 4 2 28
5 4 4 30 5 3 1.5 31
6 3 3 33 6 2 1 33
7 2 2 35 7 1 0.5 34
MUx / Px = MUy / Py
X(Price
1Php)
Y(Price 2Php) MU/P
A 5/1 10/2 5
B 4/1 8/2 4
C 3/1 6/2 3
D 2/1 4/2 2
INCOME: UTILITY
SUM
A: X=4, Y=1, $1x4+$2x1 = $6 26+10=36
B: X=5, Y=2, $1x5+$2x2 = $9 30+18=48
C: X=6, Y=3, $1x6+$2x3 = $12 33+24=57
D: X=7, Y=4, $1x7+$2x4 = $15 35+28=63
Analysis:
As the income increases, total utility increases also.
Therefore, higher income groups in our society
usually enjoys more products and have higher total
utility levels.
Indifference Curve:
- An indifference curve is a curve that shows all
combinations of goods that provide the same level of
utility.
X Y
2 6
3 4
4 3
6 2
3 3
4 4
Point:
A= 
A,B,C,D= Equally Happy
F= Very 
E=  Less Goods
Arigatou

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Utility MAximizing Rule

  • 1.
  • 2. Assumptions: Consumers will try to get the most value for their money. Consumers’ income are limited. (Face Budget Constraint) Consumers have clear preferences for various goods and services, they know their MU Consumers can choose alternative goods.
  • 3. Utility Maximizing Rule: Maximum is reached when MU gained from the last money spent is equal across all goods and services purchased. Last money spent on each product purchased yields the same amount of extra MU
  • 4. Formula: U(X,Y; Ceteris Paribus) = U(X,U; other things) MU of product X / price of product X = MU of product Y/ Price of product Y
  • 5. SampleGood X(Price= 1Php) Good Y (Price = 2Php) Quantity MU MU/P TL UTILITY Quantit y MU MU/P TL UTILITY 1 8 8 8 1 10 5 10 2 7 7 15 2 8 4 18 3 6 6 21 3 6 3 24 4 5 5 26 4 4 2 28 5 4 4 30 5 3 1.5 31 6 3 3 33 6 2 1 33 7 2 2 35 7 1 0.5 34
  • 6. MUx / Px = MUy / Py X(Price 1Php) Y(Price 2Php) MU/P A 5/1 10/2 5 B 4/1 8/2 4 C 3/1 6/2 3 D 2/1 4/2 2
  • 7. INCOME: UTILITY SUM A: X=4, Y=1, $1x4+$2x1 = $6 26+10=36 B: X=5, Y=2, $1x5+$2x2 = $9 30+18=48 C: X=6, Y=3, $1x6+$2x3 = $12 33+24=57 D: X=7, Y=4, $1x7+$2x4 = $15 35+28=63
  • 8. Analysis: As the income increases, total utility increases also. Therefore, higher income groups in our society usually enjoys more products and have higher total utility levels.
  • 9. Indifference Curve: - An indifference curve is a curve that shows all combinations of goods that provide the same level of utility.
  • 10. X Y 2 6 3 4 4 3 6 2 3 3 4 4
  • 11.
  • 12. Point: A=  A,B,C,D= Equally Happy F= Very  E=  Less Goods