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This document discusses cellular marketing and advertising. It explains that cellular marketing refers to promoting a company by targeting mobile phone users. An example is receiving an unexpected SMS from an unknown contact while eating lunch. It recommends considering the mobile phone as both a productivity tool and source of entertainment. Mobile marketing offers should provide value or urgency to drive engagement. They should also provide meaningful information or entertainment in short chunks as people often use mobile phones for these purposes. Finally, the document stresses the importance of complying with CAN-SPAM regulations by having an opt-in process and including a way for users to opt-out of future communications.
