Checklist: Setting Up Business Social Media Accounts

SETTING UP
BUSINESS SOCIAL
MEDIA ACCOUNTS
> T H I N G S T O C O N S I D E R B E F O R E S T A R T I N G A N A C C O U N T <
CHECKLIST:

C H E C K L I S T : S E T T I N G U P B U S I N E S S S O C I A L M E D I A A C C O U N T S
C O N T E N T S
0 3 Why do you need a social
media account for your brand?
Having accounts greatly increases the
likelihood of a potential customer finding
you.
1 3
Follow this checklist before you start a
social media account for your business.
0 4 What network should you
use?
Never start accounts you don’t intend to
maintain and never use a network void of
your customers.
Checklist: Answer these
questions before starting.
2 9
How do you know it is
working?
It's all about seeing a return on your efforts.
Just be sure you know what you want to
accomplish.
w w w . R e l i a n t S o c i a l . c o m
2 9
How do I keep up with it all?
You need a sustainable plan to set you up
for success so you aren't bogged down.

WHY DO YOU NEED A SOCIAL MEDIA
ACCOUNT FOR YOUR BRAND?
The value of social media
varies greatly depending on
your objectives. Some
brands need to reach
potential customers to
generate leads, while
others just use it to
disseminate information.
DO NOT use social media
because everyone else is.
DO use it if there’s an
opportunity to reach your
business or personal goals.
Social media is part of your
business toolbox.
It is not a single solution;
rather it’s a collection of
solutions that deserve serious
attention. Having accounts
greatly increases the
likelihood of a potential
customer finding you. It helps
with search engine
optimization (SEO). Think of a
standard sales funnel. Social
media can widen the top of
that funnel. At the same time,
social media can escort
potential customers down the
funnel to ultimately take the
desired action.

W H I C H N E T W O R K S H O U L D
Y O U U S E ?
Here’s where other consultants might tell you to start
accounts on popular sites, or “the more, the better.” I’m not
going to tell you that. Never start accounts you don’t intend
to maintain and never use a network void of your
customers. What’s the point? The whole idea is to use social
media to meet your goals. Of course I would advocate the
use of social media, but you should be wise and start out
within your resources.

F A C E B O O K
Facebook is the largest network with nearly two billion
active users. I guarantee you’ll find your target audience
here. You can use a Facebook business account as an
extension of your website to engage your followers. It also
delivers a wealth of user data and insight.

L I N K E D I N
LinkedIn is the professional network. While you may not
target customers here (you still can if you want), there are
opportunities to build your brand. Post jobs, participate in
group discussions, and develop business partnerships.

T W I T T E R
Twitter is immediate. It’s leaning more toward a news and
information site than a social network. This real-time
network is a great way to cover events and conduct
contests. It also lends itself to be a good listening and
intelligence-gathering tool.

G O O G L E +
Google+ is of course Google’s social network. You may have
heard it is useless. While it may not be the best network to
reach your target audience directly, it does seem like a
piece of the SEO puzzle.

Y O U T U B E
YouTube is the multimedia platform that has more than
one billion users. It’s been a staple for years and Google
owns it. YouTube allows you to share and even embed
videos directly to your site and other social networks.

I N S T A G R A M
Instagram is a mobile-based app with more than 600
million active users. Nearly 60% of users are under 30 years
old. Facebook owns Instagram so all of your ads and
targeting are cross-promoted among the two networks. The
shorter our attention spans become, the more popular this
network will become.

S N A P C H A T
Snapchat is another visual, mobile app that lets users send
photos and videos that disappear after a few seconds. Its
Geofilters allow advertisers to create a photo filter that
users can overlay into pictures when used within an area
you determine.

P I N T E R E S T
Pinterest lets users organize and share images, instructions,
recipes, and other interesting items into personalized
categories on your profile. This is a good way to showcase
products.

F A C E B O O K
Do I have the resources to maintain this account?
Do my current customers have a presence on this network?
Do my prospective customers have a presence on this
network?
Do prospective or current investors have a presence on this
network?
Do prospective or current employees have a presence on
this network?
Depending on the audiences in previous questions above,
do I have the right content for those people?
Is the content I have appropriate for this platform? (i.e.
video, photos, text, etc.)
Am I a local business, public figure, product, large
institution, or a cause?

F A C E B O O K
Do I have a logo available to add as a profile picture?
Do I have a photo or graphic for a cover image that
provides a good visual representation of what my page is
about?
Is someone else on this network using my name or
company name?
Is my desired public URL available?
Do I know what my competitors are doing on Facebook?
Am I comfortable trying things out as I go because there
are so many uses for my Facebook page?
Do I know what I want to accomplish with Facebook?

L I N K E D I N
network?
network?
Do prospective or current employees have a presence on this
network?
Depending on the audiences in previous questions above, do
I have the right content for those people?
Is the content I have appropriate for this platform? (i.e. video,
photos, text, etc.)
Do I have a logo to add as a profile picture?

L I N K E D I N
Do I have a photo or graphic for a cover image that provides
a good visual representation of what my page is about?
Is someone else on this network using my name or company
name?
Is my desired public URL available?
Do I know what my competitors are doing on LinkedIn?
Are there any groups where my target audience might be
active or follow?
Do I want to post jobs?
Do I want to highlight positive things my employees are
doing?
How many employees do I have?
Do I want to be transparent about my internal operations?
Do I know what I want to accomplish with LinkedIn?

T W I T T E R
network?
network?
network?
photos, text, etc.)

T W I T T E R
Do I have a photo or graphic for a cover image that provides a
good visual representation of what my page is about?
name?
Are there hashtags or conversations my competitors
participating in?
Are there hashtags or conversations my customers participating
in?
Is there a new audience I can tap into though a discovered
topic?
Am I comfortable engaging quickly?
Do I have the resources to support live tweeting?
Do I feel comfortable participating in a Twitter chat?
Do I know what I want to accomplish with Twitter?

G O O G L E +
network?
network?
network?
photos, text, etc.)

G O O G L E +
Do I have a photo or graphic for a cover image that provides
a good visual representation of what my page is about?
name?
Do I have a system in place to push posts from other
networks to Google+ to save time?
Do I have a Google My Business account to connect to my
profile?
Do I have a YouTube account to connect to my profile?
Do I have a Facebook account to connect to my profile?
Do I have a Twitter account to connect to my profile?
Do I know what I want to accomplish with Google+?

Y O U T U B E
network?
network?
network?
photos, text, etc.)

Y O U T U B E
Do I have a photo or graphic for a cover image that provides a
good visual representation of what my page is about?
name?
Do I have a Google My Business account to connect to my
profile?
Do I have a Google+ account to connect to my profile?
Do I have a Facebook account to connect to my profile?
Do I have a Twitter account to connect to my profile?
Do I know how to embed a video within a page on my
website?
Do I know what I want to accomplish with YouTube?

I N S T A G R A M
network?
network?
network?
photos, text, etc.)

I N S T A G R A M
name?
Do I have a mobile device that can serve as the main access
point to this app?
Will my photos be engaging to my target audience?
Will my graphics be engaging to my target audience?
Do I know what I want to accomplish with Instagram?

S N A P C H A T
network?
network?
network?
Depending on the audiences in previous questions above, do I
have the right content for those people?
photos, text, etc.)

S N A P C H A T
name?
Do I have a mobile device that can serve as the main access
point to this app?
Am I willing to spend on advertising?
Do I know what I want to accomplish with Snapchat?

P I N T E R E S T
network?
network?
network?
Depending on the audiences in previous questions above, do I
have the right content for those people?
photos, text, etc.)

P I N T E R E S T
name?
Do I have a personal account I want to convert to a business
account?
Do I have a set of images to use within a certain category to
feature a unique product or aspect of my business?
What is the purpose of this account?
Do I know what I want to accomplish with Pintrest?

HOW DO YOU KNOW YOUR EFFORTS
ARE WORKING?
If you feel comfortable maintaining the accounts you have
and you see the return on your efforts, it’s working. If you
start to feel bogged down and don’t see any results, then
it may be time to seek help.
HOW DO YOU KEEP UP WITH IT ALL?
Reliant Social analyzes your unique situation (target
audience, goals, and resources) to develop a sustainable
plan for success on social media.
Schedule your 1-on-1 consultation at
ReliantSocial.com/Contact-Us
and add more value to your social media efforts.

T H A N K Y O U !
Visit
ReliantSocial.com/Contact-Us
and schedule your 1-on-1 meeting.

Checklist: Setting Up Business Social Media Accounts

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