SlideShare a Scribd company logo
How to use social media to land the job of
             your dreams
How did I get here?
     B.A. in Communication from UC –
      2007
     Marriott – 2007 – 2009
     M.A. in Communication Mgmt
      from Emerson College – 2010
     5 long months of job hunting
      while freelancing, interning and
      nannying
     Marketing & PR Manager at
      Rockfish – April 2011 - Present
Now, how do I get
    started?
Clean  Copy 
    Connect
• Put your Facebook
                                            Clean it up
  profile on lockdown
   • (or delete those questionable
        pictures. You should probably do
        that anyways)


• Fill out your LinkedIn
  profile

• Make it consistent
   • Use the same name
     for all accounts
 http://www.stewardscompany.com/blog/?p=5
 5
Why does it matter?
Who would
you rather
  hire?
Questions to ask yourself

• What social networks am I on?
• Which should I be on?
• What’s the first impression my
  social media persona gives?
Copy your work online
• Find one place
  to showcase
  your work

• Make sure your
  portfolio is easy
  to get to

• Add links to it
  on
  LinkedIn, Twitte
  r and even          http://www.creativepro.com/article/-heavy-metal-madness-making-copies-from-
                      carbon-to-kinkos
• Leverage
  the
                       Connect
  network
  you already
  have

• Take it
  offline

• Get to
  know your
  future
                http://www.waysidechapel.org/223906.ihtml
  employer
I knew him   




He knew all of
these people

             
Get to know the company (and their recruiters)

•   Start a list on Twitter for companies you want to work for and their
    recruiters

•   Follow people who work for those places and learn about the culture
    • Do people who work there even like their jobs?
    • What types of organizations do they below to?

•   Watch for openings posted through Twitter, LinkedIn and even Facebook
    fan pages




Our lovely recruiter at Rockfish
Twitter Lists
Using social media is a great way to
spark an initial conversation
Step 2: Take it offline




At first it may seem awkward. But it gets easier.
It’s okay to ask to meet up
for one of these or to chat
briefly over the phone,
especially if you already
have a connection like
you’re alumni of the same
college.

Everyone loves free coffee
and talking about
themselves.
And most importantly…
http://shadowtuga.deviantart.com/art/J
ust-Be-Yourself-Be-You-162620312
Laura Gardner
     Laura.gardner@rockfishinteractive.com

     @lauramgardner
Simply follow the 3 C’s



               ?

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How to use social media to find the job of your dreams

  • 1. How to use social media to land the job of your dreams
  • 2. How did I get here?  B.A. in Communication from UC – 2007  Marriott – 2007 – 2009  M.A. in Communication Mgmt from Emerson College – 2010  5 long months of job hunting while freelancing, interning and nannying  Marketing & PR Manager at Rockfish – April 2011 - Present
  • 3. Now, how do I get started?
  • 4. Clean  Copy  Connect
  • 5. • Put your Facebook Clean it up profile on lockdown • (or delete those questionable pictures. You should probably do that anyways) • Fill out your LinkedIn profile • Make it consistent • Use the same name for all accounts http://www.stewardscompany.com/blog/?p=5 5
  • 6. Why does it matter?
  • 7.
  • 9. Questions to ask yourself • What social networks am I on? • Which should I be on? • What’s the first impression my social media persona gives?
  • 10. Copy your work online • Find one place to showcase your work • Make sure your portfolio is easy to get to • Add links to it on LinkedIn, Twitte r and even http://www.creativepro.com/article/-heavy-metal-madness-making-copies-from- carbon-to-kinkos
  • 11.
  • 12. • Leverage the Connect network you already have • Take it offline • Get to know your future http://www.waysidechapel.org/223906.ihtml employer
  • 13. I knew him  He knew all of these people 
  • 14. Get to know the company (and their recruiters) • Start a list on Twitter for companies you want to work for and their recruiters • Follow people who work for those places and learn about the culture • Do people who work there even like their jobs? • What types of organizations do they below to? • Watch for openings posted through Twitter, LinkedIn and even Facebook fan pages Our lovely recruiter at Rockfish
  • 16. Using social media is a great way to spark an initial conversation
  • 17. Step 2: Take it offline At first it may seem awkward. But it gets easier.
  • 18. It’s okay to ask to meet up for one of these or to chat briefly over the phone, especially if you already have a connection like you’re alumni of the same college. Everyone loves free coffee and talking about themselves.
  • 21. Laura Gardner Laura.gardner@rockfishinteractive.com @lauramgardner
  • 22. Simply follow the 3 C’s ?