Short presentation given at HWHN 2012 conference on personal branding

1. DONT SELL
YOURSELF SHORT!
by Keisha @IAMKJR Reed
Thursday, March 21, 13

2. Thursday, March 21, 13

3. Thursday, March 21, 13

4. Thursday, March 21, 13

5. What is a brand?
“Brands are built on
what people are saying
about you, not what you
are saying about
yourself.”
-Guy Kawasaki
Thursday, March 21, 13

6. WHAT IS A BRAND?
Thursday, March 21, 13

7. WHAT IS A BRAND?
Thursday, March 21, 13

8. WHAT IS A BRAND?
...brand is the difference between a bottle of soda and a
bottle of Coke
Thursday, March 21, 13

9. Thursday, March 21, 13

10. MESSAGE!
Before you do
anything!
STOP!
Think about
the message
you want to
convey to
your audience
Thursday, March 21, 13

11. MESSAGE!
Before you do
anything!
STOP!
Think about
the message
you want to
convey to
your audience
Thursday, March 21, 13

12. KNOW WHAT YOU’RE SELLING
Once you’ve
carefully
crafted your
core message,
you need to
align
everything you
do with this
message.
Thursday, March 21, 13

13. Thursday, March 21, 13

14. Build Your Presence
Thursday, March 21, 13

15. Thursday, March 21, 13

16. Know Your Audience
Thursday, March 21, 13

17. Thursday, March 21, 13

18. Thursday, March 21, 13

19. BUILDING YOUR BRAND
SOCIALLY
Business Card: Website:
Moo vs VistaPrint Blog vs. Standard site
Social Networks:
Facebook
LinkedIn
Twitter
Thursday, March 21, 13

20. MOO
HTTP://US.MOO.COM/
Thursday, March 21, 13

21. VISTAPRINT
HTTP://WWW.VISTAPRINT.COM/
Thursday, March 21, 13

22. BLOG VS. WEBSITE
•Blogs get indexed quickly by search engines and websites don’t.
•New content added to a blog is instantly viewable and picked up by search
engines!
•It is much cheaper to set up a blog
Thursday, March 21, 13

23. Thursday, March 21, 13

24. Thursday, March 21, 13

25. Thursday, March 21, 13

26. Women Brands
Three great brands to follow for example are these: They have polished websites, send
newsletters and keep their content FRESH!
Thursday, March 21, 13

27. If you aren’t on Google, you don’t exist!
Thursday, March 21, 13

28. ARE YOU VISIBLE?
Google Search:
1. My Website
2. Highest
ranking blog
post
3. My Linkedin
Profile
Below:Various
SM sites
Thursday, March 21, 13

29. Thursday, March 21, 13

30. RESOURCES
Business Cards:
Moo Cards
Website Hosting:
BlueHost
Newsletter:
MailChimp
Blogging Platform:
Wordpress
Thursday, March 21, 13

31. Questions?
Keisha J. Reed
Digital Media Strategist
@IAMKJR
http://www.keishajreed.com/
www.citygirlgoesdigital.com
Thursday, March 21, 13