The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is therefore important to consider what the implications are and the impact of the digital footprint our online interactions leave behind. This presentation will help you reflect upon what your online presence looks like when viewed by others and how you can develop your digital profile in a positive way.

1. Using social media to
develop YOUR professional
online presence
Sue Beckingham | @suebecks
Sheffield Hallam University
Keynote Speaker #ELSS_2013
University of Kent

2. Your online presence
Serendipity can play a big part,
however more judgement should precede
simply chancing on luck

3. The world is
getting smaller
as more social
communication
tools connect us

4. See
Be seen
The affordances of social media in
relation to developing a professional
online presence enable you to both:

5. Being seen to know and willing to
share important things first, with an
increasingly smart and influential
network, is the way to become
successful in an online world
Euan Semple
Increasing your
leverage

7. BUT…. There are still those that need convincing
that there's more to social media than cute cats,
celebrities and what we had for breakfast...

8. I don‟t have TIME to find to learn…
“When somebody finds that
25th hour in the day or 8th day in the
week…”

9. I
N
F
O
R
M
A
T
I
O
N
O
V
E
R
L
O
A
D

10. Or is it…
“filter failure…”
Clay Shirky

11. Spivack 2012

12. “Education is not about
adaption to an already
existing environment, but
the creation of an adult
who will look beyond his
own environment”
(Vygotsky,1997)

13. Social Media EMPOWERS individuals to
become:
digital CREATORS
digital CURATORS
digital CRITICS
digital CONVERSATIONALISTS
digital COLLABORATORS
digital COMMUNICATORS
AND to continue this dialogue face to face

14. The value of your online
presence is the
opportunities it can
bring through
connecting with others.
Connectedness:

18. Promoting your own work on

19. http://pinterest.com/suebecks/
Curating resources

20. SlideShare is the world's
largest community for
sharing presentations.
60 million monthly visitors
and 130 million page views.
It is amongst the most visited
200 websites in the world.
Embed presentations in
blogs, websites, LinkedIn
profile.
Inspiration from

21. http://www.scoop.it/t/taking-a-look-at-moocs

22. Re-shares of your work

23. 5.7 billion
professionally oriented
searches were carried out in
2012 on LinkedIn
11 thousand within 60
seconds

24. LinkedIn Endorsements

25. People can find skills and expertise
via LinkedIn profiles

26. Measuring and analysing
personal impact?

28. 150
“There is a limit to the number of people
we can hold at a particular level of
intimacy.”
Dunbar 2010:21

29. “Research shows that weak ties can
prove much more helpful in networking,
because they form bridges to worlds we
do not walk within.
Strong ties, on the other hand, tend to
be worlds we already know; a good
friends often knows many of the same
people and things we know. They are
not the best when it comes to searching
for new jobs, ideas, experts, and
knowledge.”
Hansen 2009:130
However…

32. Building upon those
little seeds of ideas…

33. Social Media opens new forums for sharing

34. Widens your scope

35. ~ Build upon existing relationships
~ Create new connections
~ Share information and ideas
~ Challenge thinking

36. Getting started:
The Trinity of Social Media
Safko 2012
Blog
Microblog
Social
Network

37. Observe and Learn

38. Some Key Pointers
Solis 2013

39. “So THAT’S
THE GooD…
WHAT aBOUT
THE BAD
THE UGLY”
A
N
D

40. You need to be mindful of who is
observing your online actions

41. We need to be aware of our
own Digital Footprint.
What impressions are being
left behind, temporarily or
permanently?

42. Your
Character
Your
Personal
Brand
Your
Current
Reputation
Your
Future
Reputation
Who others think you are
Who you want to be
Who you really are
Who you think you are
Rob Brown (2010)
Making
your
reputation

43. A minimalistic approach to
your profile might be fine for
Mark Zuckerberg but what
message does this give about
you as a professional?
Better to take a leaf out of Reid
Hoffman’s book

44. Default avatars....

45. Anonymity doesn't always transfer into real world opportunities

47. Online information via open
social networks can be
easily accessed by others.
It is important to be aware
of the limitations of privacy
online, and to regularly
review the privacy settings
for each of all social media
profiles.

48. Warbuton 2010

49. self promotion vs. self preservation
Juggling

50. The way to gain a good reputation is to
endeavour to be what you desire to appear.
Socrates (470-399BC)

52. A reputation once broken may possibly be
repaired, but the world will always keep their
eyes on the spot where the crack was.
Joseph Hall (1574-1656)

54. Beware of your Digital Doppelgänger!
Musician
Filmmaker

55. “Post like your enemies are watching”
Josie Fraser

56. 'Manage your online
identity. If you don‟t then
someone else will.‟
Simon Finch @simfin

57. How much do you value
your own Digital Identity?

58. „A great wind is
blowing and that
gives you either
imagination or a
headache.‟
Catherine the Great

59. Using Social Media to Develop YOUR Professional Online Presence
The exponential growth of social media and ubiquitous use of mobile
technology has changed the way we communicate both socially and for
many also professionally. It is therefore important to consider what the
implications are and the impact of the digital footprint our online interactions
leave behind. This presentation will help you reflect upon what your online
presence looks like when viewed by others and how you can develop your
digital profile in a positive way.