140 Proof: Tips and Techniques for Persona-Based Advertising in the Social Stream

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From the 2011 Ogilvy-sponsored Beyond The Like Button social symposium in San Francisco.

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140 Proof: Tips and Techniques for Persona-Based Advertising in the Social Stream

  1. 1. BEYOND THE “LIKE” BUTTON
  2. 2. Positivity in the Social Stream
  3. 3. 140 Proof Media
  4. 4. How Personas WorkWho We Follow + What We Say
  5. 5. some context:
  6. 6. King’s Kindness
  7. 7. Infiniti @ Emmys
  8. 8. Chevy @ Superbowl
  9. 9. Creative Teams In The Stream
  10. 10. Brevity
  11. 11. Immediacy
  12. 12. Novelty
  13. 13. Thanks! [Q&A]

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