Social media is changing the way consumers buy your products or services. Savvy internet users are checking customer review sites, following you on Twitter, liking you on Facebook and may even be checking in to your business on Foursquare. How can you use these tools bring in new customers and turn current customers into evangelists? Join your hosts, Sturgeon Bay Visitor Center at their offices on Tuesday evening for this discussion and Q&A. Social begins at 6:00 pm with refreshments and light snacks. The discussion will begin at 6:30 pm. SBVC members attend free of charge and non-members for only $10. All proceeds go to SBVC. Matthew Olson will be presenting ideas for using social media during the travel season to raise awareness of your business, to keep current customers engaged, and to reach out to potential customers coming to the area. Learn how Facebook can better customer relationships. Learn how Twitter can be a listening tool. Learn why Foursquare should be on your radar.

1. Using Social Media
to Connect with
New Customers
How Facebook, Twitter, &
Foursquare Can Solidify Markets
& Open New Ones
P r e s e n t e d B y :
M a t t h e w B . O l s o n

2. Your Business, Your Brand and Social Media
Brand & Social Media
Everything Has A Brand.
Everybody Is A Brand.
What is social media? Is it “new media?”
Do brands belong to
businesses or consumers?

3. Different New Media Tools, Different Functions
New Media Tools
Most important new media tool: your website
When and Why Facebook Leads the Pack
Extending with Twitter
Make Everybody a Local on Foursquare

5. Different New Media Tools, Different Functions
New Media Tools
Most important new media tool: your website
When and Why Facebook Leads the Pack
Extending with Twitter
Make Everybody a Local on Foursquare

6. Different New Media Tools, Different Functions
Facebook
Facebook is about relationships
540 million sets of eyeballs
Every point contact reaches out
Ability to reach into every “friends” lifestream
to deliver a personal message

7. Different New Media Tools, Different Functions
Twitter
Twitter is about listening and responding
75 million users
Ability to join conversations
or be a help to questions
Must engage to be useful

8. Different New Media Tools, Different Functions
Foursquare
Foursquare is about engagement
1 million users w/ 1 million check-ins per day
Check-ins broadcast location and message to
userʼs friends/followers
Ability for a business to engage user
and friends/followers

10. How does a business get started?
Listen, Learn, Engage
Listen
Find where discussions happen online
Discover key topics and trends
See who key players are

11. How does a business get started?
Listen, Learn, Engage
Learn
Learn the doʼs and donʼts of
online conversations
Learn what conversations are important
Learn the “net-iquette”

12. How does a business get started?
Listen, Learn, Engage
Engage
The Golden Rule of social media: “Thou shalt
ENGAGE”
Listen twice as much as you speak
Understand it is a personal conversation

13. Get it to work for you
Connect w/ Customers
Every social media outlet is a ringing phone—
Will you answer it?
Never be afraid of new mediums
Facebook, Twitter and Foursquare will fade
away, but the demand for customer service
never will

14. Recommended
Websites
socialmediaexaminer.com
chrisbrogan.com
briansolis.com
socialmediatoday.com
garyvaynerchuk.com

15. Find Us in Real Life: Find Us on the Web:
1624 Hobbs Drive • PO Box 491 SignalfireProductions.com
Delavan, Wisconsin 53115 Twitter.com/_Signalfire_
Tel: 262.725.4500 Facebook.com/Signalfire