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Twitter
for Academia

http://courses.it.ox.ac.uk/detail/TWEI
@KTDigital
TODAY
• Is Twitter right for you?
• Getting started
• Your profile
• Following
• Curating
• Engaging
• Ideas for academic ...
WHAT IS TWITTER?
Twitter is a micro-blogging platform
composed of 140 character answers
(tweets) to one question “what‟s
h...
http://www.flickr.com/photos/twitteroffice/5885172082/in/photostream/
LISTEN TO THE NOISE OF
OXFORD
@UniofOxford @UnivOxford @KelloggOx @SomervilleOx
@MansfieldOxford @WolfsonCollege @Pembroke...
Is Twitter
right
for you?
THE BIG FOUR
WHAT DO YOU NEED YOUR ONLINE
PRESENCE TO DO?
What aspect(s) of yourself/work do you want to
promote?
Who is/are your audie...
Getting
started
PERSONAL
PERSONAL-PROFESSIONAL
INDIVIDUAL/COLLECTIVEORGANISATIONAL
TOTALLY
ORGANISATIONAL
THE CHARACTER
ACCOUNT
THE CHARACTER
ACCOUNT
Following
Curating
30%

Chatter

70%

Content
FAVORITES
APP INTEGRATION
Can you read it in
2 minutes?
Yes

No

No

Is it relevant,
interesting,
useful?
Yes

No

Is it relevant,
Yes
interesting,
...
HOW TO CITE A TWEET
Last Name, First Name (Username)
“The tweet in its entirety”. Date. Time.
Tweet.

http://www.mla.org/s...
Engage
JOIN THE CONVERSATION: @
JOIN THE CONVERSATION: RT
JOIN THE CONVERSATION: HT
JOIN THE CONVERSATION: #
DON’T FEED THE TROLLS!
STAY PROTECTED ONLINE
• Keep it personable, not personal!
• Courses in security and privacy online
• http://www.it.ox.ac.u...
REPORT HARASSMENT
• At the University
http://www.admin.ox.ac.uk/eop/harassm
entadvice/

• On Twitter
Academic
Use
Content
is King
TWITTER FOR
RESEARCHERS
• Draw attention to your work (and link to
open full / summary versions of
publications)
• Tweet o...
TWITTER IN TEACHING
• Create a course hashtag
• Ask students to identify key points of a
lecture in 140 characters, displa...
THE ACADEMIC
CONFERENCE
• Use the conference hashtag
• Introduce each session/talk
• Boil statements down to main point

•...
USING TWITTER IN
DEPARTMENTS / COLLEGES
• Tweet outside speakers and events
• Tweet news to students
• Foster internal com...
TWITTER FOR UNIVERSITY
LIBRARIES AND MUSEUMS
• Tweet events and activities
• Tweet something we can‟t find on
your homepag...
A Twitter
Strategy
1. BUILD TRACTION (BUT MANAGE YOUR
TIME)
Tweet regularly
(but don’t
overload)

Spread your
time – consider
‘opening hours’...
2. BUILD MOMENTUM
Manage
with tools

Mix with
the
physical
world
Enhance
existing
relationships
SOCIAL NETWORKING AGGREGATORS
• Hootsuite
• Tweetdeck
3. EXPAND

Blog
Profile

Microblog
Impact
Growth of
followers
Number of
interactions

Names of
useful
contacts

The
Impact
File
Number of
invites

Keep
Googling
you...
Culture24: Measure your impact
onlinehttp://weareculture24.org.uk/projects/action
-research/how-to-evaluate-success-online...
• Follows a specific list of sources from all
over the web.
• From these sources, collects any
mentions that contain links...
ALTMETRIC:
HTTP://WWW.ALTMETRIC.COM/
SUMMARY IN 3

1. Twitter is a conversation
2. Twitter is a channel – it‟s
the content that‟s important!

3. Relationships ...
TWITTER GUIDES
http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/
http://deevybee.blogspot.co.uk/2011/06/gentle-introduction-to-twitter-for.html
@KTDigital
Slides can be found at:
http://www.slideshare.net/ktlindsay
Case studies at:
http://www.it.ox.ac.uk/engage
Twitter for Academia (V4)
Twitter for Academia (V4)
Twitter for Academia (V4)
Twitter for Academia (V4)
Twitter for Academia (V4)
Twitter for Academia (V4)
Twitter for Academia (V4)
Twitter for Academia (V4)
Twitter for Academia (V4)
Twitter for Academia (V4)
Twitter for Academia (V4)
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Twitter for Academia (V4)

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Twitter for Academia (V4)

  1. 1. Twitter for Academia http://courses.it.ox.ac.uk/detail/TWEI
  2. 2. @KTDigital
  3. 3. TODAY • Is Twitter right for you? • Getting started • Your profile • Following • Curating • Engaging • Ideas for academic use • Three Step Strategy • Impact
  4. 4. WHAT IS TWITTER? Twitter is a micro-blogging platform composed of 140 character answers (tweets) to one question “what‟s happening?”
  5. 5. http://www.flickr.com/photos/twitteroffice/5885172082/in/photostream/
  6. 6. LISTEN TO THE NOISE OF OXFORD @UniofOxford @UnivOxford @KelloggOx @SomervilleOx @MansfieldOxford @WolfsonCollege @PembrokeOxford @magdalenoxford @StAnnesCollege @WadhamAlumni @OxfordSBS @oxfordclassics @oiioxford @oxmartinschool @engfac @TheSmithSchool @BlavatnikSchool @oxford_anthro @AshmoleanMuseum @OBGHA @OxfordTheses @OxfordCareers @oxfordpodcasts @oxfordweblearn @LTGOxford @ITLPOXFORD @oucsits3 @oucs @OxWISER @bodleianlibs @jjcollephemera @MHSOxford @radcliffescilib @TheOxStu @OxfordUnion @UniodOxfordSI @OxfordExams @OxfordGradStudy @oxcei @oxfordunishop @OxfordTalks @OpenSpires @galaxyzoo @oxford_thinking @oucunews @mobileox @ww1lit @RunCoCo @modelling4all…….
  7. 7. Is Twitter right for you?
  8. 8. THE BIG FOUR
  9. 9. WHAT DO YOU NEED YOUR ONLINE PRESENCE TO DO? What aspect(s) of yourself/work do you want to promote? Who is/are your audience(s)? What purpose do you want to achieve? What value is there for your audience? What kind of information do you want to exchange? What tensions / conflict might your encounter?
  10. 10. Getting started
  11. 11. PERSONAL
  12. 12. PERSONAL-PROFESSIONAL
  13. 13. INDIVIDUAL/COLLECTIVEORGANISATIONAL
  14. 14. TOTALLY ORGANISATIONAL
  15. 15. THE CHARACTER ACCOUNT
  16. 16. THE CHARACTER ACCOUNT
  17. 17. Following
  18. 18. Curating
  19. 19. 30% Chatter 70% Content
  20. 20. FAVORITES
  21. 21. APP INTEGRATION
  22. 22. Can you read it in 2 minutes? Yes No No Is it relevant, interesting, useful? Yes No Is it relevant, Yes interesting, useful? Pocket Allan Johnson @thisisallan http://blogs.lse.ac.uk/impactofsocialsciences/2013/01/18/using-twitter-for-curated-academiccontent/
  23. 23. HOW TO CITE A TWEET Last Name, First Name (Username) “The tweet in its entirety”. Date. Time. Tweet. http://www.mla.org/style/handbook_faq/cite_a_tweet Allan Johnson @thisisallan http://blogs.lse.ac.uk/impactofsocialscien ces/2013/01/18/using-twitter-for-curatedacademic-content/
  24. 24. Engage
  25. 25. JOIN THE CONVERSATION: @
  26. 26. JOIN THE CONVERSATION: RT
  27. 27. JOIN THE CONVERSATION: HT
  28. 28. JOIN THE CONVERSATION: #
  29. 29. DON’T FEED THE TROLLS!
  30. 30. STAY PROTECTED ONLINE • Keep it personable, not personal! • Courses in security and privacy online • http://www.it.ox.ac.uk/infosec/ • http://courses.it.ox.ac.uk/detail/TWEH
  31. 31. REPORT HARASSMENT • At the University http://www.admin.ox.ac.uk/eop/harassm entadvice/ • On Twitter
  32. 32. Academic Use
  33. 33. Content is King
  34. 34. TWITTER FOR RESEARCHERS • Draw attention to your work (and link to open full / summary versions of publications) • Tweet other‟s work • Ask questions • Crowdsource information • Reach out to external audiences http://melissaterras.blogspot.co.uk/2012/04/is-blogging-and-tweeting-aboutresearch.html http://podcasts.ox.ac.uk/blogging-and-twitter-audio http://podcasts.ox.ac.uk/blogging-and-tweeting-about-research-papers-worthit-video
  35. 35. TWITTER IN TEACHING • Create a course hashtag • Ask students to identify key points of a lecture in 140 characters, display and discuss. • Hold a „Tweetorial‟ (c. @MarcusduSautoy) • Tweet links to interesting articles, blogs, etc. • Live tweet conferences / events • Curate Lists • 100 ways to use Twitter in Education
  36. 36. THE ACADEMIC CONFERENCE • Use the conference hashtag • Introduce each session/talk • Boil statements down to main point • Link to speaker resources • Any questions? http://inflexionadvisors.com/blog/2010/05/13/how-to-livetweet-a-conference/ http://jeffhurtblog.com/2011/04/25/ten-tips-for-successfulconference-tweeting/
  37. 37. USING TWITTER IN DEPARTMENTS / COLLEGES • Tweet outside speakers and events • Tweet news to students • Foster internal comms • Connect with alumni
  38. 38. TWITTER FOR UNIVERSITY LIBRARIES AND MUSEUMS • Tweet events and activities • Tweet something we can‟t find on your homepage • Gather user/visitor feedback • Customer service • Create a daily/weekly feature • Get creative!
  39. 39. A Twitter Strategy
  40. 40. 1. BUILD TRACTION (BUT MANAGE YOUR TIME) Tweet regularly (but don’t overload) Spread your time – consider ‘opening hours’ Make it relevant Don’t just broadcast – interact Make it shareable Offer something of yourself Build your network
  41. 41. 2. BUILD MOMENTUM Manage with tools Mix with the physical world Enhance existing relationships
  42. 42. SOCIAL NETWORKING AGGREGATORS • Hootsuite • Tweetdeck
  43. 43. 3. EXPAND Blog Profile Microblog
  44. 44. Impact
  45. 45. Growth of followers Number of interactions Names of useful contacts The Impact File Number of invites Keep Googling yourself Website analytics Blog analytics
  46. 46. Culture24: Measure your impact onlinehttp://weareculture24.org.uk/projects/action -research/how-to-evaluate-success-online/
  47. 47. • Follows a specific list of sources from all over the web. • From these sources, collects any mentions that contain links to papers. • Collates the attention paid to different versions of the same paper. • Users see the raw metrics and the actual conversations the make up the numbers.
  48. 48. ALTMETRIC: HTTP://WWW.ALTMETRIC.COM/
  49. 49. SUMMARY IN 3 1. Twitter is a conversation 2. Twitter is a channel – it‟s the content that‟s important! 3. Relationships take time
  50. 50. TWITTER GUIDES http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/
  51. 51. http://deevybee.blogspot.co.uk/2011/06/gentle-introduction-to-twitter-for.html
  52. 52. @KTDigital Slides can be found at: http://www.slideshare.net/ktlindsay Case studies at: http://www.it.ox.ac.uk/engage

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