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Using Social Media in Medical Education The SoMe waters may be murky but don’t throw the baby out with the bathwater. Assumption: You understand Professionalism issues and are ready to move beyond them. Neil Mehta, MBBS, MS, FACP Associate Professor of Medicine and  Director Education Technology Cleveland Clinic Lerner College of Medicine at  Case Western Reserve University
Outline
Quick review of some theories of learning and knowledge (somewhat oversimplified for purpose of this presentation) As you read these think how some of them apply to various Social Media tools that you are familiar with.
Behaviorism The teaching machine – delivered programmed instruction (from Wikipedia) Learning is transmission of knowledge Essentially a passive process for the learner.
Cognitivism Memory systems are active organized processors of information
Constructivism Learner actively constructs new concepts based upon current and past knowledge or experience A personal endeavor to explain the real world with internalized concepts/rules/principles
Social Constructivism Learning occurs when individuals engage socially with others (talk, activity) around shared tasks/problems
Social Constructionism Learning is most effective when the learner’s experience includes constructing a meaningful object
Connectivism Knowledge exists in the world rather than in the head of an individual! Learning is a process of creating connections and developing a network In Connectivismlearning is a property of the system, something that happens all the time, and is not therefore the subject of intentional activity George Siemens and Stephen Downes
Social Media Web 1.0 – static web pages – Flipping pages of an online book  Web 2.0  ReadWriteWeb Social Media (As opposed to Print Media)
The Net Generation "Why would I sit there and listen to a [teaching assistant] talking to 300 of us," Tapscott recalls him saying, "when I can go online with a real-time Peter Drucker?“ “All these kids that have grown up collaborating and thinking differently walk into a university and they're asked to sit there and passively listen to someone talking.“ Don Tapscot – NPR Talk of the Nation 7/14/2011
Blogs Can be a rich discussion (no wine though) A reflective journal But open to the world!
George Siemens’ Blog
Twitter I ate breakfast Now I am at work!
What is Twitter 140 character messages You follow people – their messages show up on your stream Others follow you Can mention specific people using @Twitter_handle, reply to their posts Can tag with content #topic Done in Public space (can be pvt too)
Models for Twitter Chats and journal clubs Recent #meded chat about competency based education (facilitated by Dr. Ryan Madanick in USA) Recent #Twitjc on use of check lists to improve patient safety (link to Dr. Anne Marie Cunningham’s blog post) AtulGawande Suzzette Woodard Also used as case discussions - #micro140 (Dr. Nick Bennet= @peds_id_doc)
Blogs and YouTube for self-directed learning From the Khan Academy
Hanging Out Impromptu/serendipitous/planned Public or private  Web chat with up to 10 users simultaneously Can tape it and post discussion on YouTube to share Newt Gingrich
Office Hours Anyone?
The Learning Cycle
Examples of how this works A twitter discussion becomes a Blog post that is retweeted. A blog post shared on G+ generates a discussion
Where is this going? How Facebook saved my son’s life! Slate article Sermo The iConsult App (on YouTube)
Conclusion Our school and college students are comfortable in the Online space. As they enter the medical profession, while they need to learn about professionalism,  lets not scare them away from a potentially very useful and powerful tool for their learning and practice. Our educators need to keep an open mind and experience this medium before passing judgement.

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Using social media in medical education

  • 1. Using Social Media in Medical Education The SoMe waters may be murky but don’t throw the baby out with the bathwater. Assumption: You understand Professionalism issues and are ready to move beyond them. Neil Mehta, MBBS, MS, FACP Associate Professor of Medicine and Director Education Technology Cleveland Clinic Lerner College of Medicine at Case Western Reserve University
  • 3. Quick review of some theories of learning and knowledge (somewhat oversimplified for purpose of this presentation) As you read these think how some of them apply to various Social Media tools that you are familiar with.
  • 4. Behaviorism The teaching machine – delivered programmed instruction (from Wikipedia) Learning is transmission of knowledge Essentially a passive process for the learner.
  • 5. Cognitivism Memory systems are active organized processors of information
  • 6. Constructivism Learner actively constructs new concepts based upon current and past knowledge or experience A personal endeavor to explain the real world with internalized concepts/rules/principles
  • 7. Social Constructivism Learning occurs when individuals engage socially with others (talk, activity) around shared tasks/problems
  • 8. Social Constructionism Learning is most effective when the learner’s experience includes constructing a meaningful object
  • 9. Connectivism Knowledge exists in the world rather than in the head of an individual! Learning is a process of creating connections and developing a network In Connectivismlearning is a property of the system, something that happens all the time, and is not therefore the subject of intentional activity George Siemens and Stephen Downes
  • 10. Social Media Web 1.0 – static web pages – Flipping pages of an online book Web 2.0 ReadWriteWeb Social Media (As opposed to Print Media)
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  • 12. The Net Generation "Why would I sit there and listen to a [teaching assistant] talking to 300 of us," Tapscott recalls him saying, "when I can go online with a real-time Peter Drucker?“ “All these kids that have grown up collaborating and thinking differently walk into a university and they're asked to sit there and passively listen to someone talking.“ Don Tapscot – NPR Talk of the Nation 7/14/2011
  • 13. Blogs Can be a rich discussion (no wine though) A reflective journal But open to the world!
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  • 18. Twitter I ate breakfast Now I am at work!
  • 19. What is Twitter 140 character messages You follow people – their messages show up on your stream Others follow you Can mention specific people using @Twitter_handle, reply to their posts Can tag with content #topic Done in Public space (can be pvt too)
  • 20. Models for Twitter Chats and journal clubs Recent #meded chat about competency based education (facilitated by Dr. Ryan Madanick in USA) Recent #Twitjc on use of check lists to improve patient safety (link to Dr. Anne Marie Cunningham’s blog post) AtulGawande Suzzette Woodard Also used as case discussions - #micro140 (Dr. Nick Bennet= @peds_id_doc)
  • 21. Blogs and YouTube for self-directed learning From the Khan Academy
  • 22. Hanging Out Impromptu/serendipitous/planned Public or private Web chat with up to 10 users simultaneously Can tape it and post discussion on YouTube to share Newt Gingrich
  • 25. Examples of how this works A twitter discussion becomes a Blog post that is retweeted. A blog post shared on G+ generates a discussion
  • 26. Where is this going? How Facebook saved my son’s life! Slate article Sermo The iConsult App (on YouTube)
  • 27. Conclusion Our school and college students are comfortable in the Online space. As they enter the medical profession, while they need to learn about professionalism, lets not scare them away from a potentially very useful and powerful tool for their learning and practice. Our educators need to keep an open mind and experience this medium before passing judgement.

Editor's Notes

  1. Recent events:US Congressman had to resign due to posting of inappropriate messages on TwitterMixed metaphor: Recognize that Social Media (SoMe) can be a very useful tool – don’t discard due to the bad press
  2. Information Processing Theory – Compare brain to a computer – encoding information in working memory into long term memory and how to retrieve it quickly.
  3. Learning is reconstruction of knowledge
  4. Sharing with the world and receiving feedback
  5. Specially relevant in the age of the WWW
  6. User generated content, comments, tags, rankings (meta data)
  7. We will next consider various examples of use of these social media in learning/education. Keep the various theories in mind when reviewing these examples.
  8. Reflect, create, share = Social Constructionism,
  9. Example of a Blog – You can read opinions of thought leaders
  10. And interact with them – Remember the point made by Tapscot on Talk of the Nation?Why will students want to sit in a lecture hall to listen to a teaching assistant when they can exchange ideas and learn from the thought leaders themselves.
  11. A comment made on G+ helps me connect with a person with interest in eLearning
  12. And have a rich conversation – amazed at his insights – he nails the models used in EHR adoption and possible problems with them.
  13. Impression of most non-users about an average Twitter user – narcissistic personalities tweeting about meaningless issues.
  14. Twitchats are live events open to any user – use of a hashtag (e.g. #meded) helps maintain the thread of the conversation. Can get pretty chaotic but usually one can get some new ideas and build connections and enlarge your networks
  15. Khan Academy – 2400 videos – how a 6th grader sees a video each day and then blogs about what she has learned. Example of social constructionism.
  16. Hangout: a feature of Google+ - recently Newt Gingrich held an impromptu hangout session, taped it and posted the recording on YouTube. Multiple possibilities in medical education – small group discussions, vodcasts, discuss hypothetical/animated cases on YouTube screened during a hangout session.
  17. Stephen Downes co-founder of connectivism – announces his hangout sessions on G+ exactly like office hours in a university.
  18. Use Google Readerselectively share articles with social learning network  Usually with comments OR Write a blog  share with SLN. View others posting similar tweets and blog posts and learn from that .
  19. Patients will be increasingly leveraging their social networks to help find answers to their health questions. Our physicians of tomorrow need to be comfortable in this space.