SlideShare a Scribd company logo
Using Premium Data
for Analysts
April 20 - 22, 2015 | Santa Clara, CA
@LynnLangit
About Lynn Langit
Former developer
evangelist for
Microsoft MSDN
team
Community
Awards
•SQL Server MVP
•AWS Community Hero
•Google Developer
Expert (Cloud)
Author,
teacher,
analyst
•Wintellect
•Lynda.com
•GigaOm
•TKP
4
Connect with Lynn Langit
@lynnlangit
Lynn Langit
LynnLangit.com
SoCalDevGal
TeachingKidsProgramming.org
5
“Why Do
We Want
(or Need)
MORE Data?”
Business Questions
• Where should I put my cart(s) based on forecast traffic?
• When should my carts be open based on local events?
• What types of food are in season now?
• Where can I buy the best quality for the best prices?
• Who is my (new?) competition?
• What are the average prices nearby to me?
• Who are top suppliers in my area?
• How can I make more money?
7
8
Types of Data
Your Data
• Current
• Archive
• Other
Public Data
• Gov’t
• Academic
• Non-profit
Premium
Data
• Freemium
• Premium
9
Tip:
Start
with
Open
Data
10
11
12
Public Data on the Public Cloud by Example
Premium Data Vendors by Example
Dun &
Bradstreet
Hoover’s
Online
Melissa
Data
Quandl Strike Iron Forex
Premium Data Pricing
Pure Premium
Metered
• Pay for Data
• Pay for
Algorithm
Partner Rates Volume
Discounts
14
Freemium Models
• Fake data
• Subset of data
• Limited Time
Period
Samples
15
Tip:
Try Before
You Buy!
16
Microsoft
17
Quandl
18
Integration with Microsoft Products
Excel
• Office Applications
• Power BI
• Custom Add-in
SQL Server
• SSIS
• DQS
• Rest API
19
Excel and Premium Data
20
Takeaways
Tie the pursuit of ‘more data’
to business questions
Explore
with public
(open) data
Try
premium
data before
buying it
Leverage
vendor
integration
Questions?
for attending this
session and the
PASS Business
Analytics
Conference 2015
Thank
You

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Using Premium Data - for Business Analysts

Editor's Notes

  1. [Moderator Slide] Lynn Langit was a developer evangelist for the Microsoft MSDN team for four years before leaving Microsoft in October 2011 to do consulting and training. Prior to working at Microsoft, she founded and served as lead architect of a development firm that created BI solutions. She holds a number of partner awards - Microsoft MVP (SQL Server), AWS Community Hero, Google Developer Expert (Cloud). She's authored and taught for Wintellect and Lynda.com. Lynn's been doing production work with SQL Server, Hadoop, .NET, Java, and more. She is also co-founder of the non-profit Teaching Kids Programming (www.TeachingKidsProgramming.org). [move to next slide,]
  2. [Moderator Slide] If want to connect with Lynn, or if you have any questions after watching this webinar you can contact her via these mediums here.
  3. http://en.wikipedia.org/wiki/Open_data#mediaviewer/File:LOD_Cloud_2014.svg
  4. http://www.amsterdamopendata.nl/web/guest/home http://datahub.io/dataset/amsterdam-museum-as-edm-lod
  5. http://aws.amazon.com/datasets/ www.google.com/publicdata/directory
  6. https://www.quandl.com/WIKI/FB-Facebook-Inc-FB-Prices-Dividends-Splits-and-Trading-Volume