Kengo Horiuchi, SaaS Business Born in the Cloud :: AWS Partner Techshift
1. Treasure Data – SaaS Business Born in the Cloud
November 2015
2. BACKGROUND
• Founded: December 2011
• Treasure Data provides Big Data Analytics, managed in the cloud
• Remove the complexity from Big Data by replacing infrastructure
with a SaaS solution
• We own (almost) ZERO IT assets to run and manage our business
The only IT assets that
Treasure Data owns
3. BRIEF INTRODUCTION OF OUR BUSINESS
•Received $30M investment from leading VCs
•100+ Customers
•90 Employees
•We Collect, Store and Analyze LARGE volumes
of data = Lots of AWS
4. WHY WE CHOSE TO BUILD IN THE CLOUD
•No upfront capital costs to start our business
•More time to focus on building our product
•Our infrastructures costs are directly correlated to the
success of our business. We pay for what we use,
nothing more
5. WHY WE CHOSE TO BUILD ON AWS
•#1 Public cloud in the market with Enterprise credibility
•Enterprise Proven Scalablity – Access to 100,000s of
cores
•Reliability – 24x7x365 customer service
•Ease of Use
•Large support community – Over 1 million customers!
6. AWS PROVIDES WORLD CLASS SECURITY
•Security certifications includes: SOC 1, SOC 2, SOC 3,
HIPAA, ISO 9001, FISMA, IT-Grundschutz
• Global data centers across the Americas, Asia and
Europe to make it easier to comply with Data Protection
regulations
7. TREASURE DATA ON AWS
EC2 S3 RDS RedShift
• API Servers
(c3.2xlarge)
• Hadoop Workers
(c3.8xlarge)
• Generic Workers
(c3.4xlarge)
• Powers our
schema-free
columnar store
• 50 billion events /
day
• No capacity
planning needed
• Both MySQL
Postgres SQL
• Reduced Ops cost
• No dedicated
devops needed for
customers
• Output job results
into AWS RedShift
• Help customers
operationalize
RedShift for
analysis
8. BIG DATA IS COMPLEX
High Time-To-Market
High Costs
Inflexible Complex Integrations
SilosData loss
ETL Team EDW Team
BI
Team
End User
System
9. WE PROVIDE A SIMPLE SOLUTION
COLLECT STORE ANALYZE VISUALIZE
TREASURE DATA
BRING YOUR OWN
OR
USE OUR PARTNER
“Plug-n-play managed analytics infrastructure in the cloud”
10. Secure Connection
Gateway
Presto
(MPP)Hadoop
(MapReduce)
HivePig
Advanced analytics tools
Path analytics
Web analytics
A/B testing
Use case support
Gaming
Ad-tech
IOT
Real-time Access
Multi-Tenant
Plazma
Schema-less
Distributed
Columnar
Storage
Management & Operations Security Provisioning Monitoring Support
We built a very complex system on AWS
Data Sources
Streaming Collector
Bulk Loader
JS / Mobile SDKs
IoT
Server Side Loading
Collect Store Analyze
Rest API
JDBC
ODBC
Result Push
OAuth
Query Editor
3rd Party BI
Dashboard
Query Template
12. We have a global customer base
Customers in Asia, Europe and North America
Mobile & GamingMedia & AD Tech IoT Others
13. AWS HAS BEEN A STRONG PARTNER
• Best practices and training on AWS products
• Introduction to the broader AWS partner ecosystem
• Dedicated partner representative
• Collaboration with AWS representatives in multiple geographies
• Joint go to market activities
• Blog articles
• Webinars
• Joint Sales