Using Influencers to Supercharge your Business_Ambrose Cooke

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Influencer marketing has often been seen as a tool used solely for brand advertising, but it can, in the right hands and with the right approach, drive highly measurable results. Tim Armoo of influencer marketing network Fanbytes will be taking PMI's audience on a journey through how big companies including GoPro and Disney are using the likes of Ronaldinho in a direct-response manner, similar to aspects of lead generation and biddable media. The session will also impart wisdom on incentivising this emerging publisher segment without resorting to cash rewards, along with tips for crafting a successful influencer marketing effort.

The UK’s largest video influencer network

How to run a successful influencer campaign
1. Choose the influencers
2. Price the influencers
3. Create the content
4. Distribute the content
5. Aanalyze and scale

Don’t treat influencers as billboards.
Use their human element

How to run a successful influencer campaign
1. Choose relevant influencers
2. Price through calculated CPM’s
3. Create engaging content
4. Test your distribution methods
5. Scale what works

Thank you
ambrose@Fanbytes.co.uk
www.fanbytes.co.uk
Tweet us! @FanbytesHQ

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Hear from Alex Frolov the CEO of HypeAuditor as he takes you all on a journey of how AI can be used to audit Instagram influencers. For influencer marketing to work it has to be transparent, authentic and compliant. Join this session to learn from examples how HypeAuditor audits Instagram influencers in a quick, easy & efficient way. ***** As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/

How to Build an Organic Influencer Marketing Programme

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Influencer Marketing is most often talked about in the context of paying influencers to promote a brand or product, usually on Instagram. But influencers come in a variety of shapes and sizes and brands can work with influencers in wide variety of ways beyond paid promotion. In his talk, Alistair will be foucsing on how to build an organic influencer programme from objective-setting, through to influencer identification, outreach and evaluation and how to employ elements of content marketing and employee advocacy in your strategy ***** As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/

How to Build a World-Class High-Performance Culture

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Robert Glazer’s company, Acceleration Partners, has won numerous awards for their workplace culture and employee happiness, most recently #4 on Glassdoor’s Employees’ Choice Awards. Glazer attributes this success to the introduction of Company Core Values and a rigorous hiring process. Once employees are hired, care is taken to nurture staff both professionally and personally, while continuously evaluating their fit as the company grows. This 360⁰ approach has led employees to proclaim “I don’t know why I’d ever leave.” Glazer will share the evolution of these practices and his nontraditional approaches such as the Capacity/Experience Paradox, Mindful Transitions, and the Work-Life Paradigm. As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live

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The bell tolls for Conversion Rate Optimisation. As acquisition becomes more expensive, consumers become more demanding and competition becomes even more aggressive, the time when simple optimisations for a conversion rate would be enough is long gone. Today's retailers are setting their sights on something broader: the mindset that maps and evaluates the whole customer journey, adapting it continuously in order to enhance the customer experience and deliver on multiple goals, from lead generation to customer lifetime value. That methodology is called Customer Journey Optimisation, and in this swift 30 minutes you'll learn: How focusing on ‘CRO as usual’ could be harming you What Customer Journey Optimisation is How to apply Customer Journey Optimisation to your e-commerce activity

Context Is Everything

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Whether you’re a publisher or advertiser, the right context makes all the difference to how users interact with your messages. Discover the effect context has on our brain, consumer behaviour and conversion rates. We’ll present fresh evidence from the fields of neuroscience, behavioural psychology and linguistics. Learn how you can create environments to enable context to work in your favour, and increase engagement. As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live

14 Landing Page Tips to Action Today to Make More Money

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The Landing Page Guys run through unique conversion tips that you can implement to increase success on your conversion funnels. They will breakdown the most crucial elements of a landing page and most importantly show you some actionable takeaways to improve your conversions. Having built over 3000+ landing pages they know what converts and will be sharing their inside secrets and tips with you live on stage. As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live

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Buyers and sellers; customers and users? Pure product diluted by being cut too many times, kingpins making serious money, foot soldiers getting by... Lead generation is a serious business, while the similarities with some of the dealings on shows like 'The Wire' are uncanny. Beyond the numbers there are people - contacts to be made - but only if you can find them. As managing director of RS Data Tech, Owen Roberts has learned that to play ball in the lead generation space, you need to be quick with numbers and well-versed in the art of the acronym. This session will cover the metrics that make the difference between winning and losing at lead generation, and the value of analytics in gaining trust. Owen will cover off where the power lies, the key players and how you become part of their circle.

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