SAAL C - 10:15 - How to Get Retargeting Right in 2015 with Shane Murphy, Adroll
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2015 is a massive year for retargeting. As 64% of marketers look to increase their budgets in this area, the pressure will be on investors and tech providers to ‘get it right’ on a number of fronts. Here to lay down lessons on attribution, mobile and the involvement of social media, AdRoll’s Shane Murphy will bring together a wealth of insight from his own company to explain what needs to be done to ensure retargeting’s momentum is sustained. Certain perceptions of the method will also be addressed, as Murphy explains why retargeting is so much more than its ‘bottom-of-the-funnel’ status would hint.
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Alterian 8th Annual Survey Results
When it comes to engaging with your customers, do you have the right formula to reach them through their CHANNEL of preference, with the CONTENT they want and at their CONVENIENCE ? How engaged is your brand?
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Smart Social Quarterly - 2014 Q4
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2010 06-29 introduction ss
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This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
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Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
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- 1. Beyond the ‘State of the Industry’ report – the importance of an efficient data ecosystem Shane Murphy – Marketing Director EMEA Twitter: @shanemurfy
- 2. A survey of 250 European marketers investigating the current views on retargeting and online advertising Supplemented with campaign data from 4,000 European advertisers “ ” Supplemented with campaign data from 4,000 European advertisers What is the “State of the Industry” report?
- 3. A positive picture… 64% of marketers plan to increase their investment in Retargeting in 2015 “ ”
- 5. Key Learning 1: Attribution… not where it needs to be
- 6. …Attribution is critical but most aren’t thinking in an attributed way
- 7. …Data Challenges are cited as the number one barrier to attribution modeling Data issue Data issue Data issue Data issue Data issue
- 8. Key Learning 2: Mobile… under invested
- 9. Only half of retargeters are investing in mobile Why don’t you retarget on mobile?
- 10. The challenges in tracking on mobile has led to an under investment in the ecosystem
- 11. Key Learning 3: Social delivers performance and advertisers are noticing
- 12. Social retargeting has come of age
- 13. … however in a splintering social landscape there is a risk of closing data ecosystem
- 14. Case Study: Larsson & Jennings: Watch this Space!
- 15. AdRoll works with brands
- 16. AdRoll works with agencies
- 17. ● Increase traffic ● 10x ROI ● 20% YoY revenue increaseOBJECTIVES:
- 18. What we did ● Brand only campaign 11x ROI ● Abandoned basket campaign 14x ROI ● Collection specific campaigns 9.8x ROI ● Country specific targeting 15.9x ROI ○ America - 17x ○ Australia - 15x ○ Sweden - 17x ○ France - 23x ○ Germany - 13x ○ Italy - 18x
- 19. Overall Results ● ROI: 20x on average ● Reduced CPA by 15%● Revenue: 83% YoY Increase for Q4 2014
- 20. Thank You!