The 'Email is Dead? Long Live E-mail!' Session by Dominic Edmunds, Founder of SaleCycle, which was presented at Performance Marketing Insights NYC on March 12, 2013.
Segmenting Users with Content and Behavioural Sequencing - Andy Miller, Blueg...PerformanceIN
No consumer is identical in the way they interact with a website, but some share traits that are perfect for behavioural sequencing where you can analyse and segment users depending on how they use your site.
This introductory-level talk will help you understand the influence content has on your site ranking and how users exposed to the content compare to those that have not come into contact with it.
You will learn how to use Google Analytics to pull behavioural sequencing data from your site to better influence the user journey.
Flipping Facebook & Content Discovery Traffic to CPA_Guillaume RigalPerformanceIN
The tightly targeted nature of Facebook advertising and content discovery - present on sites like Instagram - has opened up a significant opportunity to use the platforms for converting traffic on a CPA or CPI.
Join Guillaume Rigal, CMO of Effinity, as he uncovers some of the strategies being employed by publishers and lays out ways that you can get in on the action.
Driving traffic is easy, but turning those clicks into valuable leads is an art and a science.
Take to Jon Ostler's Dome session to see how landing page CRO (conversion rate optimisation) can turbocharge your lead generation campaign through simple tweaks that will instantly boost your performance.
Ostler's session will also go into ways of eliminating fraudulent leads, insight on different types of traffic and the technologies that can do some of the hard work for you.
How Performance Marketing is Reinvigorating Publishing - Bosko Todorovic, tr...PerformanceIN
As traditional publishers search for ways to offset ailing newsstand revenue, they are looking more thoroughly at online channels. Performance marketing has emerged as a real contender for publishing houses.
While the Daily Mail has been the most renowned title to start using performance marketing recently, Bosko will tell you about some of the other magazines that he and tracdelight have been working with, such as ELLE, Stylebook, INSTYLE, Glamour, Menshealth and COVER.
He will then be joined at the lectern by a representative from Axel Springer, who will share performance marketing experiences of their own.
Getting Social Publishers to Work for You_Chris Brown & Laura MiddletonPerformanceIN
Extending a publisher base is a key component in any successful affiliate programme, but the big questions after two decades of performance marketing centre around where the new publisher types are and how we work with them. Outside of retargeting and tech partners, another emerging affiliate is the social publisher.
A session hosted by Chris Brown of Clockwork Affiliates will delve into how social publishers work via the affiliate channel, the ways in which their traffic is generated, along with practical ideas and examples of how to build this method of promotion into your channel and brand strategy.
Chris will be joined by Laura Middleton of social publisher The Office Rocks - on hand to answer queries about working with people like herself - as the pair unveil the power of reaching audiences on platforms like Facebook, while providing another way for affiliates themselves to diversify their businesses.
A key trend for many delegates is on international expansion, but where do you begin?
Planning a roll-out strategy for your country expansion, timelining and prioritising country launches and understanding the part channels like search play are crucial to success.
Designed with retailers, publishers and agencies in mind, questions from the floor on all aspects of expanding internationally will be welcomed, plus you’ll hear the big mistakes and lessons learnt from our topic-qualified panelists.
SAAL A - 09:00 - The Intersection of Search and Social with Karl Knights, Ken...PerformanceIN
How consumers research and buy online is now incredibly complex, especially when it comes to the interactions between paid search and social advertising.
While it may not be easy, bridging the gap between the two channels can benefit both marketers and consumers, delivering highly targeted ads and messages to drive engagement, sales and ROI.
Regardless of whether marketers coordinate their search and social activity, consumers will be affected by the two channels in some way. Join Kenshoo's director for global strategic accounts, Karl Knights, in a session which asks if marketers could be working against themselves with mixed messaging.
SAAL C - 10:15 - How to Get Retargeting Right in 2015 with Shane Murphy, AdrollPerformanceIN
2015 is a massive year for retargeting. As 64% of marketers look to increase their budgets in this area, the pressure will be on investors and tech providers to ‘get it right’ on a number of fronts.
Here to lay down lessons on attribution, mobile and the involvement of social media, AdRoll’s Shane Murphy will bring together a wealth of insight from his own company to explain what needs to be done to ensure retargeting’s momentum is sustained.
Certain perceptions of the method will also be addressed, as Murphy explains why retargeting is so much more than its ‘bottom-of-the-funnel’ status would hint.
Segmenting Users with Content and Behavioural Sequencing - Andy Miller, Blueg...PerformanceIN
No consumer is identical in the way they interact with a website, but some share traits that are perfect for behavioural sequencing where you can analyse and segment users depending on how they use your site.
This introductory-level talk will help you understand the influence content has on your site ranking and how users exposed to the content compare to those that have not come into contact with it.
You will learn how to use Google Analytics to pull behavioural sequencing data from your site to better influence the user journey.
Flipping Facebook & Content Discovery Traffic to CPA_Guillaume RigalPerformanceIN
The tightly targeted nature of Facebook advertising and content discovery - present on sites like Instagram - has opened up a significant opportunity to use the platforms for converting traffic on a CPA or CPI.
Join Guillaume Rigal, CMO of Effinity, as he uncovers some of the strategies being employed by publishers and lays out ways that you can get in on the action.
Driving traffic is easy, but turning those clicks into valuable leads is an art and a science.
Take to Jon Ostler's Dome session to see how landing page CRO (conversion rate optimisation) can turbocharge your lead generation campaign through simple tweaks that will instantly boost your performance.
Ostler's session will also go into ways of eliminating fraudulent leads, insight on different types of traffic and the technologies that can do some of the hard work for you.
How Performance Marketing is Reinvigorating Publishing - Bosko Todorovic, tr...PerformanceIN
As traditional publishers search for ways to offset ailing newsstand revenue, they are looking more thoroughly at online channels. Performance marketing has emerged as a real contender for publishing houses.
While the Daily Mail has been the most renowned title to start using performance marketing recently, Bosko will tell you about some of the other magazines that he and tracdelight have been working with, such as ELLE, Stylebook, INSTYLE, Glamour, Menshealth and COVER.
He will then be joined at the lectern by a representative from Axel Springer, who will share performance marketing experiences of their own.
Getting Social Publishers to Work for You_Chris Brown & Laura MiddletonPerformanceIN
Extending a publisher base is a key component in any successful affiliate programme, but the big questions after two decades of performance marketing centre around where the new publisher types are and how we work with them. Outside of retargeting and tech partners, another emerging affiliate is the social publisher.
A session hosted by Chris Brown of Clockwork Affiliates will delve into how social publishers work via the affiliate channel, the ways in which their traffic is generated, along with practical ideas and examples of how to build this method of promotion into your channel and brand strategy.
Chris will be joined by Laura Middleton of social publisher The Office Rocks - on hand to answer queries about working with people like herself - as the pair unveil the power of reaching audiences on platforms like Facebook, while providing another way for affiliates themselves to diversify their businesses.
A key trend for many delegates is on international expansion, but where do you begin?
Planning a roll-out strategy for your country expansion, timelining and prioritising country launches and understanding the part channels like search play are crucial to success.
Designed with retailers, publishers and agencies in mind, questions from the floor on all aspects of expanding internationally will be welcomed, plus you’ll hear the big mistakes and lessons learnt from our topic-qualified panelists.
SAAL A - 09:00 - The Intersection of Search and Social with Karl Knights, Ken...PerformanceIN
How consumers research and buy online is now incredibly complex, especially when it comes to the interactions between paid search and social advertising.
While it may not be easy, bridging the gap between the two channels can benefit both marketers and consumers, delivering highly targeted ads and messages to drive engagement, sales and ROI.
Regardless of whether marketers coordinate their search and social activity, consumers will be affected by the two channels in some way. Join Kenshoo's director for global strategic accounts, Karl Knights, in a session which asks if marketers could be working against themselves with mixed messaging.
SAAL C - 10:15 - How to Get Retargeting Right in 2015 with Shane Murphy, AdrollPerformanceIN
2015 is a massive year for retargeting. As 64% of marketers look to increase their budgets in this area, the pressure will be on investors and tech providers to ‘get it right’ on a number of fronts.
Here to lay down lessons on attribution, mobile and the involvement of social media, AdRoll’s Shane Murphy will bring together a wealth of insight from his own company to explain what needs to be done to ensure retargeting’s momentum is sustained.
Certain perceptions of the method will also be addressed, as Murphy explains why retargeting is so much more than its ‘bottom-of-the-funnel’ status would hint.
Turning Insights into Actions: How Smarter Data Drives ROI - Pete Goodman, Co...PerformanceIN
The ability to harness customer data may have put an intelligent twist on marketing as we know it, but how should brands make the most of the information on hand? Join Convertr’s Peter Goodman and Facebook's Hugh Durkin as they explain why marketing ROI revolves around greater real-time efficiencies, joining the dots and gaining the full customer lifetime value.
Peter will support his logic by drawing on trends in acquisition and lead generation marketing as well as real-life case studies from leading brands.
Do Algorithms Dream of Electric People? Daryll ScottPerformanceIN
The next wave of marketers were born into technology. They can roll-out practical, optimised campaigns whilst Snapchatting and catching Pokémon.
But how many of the creative, emotionally engaging, tried-and-tested ‘Mad Men’ principles of interruption marketing are they aware of? Do they know how to play with language and use psychological nudges to provoke action?
This talk provides practical takeaways for marketers interested in Neuromarketing, ensuring the next generation never loses sight of the fact that at the ‘customer end’ of all this fantastic technology, is a human being.
How to Kick-Start an Existing Affiliate Programme - Anna Checa, Affiliate Mar...PerformanceIN
Rewards in the affiliate channel are vast and growing, but companies will struggle to thrive in this particular area of marketing without putting in the necessary commitment.
Much like a classic car, maintenance and constant improvement are key to success in the rapidly changing world of affiliate, where stragglers will only find themselves wishing they’d kept apace with the rest of their pack.
Thankfully it is never too late to aim for better things. Anna’s presentation on revitalising an existing affiliate programme will detail how brands can overcome challenges in areas such as trust and profitability as they look to create a strategy for going forward.
Using Influencers to Supercharge your Business_Ambrose CookePerformanceIN
Influencer marketing has often been seen as a tool used solely for brand advertising, but it can, in the right hands and with the right approach, drive highly measurable results.
Tim Armoo of influencer marketing network Fanbytes will be taking PMI's audience on a journey through how big companies including GoPro and Disney are using the likes of Ronaldinho in a direct-response manner, similar to aspects of lead generation and biddable media.
The session will also impart wisdom on incentivising this emerging publisher segment without resorting to cash rewards, along with tips for crafting a successful influencer marketing effort.
Create - Day 1 - 11:55 - "The Big Search Opportunity You Don’t Even Realise Y...PerformanceIN
Search and social are making a rapid shift towards using personalised data and structured mark-up to serve content, leaving the world of third-party, organic results behind.
As a consequence, some brands are lagging behind and failing to leverage the whole new world of traffic-earning opportunities that exist.
Pete's presentation runs through the latest structured data trends, with lessons on using mark-up, plug-ins and code to increase earnt traffic and click-through rates from from search and social - two of the fastest-growing marketing channels around.
Capture - Day 1 - 12:30 "What is the Future of Programmatic?" with Ve Interac...PerformanceIN
What’s the future of programmatic? Welcome to an interactive session with a twist, as four leading experts in video, private marketplaces, data and mobile argue that their specialism is the answer to exactly that.
Expect thoughts and theories to be supported by case studies and in-depth research as the individuals look to get their voices heard in a ‘balloon debate’ format - a first for the PMI conference.
After each speaker has had their say, the audience will get the chance to test the panel on their ideas before collectively voting on which trend deserves the mantle of ‘future of programmatic’.
Hosted by Bill Swanson, VP, EMEA, PubMatic
Create - Day 2 - 10:00 - "Deconstructing the Most Successful PPC Strategies f...PerformanceIN
This session promises conclusive answers to those paid search woes plaguing global retailers.
Genie Goals' strategy director Luca Senatore will be on hand to explain how you can expand profitably and drive generic non-branded traffic to your website, all while maintaining positive ROI.
Join Luca for a how-to on creating the most successful account structure to cater for advanced optimisation strategies, and everything in between.
SAAL A - 14:45 - The Route to Success for Small, Innovative Businesses with D...PerformanceIN
How can small businesses compete in the same arena as their industry leaders before they become integrated?
Well, the Googles, Facebooks and Amazons aren’t champions on every playing field, and it comes as little surprise to see companies like Wayblazer, Beluga and EVI doing better than the heavyweights within certain markets.
With reference to case studies in advertising, travel, cloud computing and more, zanox AG’s Dr Ralf Belusa will look at the influence of agile working in small enterprises as he outlines five strategies aimed at maximising business traction, and giving the giants something to worry about.
Opening Your Data for the Next Generation of Searchers_Pete CampbellPerformanceIN
A pivitol switch in technical SEO over the next few years will see the emphasis shift from making recommendations on website performance and onto the strategy for open data. If APIs and artificial intelligence are coming across as foreign language, chances are you may be missing out on some vital sources of traffic.
Geared to that very audience, search expert and Kaizen MD Pete Campbell will explain how brands and publishers can use their in-house data to secure organic visibility across a wide range of apps, platforms and devices.
Pete's teachings will extend to pointers for being visible on Siri and Google's 'answers', with both being touted for a larger role in helping users find what they're after.
Performance Marketing in a New World of Legislation and Consumer Power_Helen ...PerformanceIN
Over the past 20 years we’ve enjoyed a relatively easy ride in performance marketing, but there is an impending black cloud in the distance.
Ad blocking is currently used by 22% of Britain's connected population, new rules for data protection look set to radically change how businesses handle consumer information, while questions are being asked around disclosure of commercial relationships, with some of the 'next wave' of affiliates - bloggers and content sites - in the line of fire.
Best practice is entering a new phase of importance within the performance space and affilinet's Helen Southgate will be highlighting the most important actions for advertisers and publishers.
Her solo presentation will lay out the key points to bear in mind ahead of what promises to be an interesting next five years.
Cultivate - Day 1 - 16:00 - "Busting Performance Myths Through Customer Insight"PerformanceIN
Do you really understand the value of different performance channels and business models in driving ROI?
A more detailed examination of the customer journey has enabled brands and marketers to bypass the guesswork on their way to establishing the true role of results-focused channels like affiliate - an achievement that can pay dividends in terms of driving sales.
With stats to hand, Tradedoubler CEO Matthias Stadelmeyer and the group's VP of product management, Jeff Johnston, will go about busting some of the myths which have haunted performance for years, explaining how this insight can be used to supercharge a campaign.
Capture - Day 1 - KEYNOTE - "The Rise of the Humans: How to Outsmart the Digi...PerformanceIN
The rapid growth of connected devices has brought huge advantages for people across the globe. However, it seems the same technology has also disconnected us from reality.
We are drowning in a digital deluge where information and devices vie for our attention to the point where they are beginning to remove us from the real world. Business leaders, meanwhile, worry about missing the next big tech trend and fail to realise the true potential of the data in front of them.
On hand to shed light on life in a connected world, Dave Coplin, Microsoft’s chief envisioning officer, will explore how the rapidly rising volume of information is affecting all aspects of our lives as individuals, as consumers and customers, as workers, and in business.
In a must-see for all PMI: London attendees, Dave will look at the problems we face at present, the mistakes and assumptions we make and how we should be using technology to reimagine how we live, work and do business.
How to Embrace 2014's All-new Marketing Channels - Dan Cohen, Tradedoubler & ...PerformanceIN
As the Performance Industry matures, we see the number of new channels to reach consumers grow – but how do we take advantage of it? The session will explore some of the new channels in 2014 as well as how a new entrant can get their voice heard within networks, agencies and direct client relationships. The session will focus on Tradedoubler’s findings from their UK network as well as hearing from LUX FIX, a new entrant in 2014 and resident of The Zoo Project – Tradedoubler’s incubator that helps publishers enter the Performance Market.
How Email is Revolutionising Performance Marketing - Mark Ash, TeradataPerformanceIN
Email has long been accepted as one of the most powerful and cost effective digital channels available. However, the emergence of disruptive technologies and programmatic buying as well as the increased drive towards an omni-channel marketing strategy has massively enhanced the role that email plays in the marketing ecosystem.
Mark Ash discusses why email is the key to a data-driven marketing strategy that is revolutionising performance marketing.
This interactive session: "You are the creative agency”, will see TRIBE Founder Jules Lund turn the audience into a creative agency. In his inimitable and entertaining style, Jules will delve into a vision where consumers will be able to supply the creative for multi-channel brand campaigns by simply pulling their devices from their pockets – and with the help of our audience, he will show how this can happen.
He will also reveal why this is set to transform the advertising industry in less than a decade, partly driven by the ascension of millennials to the c-suite.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Drive Sales Through Influencer MarketingPerformanceIN
Influencer marketing has already proven itself as a successful channel for brand awareness and brands are clamouring to access influencers' trusted, authentic audiences. But for most brands the ultimate goal is to drive sales. Whether you're looking to work with Instagrammers and vloggers to amplify an existing e-commerce campaign or seeking features to support key points in your sales calendar, Mumsnet's Head of Influencer Marketing will be sharing their tried and tested formula to ensure ROI and successfully drive sales via influencer marketing.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...PerformanceIN
James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Get Rid of Short-Term Thinking, Leverage Influencers, And Position Your Brand...PerformanceIN
Influencer Marketing is a strategy of principles rather than tactics, and when properly employed yields incredible ROI. These principles are simple yet critical for long-term success:
1: Weave influencer marketing into your overall brand strategy 2: Determine your metrics and mark your milestones 3: Know who you are leveraging and what you can expect 4: Relationships are Aladdin's Lamp 5: Strive for a solid value exchange.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Executing a Data-Driven Approach to Influencer MarketingPerformanceIN
Like every other marketing channel, Influencer Marketing strategy should be driven by data and ROI metrics, however, we find that this is often not the case. As the influencer marketing space has matured, data has become available to marketers and there are tools and expertise available to develop data-driven strategies and insights both before engaging an influencer and to measure the success of campaigns.
Danielle will lay out the benefits of a data-driven approach to influencer marketing, provide a framework for structuring a campaign and selecting the right influencers based on their audience and provide tips on optimizing campaigns.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Turning Insights into Actions: How Smarter Data Drives ROI - Pete Goodman, Co...PerformanceIN
The ability to harness customer data may have put an intelligent twist on marketing as we know it, but how should brands make the most of the information on hand? Join Convertr’s Peter Goodman and Facebook's Hugh Durkin as they explain why marketing ROI revolves around greater real-time efficiencies, joining the dots and gaining the full customer lifetime value.
Peter will support his logic by drawing on trends in acquisition and lead generation marketing as well as real-life case studies from leading brands.
Do Algorithms Dream of Electric People? Daryll ScottPerformanceIN
The next wave of marketers were born into technology. They can roll-out practical, optimised campaigns whilst Snapchatting and catching Pokémon.
But how many of the creative, emotionally engaging, tried-and-tested ‘Mad Men’ principles of interruption marketing are they aware of? Do they know how to play with language and use psychological nudges to provoke action?
This talk provides practical takeaways for marketers interested in Neuromarketing, ensuring the next generation never loses sight of the fact that at the ‘customer end’ of all this fantastic technology, is a human being.
How to Kick-Start an Existing Affiliate Programme - Anna Checa, Affiliate Mar...PerformanceIN
Rewards in the affiliate channel are vast and growing, but companies will struggle to thrive in this particular area of marketing without putting in the necessary commitment.
Much like a classic car, maintenance and constant improvement are key to success in the rapidly changing world of affiliate, where stragglers will only find themselves wishing they’d kept apace with the rest of their pack.
Thankfully it is never too late to aim for better things. Anna’s presentation on revitalising an existing affiliate programme will detail how brands can overcome challenges in areas such as trust and profitability as they look to create a strategy for going forward.
Using Influencers to Supercharge your Business_Ambrose CookePerformanceIN
Influencer marketing has often been seen as a tool used solely for brand advertising, but it can, in the right hands and with the right approach, drive highly measurable results.
Tim Armoo of influencer marketing network Fanbytes will be taking PMI's audience on a journey through how big companies including GoPro and Disney are using the likes of Ronaldinho in a direct-response manner, similar to aspects of lead generation and biddable media.
The session will also impart wisdom on incentivising this emerging publisher segment without resorting to cash rewards, along with tips for crafting a successful influencer marketing effort.
Create - Day 1 - 11:55 - "The Big Search Opportunity You Don’t Even Realise Y...PerformanceIN
Search and social are making a rapid shift towards using personalised data and structured mark-up to serve content, leaving the world of third-party, organic results behind.
As a consequence, some brands are lagging behind and failing to leverage the whole new world of traffic-earning opportunities that exist.
Pete's presentation runs through the latest structured data trends, with lessons on using mark-up, plug-ins and code to increase earnt traffic and click-through rates from from search and social - two of the fastest-growing marketing channels around.
Capture - Day 1 - 12:30 "What is the Future of Programmatic?" with Ve Interac...PerformanceIN
What’s the future of programmatic? Welcome to an interactive session with a twist, as four leading experts in video, private marketplaces, data and mobile argue that their specialism is the answer to exactly that.
Expect thoughts and theories to be supported by case studies and in-depth research as the individuals look to get their voices heard in a ‘balloon debate’ format - a first for the PMI conference.
After each speaker has had their say, the audience will get the chance to test the panel on their ideas before collectively voting on which trend deserves the mantle of ‘future of programmatic’.
Hosted by Bill Swanson, VP, EMEA, PubMatic
Create - Day 2 - 10:00 - "Deconstructing the Most Successful PPC Strategies f...PerformanceIN
This session promises conclusive answers to those paid search woes plaguing global retailers.
Genie Goals' strategy director Luca Senatore will be on hand to explain how you can expand profitably and drive generic non-branded traffic to your website, all while maintaining positive ROI.
Join Luca for a how-to on creating the most successful account structure to cater for advanced optimisation strategies, and everything in between.
SAAL A - 14:45 - The Route to Success for Small, Innovative Businesses with D...PerformanceIN
How can small businesses compete in the same arena as their industry leaders before they become integrated?
Well, the Googles, Facebooks and Amazons aren’t champions on every playing field, and it comes as little surprise to see companies like Wayblazer, Beluga and EVI doing better than the heavyweights within certain markets.
With reference to case studies in advertising, travel, cloud computing and more, zanox AG’s Dr Ralf Belusa will look at the influence of agile working in small enterprises as he outlines five strategies aimed at maximising business traction, and giving the giants something to worry about.
Opening Your Data for the Next Generation of Searchers_Pete CampbellPerformanceIN
A pivitol switch in technical SEO over the next few years will see the emphasis shift from making recommendations on website performance and onto the strategy for open data. If APIs and artificial intelligence are coming across as foreign language, chances are you may be missing out on some vital sources of traffic.
Geared to that very audience, search expert and Kaizen MD Pete Campbell will explain how brands and publishers can use their in-house data to secure organic visibility across a wide range of apps, platforms and devices.
Pete's teachings will extend to pointers for being visible on Siri and Google's 'answers', with both being touted for a larger role in helping users find what they're after.
Performance Marketing in a New World of Legislation and Consumer Power_Helen ...PerformanceIN
Over the past 20 years we’ve enjoyed a relatively easy ride in performance marketing, but there is an impending black cloud in the distance.
Ad blocking is currently used by 22% of Britain's connected population, new rules for data protection look set to radically change how businesses handle consumer information, while questions are being asked around disclosure of commercial relationships, with some of the 'next wave' of affiliates - bloggers and content sites - in the line of fire.
Best practice is entering a new phase of importance within the performance space and affilinet's Helen Southgate will be highlighting the most important actions for advertisers and publishers.
Her solo presentation will lay out the key points to bear in mind ahead of what promises to be an interesting next five years.
Cultivate - Day 1 - 16:00 - "Busting Performance Myths Through Customer Insight"PerformanceIN
Do you really understand the value of different performance channels and business models in driving ROI?
A more detailed examination of the customer journey has enabled brands and marketers to bypass the guesswork on their way to establishing the true role of results-focused channels like affiliate - an achievement that can pay dividends in terms of driving sales.
With stats to hand, Tradedoubler CEO Matthias Stadelmeyer and the group's VP of product management, Jeff Johnston, will go about busting some of the myths which have haunted performance for years, explaining how this insight can be used to supercharge a campaign.
Capture - Day 1 - KEYNOTE - "The Rise of the Humans: How to Outsmart the Digi...PerformanceIN
The rapid growth of connected devices has brought huge advantages for people across the globe. However, it seems the same technology has also disconnected us from reality.
We are drowning in a digital deluge where information and devices vie for our attention to the point where they are beginning to remove us from the real world. Business leaders, meanwhile, worry about missing the next big tech trend and fail to realise the true potential of the data in front of them.
On hand to shed light on life in a connected world, Dave Coplin, Microsoft’s chief envisioning officer, will explore how the rapidly rising volume of information is affecting all aspects of our lives as individuals, as consumers and customers, as workers, and in business.
In a must-see for all PMI: London attendees, Dave will look at the problems we face at present, the mistakes and assumptions we make and how we should be using technology to reimagine how we live, work and do business.
How to Embrace 2014's All-new Marketing Channels - Dan Cohen, Tradedoubler & ...PerformanceIN
As the Performance Industry matures, we see the number of new channels to reach consumers grow – but how do we take advantage of it? The session will explore some of the new channels in 2014 as well as how a new entrant can get their voice heard within networks, agencies and direct client relationships. The session will focus on Tradedoubler’s findings from their UK network as well as hearing from LUX FIX, a new entrant in 2014 and resident of The Zoo Project – Tradedoubler’s incubator that helps publishers enter the Performance Market.
How Email is Revolutionising Performance Marketing - Mark Ash, TeradataPerformanceIN
Email has long been accepted as one of the most powerful and cost effective digital channels available. However, the emergence of disruptive technologies and programmatic buying as well as the increased drive towards an omni-channel marketing strategy has massively enhanced the role that email plays in the marketing ecosystem.
Mark Ash discusses why email is the key to a data-driven marketing strategy that is revolutionising performance marketing.
This interactive session: "You are the creative agency”, will see TRIBE Founder Jules Lund turn the audience into a creative agency. In his inimitable and entertaining style, Jules will delve into a vision where consumers will be able to supply the creative for multi-channel brand campaigns by simply pulling their devices from their pockets – and with the help of our audience, he will show how this can happen.
He will also reveal why this is set to transform the advertising industry in less than a decade, partly driven by the ascension of millennials to the c-suite.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Drive Sales Through Influencer MarketingPerformanceIN
Influencer marketing has already proven itself as a successful channel for brand awareness and brands are clamouring to access influencers' trusted, authentic audiences. But for most brands the ultimate goal is to drive sales. Whether you're looking to work with Instagrammers and vloggers to amplify an existing e-commerce campaign or seeking features to support key points in your sales calendar, Mumsnet's Head of Influencer Marketing will be sharing their tried and tested formula to ensure ROI and successfully drive sales via influencer marketing.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...PerformanceIN
James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Get Rid of Short-Term Thinking, Leverage Influencers, And Position Your Brand...PerformanceIN
Influencer Marketing is a strategy of principles rather than tactics, and when properly employed yields incredible ROI. These principles are simple yet critical for long-term success:
1: Weave influencer marketing into your overall brand strategy 2: Determine your metrics and mark your milestones 3: Know who you are leveraging and what you can expect 4: Relationships are Aladdin's Lamp 5: Strive for a solid value exchange.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Executing a Data-Driven Approach to Influencer MarketingPerformanceIN
Like every other marketing channel, Influencer Marketing strategy should be driven by data and ROI metrics, however, we find that this is often not the case. As the influencer marketing space has matured, data has become available to marketers and there are tools and expertise available to develop data-driven strategies and insights both before engaging an influencer and to measure the success of campaigns.
Danielle will lay out the benefits of a data-driven approach to influencer marketing, provide a framework for structuring a campaign and selecting the right influencers based on their audience and provide tips on optimizing campaigns.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Brand Accountability: Tapping into the Conscious ConsumerPerformanceIN
Brand accountability, diversity, social awareness and responsibility are no longer trends, they are minimum requirements for brands. According to a report by Fuse, 85% of Gen Z believe companies have an obligation to help solve social problems. So, how do you show audiences you’re a brand with a conscience? We’ll take a look at recent influencer campaigns by La Mer and River Island to learn how they’ve tapped into hyper-engaged audiences from a variety of backgrounds, ethnicities, and values, whilst inviting the consumer to be part of the movement.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Adidas' Blueprint for the Future of Affiliate MarketingPerformanceIN
Adidas will host a joint session with Partnerize in which they will take the audience through their affiliate strategy, focusing on why and how they decided to incorporate offline vouchers and offers into their traditional affiliate programme. The session will also look at how adidas have created their blueprint to help shape and create a competitive advantage via an innovative and holistic approach to affiliate marketing and partnerships.
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As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Influencer marketing is here to stay, entire industries are getting transformed and companies are built from scratch on social media alone. However, as companies invest more they expect more, including assurances that impressions and engagements are real. The follower count is frequently used to calculate rewards, but this is a crude metric to assess the output of an Instagram influencer campaign. Solberg Audunsson, CEO of Takumi, breaks down what is behind the follower count, how to think about and tackle fraud and what tools are available to advertisers today to reduce waste at various points in the pipeline.
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As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Solving the $500 Million Influencer Fraud ProblemPerformanceIN
The rush to cash in on the promise of influencer marketing created a mounting problem of fraudulent activities and fake followers by so-called influencers. It now needs the industry's full focus to be solved. InfluencerDB CEO Robert Levenhagen speaks about how we got to this challenging situation and how the industry - and especially brands - can address the issue when working with influencers.
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As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
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Scale, Adapt and Scale Again - Growth Hacking Your Performance CampaignPerformanceIN
Want to get fast results? To be fair, the answer is easy - create fast processes. With high-tempo inputs, you get high-tempo results. However, putting this into practice is harder.
Growth hacking isn’t just about doing things faster; it’s about determining success as fast as possible to enable decisions to scale up, or cut down - then move on.
Discover how MVF manages high-performance teams that need to scale, adapt, then scale again and learn the three core principles Pieter has used to build a performance marketing culture.
Influencer Marketing Without the Proper Checks & Transparency will Not Work.PerformanceIN
Hear from Alex Frolov the CEO of HypeAuditor as he takes you all on a journey of how AI can be used to audit Instagram influencers.
For influencer marketing to work it has to be transparent, authentic and compliant. Join this session to learn from examples how HypeAuditor audits Instagram influencers in a quick, easy & efficient way.
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As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Build an Organic Influencer Marketing ProgrammePerformanceIN
Influencer Marketing is most often talked about in the context of paying influencers to promote a brand or product, usually on Instagram. But influencers come in a variety of shapes and sizes and brands can work with influencers in wide variety of ways beyond paid promotion. In his talk, Alistair will be foucsing on how to build an organic influencer programme from objective-setting, through to influencer identification, outreach and evaluation and how to employ elements of content marketing and employee advocacy in your strategy
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Build a World-Class High-Performance CulturePerformanceIN
Robert Glazer’s company, Acceleration Partners, has won numerous awards for their workplace culture and employee happiness, most recently #4 on Glassdoor’s Employees’ Choice Awards. Glazer attributes this success to the introduction of Company Core Values and a rigorous hiring process. Once employees are hired, care is taken to nurture staff both professionally and personally, while continuously evaluating their fit as the company grows. This 360⁰ approach has led employees to proclaim “I don’t know why I’d ever leave.” Glazer will share the evolution of these practices and his nontraditional approaches such as the Capacity/Experience Paradox, Mindful Transitions, and the Work-Life Paradigm.
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
CRO is Dead: Mapping the future with Customer Journey OptimisationPerformanceIN
The bell tolls for Conversion Rate Optimisation.
As acquisition becomes more expensive, consumers become more demanding and competition becomes even more aggressive, the time when simple optimisations for a conversion rate would be enough is long gone. Today's retailers are setting their sights on something broader: the mindset that maps and evaluates the whole customer journey, adapting it continuously in order to enhance the customer experience and deliver on multiple goals, from lead generation to customer lifetime value.
That methodology is called Customer Journey Optimisation, and in this swift 30 minutes you'll learn:
How focusing on ‘CRO as usual’ could be harming you
What Customer Journey Optimisation is
How to apply Customer Journey Optimisation to your e-commerce activity
Whether you’re a publisher or advertiser, the right context makes all the difference to how users interact with your messages.
Discover the effect context has on our brain, consumer behaviour and conversion rates. We’ll present fresh evidence from the fields of neuroscience, behavioural psychology and linguistics.
Learn how you can create environments to enable context to work in your favour, and increase engagement.
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
14 Landing Page Tips to Action Today to Make More MoneyPerformanceIN
The Landing Page Guys run through unique conversion tips that you can implement to increase success on your conversion funnels. They will breakdown the most crucial elements of a landing page and most importantly show you some actionable takeaways to improve your conversions. Having built over 3000+ landing pages they know what converts and will be sharing their inside secrets and tips with you live on stage.
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Brands with Pride - Influencer MarketingPerformanceIN
Pulsar will show which brands are sharing their love this year. A data visualisation of brands launching #PRIDE products this summer, with Glossybox and boohoo. Find out how to launch your campaign with social influence.
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
AI - It's Not All Hype - Google ShoppingPerformanceIN
The AI frenzy has wormed it’s way to the core of digital advertising. A recent report crowned ‘artificial intelligence’ as the most over-hyped term in marketing.
Join Fred as he explores the hype around AI, discussing real-world uses for both AI and Automation, with examples direct from award-winning Google Shopping. Finally, he will speculate as to what the future may hold.
These slides are taken from the Performance Marketing Awards webinar held on 07.12.16, covering key dates and deadlines, entry tips, common mistakes to avoid, the new categories are explained in more detail as well as changes to entry processes for awards such as Industry Choice of Partner.
More Addictive than Crack - What Drug Peddling can Teach you about Lead Gen_O...PerformanceIN
Buyers and sellers; customers and users? Pure product diluted by being cut too many times, kingpins making serious money, foot soldiers getting by... Lead generation is a serious business, while the similarities with some of the dealings on shows like 'The Wire' are uncanny.
Beyond the numbers there are people - contacts to be made - but only if you can find them.
As managing director of RS Data Tech, Owen Roberts has learned that to play ball in the lead generation space, you need to be quick with numbers and well-versed in the art of the acronym. This session will cover the metrics that make the difference between winning and losing at lead generation, and the value of analytics in gaining trust.
Owen will cover off where the power lies, the key players and how you become part of their circle.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
22. I love social, but it’s not email.
• It’s a different medium?
SOCIAL • Email didn’t kill the phone.
• Email was built to be a 1-2-1 tool
• Have you ever heard these phrases:
@dominicedmunds
23. • ‘Can you tweet me a copy of that contract’
• ‘I couldn’t fit my message into an email so I thought
I’d DM you’
• ‘Can you summarize those points in a tweet?’
SOCIAL
• ‘I’ll pull my thoughts together and fire them over in
messenger’
• ‘I just got a great email from Dan telling me what he
had for breakfast’
@dominicedmunds
24. • Email and Social are different tools with different uses
SOCIAL • They are complimentary, not competitors.
@dominicedmunds
26. Marketers ruin everything…
• If 1 email makes $X.XX then lets send 2
• The same is in store for social
SPAM
• Tricky to manage an inbox? What about your twitter
feed
• Gmail’s priority inbox
@dominicedmunds
29. Email has survived some fairly close calls …
SURVIVOR • The big one being the LAW, or the LAWS
• 35 international laws to be precise
@dominicedmunds
30. • No longer a scatter gun approach
• Email has cleaned up its act, not just in the US, but
globally
SURVIVOR
• It’s no longer about newsletters
• It’s about targeted communications
@dominicedmunds
31. • Social are yet to face these challenges full on
• Individuals being prosecuted for tweets, unaware of
the rules they are breaking
• Cyber bullying through facebook is gaining more and
more press
SURVIVOR
• Internet trolls have been free to torment and abuse
users
• Social, has a lot of growing up to do
• Email has already grown up
@dominicedmunds
34. Let’s take its pulse…
• 144.8bn emails are sent every
• 89bn business
CHECK-UP
• 55.8bn personal
• There will be 4.1bn email accounts by 2015
@dominicedmunds
35. • 82% of smart phone users send and receive email on
their device
• 61% of smartphone users send and receive email
daily
CHECK-UP
• 44% of tablet users send and receive email daily
• We spend 11.2hrs a week reading and sending email
• In fact in the time taken to read that sentence, 20
million emails were sent
@dominicedmunds
36. • Monetate: Email has a higher conversion rate per
session than search and social combined!
• Email: 4.15%
CHECK-UP
• Search: 2.64%
• Social: 0.48%
@dominicedmunds
37. • The average business user get 105 emails a day
CHECK-UP
• Business use matters in retail, this is why…
@dominicedmunds
41. IT’S ON THE BEACH DRINKING MARGARITAS
@dominicedmunds
42. Email isn’t sexy
• It has been around for years
UNDERRATED • It’s part of our daily digital diet
• Maybe we just take it for granted?
@dominicedmunds
46. Triggered email is getting more precise
• Basket abandonment campaigns
THE FUTURE • Behavioral targeting
• Complex rules and filters
• Products, price, frequency, recommendations
@dominicedmunds
47. Symbols are here to stay
THE FUTURE • 2x your open rate
• Until Marketers over do it
@dominicedmunds
48. HTML 5 will finally deliver video in email
THE FUTURE • The experience we’ve all been waiting for
• Rich content to support your activity
@dominicedmunds
49. $
• Remarketing is becoming more prevalent (still only
14% according to RedEye)
THE FUTURE • In fact the remarketing space alone is worth an
estimated $35bn
• With $30.1bn still untapped!
@dominicedmunds
50. Evolved • Best welcome newsletter 2006 (Marketing Sherpa)
@dominicedmunds