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EMAIL IS DEAD
         @dominicedmunds
2003
  1999

    AGENCY

          2010        TRAINING
ME?D
                 BA
  ESP’S


         2009
                        @dominicedmunds
EMAIL IS DEAD




                @dominicedmunds
@dominicedmunds
@dominicedmunds
@dominicedmunds
@dominicedmunds
@dominicedmunds
@dominicedmunds
IT MUST BE TRUE




                  @dominicedmunds
LET’S TAKE ANOTHER LOOK




                      @dominicedmunds
@dominicedmunds
@dominicedmunds
@dominicedmunds
@dominicedmunds
@dominicedmunds
@dominicedmunds
HANG ON… EMAIL IS DEAD?




                      @dominicedmunds
IF EMAIL IS DEAD, WHO KILLED IT?




                            @dominicedmunds
ASK GOOGLE…




              @dominicedmunds
@dominicedmunds
I love social, but it’s not email.

         • It’s a different medium?

SOCIAL   • Email didn’t kill the phone.

         • Email was built to be a 1-2-1 tool

         • Have you ever heard these phrases:




                                                @dominicedmunds
• ‘Can you tweet me a copy of that contract’

         • ‘I couldn’t fit my message into an email so I thought
           I’d DM you’

         • ‘Can you summarize those points in a tweet?’
SOCIAL
         • ‘I’ll pull my thoughts together and fire them over in
           messenger’

         • ‘I just got a great email from Dan telling me what he
           had for breakfast’




                                                @dominicedmunds
• Email and Social are different tools with different uses
SOCIAL   • They are complimentary, not competitors.




                                                @dominicedmunds
LET’S NOT FORGET… SPAM!




                      @dominicedmunds
Marketers ruin everything…

       • If 1 email makes $X.XX then lets send 2

       • The same is in store for social
SPAM
       • Tricky to manage an inbox? What about your twitter
         feed

       • Gmail’s priority inbox




                                            @dominicedmunds
OK… MAYBE EMAIL ISN’T DEAD




                        @dominicedmunds
IT’S ON ITS LAST LEGS




                        @dominicedmunds
Email has survived some fairly close calls …

SURVIVOR   • The big one being the LAW, or the LAWS

           • 35 international laws to be precise




                                                   @dominicedmunds
• No longer a scatter gun approach

           • Email has cleaned up its act, not just in the US, but
             globally
SURVIVOR
           • It’s no longer about newsletters

           • It’s about targeted communications




                                                  @dominicedmunds
• Social are yet to face these challenges full on

           • Individuals being prosecuted for tweets, unaware of
             the rules they are breaking

           • Cyber bullying through facebook is gaining more and
             more press
SURVIVOR
           • Internet trolls have been free to torment and abuse
             users

           • Social, has a lot of growing up to do

           • Email has already grown up




                                                     @dominicedmunds
SO, EMAIL ISN’T DEAD




                       @dominicedmunds
IT’S BEEN TAKING IT EASY




                           @dominicedmunds
Let’s take its pulse…

           • 144.8bn emails are sent every

           • 89bn business
CHECK-UP
           • 55.8bn personal

           • There will be 4.1bn email accounts by 2015




                                               @dominicedmunds
• 82% of smart phone users send and receive email on
             their device

           • 61% of smartphone users send and receive email
             daily
CHECK-UP
           • 44% of tablet users send and receive email daily

           • We spend 11.2hrs a week reading and sending email

           • In fact in the time taken to read that sentence, 20
             million emails were sent




                                                  @dominicedmunds
• Monetate: Email has a higher conversion rate per
             session than search and social combined!

           • Email: 4.15%
CHECK-UP
           • Search: 2.64%

           • Social: 0.48%




                                                @dominicedmunds
• The average business user get 105 emails a day
CHECK-UP
           • Business use matters in retail, this is why…




                                                  @dominicedmunds
CHECK-UP




           @dominicedmunds
F***




       @dominicedmunds
EMAIL ISN’T DEAD




                   @dominicedmunds
IT’S ON THE BEACH DRINKING MARGARITAS




                              @dominicedmunds
Email isn’t sexy

             • It has been around for years

UNDERRATED   • It’s part of our daily digital diet

             • Maybe we just take it for granted?




                                                     @dominicedmunds
UNDERRATED




             @dominicedmunds
• That’s no bad thing

UNDERRATED   • Dependable, Necessary, Unsurprising

             • Email can sit back and enjoy the sun




                                                  @dominicedmunds
BUT IT WON’T




               @dominicedmunds
Triggered email is getting more precise

             • Basket abandonment campaigns

THE FUTURE   • Behavioral targeting

             • Complex rules and filters

             • Products, price, frequency, recommendations




                                                   @dominicedmunds
Symbols are here to stay

THE FUTURE   • 2x your open rate

             • Until Marketers over do it




                                            @dominicedmunds
HTML 5 will finally deliver video in email

THE FUTURE   • The experience we’ve all been waiting for

             • Rich content to support your activity




                                                    @dominicedmunds
$
             • Remarketing is becoming more prevalent (still only
               14% according to RedEye)

THE FUTURE   • In fact the remarketing space alone is worth an
               estimated $35bn

             • With $30.1bn still untapped!




                                                   @dominicedmunds
Evolved   • Best welcome newsletter 2006 (Marketing Sherpa)




                                             @dominicedmunds
@dominicedmunds
@dominicedmunds
@dominicedmunds
EMAIL IS NOWHERE NEAR DEAD




                        @dominicedmunds
IT’S DOING 1 ARMED PUSH UPS IN THE GYM




                              @dominicedmunds
@dominicedmunds

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Email is Dead? Long Live Email!

  • 1. EMAIL IS DEAD @dominicedmunds
  • 2. 2003 1999 AGENCY 2010 TRAINING ME?D BA ESP’S 2009 @dominicedmunds
  • 3. EMAIL IS DEAD @dominicedmunds
  • 10. IT MUST BE TRUE @dominicedmunds
  • 11. LET’S TAKE ANOTHER LOOK @dominicedmunds
  • 18. HANG ON… EMAIL IS DEAD? @dominicedmunds
  • 19. IF EMAIL IS DEAD, WHO KILLED IT? @dominicedmunds
  • 20. ASK GOOGLE… @dominicedmunds
  • 22. I love social, but it’s not email. • It’s a different medium? SOCIAL • Email didn’t kill the phone. • Email was built to be a 1-2-1 tool • Have you ever heard these phrases: @dominicedmunds
  • 23. • ‘Can you tweet me a copy of that contract’ • ‘I couldn’t fit my message into an email so I thought I’d DM you’ • ‘Can you summarize those points in a tweet?’ SOCIAL • ‘I’ll pull my thoughts together and fire them over in messenger’ • ‘I just got a great email from Dan telling me what he had for breakfast’ @dominicedmunds
  • 24. • Email and Social are different tools with different uses SOCIAL • They are complimentary, not competitors. @dominicedmunds
  • 25. LET’S NOT FORGET… SPAM! @dominicedmunds
  • 26. Marketers ruin everything… • If 1 email makes $X.XX then lets send 2 • The same is in store for social SPAM • Tricky to manage an inbox? What about your twitter feed • Gmail’s priority inbox @dominicedmunds
  • 27. OK… MAYBE EMAIL ISN’T DEAD @dominicedmunds
  • 28. IT’S ON ITS LAST LEGS @dominicedmunds
  • 29. Email has survived some fairly close calls … SURVIVOR • The big one being the LAW, or the LAWS • 35 international laws to be precise @dominicedmunds
  • 30. • No longer a scatter gun approach • Email has cleaned up its act, not just in the US, but globally SURVIVOR • It’s no longer about newsletters • It’s about targeted communications @dominicedmunds
  • 31. • Social are yet to face these challenges full on • Individuals being prosecuted for tweets, unaware of the rules they are breaking • Cyber bullying through facebook is gaining more and more press SURVIVOR • Internet trolls have been free to torment and abuse users • Social, has a lot of growing up to do • Email has already grown up @dominicedmunds
  • 32. SO, EMAIL ISN’T DEAD @dominicedmunds
  • 33. IT’S BEEN TAKING IT EASY @dominicedmunds
  • 34. Let’s take its pulse… • 144.8bn emails are sent every • 89bn business CHECK-UP • 55.8bn personal • There will be 4.1bn email accounts by 2015 @dominicedmunds
  • 35. • 82% of smart phone users send and receive email on their device • 61% of smartphone users send and receive email daily CHECK-UP • 44% of tablet users send and receive email daily • We spend 11.2hrs a week reading and sending email • In fact in the time taken to read that sentence, 20 million emails were sent @dominicedmunds
  • 36. • Monetate: Email has a higher conversion rate per session than search and social combined! • Email: 4.15% CHECK-UP • Search: 2.64% • Social: 0.48% @dominicedmunds
  • 37. • The average business user get 105 emails a day CHECK-UP • Business use matters in retail, this is why… @dominicedmunds
  • 38. CHECK-UP @dominicedmunds
  • 39. F*** @dominicedmunds
  • 40. EMAIL ISN’T DEAD @dominicedmunds
  • 41. IT’S ON THE BEACH DRINKING MARGARITAS @dominicedmunds
  • 42. Email isn’t sexy • It has been around for years UNDERRATED • It’s part of our daily digital diet • Maybe we just take it for granted? @dominicedmunds
  • 43. UNDERRATED @dominicedmunds
  • 44. • That’s no bad thing UNDERRATED • Dependable, Necessary, Unsurprising • Email can sit back and enjoy the sun @dominicedmunds
  • 45. BUT IT WON’T @dominicedmunds
  • 46. Triggered email is getting more precise • Basket abandonment campaigns THE FUTURE • Behavioral targeting • Complex rules and filters • Products, price, frequency, recommendations @dominicedmunds
  • 47. Symbols are here to stay THE FUTURE • 2x your open rate • Until Marketers over do it @dominicedmunds
  • 48. HTML 5 will finally deliver video in email THE FUTURE • The experience we’ve all been waiting for • Rich content to support your activity @dominicedmunds
  • 49. $ • Remarketing is becoming more prevalent (still only 14% according to RedEye) THE FUTURE • In fact the remarketing space alone is worth an estimated $35bn • With $30.1bn still untapped! @dominicedmunds
  • 50. Evolved • Best welcome newsletter 2006 (Marketing Sherpa) @dominicedmunds
  • 54. EMAIL IS NOWHERE NEAR DEAD @dominicedmunds
  • 55. IT’S DOING 1 ARMED PUSH UPS IN THE GYM @dominicedmunds