Crossmark had grown its technology ecosystem organically over 15 years resulting in point-to-point integrations between various systems containing master data. They began a digital transformation initiative 18 months ago to move to a cloud-first approach on the Force.com platform and address traditional master data management challenges by implementing a centralized approach using Force.com and Dell Boomi MDM. This would help establish consistent definitions of places and other master data across the organization.
This Slideshare presentations provides examples of Marketing Strategies as they are found in Go-to-Market Templates provided by Four Quadrant at http://www.fourquadrant.com/products/
Included in the Powerpoint presentation are slides that cover:
Marketing Strategies ā Focus & Direction
Marketing Strategies ā GTM Fundamentals
Marketing Strategies - Core Focus
Marketing Strategies ā Types of Differentiation
Marketing Strategies ā Pricing Models
Marketing Strategies - Demand Creation Plan
Marketing Strategies - Beach Head
Marketing Strategies ā Strategic Value Message
Marketing Strategies ā Customer Conversations
Marketing Strategies ā Target Account Profile
Marketing Strategies - Demand Creation
Marketing Strategies ā Quantitative Plan
Marketing Strategies ā User Flows
Marketing Strategies - Content Marketing
Marketing Strategies ā Demand Follow-up
Marketing Strategies ā Star Bursting
Marketing Strategies ā Lead Nurture
Marketing Strategies - Scoring Model
See more at Four Quadrant at http://www.fourquadrant.com/products/
Competitive analysis - ERP key players - SAP Vs Oracle vs Microsoft DynamicsNaim Punasiya
Ā
A basic and quick comparison between key ERP players like SAP, Microsoft, Oracle, Infor, SAGE based on historic data, market share, growth rate and swot analysis from a recruitment perspective.
The Strategic Account Plan is designed to help the account management team effectively prepare and stay focused on the customerās business objectives and goals to ensure they achieve the planned results, create a consistent experience for the customer, and ultimately identify how they can make a positive impact on the customerās business.
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...Datalicious
Ā
Christian Bartens delivered a presentation on Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketing Effectiveness to an enrapt audience at the Marcus Evans Path to Purchase conference in Shanghai.
What should you do in the First 90 Days as a Sales Manager or VP? Brett Wallace, VP of Sales for Zoominfo, gives 10 high-impact things to focus on to ramp up quickly. A must read for newly promoted Sales VPs and Managers...or aspiring ones!
This Slideshare presentations provides examples of Marketing Strategies as they are found in Go-to-Market Templates provided by Four Quadrant at http://www.fourquadrant.com/products/
Included in the Powerpoint presentation are slides that cover:
Marketing Strategies ā Focus & Direction
Marketing Strategies ā GTM Fundamentals
Marketing Strategies - Core Focus
Marketing Strategies ā Types of Differentiation
Marketing Strategies ā Pricing Models
Marketing Strategies - Demand Creation Plan
Marketing Strategies - Beach Head
Marketing Strategies ā Strategic Value Message
Marketing Strategies ā Customer Conversations
Marketing Strategies ā Target Account Profile
Marketing Strategies - Demand Creation
Marketing Strategies ā Quantitative Plan
Marketing Strategies ā User Flows
Marketing Strategies - Content Marketing
Marketing Strategies ā Demand Follow-up
Marketing Strategies ā Star Bursting
Marketing Strategies ā Lead Nurture
Marketing Strategies - Scoring Model
See more at Four Quadrant at http://www.fourquadrant.com/products/
Competitive analysis - ERP key players - SAP Vs Oracle vs Microsoft DynamicsNaim Punasiya
Ā
A basic and quick comparison between key ERP players like SAP, Microsoft, Oracle, Infor, SAGE based on historic data, market share, growth rate and swot analysis from a recruitment perspective.
The Strategic Account Plan is designed to help the account management team effectively prepare and stay focused on the customerās business objectives and goals to ensure they achieve the planned results, create a consistent experience for the customer, and ultimately identify how they can make a positive impact on the customerās business.
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...Datalicious
Ā
Christian Bartens delivered a presentation on Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketing Effectiveness to an enrapt audience at the Marcus Evans Path to Purchase conference in Shanghai.
What should you do in the First 90 Days as a Sales Manager or VP? Brett Wallace, VP of Sales for Zoominfo, gives 10 high-impact things to focus on to ramp up quickly. A must read for newly promoted Sales VPs and Managers...or aspiring ones!
Monthly Sales Scorecard PowerPoint Presentation Slides is a highly visual tool tailor-made for sales executives and management. Showcase the opportunities created with the help of monthly sales BSC PPT theme. Our balanced scorecard for sales PowerPoint slideshow also assists users to assess unique visitors for each month. Demonstrate monthly performance scorecard of the regional sales team using this sales scorecard PPT template deck. You can even illustrate the performance of your sales staff through the strategic management sales BSC PowerPoint theme. Elucidate products monthly sales with respect to the service line and cumulative sales using our sales dashboard PPT templates. Designers of this eye-catching sales BSC PowerPoint theme follow a content-driven approach. The audience can skim the whole company sales scenario in a glance. Competitor based monthly sales forecast scorecard layout is loaded with pie charts, and bar graphs. Download our sales balanced scorecard PPT slideshow to showcase the sales endeavors of your organization in real-time. https://bit.ly/3koJ2tB
The consumer has been the king for quite a while now. Why then are organizations struggling to engage the consumer, personalize its offering and maximize the value that they can realize.
BRIDGEi2i presents a comprehensive, end to end Consumer Analytics solution that helps you know your consumer better, predict purchasing decisions and personalize recommendations
The current Microsoft PowerBI governance enabling and recommendations. Including the changes following the November PowerBI release and PASS conference announcements.
Master Data Mastery ā Strategies to improve procurement performanceVerdantis Inc.
Ā
We live in a world that is increasingly data-driven. Data has become a major driver of business strategy and a major driver of performance results. Despite this trend, the average procurement department struggles with enterprise-level systems that make access to high-quality data difficult and an ability to frame and analyze it in a timely manner nearly impossible.
Mastering your procurement data has never been more important. Join Andrew Bartolini, Chief Research Officer at Ardent Partners and the Publisher of CPO Rising as he discusses the master data management strategies and approaches that leading procurement organizations are using to improve their performance.
On attending this knowledge and experience sharing webinar, participants will learn:
ā¢ Why master data management is critical for the procurement departments and how the needs are different in a harmonized ERP applications environment
ā¢ How to develop and execute a company-specific master data management strategy
ā¢ How best-in-class companies approach master data management by taking advantage of existing resources and in-house expertise
ā¢ How supply-centric master data management can lead to significant hard dollar savings
ā¢ How real-time data quality helps in ensuring ongoing data integrity, and drives cost, people and process efficiency
Supply Chain Management made Resilient with Microsoft Dynamics 365 SCMKorcomptenz Inc
Ā
Your industry is complex but managing your supply chain shouldnāt be. Dynamics 365 Supply Chain Management is a centralized and simplified solution to track, automate and manage your supply chain from end to end. The system coupled with Microsoft tools allows manufacturing companies the ability to make these dramatic change opportunities profitably and affordably.
In this webinar, Korcomptenz will help you see how Dynamics 365 Supply Chain answers many challenges in the age of continuous digital innovation, while preparing manufacturing industries for tomorrowās opportunities.
Monthly Sales Scorecard PowerPoint Presentation Slides is a highly visual tool tailor-made for sales executives and management. Showcase the opportunities created with the help of monthly sales BSC PPT theme. Our balanced scorecard for sales PowerPoint slideshow also assists users to assess unique visitors for each month. Demonstrate monthly performance scorecard of the regional sales team using this sales scorecard PPT template deck. You can even illustrate the performance of your sales staff through the strategic management sales BSC PowerPoint theme. Elucidate products monthly sales with respect to the service line and cumulative sales using our sales dashboard PPT templates. Designers of this eye-catching sales BSC PowerPoint theme follow a content-driven approach. The audience can skim the whole company sales scenario in a glance. Competitor based monthly sales forecast scorecard layout is loaded with pie charts, and bar graphs. Download our sales balanced scorecard PPT slideshow to showcase the sales endeavors of your organization in real-time. https://bit.ly/3koJ2tB
The consumer has been the king for quite a while now. Why then are organizations struggling to engage the consumer, personalize its offering and maximize the value that they can realize.
BRIDGEi2i presents a comprehensive, end to end Consumer Analytics solution that helps you know your consumer better, predict purchasing decisions and personalize recommendations
The current Microsoft PowerBI governance enabling and recommendations. Including the changes following the November PowerBI release and PASS conference announcements.
Master Data Mastery ā Strategies to improve procurement performanceVerdantis Inc.
Ā
We live in a world that is increasingly data-driven. Data has become a major driver of business strategy and a major driver of performance results. Despite this trend, the average procurement department struggles with enterprise-level systems that make access to high-quality data difficult and an ability to frame and analyze it in a timely manner nearly impossible.
Mastering your procurement data has never been more important. Join Andrew Bartolini, Chief Research Officer at Ardent Partners and the Publisher of CPO Rising as he discusses the master data management strategies and approaches that leading procurement organizations are using to improve their performance.
On attending this knowledge and experience sharing webinar, participants will learn:
ā¢ Why master data management is critical for the procurement departments and how the needs are different in a harmonized ERP applications environment
ā¢ How to develop and execute a company-specific master data management strategy
ā¢ How best-in-class companies approach master data management by taking advantage of existing resources and in-house expertise
ā¢ How supply-centric master data management can lead to significant hard dollar savings
ā¢ How real-time data quality helps in ensuring ongoing data integrity, and drives cost, people and process efficiency
Supply Chain Management made Resilient with Microsoft Dynamics 365 SCMKorcomptenz Inc
Ā
Your industry is complex but managing your supply chain shouldnāt be. Dynamics 365 Supply Chain Management is a centralized and simplified solution to track, automate and manage your supply chain from end to end. The system coupled with Microsoft tools allows manufacturing companies the ability to make these dramatic change opportunities profitably and affordably.
In this webinar, Korcomptenz will help you see how Dynamics 365 Supply Chain answers many challenges in the age of continuous digital innovation, while preparing manufacturing industries for tomorrowās opportunities.
AWS re:Invent 2016: Governance Strategies for Cloud Transformation (WWPS302)Amazon Web Services
Ā
Cloud governance is critical to executing a systemic, supportable, and sustainable cloud transformation strategy. This session explores best practices to achieve that model, including standards policies, automation that consistently applies and enforces policies and controls, self-service capabilities that enable agility and speed, and automated monitoring and cost management that ensure operational integrity. A well-developed cloud governance model enables customers to improve operational integrity, reliability, performance, and transparency using the AWS cloud. This session guides you through a best practice governance model, including policy considerations and recommendations, self-service automation methods towards IT-as-a-Service, and use case examples.
The explosion of APIs, SaaS applications, and mobile devices has created a massive integration wave. The resulting shift in the way we connect is forcing an IT mega change unlike anything we've seen before. As the development model moves from writing lots of code to composing APIs together, a new generation of middle tier application architecture is being born.
Hybrid Cloud Integration is Coming: Are You Ready? | MuleSoftMuleSoft
Ā
The massive growth of APIs and SaaS applications has created a need to integrate anything, anywhere. This integration wave presents unique challenges for organizations looking to integrate both in the cloud and on-premise. Join Ross Mason, Founder & CTO of MuleSoft, as he discusses the emerging hybrid architectures designed to manage this challenge.
In this webinar, you will:
- Hear what the API explosion means to you
- Identify where your integration project falls in the hybrid use case spectrum
- Learn cloud/on-premise integration best practices
- Explore the MuleSoft solution: integrate anything, everywhere
This presentation discusses Mule ESB and how to simplify integration. It briefly mentions a brief history of integration, information silos, SOA. It also highlights several integration patterns.
How to Use Hybrid Integration Platforms EffectivelyMuleSoft
Ā
Supporting apps in the cloud and on-premises can be difficult. With the growing need to connect endpoints in various locations, a Hybrid Integration Platform (HIP) is crucial. In this session, Gartner and MuleSoft provide best practices to accelerate the establishment of an HIP that supports cloud-to-cloud, cloud-to-ground and on-premises integration in your organization.
Application Architecture: The Next Wave | MuleSoftMuleSoft
Ā
The way we build applications is changing. By analyzing architecture trends of the past and studying forward thinking infrastructures at Apple and Netflix we present a compelling framework for how to think about the future as the traditional application stack is redefined.
AWS re:Invent 2016: Running Microservices on Amazon ECS (CON309)Amazon Web Services
Ā
Running and managing large scale applications with microservices architectures is hard and often requires operating complex container management infrastructure. Amazon EC2 Container Service (ECS) is a highly scalable, high performance container management service that supports Docker containers and allows you to easily run applications on a managed cluster of Amazon EC2 instances. In this session, we will walk through a number of patterns used by our customers to run their microservices platforms. We will dive deep into some of the challenges of running microservices, such as load balancing, service discovery, and secrets management, and weāll see how Amazon ECS can help address them. We'll also hear from Instacart how they use a blue/green deployment process to deploy services to ECS and how they manage configuration with a RDS-based metadata service.
AWS re:Invent 2016: Service Integration Delivery and Automation Using Amazon ...Amazon Web Services
Ā
Through a combination of Amazon ECS and open source technologies, customers are able to build portable CI/CD pipelines on AWS. As container based deployments become more complex, they require additional rigging for integration. In this session, we show how popular Apache products like Kakfa, Storm, and Zookeeper are being deployed on top of Amazon ECS. We hear from HERE, a provider of mapping data, technologies, and services to the automotive, consumer, and enterprise sectors about an approach that leverages Consul from Hashicorp and Amazon ECS clusters for short-cycle deployments and tag-based environment promotion.
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - Customer Success for Ad Tech - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from PubMatic, RocketFuel, Lotame, LiveRamp.
Building a Complete View Across the Customer Experience on Oracle BICSShiv Bharti
Ā
Many organizations today are using a Modern Business Intelligence Platform or Big Data to eliminate Customer Blind Spots. When most firms refer to Big Data, they are not necessarily using āBIGā data, the term is used interchangeably with Analytics by most of our Customers.
Organizations today are increasingly relying on Data to make strategic decisions. Marketing Departments are using Predictive analytics to identify the Prospects or segments that will give their firms the most āliftā and thus highest ROI.
What are Customer Blind Spots?
Gaps in your view of the customer relationship across time
No formal social media listening data
Lack of cross-device identity
Inability for organizations to deliver personalized customer experiences
Inability to apply predictive analytics to customer behavior to optimize products and services
What are the Challenges to eliminate blind spots?
Disparate Data sources
Multiple Sources of the truth
Growth in Data Volumes
Data Migration Challenges
Fundamental Considerations for a Customer 360 project
Customer 360 project should focus on making substantial improvements in 5 key areas: Improve data quality, create Linkages across our various systems, centralize disparate information, transform the data to enable action and insights, and streamline the manner in which data is accessed and available.
Each pillar contains a stream of work broken into parallel paths to accelerate the rollout and adoption of the platform.
If youāre attending @Oracleopenworld (#oow16) and are considering a project to build a Customer 360-degree view by eliminating Customer Blind spots, please join us for our session to learn more on this subject including a customer case study. We look forward to a great session and stimulating conversations.
Building a Complete View Across the Customer Experience on Oracle BI Cloud Service [CON3730]
Monday, Sep 19, 4:15 p.m. ā 5:00 p.m. | Moscone West ā 2006
Customer data platforms (CDPs) are now ubiquitous and have created a lot of buzz. But many marketers are still unsure exactly how they work and how they enhance advertising strategies. The answer: nothing is more important than first-party customer data. Learn how to successfully optimize your current marketing efforts by utilizing your first-party customer data and enhance your value proposition messaging to grow sales.
Microsoft Dynamics NAV has delivered the functionality, performance, and ease of use that powers diverse businesses around the world. Comprehensive functionality makes it easy to adapt and connect with solutions from independent software vendors (ISVs), other line-of-business applications, and the Microsoft technology that you already use in your organisation.
Overcoming the Challenges of your Master Data Management JourneyJean-Michel Franco
Ā
This Presentaion runs you through all the key steps of an MDM initiative. It considers and showcase the key milestones and building blocks that you will have to roll-out to make your MDM
journey
-> Please contact Talend for a dedicated interactive sessions with a storyboard by customer domain
Real-time Single Customer View
Create a single customer view of your prospects and customers with data from your website, mobile apps, social and phone calls. Use the out of the box dashboards to generate advanced and actionable insights based on your customer data.
Revolutionize retail operations with Dynamics 365, the ultimate solution designed to elevate the business to new heights. Seamlessly integrate sales, customer data, and inventory management for unparalleled efficiency and customer satisfaction. Embrace innovation and stay ahead of the competition with Dynamics 365 for Retail.
Target Better, Nurture Better and Close Better. Learn how Dun & Bradstreet data within Oracle Cloud can help businesses grow relationships and revenue.
Getting Started with Marketing Automation with Tania O'Connor, Business Consultant, Marketo, Kato Oosthuizen, Marketing Operations Director, Asset Management, Sungard and Kelsey Joyce, Head of Global Sales Operations and Development, Huddle
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Ā
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
Ā
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more āmechanicalā approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Ā
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Ā
Building better applications for business users with SAP Fiori.
ā¢ What is SAP Fiori and why it matters to you
ā¢ How a better user experience drives measurable business benefits
ā¢ How to get started with SAP Fiori today
ā¢ How SAP Fiori elements accelerates application development
ā¢ How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
ā¢ How SAP Fiori paves the way for using AI in SAP apps
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Ā
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilotā¢UiPathCommunity
Ā
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalitĆ di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
š Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
šØāš«šØāš» Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Ā
Are you looking to streamline your workflows and boost your projectsā efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, youāre in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part āEssentials of Automationā series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Hereās what youāll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
Weāll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Donāt miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
DevOps and Testing slides at DASA ConnectKari Kakkonen
Ā
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
Ā
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. Whatās changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Ā
Monitoring and observability arenāt traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current companyās observability stack.
While the dev and ops silo continues to crumbleā¦.many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Ā
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Ā
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Epistemic Interaction - tuning interfaces to provide information for AI support
Ā
Using Force.com and Dell Boomi MDM to Drive Better Master Data Management
1. Case Study:
Using Force.com and Dell Boomi MDM to
Drive Better Master Data Management
March 16, 2015
Rob Saker
Chief Data Officer
2. 2
People Presence Performance
ā¢ Record speed to shelf
ā¢ World-class sell-in rates
ā¢ Industry-recognized in-
store and out-of-store
programs
ā¢ 35,000+ employees
ā¢ Highly trained &
experienced
ā¢ World-class talent
ā¢ 1,100+ customer buying points
ā¢ 700,000+ US retail outlets
served
ā¢ 29,000,000+ in-store hours/yr
ā¢ 7,000,000+ out-of-store
hours/yr
GROWING BRANDS FOR OVER 110 YEARS
HEADQUARTERED IN PLANO, TX WITH OFFICES THROUGHOUT THE U.S., CANADA, MEXICO,
AUSTRALIA, AND NEW ZEALAND
3. CROSSMARK IS THE SMARTER WAY
TO FASTER GROWTH.
Crossmark sits in a unique position
in the market with direct
engagement across manufacturers,
retailers and consumers.
Consumers
Retailers Manufacturers
ā¢ Digital, social, experiential, affinity, panel,
consumer incentives
ā¢ Hundreds of thousands of direct engagements
ā¢ Millions of loyalty/affinity card members
Helping manufacturers activate their
products with retailers and
consumers.
ā¢ Planning, forecasts, sales to
retailer, promotion, digital
Helping retailers manage their
store activities.
ā¢ POS, assortment, planograms,
beacons, loyalty, digital.
ā¢ Billions of direct observation
data points at retail per year
Manufacturer Data
Consumer Data
Retailer Data
5. Integrated Retail Solution
5
CROSSMARK Agency 2 Agency 3
SELL PLAN ASSIGN EXECUTE REPORT
Category
Resets
Voluntary
Vendor Spend
Experiential
Marketing
Store
Projects
Crowdsourcing
Agency 4 Agency 5
ā¢ Work Planning & Creation
ā¢ Agency Assignment
ā¢ Collaboration
ā¢ Work Results
ā¢ Reporting & Dashboards
ā¢ Worker Assignment
ā¢ Work Execution
ā¢ Collaboration
ā¢ Field Activation
ā¢ Field Reporting
ā¢ Configurations
ā¢ Leverage standard service
templates to support
6. Cloud Powers CROSSMARKās Modern Architecture
6
Enterprise Workforce
Management
Managing a workforce of 35,000
in the US, Canada, Mexico, New
Zealand and Australia
Enterprise Reporting
& Analytics
CROSSMARK leverages cloud based
reporting to power tens of
thousands of both internal
employees and our customers.
Retailer Solution
CROSSMARK has built several
proprietary industry solutions on
the Force.com platform, including
our widely recognized Retailer
Management Solution.
Data
CROSSMARK leverages Azure to
power its big data capabilities.
Support Systems
CROSSMARK leverages many
cloud based support platforms
to run itās business.
MDM Authoring Platform
Using the Force.com platform and
Dell Boomi MDM, CROSSMARK
built a location authoring platform.
7. 7
How do you define a place?
Blood Mountain as part of Georgia
Appalachian Trail, via Google Maps
USGS Benchmark Coin
Appalachian Trail Section Map from
ā2015 Northbound The AT Guideā
Blood Mountain, GA via Google Maps
34.74002,-83.93743
8. How our Customers Define a Place
8
There are inconsistencies in definitions within the same industry,
and even the same company on the definition of a place.
Consumer Packaged Goods
Place may be a reflection of
supply chain focus (ERP), including
Ship toās, Sold toās, distribution
centers, and wholesalers.
For Marketing and Sales, āPlaceā
may be an industry definition of a
location from Nielsen TDLinx or
VIP.
Retailers
Place may be individual stores,
regions, divisions or market areas.
Retailers may also look at place
from a source of supply, including
their own distribution centers.
9. When is a Place not just a Place?
9
The Superbowl isnāt
just a 4 hour event on
television
Or what happens in
the stadium
11. When a Place is More Than a Place
11
The right Place definition enables us to monitor & measure the interaction with brands at key events
before, during and after the event.
And integrate with our internal knowledge & execution data to identify unique opportunities.
12. How CROSSMARK Defines a Place
12
A Place is not just where we sell. It is anywhere we engage in the activation of brands. We must
be able to monitor, target, plan and activate against one definition of a Place.
Location Area
A Location is a specific place registered for an activity.
An area is a set of geocoordinates that defines a space,
path or area. The benefit of an area is it allows us to
identify all Locations and Sublocations within or near the
area, without having to name each Location.
The purpose of the Area is to enable better targeting and
planning.
Retail outlets
Residences/domiciles
Business locations
Stadiums
Amusement parks
Parks
Mass transit locations
Government offices
Standard circumference around a location (KML)
Effective boundary of a large Location (e.g. amusement
park, stadium)
Street festivals
A path such as a trail or parade route
Predefined Areas could include countries, states,
MSAs/DMAs, counties, census blocs
WhatitisExamples
14. The Situation
14
CROSSMARK had seen itās technology ecosystem grow organically over 15 years,
consisting of primarily internally built, internally hosted solutions.
Our new CIO started the digital transformation of the organization 18 months ago with a
push to a cloud-first approach centralized around Salesforce and the Force.com
platform.
ā¢ In addition to transforming the application architecture, CROSSMARK still had
traditional MDM challenges:
ā¢ āMaster data managementā was an unknown formal practice
ā¢ Extensive point-to-point integrations
ā¢ Multiple versions of the truth; inefficient āmasteringā processes
The MDM project began in late April of 2015.
15. 15
The key to successful Enterprise Information
Management isnāt the technology, itās the discussions
and processes around creation, governance, and
extending the use of data.
We want technology that is quick to deliver value, robust,
flexible and fast, so we can focus on the value drivers.
16. MDM Maturity
16
Level 1
Initial
Level 2
Developing
Level 3
Defined
Level 4
Managed
Level 5
Optimizing
Vision None Bottom-up initiatives only
Top-down, but limited in
vision
Unifying vision for cross-
enterprise MDM
Key enabler of business
success
Strategy None No enterprise strategy
Focus on domains or use
cases
Consistent and integrated
approach
Ongoing investment and
improvement
Governance No one has responsibility
IT-led; lacking business
involvement
Domain-level governance
Cross-enterprise
multidomain governance
Well-established cross-
enterprise governance
Organization No data stewards
Developing the culture of
data stewardship
Potentially strong team,
but limited in scope
Centralization or
federation of data
steward groups
Well-established cross-
enterprise stewardship
Processes
Silo-based ā applications
or functions
Starting to think in terms
of the data life cycle
Focus on data life cycle at
domain level
Best practice shared
across the enterprise
Continue to optimize the
life cycle
Technology
Few or no data quality
tools
Data quality tools, but no
MDM solutions
One or more
disconnected MDM
solutions
Integrated and consistent
set of capabilities
Integrated and consistent
set of capabilities
Metrics
No metrics scheme for
master data
Starting to develop DQ
metrics
Successful use of metrics
at the domain level
Using metrics to measure
success cross-domain
Basis of management and
investment
Previous
state
17. Point-to-Point Integrations of Master Data
17
SalesTrak
Employees
D2
SalesTrak Rep-
Supervisor
Relationship
D4
Service Now
Employees
D18
Concur Users
D4
Active
Directory
Internal
Accounts
D6
Office 365
Accounts
D7
Kenexa
Employees
D20
Kenexa
Applicants
D22
Import Lawson
Employees into
SalesTrak
P1
Import Lawson
Employees into
Kenexa
P6
Import Hiring
Managers into
Kenexa
P5
Kenexa Hiring
Managers
D21
Import Lawson
Employees into
KMS
P7
KMS
Employee
Master
D24
KMS New
Hires
D23
Import Hired
Applicants into
KMS
P31
Service Now
Division
Managers
D19
Update
Employee-
Supervisor
Relationship for
Retail Reps
P3
SalesTrak Field
Management
Interface
I12
Retail Supervisors
Change Rep Territory
Assignment
P2
Kenexa Applicant
Tracking
Interface
I6
Export New Hires Who
Have completed their
Onboarding
P32
New Hire File
D24
Import New Hire File
into Lawson
P33
Fill open
positions with
new hires or
existing
employees
P32
Lawson
Employee
Change Log
D12
Export
Employee
Changes to
Change Log
Table
P36Personnel Action
Form
I13
Submit a PAF for
Employee
Changes to HR
P35
MindLeaders
I9
Putnam
I10
Benefit Focus
I11
Mercury
Fulfillment
I14
TALX
I8
Add Employee ID
Into Kenexa
P34
Division
Manager Table
D11
Extract List of
Division
Managers to
Service Now
Employee ID-AD
Cross-Reference
Table
D26
Extract Employee
ID & Active
Directory
Account
Active Directory
Changes
P40
Employee
Database View
Lawson to
Concur
Employee Export
P4
Address Change
Batch file
Direct Deposit &
Emergency
Contact Updates
AMS
Employees
D10
CROSSView
Planner Interface
I10
List of emps who need Food
Safety certifications to
MindLeaders
P10
List of Employees
to Putnam
P11
List of Employees
to Benefits Focus
P12
List of Employees to
Mercury Fulfillment
P16
Employee data and ACA
data to TALX
P19
Mercury
Fulfillment
I14
Cigna
I1
List of Employees to
Mercury Fulfillment
P16
(Future) Employee data
to Cigna
P29
ComData
I2
Chase Pay Cards
I3
Employee data to
ComData
P21
Send list of employees who
will be paid on a payment
card
P23
List of all
Employees to
AMS
P13
List of Employees
to Service Now
P17
Manually Update
Division Manager
List
Send list of employees who
will be paid on a payment
card
P23
Timesheet
Employee Data
D8
Send list of employees who
will be paid on a payment
card
P23
Timesheet
Manager data
D9
Send list of employees who
will be paid on a payment
card
P23
Timesheet
Manager data
D9
Employee data to Workers'
Comp Insurance provider
P27
Workers Comp
Insurance Provider
I5
Employee Self
Serve
I15
KMS User
Interface
I7
New Hire Fills
out KMS
Paperwork
BlueVue
I16
Employee data to
BlueVue
P25
Gigwalk Entity
Integration
D17
New Employee
Mailbox Creation
P36
Employee Data
to Gigwalk
P28
Gigwalk
Customers
I17
Hyperion Employee
D15
Employee data to
Hyperion
P26
Employee Client
Permissions
D5
Manually
Manage List of
Employee Client
Permissions
P37
CAP User Create
Application
I19
Create CAP (Au & NZ)
users in Active
Directory
P41
Create CAP (Australia &
NZ) employees in
SalesTrak
P42
Lawson
Employees
D1
The previous āmaster dataā approach was a series of
point-to-point-to-point integrations.
ā¢ Hosted entirely internally with limited ability to
integrate with external solutions.
ā¢ Often conflicting data from multiple sources creates
multiple sources of truth.
ā¢ Multiple siloās of management for the same domains
ā¢ Added cost and complexity to development and
support
ā¢ Increased operational costs due to incorrect master
data.
18. Complex Authoring Process(es)
18
Receive list with no TDLinx
IDs
Size?
Preferred
Retailer?
Compare with Store
Assignment Spreadsheet
Is complete?
Compare with STNG
Match Locations
Location #
Concatenation
Banners
Group ļ match
No conforming
No enrichment
Opportunity to check
active status
Is inactive &
needs to be
active?
New Store? Ticket to create TDLinx IDs
Ticket to change status
YesNo
NoYes
Yes
No
Yes
Small
IT Operations Receives
Ticket
No
TDLinx Match?
Location DB
TDLinx Request
Surrogate ID
Yes
Receive updated TDLinx ID
Nielsen receives and
processes request
Large
Match Locations
Location #
Concatenation
Banners
Group ļ match
No conforming
No enrichment
Opportunity to check
active status
Functional Teams IT Operations Nielsen
Up to 4 weeks
19. High Upfront Costs of Traditional MDM Solutions
19
Software
purchase
On-premise server
purchase
Traditional MDM solutions
require a large upfront
CapEx investment
Realized value
+
+
Ongoing support
Ongoing support
Ongoing support
Year 0 Year 1 Year 2
21. MDM Priorities
21
CROSSMARKās key priorities for Master Data Management: Place.
01 Drive increased business agility. Define a Place once in a way that enables us to plan, manage and engage
with CPG firms, Retailers and Consumers.
03
Elastic Scalability. The solution must allow CROSSMARK to efficiently scale as the company grows.02
04 Cloud-first architecture. The MDM solution must support integration with Salesforce, Force.com and other
cloud providers, as well as internal platforms.
Enhanced Authoring. The solution must reduce the operating time needed to author master data while
maintaining data quality.
05
Accelerate Timelines. The MDM solution needed to help drive Digital Transformation, despite starting 14
months after the inception.
22. Project Approach
22
ā¢ Leveraged cloud based platform to accelerate the realization of value.
ā¢ Custom Force.com application for the creation of Place records.
ā¢ Dell Boomi MDM for the mastering and management of Places.
ā¢ Dell Boomi for integration between Force.com, Boomi MDM and other systems.
ā¢ Loquat for address cleansing and enrichment.
ā¢ Google Location API for additional enrichment.
ā¢ Place data sourced from multiple locations.
ā¢ Initially Agile approach, later switched to Kanban.
23. Development & Implementation Timeline
23
Total time from initial kickoff to production was 4 months.
Cleansing
Using the Boomi MDM process and other
tools, cleansed 800,000 place records.
Design
Modeled existing & future needs for Place
data.
Develop
Developed authoring UX and
Boomi integrations, including
advanced matching
algorithms.
Training
Developers attended both Dell
Boomi MDM and Force.com
training.
Finish
START
Data cleansing & preparation
Scoping
Integration
Design
Develop
Migration
24. Multisource Model of Place Data
24
Place
One record for a placeCROSSMARK Source
Syndicated Source
Retailer Source
Client Source
CROSSMARK receives Place data from vendors and customers that are
often duplicative but not linked.
The Dell Boomi MDM platform provides us the ability to develop
custom models that span our clients, vendors and our definition of a
domain.
When a Place from a different source is identified, the system
establishes a cross-reference to that source identifier.
The cross-reference capability also was critical in migrating from old
systems to new, allowing us to build a deprecation path.
This enables CROSSMARK to master a Place once, while being able to
communicate natively to our customers with their identifiers.
25. Governance
25
We did not follow the suggested ābest practicesā in establishing
our data governance structures. CROSSMARK had very low data
maturity and needed to be āshownā how the process should
work.
ā¢ We did establish standard processes for creation, editing,
mastering and use of data.
ā¢ We did secure a domain owner at the start of the initiative.
ā¢ We did not establish business data stewards at launch.
ā¢ We did not immediately grant business users the ability to
create records.
Data Entry
Data Steward
Data Owner
26. Force.com Mastering Application
26
Individual Entry
Enables data entrants to enter
or modify individual domain
records.
Bulk Upload
Provides data entrants the
ability to directly upload up to
10,000 places via a file.
27. Dell Boomi MDM Stewarding Interface
27
Quarantine Summary
Dell Boomi MDM provides a consolidated view for data stewards
to manage records in the quarantine.
Quarantine Detail
Dell Boomi MDM provides prebuilt views for data stewards to
view and depose quarantined records.
28. Leveraging Algorithms & APIās Radically Speeds Mastering &
Enrichment
28
Receive list with no TDLinx
IDs
Match Locations Process
Location #
Concatenation
Banners
Group ļ match
No conforming
No enrichment
Opportunity to check
active status
Ticket to create TDLinx IDs
and/or change status
Yes
IT Operations Receives
Ticket
TDLinx Match?
Location DB
TDLinx Request
Surrogate ID
Yes
Receive updated TDLinx ID
Nielsen receives and
processes request
Check against Location DB
Functional Teams IT Operations Nielsen
New Authoring Process
We decreased our location mastering time from a maximum of
4 weeks (50,000 places) of all manual effort.
ā¢ We have one process for the creation and mastering of
Places.
ā¢ The process uses Loquat service to enrich and standardize
relevant location records across 170 countries.
ā¢ We integrate with additional APIās to further enrich records.
ā¢ We developed advanced algorithms and fuzzy matching on
Boomi MDM to manage previously manual tasks.
ā¢ We have decreased the amount of manual touching of
records.
ā¢ Most records are processed automatically within seconds.
29. Cloud-based MDM Efficiently Scales to Size of the Business
29
Software
license
Boomi MDM enables
CROSSMARK to quickly
scale out cloud based
AtomSphere nodes to meet
increased demand as our
business continues to grow
Realized value
Year 0 Year 1 Year 2
Software
license
Software
license
30. MDM: Place Maturity
30
Level 1
Initial
Level 2
Developing
Level 3
Defined
Level 4
Managed
Level 5
Optimizing
Vision None Bottom-up initiatives only
Top-down, but limited in
vision
Unifying vision for cross-
enterprise MDM
Key enabler of business
success
Strategy None No enterprise strategy
Focus on domains or use
cases
Consistent and integrated
approach
Ongoing investment and
improvement
Governance No one has responsibility
IT-led; lacking business
involvement
Domain-level governance
Cross-enterprise
multidomain governance
Well-established cross-
enterprise governance
Organization No data stewards
Developing the culture of
data stewardship
Potentially strong team,
but limited in scope
Centralization or
federation of data
steward groups
Well-established cross-
enterprise stewardship
Processes
Silo-based ā applications
or functions
Starting to think in terms
of the data life cycle
Focus on data life cycle at
domain level
Best practice shared
across the enterprise
Continue to optimize the
life cycle
Technology
Few or no data quality
tools
Data quality tools, but no
MDM solutions
One or more
disconnected MDM
solutions
Integrated and consistent
set of capabilities
Integrated and consistent
set of capabilities
Metrics
No metrics scheme for
master data
Starting to develop DQ
metrics
Successful use of metrics
at the domain level
Using metrics to measure
success cross-domain
Basis of management and
investment
Current state
31. Place Master Data at Use
31
Using Place Master Data to Drive Operational Activities
2
4
1
3
5
Reporting & Analysis
Providing CROSSMARK, CPGās and Retailers
direct access to view activities at retail.
Finance
GL, Financial Planning & Analysis
tools for managing the profitability of
our business.
Billing & Payroll
Internal system that collects work data and
mileage, bills clients, and compensates
employees.
Workforce Management
Tool that optimizes the work and collects
details for 35,000 field workers.
Retailer Solution
CROSSMARK system used by retailers
used to manage work within their
stores.
32. 32
ā¢ Simplification. New Force.com authoring platform for
Locations that consolidates from four to one the ways
Locations were being maintained.
ā¢ Faster updates and more accurate. New records went
from 4 weeks of manual effort to 1 hour
ā¢ Improved accuracy. Eliminated 40,000 duplicate records
and improved the accuracy of all records worldwide.
ā¢ Stronger client and customer communication. Cross-
referencing capability that enables us to match client,
customer, Nielsen and other location identifiers back to
one CROSSMARK location.
Flawless
implementation!
800,000 locations migrated
0 hours business disruption
0 support tickets created
From up to 4 weeks to 1 hour on
average
33. The āLetās Make a Betā Project
33
Coming off a highly successful Location implementation, challenged the team to build a
new end-to-end solution for our Services.
ā¢ Three-tier service definition.
ā¢ Leveraged across the US, Canada, Mexico, and AsiaPac.
ā¢ Dealing with our CPG, Retail, and Marketing work.
ā¢ Is central to the accurate selling, planning, execution and measurement of over 30
million events per year.
ā¢ One month to build authoring & editing, implement domain in Dell Boomi MDM,
integrate Force.com to Boomi MDM, and setup one subscribing system.
34. 34
Success
100 top level services implemented
Custom Force.com application created
Integration to our data warehouse
(and BTW, did it in 3 weeks)
35. 35
Our MDM Path
Start
Q2 2016
Services Domain
One month to create domain end-to-end for
the definition of our services.
Q1 2016
CROSSMARK has been live on Dell Boomi MDM since August 2015.
Locations Domain
Four months to create domain end-to-end for
the definition of our Locations.
36. 36
Questions Domain
Driving standardization across our work
activities.
Q3 2016
Q4 2016
Products Domain
Begin implementing consumer products
domain with ordering and consumer product
attributes.
37. 37
To be Continuedā¦..
Additional Domains
We have identified 9 domains in total for mastering,
including Employees, Clients, Customers, Products,
Services, Places and more.
38. 38
Key Learnings
Far faster development than we expected
We had working prototypes of the end-to-end process in place within 1 month.
Algorithm development was the most complex, with 2 months of iterations.
Be pragmatic about āExpertā advice
We ignored Ā½ of the Gartner āmust dos to be successful,ā and yet were very
successful. Your implementation must reflect reality of your organizational readiness.
API Integration is very powerful
The ability to integrate to external API providers is extremely powerful. We think it
will enable the next waves of analytically derived master data.
Mock cutovers helped
We did one mock cutover that exposed process challenges. Our full cutover went
flawlessly.
Dell Has Listened
Weāre working with Dell on continued development in data stewardship and profiling
capabilities. They have quickly embraced our suggestions and integrated them in
their roadmap
CROSSMARK must be able to natively communicate with Manufacturers, Retailers and Consumers the way they see the world.
CROSSMARK has 500+ manufacturer clients.
We work with dozens of retailer chains.
The challenge is in being able to operate as one CROSSMARK, while planning to retailers in their view, and communicating to manufacturers in how they manage their business.
With Networked BI, Birst has a unique opportunity to transform how firms think about reporting and analytics.
CROSSMARK and Birst have parallels in our opportunities.
CROSSMARK did not presently have a Master Data Management capability in place.
Data was authored in multiple locations, but not mastered.
Conflicting standards existed for domains
Data governance was led exclusively through IT
Data quality tools were primitive
There were no metrics around data quality
There were 4 separate highly manual processes for creation of Place data.
Authoring and mastering of Place data took up to 4 weeks.
CROSSMARK did not presently have a Master Data Management capability in place.
Data was authored in multiple locations, but not mastered.
Conflicting standards existed for domains
Data governance was led exclusively through IT
Data quality tools were primitive
There were no metrics around data quality
High upfront costs required of traditional MDM solutions make it challenging to financially justify efforts.
Also becomes challenging to scale out to serve greater users of the solution.
High upfront costs required of traditional MDM solutions make it challenging to financially justify efforts.
Also becomes challenging to scale out to serve greater users of the solution.
Also allows for us to easily control access by space, rather than dealing with row level issues.
This is especially important as more organizations are requiring their data not be co-mingled with their competitor data.
Also allows for us to easily control access by space, rather than dealing with row level issues.
This is especially important as more organizations are requiring their data not be co-mingled with their competitor data.
Speed time to value with crowd-sourced data modeling. Domain data modeling is crucial but time-consuming. Save hours of trial-and-error modeling with Boomi MDM. It inventories all data models in use, referencing the collective intelligence of its multi-tenant resources, and suggests an optimal solution which you can then customize as needed.
Leverage the power of Dell Boomi MDM cloud managed approach to span organizational boundaries across departments, domains and applications.
Leverage bidirectional, real-time data flows to unleash the potential of your constantly changing data. Dell Boomi MDM captures, aggregates, and publishes ongoing changes to the applications that run your business.
Unify master data across domains to eliminate MDM silos. Unlike domain-specific master data solutions, Boomi MDM is domain-agnostic, supporting data from any domain, whether customer, product, location or other data.