Improving your website

•Download as PPTX, PDF•

0 likes•186 views

This document discusses several topics related to branding, marketing and web design including key thoughts from Google on mobile, video and local search, trends in website design like large images and vertical navigation, improving site usability through personalization and simplified forms, content marketing techniques such as creating infographics and testimonials, and the importance of balanced SEO efforts including content, social media and links.

Marketing

Be different, not better
http://www.slideshare.net/paulhajek/working-together-clutton-cox-326

Three key thoughts from Google
1. Mobile
2. Video
3. Local Search
Duncan Watts, Industry Manager, Google
at Legal Futures Conference – Sep-14

Five website design trends we’ll see more of in 2015

Simplified forms
• Capture visitor data
• Keep forms short
• Only collect the data you REALLY need

Content Laddering
• 5 x Tweet = 100 char (yep, not 140)
• 2 x FB/G+/LI = 100 words
• 1 x Blog post = 3-500 words
• 1/6 = Email newsletter = 1,000 words

Why did Irwin Mitchell get banned?
Paid blog posts

Page structure still important
Meta title
Page name
H1 tag
Body copy
H2 tag

5 HNW Content Strategies You Won't Want To Miss Recently we’ve shared with you why you need to use high net worth content and how to find it. Now it’s time to learn how to deploy high net worth content and start measuring your results. In this high net worth marketing webinar, we will show you: -What top 5 strategies are most important in reaching the high net worth -How these top 5 strategies are used to deploy high net worth content -Why they have the most impact on your high net worth audience -Who will benefit most using these 5 top strategies

The small nonprofit mobile website solution

Mitch Crase

Using Online Video

Hall Internet Marketing

Social Media Alchemy: A Plan To Turn Content into Social Gold

Astek Consulting

SEO and User Experience (UX): A Vision of Collaboration

Jonathon Colman

It’s not enough just to rank highly and drive keyword traffic these days (if you can even do that after Google’s Panda algorithm update). You also need to win over the customer by providing breakthrough experiences that anticipate their needs while providing real, tangible value. The new generation of SEOs understands this, which is why they’re also focused on information architecture and user experience. In this session, you’ll see world-class examples of how you can bring these disciplines together in your companies and organizations in order to delight your users, plug holes in your conversion rate, and drive more qualified traffic. No “best practices” or baseless theories here – just real-life tactics that solved problems and drove conversion. SEOs and IA/UX pros don’t need to butt heads (or headbutt!) when they can collaborate together to improve the cross-channel experience. Are you having trouble meeting the needs of your users while growing your traffic? This is the panel for you. Originally presented by Jonathon Colman, John Goad, Mike Pantoliano, Michael King, and Ben Lloyd at the first-ever Seattle Interactive Conference (SIC 2011) in Seattle, Washington. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

8 Onsite Issues that Kill Organic Rankings

Glen Dimaandal

Create ultimate-facebook-page-60-minsBWEST Interactive

Create The Ultimate Facebook Page in 60 Minutes

Social Media Camp

DIY SEO for cash-strapped business owners

Robelen Bajar

5 Digital Marketing Ideas For Your Startup

Cory OBrien

Email and social trends for 2013

VerticalResponse

Get More Leads! Testing with Landing Page and Post-Click Marketing

Janet Driscoll Miller

Join Search Mojo’s Janet Driscoll Miller as she reveals how companies can drive greater lead volume and quality through landing page testing and post-click marketing efforts. Learn how A/B testing through even small changes can affect greater results and how post-click marketing tactics, when applied to organic search traffic, can also drive significantly more leads. Lead quality testing will also be covered.

Mobilegeddon & the Social Web: How to Prepare

Social Media for Nonprofits

Google recently changed its search algorithm to move mobile-friendly websites to the top of its search results. In May, the number of Google searches on mobile exceeded the number of desktop searches for the first time. Mobile optimization is no longer just a nice-to-have -- it's a necessity to have a mobile-friendly website, email, and engagement platform. With less than 40% of websites -- and fewer than 16% of donation forms -- being mobile friendly, there is a lot of work to prepare for the looming mobilegeddon.

Sistema nerviosoAnaisQuintero23

территория

mv1386

Herramientas para el trabajo colaborativo

marianacc_17

Sarah 2

sarahbbr

Teoría Fraccionarios

Carlos Mario Lopez Ramirez

254 mais perto de jesusSUSSURRO DE AMOR

Einfachanders.de krankenhaus-privatschutz

einfachanders

Play_Bangla মিলকরণ ২

Cambriannews

What's hot

Page speedrankingsSuzzicks

InKnowVision June 2013 HNW Marketing PPT

InKnowVision

The small nonprofit mobile website solution

Mitch Crase

Using Online Video

Hall Internet Marketing

Social Media Alchemy: A Plan To Turn Content into Social Gold

Astek Consulting

SEO and User Experience (UX): A Vision of Collaboration

Jonathon Colman

8 Onsite Issues that Kill Organic Rankings

Glen Dimaandal

Create ultimate-facebook-page-60-minsBWEST Interactive

Create The Ultimate Facebook Page in 60 Minutes

Social Media Camp

DIY SEO for cash-strapped business owners

Robelen Bajar

5 Digital Marketing Ideas For Your Startup

Cory OBrien

Email and social trends for 2013

VerticalResponse

Get More Leads! Testing with Landing Page and Post-Click Marketing

Janet Driscoll Miller

Mobilegeddon & the Social Web: How to Prepare

Social Media for Nonprofits

What's hot (14)

Page speedrankings

InKnowVision June 2013 HNW Marketing PPT

The small nonprofit mobile website solution

Using Online Video

Social Media Alchemy: A Plan To Turn Content into Social Gold

SEO and User Experience (UX): A Vision of Collaboration

8 Onsite Issues that Kill Organic Rankings

Create ultimate-facebook-page-60-mins

Create The Ultimate Facebook Page in 60 Minutes

DIY SEO for cash-strapped business owners

5 Digital Marketing Ideas For Your Startup

Email and social trends for 2013

Get More Leads! Testing with Landing Page and Post-Click Marketing

Mobilegeddon & the Social Web: How to Prepare

Viewers also liked

Sistema nerviosoAnaisQuintero23

территория

mv1386

Herramientas para el trabajo colaborativo

marianacc_17

Sarah 2

sarahbbr

Teoría Fraccionarios

Carlos Mario Lopez Ramirez

254 mais perto de jesusSUSSURRO DE AMOR

Einfachanders.de krankenhaus-privatschutz

einfachanders

Play_Bangla মিলকরণ ২

Cambriannews

Naturaleza de la luzguesta2f194

Ascoli che rinasce

Giancarlo Luciani Castiglia

Управление доставкой заказов интернет-магазина в 1С

Start-IT-Up

Выступление на семинаре компании 1С-Битрикс: "Как оптимизировать работу службы доставки интернет-магазина в 1С: проблемы и их решение". - Схемы организации доставки в интернет-магазинах и их особенности. - Roadmap: основные проблемы с доставкой заказов и пути их решения. - Улучшаем клиентский сервис: работа с покупателем при выполнении доставки. - На что стоит обратить внимание при автоматизации службы доставки интернет-магазина? - Кейс: Как сократить время на планирование доставок минимум в 2 раза?

КАТАЛОГ ПРОДУКЦИИ ФЛПForever Living Products

0603食品gmp認證產品檢驗結果合格名單TW19isGAY

Mapa mental 2 uidadgonzalogc97

Macroeconomiasebastiantc1995

PendahuluanNur Izni

Poll clerk performance appraisal

kyleannie435

IKOR Intraemprendimiento

IKOR

15 plasticos-tdm

Brecia Margot Huamanñahui

Viewers also liked (19)

Sistema nervioso

территория

Herramientas para el trabajo colaborativo

Sarah 2

Teoría Fraccionarios

254 mais perto de jesus

Einfachanders.de krankenhaus-privatschutz

Play_Bangla মিলকরণ ২

Naturaleza de la luz

Ascoli che rinasce

Управление доставкой заказов интернет-магазина в 1С

КАТАЛОГ ПРОДУКЦИИ ФЛП

0603食品gmp認證產品檢驗結果合格名單

Mapa mental 2 uidad

Macroeconomia

Pendahuluan

Poll clerk performance appraisal

IKOR Intraemprendimiento

15 plasticos-tdm

Similar to Improving your website

Superfast Business - Winning and keeping customers online (Dorset)

Superfast Business

Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge. The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria. Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information. w: www.superfastbusiness.co.uk e: info@superfastbusiness.co.uk t: 0845 603 8593

10 Digital Marketing Trends for 2017

DragonSearch

How to Optimize Your Business Website for the Holiday Season

Kabbage

During the holidays, consumer spending is at an all-time high, and you want your business to be prepared as your customers start swiping their credit cards. Your business website is often the first calling card that potential customers look to when deciding to spend. Even if you don’t have an eCommerce website with a shopping cart, potential customers are online researching where to shop, who has the products they’re looking for, and what discounts are available. Whether you sell online or at a brick and mortar business, you need to optimize your business website for the holidays (and beyond). This webinar will help you with the tools to do just that. Our guest speakers, Josh Steimle, CEO of MWI and Hassan Bawab, CEO & Founder of Magic Logix, will cover: -What every small business website must include -How to use use past holiday website data & capture new data to spot trends -Tips on holiday digital marketing: SEO, PPC, social media & content -How to optimize your website for increased holiday traffic -Must-dos to prepare your business website for the mobile revolution -Website design tips – home page design, shopping carts

The State of Mobile - Responsive Websites and Social Media Updates

Martin Oxby

Is your website mobile-ready? Have you tested it? Are you data-driven? These are the questions all businesses and websites must answer. This is the deck from my presentation to the Cairngorm Business Partnership where I was asked to cover * Mobile Websites * SEO Considerations and * Social Media updates Notes can be made available and key figures and quotes are also hyperlinked back to the source. Enjoy! Martin Oxby http://www.summitweb.net/

9 Steps to Search Engine Optimization (SEO) Success

Scott Mowery

Supercharge & Make Your Business Searchable on Google.pptx

IMSeoKing.com

Simple steps to a great websitethewebbureau1

Drupal SEO - Optimise your Drupal website for search engines and customers

Symphony3

Nmd feeding humjmingbirdGary Wagnon

Search Engine Optimisation (SEO) for Video

Rebecca Caroe

Winning the SEO Game

Marcelino Latorre

SEO for Growth with Auckland CoLab

Rebecca Caroe

10 Dominating SEO Trends for 2019

Logo Design Guru

How To Build a Website That Converts Traffic into Qualified Leads

Fibo Intercon Concrete Batching Plant

Discover Your Searchability factor

IMSeoKing.com

Broadband and Impact on the Business Bottom Line March 2014

WI Broadband

Content Marketing 101

Edric Ho

Master Your Website: Cutting-Edge Strategies to Beat the Competition

verndale

Master Your Website:guest1b1f0b7

Top Ten Tips for Effective Search Engine Marketing in 2014

The Internet Works

Here is Jez's presentation from The Business Show, in association with Nominet, about the ten key elements of the modern search engine marketing process, with an explanation of why each element is important and what effect it can have on a business’s bottom line. The presentation covers the fundamentals of SEM and advanced topics, including website structure, keyword research and targeting, content, links, pay per click (PPC), using analytics to measure effectiveness and an overview of the marketing implications of the new .uk domain extensions. Read our full interactive blog post here: http://www.theinternetworks.co.uk/2014/05/top-ten-tips-effective-search-engine-marketing-2014/

Similar to Improving your website (20)

Superfast Business - Winning and keeping customers online (Dorset)

10 Digital Marketing Trends for 2017

How to Optimize Your Business Website for the Holiday Season

The State of Mobile - Responsive Websites and Social Media Updates

9 Steps to Search Engine Optimization (SEO) Success

Supercharge & Make Your Business Searchable on Google.pptx

Simple steps to a great website

Drupal SEO - Optimise your Drupal website for search engines and customers

Nmd feeding humjmingbird

Search Engine Optimisation (SEO) for Video

Winning the SEO Game

SEO for Growth with Auckland CoLab

10 Dominating SEO Trends for 2019

How To Build a Website That Converts Traffic into Qualified Leads

Discover Your Searchability factor

Broadband and Impact on the Business Bottom Line March 2014

Content Marketing 101

Master Your Website: Cutting-Edge Strategies to Beat the Competition

Master Your Website:

Top Ten Tips for Effective Search Engine Marketing in 2014

Recently uploaded

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

DeepakTripathi733493

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Search Engine Journal

Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. So how do you effectively navigate distributing and tailoring your content across these various touchpoints? Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges. You’ll learn: - How today’s users engage with content across various channels and devices. - The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant. - What digital shelf space is and how your content strategy needs to pivot. With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

Monthly Social Media News Update May 2024

Andy Lambert

TL;DR. These are the three themes that stood out to us over the course of last month. 1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly. 2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth. 3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

VWO

In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities. When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion. Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

offisadizayn

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Adapt or Die - Jon Lakefish, Lakefish Group LLC

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

The Old Oak - Press Kit - Cannes Film Festival 2023

Pascal Fintoni

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

My Personal Brand Exploration by Mariano

marianooscos

Email Marketing Master Class - Chris Ferris

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Forgotten Secret Weapon of Digital Marketing: Email Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email. Key Takeaways: Email has the best ROI of any digital tactic It can be used at any stage of the customer journey It is increasingly important as the cookie-less future gets closer and closer

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

15 ideas and frameworks on the art of storytelling

Aatir Abdul Rauf

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Valters Lauzums

E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

Recently uploaded (20)

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

ThinkNow 2024 Consumer Financial Wellness Report

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

Monthly Social Media News Update May 2024

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

Generative AI - Unleash Creative Opportunity - Peter Weltman

Adapt or Die - Jon Lakefish, Lakefish Group LLC

The Old Oak - Press Kit - Cannes Film Festival 2023

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

My Personal Brand Exploration by Mariano

Email Marketing Master Class - Chris Ferris

Winning local SEO in the Age of AI - Dennis Yu

15 ideas and frameworks on the art of storytelling

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Improving your website

2. What is a brand? 1. Visible brand 2. Invisible brand

3. Be different, not better http://www.slideshare.net/paulhajek/working-together-clutton-cox-326

4. Three key thoughts from Google 1. Mobile 2. Video 3. Local Search Duncan Watts, Industry Manager, Google at Legal Futures Conference – Sep-14

5. Five website design trends we’ll see more of in 2015

6. 1. Big Text on Big Images

7. 2. Wide Screen Images

8. 3. Vertical Navigation

9. 4. Long Homepage Scroll

10. 5. Responsive Web Design

11. Site Usability Tracking

12. Personalisation

13. Design v Conversion

14. Utilise whitespace • Make my logo bigger cream!

15. Simplified forms • Capture visitor data • Keep forms short • Only collect the data you REALLY need

16. Online chat

17. Marketing Automation

18.

19. Brainstorm Email Workflows

20. Content Marketing Stock & Flow

21. Words are important

22. Content Laddering • 5 x Tweet = 100 char (yep, not 140) • 2 x FB/G+/LI = 100 words • 1 x Blog post = 3-500 words • 1/6 = Email newsletter = 1,000 words

23. Jam Doughnut Model

24. Great use of Slideshare

25. Tips booklets

26. Infographics

27. Client testimonials

28. Search Engine Optimisation

29. Why did Irwin Mitchell get banned? Paid blog posts

30. Spammy blog comments

31. Balanced SEO Content Social media Links

32. Page structure still important Meta title Page name H1 tag Body copy H2 tag