Data is a huge right now, yet still not many event professionals are utilizing the crucial information to their advantage; mainly because they don’t know how. Reporting is one thing, but what about data driven actions? Learn how to create a process to collect data and leverage it to create event business intelligence that adds value to your event.

2. Click to edit Master title stylelove your event software
Data is everywhere!
• Event performance will have a higher success rate
if you have the right tools to monetize it
• If you gather it, you can learn from it!
• Learn how to increase event results from data

3. Click to edit Master title stylelove your event software
Registration
Logistic
tools
BIG DATA
Networking
tools
Hotel
booking
Onsite
tools
MOBILE
Reporting
RFP
BI ( BUSINESS INTEL)
ProjectMgmt
budget
Event MARKETING
tools
BEHAVIORAL DATA
INTEGRATION
Procurement
Accounting
CRM
Marketing
Automation
Industry Verticals
EVENT ECOSPHERE
What are the technologies involved?

4. Click to edit Master title styleDifferent sources leading to different types of data:
Structural DATA
Behavioral DATA
Transactional DATA
• Web & mobile tracking
• Session registration
• Session attendance
• Matchmaking/Meetings
• Direct messaging
• Agendas profiles
• Survey responses
• eMarketing email opens, click-through
• Geo-fencing : iBeacon – NFC technologies
• Registration form questions (I.e. attendee Info)
• Purchases & Spend
• Social media engagement

5. Click to edit Master title styleWHY leverage this data?
• Understand your audience better
• Ex: web tracking versus room capacity
OR:
Speaker ranking
Detect influencers
Detect trends
Etc…
• Improve your sales conversions
• Ex: feed CRM with lead scoring
• Better user experience, more revenue
• Ex: Feed your partner and sponsor with relevant
profiles

6. Click to edit Master title styleHOW TO leverage this data?

7. Marketing
Automation
CRM
Event Management
Software
BIBig data
1
2a
3
4a4b
HOW TO leverage this data?
2b

8. Click to edit Master title style
Marketing
Automation
CRM
Event Management
Software
BIBig data
WHO can help you?

9. Click to edit Master title styleWhat kind of data can help you in etouches?
Financial
Marketing
Trends and
Success
Measurement
Registration
behavior
Sponsorship &
attendee value
Return on
Investment
Breakeven point
cost per
participant
Event cost
comparison
Campaign
success
Registration
demographics
Measure results
and conversions
in CRM system
% of Return
attendees,
sponsors and
exhibitors
Cross event
reports Social Media
Attendee
engagement
Marketing and
survey results
Attendee traffic
and behavior at
event
Budgeting for
future
meetings/events
Timeline management
(efficiency
management)