A new product manager's first 90 days involve: 1) Understanding the product overview and customer value proposition by identifying customer pain points and opportunities through persona and journey mapping; 2) Analyzing the competitive environment to determine product positioning and develop a SWOT analysis; 3) Creating a market penetration strategy including pricing, business model, metrics, and key activities to build a financial model.

1. Product Manager’s 90 Days Plan
Typically bringing a product to fruition involves a five steps process: Product
Planning; Product Development; Launch; Marketing; and Operations. Below are
what a product manager would do in his/her first 90 days:
Product Overview and
Customer Value Proposition
Pain Point and Opportunity Persona and Journey Map Customer Value Proposition
Competitive Environment Product Positioning SWOT Market Penetration Strategy
Pricing and Business Model Metrics Key Activities Financial Model