Carrie Hane Dennison presents on using content strategy to become a change agent. She discusses how content strategy allows organizations to ask hard questions about priorities, business objectives, and customer wants. Dennison advises acting as a listener, therapist and change agent to guide organizations through content strategy. She outlines skills needed like empathy, analysis and diplomacy. Dennison also discusses directing the emotional and rational sides of organizations and sharing your vision across different levels to enact change.