Creating a User-Centered-Online-Communications-Process
•
0 likes•259 views
When you design your content from the inside-out, you focus on the core tasks your audience needs to accomplish. Before you start writing a word, you need to identify what the content is supposed to accomplish, what the readers’ needs are, where people are coming from, and what they will do after reading the information. Here's a process for creating content that starts with asking questions and ends with measuring how well it works.
Report
Share
Report
Share
Download to read offline
Recommended
Service Learning Seminar
Delivered at the CSYMA National Staff Conference 2016, St Edmund's College Canberra. Largely based on the Faith Formation program at Marist College Canberra and the Service Learning facilitated with staff and students over the past six years. Service learning and social justice programs engage students in practical service or justice type activities at a local, national or international level. This workshop breaks open the three components of such programs: formation from the Gospel message about serving others, including the poor; practical hours committed to service activities; and finally, critical reflection about the learning experience completed through journaling and debriefing. Learning programs offer students an understanding of the Catholic School core value of service to others and a desire to serve the poor, which are both fundamental to the gospel message. Discusses how can we, as staff in Catholic Schools, give students hands-on opportunities to learn about sharing the love of God with others. Participants felt equipped with ideas for service learning and justice programs and some tools to implement them.
Basic Marketing for Nonprofit Organizations
A workshop designed for small non-profit organizations to help them use online marketing to increase donations, attract Board Members and Volunteers. Audience targeting, developing compelling messaging, and selecting the right media are demonstrated in this presentation. A template is provided to be used as an aid to implementing effective online marketing. Contact Art@ohiobusinesshelp.com
New partner workshop ukraine
This document provides an overview of an online fundraising workshop. The agenda includes introductions, discussing what online fundraising is and why it's important, how to build networks and engage donors effectively, and how to join the GlobalGiving platform. The workshop teaches strategies for effective online fundraising, including identifying networks, developing fundraising plans and goals, engaging donors through social media and other tools, and recognizing donors to improve fundraising success.
Eastern Europe Online Fundraising Workshop Presentation
1) The document provides an agenda for an online fundraising workshop that discusses online fundraising strategies and how to join the GlobalGiving platform.
2) GlobalGiving is an online fundraising platform that connects charitable organizations around the world with donors to raise funds and awareness of their work. It provides tools and access to over 400,000 individual and corporate donors.
3) To join GlobalGiving, an organization must submit an application with various documents, undergo due diligence, and then post a project. Many also participate in Open Challenges to raise funds and become a permanent partner.
Human, Unexpected and Bold – How NAB Became ‘More Human’
Michael Nearhos, NAB's GM of Brand Experience and Kristy Macfarlane, NAB's Head of Diversity and Inclusion sat down with Aesthetic's Managing and Creative Director, Darren Natale to discuss how NAB's genuine commitment to people shaped a personal brand experience.
CharityComms AGM 2017
Adeela Warley, CEO, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: http://www.charitycomms.org.uk
Keep it Short & Simple: Writing for the Web
Presenter: Lindsey Patten
Is your website bland and boring? Then you need a content overhaul! This session will offer real tips and tricks to help you make your content engaging as well as increase your audience and support. We’ll examine what works on the internet and what doesn’t as well as the essentials of web writing! Learn how to craft compelling messages, structure your web pages and draft a strong call to action.
Writing for the Web
My presentation for the My Charity Connects conference which details how organizations can improve their web writing by keeping it short and simple.
Recommended
Service Learning Seminar
Delivered at the CSYMA National Staff Conference 2016, St Edmund's College Canberra. Largely based on the Faith Formation program at Marist College Canberra and the Service Learning facilitated with staff and students over the past six years. Service learning and social justice programs engage students in practical service or justice type activities at a local, national or international level. This workshop breaks open the three components of such programs: formation from the Gospel message about serving others, including the poor; practical hours committed to service activities; and finally, critical reflection about the learning experience completed through journaling and debriefing. Learning programs offer students an understanding of the Catholic School core value of service to others and a desire to serve the poor, which are both fundamental to the gospel message. Discusses how can we, as staff in Catholic Schools, give students hands-on opportunities to learn about sharing the love of God with others. Participants felt equipped with ideas for service learning and justice programs and some tools to implement them.
Basic Marketing for Nonprofit Organizations
A workshop designed for small non-profit organizations to help them use online marketing to increase donations, attract Board Members and Volunteers. Audience targeting, developing compelling messaging, and selecting the right media are demonstrated in this presentation. A template is provided to be used as an aid to implementing effective online marketing. Contact Art@ohiobusinesshelp.com
New partner workshop ukraine
This document provides an overview of an online fundraising workshop. The agenda includes introductions, discussing what online fundraising is and why it's important, how to build networks and engage donors effectively, and how to join the GlobalGiving platform. The workshop teaches strategies for effective online fundraising, including identifying networks, developing fundraising plans and goals, engaging donors through social media and other tools, and recognizing donors to improve fundraising success.
Eastern Europe Online Fundraising Workshop Presentation
1) The document provides an agenda for an online fundraising workshop that discusses online fundraising strategies and how to join the GlobalGiving platform.
2) GlobalGiving is an online fundraising platform that connects charitable organizations around the world with donors to raise funds and awareness of their work. It provides tools and access to over 400,000 individual and corporate donors.
3) To join GlobalGiving, an organization must submit an application with various documents, undergo due diligence, and then post a project. Many also participate in Open Challenges to raise funds and become a permanent partner.
Human, Unexpected and Bold – How NAB Became ‘More Human’
Michael Nearhos, NAB's GM of Brand Experience and Kristy Macfarlane, NAB's Head of Diversity and Inclusion sat down with Aesthetic's Managing and Creative Director, Darren Natale to discuss how NAB's genuine commitment to people shaped a personal brand experience.
CharityComms AGM 2017
Adeela Warley, CEO, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: http://www.charitycomms.org.uk
Keep it Short & Simple: Writing for the Web
Presenter: Lindsey Patten
Is your website bland and boring? Then you need a content overhaul! This session will offer real tips and tricks to help you make your content engaging as well as increase your audience and support. We’ll examine what works on the internet and what doesn’t as well as the essentials of web writing! Learn how to craft compelling messages, structure your web pages and draft a strong call to action.
Writing for the Web
My presentation for the My Charity Connects conference which details how organizations can improve their web writing by keeping it short and simple.
Lindsey Patten - Keep It Short & Simple Writing For The Web
Is your website bland and boring? Then you need a content overhaul! This session will offer real tips and tricks to help you make your content engaging as well as increase your audience and support. We’ll examine what works on the internet and what doesn’t as well as the essentials of web writing! Learn how to craft compelling messages, structure your web pages and draft a strong call to action.
Salem Web Network 2017 Media Kit
Reach the largest Christian audience online through digital advertising opportunities at Salem Web Network
Marketing For Nonprofit Organizations
Marketing methods for nonprofit organizations of all types to build effective relationships with donors, volunteers, and clients. Addresses how to create effective social media, email, and web-based marketing programs at low cost and time requirements.
EHI QUE June 2016 FINAL
This document discusses how Enterprise Holdings created a social recruiting team to engage employees and convert their advocacy into business wins. Some key points:
- Enterprise Holdings formed a social recruiting team of 65 employees to share content on social media platforms like LinkedIn and Twitter.
- The team helped increase the company's social media reach by 379% and content engagement by 464% over a 13 week period.
- Metrics showed the positive impact of the team's efforts on traffic to the company's careers website and social media mentions/shares of their content.
- The success of the initial team led Enterprise Holdings to continue the program in 2015 and see even greater growth in important social media metrics.
Establishing a Communication Strategy for Your Church
Do your church’s communication efforts lead people closer to the Gospel? Or is nothing more than just announcements and prayer requests? Learn the basics of a complete communication strategy that will focus your efforts, personalize your messages, and encourage action from your audience. This session will be an overview of the free 14-week course offered by Concordia Technology Solutions.
Drive new business with social media
This document provides information about WeCoachThePros, a company that provides marketing processes and coaching to small and mid-sized companies. It includes contact information for Sandra Flores, as well as information about upcoming seminars and training events hosted by WeCoachThePros on topics like event marketing and growing a business. The document also includes promotional offers for discounted Constant Contact services for attendees of the event.
2016_MA_Portfolio
This document provides information about marketing campaigns for two organizations, the National Strength and Conditioning Association (NSCA) and their annual Coaches Conference.
For the NSCA, the document describes a successful recertification campaign for their members that involved designing a "map" concept to guide members through the recertification process. This concept was applied across various communication channels and resulted in an 80% recertification rate.
For the Coaches Conference, the document outlines the promotional campaign conducted over six months leading up to the event. This included direct mail, email, social media, paid advertising, and internal communications. Peak registration occurred in the days before early pricing deadlines. Both campaigns were developed and managed by the
Fueling Your Student Enrollment and Retention Plans | California Charter Scho...
Fueling Your Student Enrollment and Retention Plans | California Charter Scho...Charter School Capital
This document discusses strategies for student enrollment and retention at charter schools. It begins by explaining why enrollment is important and outlining growth categories for charter schools. It then covers defining goals and methods for enrollment, marketing concepts, crafting messages, developing school identity, and strategies for the start-up, growth, and sustainable maturity phases. Retention is also emphasized as critical. Budgets for charter school marketing typically range from 5-15% of the annual budget.How to win over millennials
Millennial consumers are a critical segment for community banks and credit unions. Earning their trust requires an understanding of their needs and who they are. In this presentation, Lori Azevado, SVP at Kasasa, goes by the numbers to break apart and explore the largest generation our country has ever seen.
Social Media and ISKCON
This is a presentation for ISKCON leaders on the topic of Social Media and how they can use it in ISKCON. Many thanks to other show creators on this site from whom I borrowed slides.
Social Media and ISKCON
Prepared for educating ISKCON leaders on Sociakl Media. Thanks to other slide presenters for the slides I borrowed.
About Five Q
Five Q is a web design and internet marketing firm that works with mission-focused organizations. They have a team of experts with experience in ministries. Five Q focuses on collaboration and building partnerships with clients to understand their organizations and create strategic web solutions that further their missions and produce results, as demonstrated by returning clients.
Lead Team Comm Overview 1 5 09
This document provides an overview of strategic communications for Terra Nova Church. It discusses using an integrated approach across online and offline channels to achieve goals such as reaching prospective attendees, building community, and engaging in thought leadership. Specific tactics mentioned include developing the church's visual identity and web presence, using promotional media, direct marketing, media relations, events, and leveraging leadership publications. Priorities for 2009 include launching a leadership blog and engaging church planters around upcoming book opportunities.
The sparks foundation ... inspiring, innovating, integrating
The document discusses a Facebook campaign for The Sparks Foundation. It begins with an introduction to Ashutosh from The Sparks Foundation. The next sections discuss the company's mission and vision of enabling connected minds and inspiring innovation. Goals for the Facebook campaign are then outlined, including reaching 10,000 new members over six months and a 10% conversion rate for internship enrollments. Key performance indicators and the target audience are also defined. The document concludes with tips for creating engaging content and boosting the social media presence through more active responses, ads, and collaboration.
Wild Woman Fundraising
Mazarine Treyz is the CEO and founder of Wild Woman Fundraising, which provides fundraising consulting, coaching, training, and resources to nonprofits. Through her various companies, she has helped over 12,000 nonprofits in the US, Canada, and Europe raise millions for their causes. Her services include fundraising communications, planning, leadership development, and career training. Clients praise her for significantly increasing their fundraising success through strategies like doubling a campaign goal and growing an appeal return by 244%.
Email + Social Media = POWER
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook, LinkedIn, Twitter, Instagram, Snapchat, Email, Mobile and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day.
The number of possibilities can feel overwhelming. This session will help make sense of the noise. Vanessa will show you how to make the most of the combination of email and social media for your business. By the time you leave, you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers as well as expand your reach to new prospects.
Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.” So, join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers!
New parter workshop powerpoint zug (03.11)
This document provides an overview and agenda for an online fundraising workshop. It discusses what online fundraising is and why it is important, how to strategize and build networks for online fundraising, and how nonprofit organizations can join the GlobalGiving online fundraising platform. The workshop covers developing an online fundraising strategy, identifying networks and advocates, effective outreach methods, donor appreciation, and GlobalGiving's application process and open challenges. Attendees learn how online fundraising can help nonprofits increase awareness, engagement, and funds to support their missions.
GlobalGiving Workshop Presentation_Eastern Europe
This document provides an overview of online fundraising and engagement strategies. It discusses using online platforms like GlobalGiving to connect organizations to donors, telling compelling stories to attract donors, developing fundraising strategies and goals, identifying and engaging advocacy networks, and utilizing tools like social media, emails and events to recognize donors and keep them informed and engaged. The key is to strategize, identify networks, recognize donors, use outreach to promote the cause and engage networks to expand support.
Presidents-nominee: Preparing For Your Role
Are you ready to lead your club in 2017-18? Start thinking
about how you can get the most out of your presidents-elect
training seminar (PETS). Learn what you can do now to set
yourself up for a successful term as president.
Digital Marketing Strategy Anphabe HR 2016
Anphabe is launching a new digital marketing strategy in Vietnam to connect professionals to career opportunities through knowledge sharing and valuable contacts. The strategy involves three phases: [1] Raising initial awareness of Anphabe through mass media and social media campaigns. [2] Highlighting Anphabe's leadership in connecting knowledge and jobs through on-site activations and events. [3] Establishing Anphabe as a place to affirm knowledge and career opportunities of "thousands of dollars" by continuously updating relevant content. The plan focuses on growing traffic, strengthening the brand, increasing user-generated content, and optimizing the website user experience across multiple online channels over the course of one year.
The Secret is in the Connections
This document summarizes a presentation about creating connected digital experiences. The presentation discusses the importance of connections between people, content, and technology. It advocates for a systems thinking approach to experience design using content modeling. The key elements of a connected digital experience are identified as information technology, content, and people. Model-centered design is presented as a process for structuring content to meet user needs and ensure flexibility. The future of connected experiences is discussed as being defined by more inclusive, accessible and collaborative designs.
How to Measure Content ROI
You, or perhaps you and your team, know that content is critical to establish and reinforce your brand culture and to help differentiate your product or service, but it takes time to produce. How do you know what content to produce, how to atomize it across channels, what channels to select, and on and on...But, perhaps most importantly, how do you know if it's working?
More Related Content
Similar to Creating a User-Centered-Online-Communications-Process
Lindsey Patten - Keep It Short & Simple Writing For The Web
Is your website bland and boring? Then you need a content overhaul! This session will offer real tips and tricks to help you make your content engaging as well as increase your audience and support. We’ll examine what works on the internet and what doesn’t as well as the essentials of web writing! Learn how to craft compelling messages, structure your web pages and draft a strong call to action.
Salem Web Network 2017 Media Kit
Reach the largest Christian audience online through digital advertising opportunities at Salem Web Network
Marketing For Nonprofit Organizations
Marketing methods for nonprofit organizations of all types to build effective relationships with donors, volunteers, and clients. Addresses how to create effective social media, email, and web-based marketing programs at low cost and time requirements.
EHI QUE June 2016 FINAL
This document discusses how Enterprise Holdings created a social recruiting team to engage employees and convert their advocacy into business wins. Some key points:
- Enterprise Holdings formed a social recruiting team of 65 employees to share content on social media platforms like LinkedIn and Twitter.
- The team helped increase the company's social media reach by 379% and content engagement by 464% over a 13 week period.
- Metrics showed the positive impact of the team's efforts on traffic to the company's careers website and social media mentions/shares of their content.
- The success of the initial team led Enterprise Holdings to continue the program in 2015 and see even greater growth in important social media metrics.
Establishing a Communication Strategy for Your Church
Do your church’s communication efforts lead people closer to the Gospel? Or is nothing more than just announcements and prayer requests? Learn the basics of a complete communication strategy that will focus your efforts, personalize your messages, and encourage action from your audience. This session will be an overview of the free 14-week course offered by Concordia Technology Solutions.
Drive new business with social media
This document provides information about WeCoachThePros, a company that provides marketing processes and coaching to small and mid-sized companies. It includes contact information for Sandra Flores, as well as information about upcoming seminars and training events hosted by WeCoachThePros on topics like event marketing and growing a business. The document also includes promotional offers for discounted Constant Contact services for attendees of the event.
2016_MA_Portfolio
This document provides information about marketing campaigns for two organizations, the National Strength and Conditioning Association (NSCA) and their annual Coaches Conference.
For the NSCA, the document describes a successful recertification campaign for their members that involved designing a "map" concept to guide members through the recertification process. This concept was applied across various communication channels and resulted in an 80% recertification rate.
For the Coaches Conference, the document outlines the promotional campaign conducted over six months leading up to the event. This included direct mail, email, social media, paid advertising, and internal communications. Peak registration occurred in the days before early pricing deadlines. Both campaigns were developed and managed by the
Fueling Your Student Enrollment and Retention Plans | California Charter Scho...
Fueling Your Student Enrollment and Retention Plans | California Charter Scho...Charter School Capital
This document discusses strategies for student enrollment and retention at charter schools. It begins by explaining why enrollment is important and outlining growth categories for charter schools. It then covers defining goals and methods for enrollment, marketing concepts, crafting messages, developing school identity, and strategies for the start-up, growth, and sustainable maturity phases. Retention is also emphasized as critical. Budgets for charter school marketing typically range from 5-15% of the annual budget.How to win over millennials
Millennial consumers are a critical segment for community banks and credit unions. Earning their trust requires an understanding of their needs and who they are. In this presentation, Lori Azevado, SVP at Kasasa, goes by the numbers to break apart and explore the largest generation our country has ever seen.
Social Media and ISKCON
This is a presentation for ISKCON leaders on the topic of Social Media and how they can use it in ISKCON. Many thanks to other show creators on this site from whom I borrowed slides.
Social Media and ISKCON
Prepared for educating ISKCON leaders on Sociakl Media. Thanks to other slide presenters for the slides I borrowed.
About Five Q
Five Q is a web design and internet marketing firm that works with mission-focused organizations. They have a team of experts with experience in ministries. Five Q focuses on collaboration and building partnerships with clients to understand their organizations and create strategic web solutions that further their missions and produce results, as demonstrated by returning clients.
Lead Team Comm Overview 1 5 09
This document provides an overview of strategic communications for Terra Nova Church. It discusses using an integrated approach across online and offline channels to achieve goals such as reaching prospective attendees, building community, and engaging in thought leadership. Specific tactics mentioned include developing the church's visual identity and web presence, using promotional media, direct marketing, media relations, events, and leveraging leadership publications. Priorities for 2009 include launching a leadership blog and engaging church planters around upcoming book opportunities.
The sparks foundation ... inspiring, innovating, integrating
The document discusses a Facebook campaign for The Sparks Foundation. It begins with an introduction to Ashutosh from The Sparks Foundation. The next sections discuss the company's mission and vision of enabling connected minds and inspiring innovation. Goals for the Facebook campaign are then outlined, including reaching 10,000 new members over six months and a 10% conversion rate for internship enrollments. Key performance indicators and the target audience are also defined. The document concludes with tips for creating engaging content and boosting the social media presence through more active responses, ads, and collaboration.
Wild Woman Fundraising
Mazarine Treyz is the CEO and founder of Wild Woman Fundraising, which provides fundraising consulting, coaching, training, and resources to nonprofits. Through her various companies, she has helped over 12,000 nonprofits in the US, Canada, and Europe raise millions for their causes. Her services include fundraising communications, planning, leadership development, and career training. Clients praise her for significantly increasing their fundraising success through strategies like doubling a campaign goal and growing an appeal return by 244%.
Email + Social Media = POWER
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook, LinkedIn, Twitter, Instagram, Snapchat, Email, Mobile and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day.
The number of possibilities can feel overwhelming. This session will help make sense of the noise. Vanessa will show you how to make the most of the combination of email and social media for your business. By the time you leave, you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers as well as expand your reach to new prospects.
Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.” So, join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers!
New parter workshop powerpoint zug (03.11)
This document provides an overview and agenda for an online fundraising workshop. It discusses what online fundraising is and why it is important, how to strategize and build networks for online fundraising, and how nonprofit organizations can join the GlobalGiving online fundraising platform. The workshop covers developing an online fundraising strategy, identifying networks and advocates, effective outreach methods, donor appreciation, and GlobalGiving's application process and open challenges. Attendees learn how online fundraising can help nonprofits increase awareness, engagement, and funds to support their missions.
GlobalGiving Workshop Presentation_Eastern Europe
This document provides an overview of online fundraising and engagement strategies. It discusses using online platforms like GlobalGiving to connect organizations to donors, telling compelling stories to attract donors, developing fundraising strategies and goals, identifying and engaging advocacy networks, and utilizing tools like social media, emails and events to recognize donors and keep them informed and engaged. The key is to strategize, identify networks, recognize donors, use outreach to promote the cause and engage networks to expand support.
Presidents-nominee: Preparing For Your Role
Are you ready to lead your club in 2017-18? Start thinking
about how you can get the most out of your presidents-elect
training seminar (PETS). Learn what you can do now to set
yourself up for a successful term as president.
Digital Marketing Strategy Anphabe HR 2016
Anphabe is launching a new digital marketing strategy in Vietnam to connect professionals to career opportunities through knowledge sharing and valuable contacts. The strategy involves three phases: [1] Raising initial awareness of Anphabe through mass media and social media campaigns. [2] Highlighting Anphabe's leadership in connecting knowledge and jobs through on-site activations and events. [3] Establishing Anphabe as a place to affirm knowledge and career opportunities of "thousands of dollars" by continuously updating relevant content. The plan focuses on growing traffic, strengthening the brand, increasing user-generated content, and optimizing the website user experience across multiple online channels over the course of one year.
Similar to Creating a User-Centered-Online-Communications-Process (20)
Lindsey Patten - Keep It Short & Simple Writing For The Web
Lindsey Patten - Keep It Short & Simple Writing For The Web
Establishing a Communication Strategy for Your Church
Establishing a Communication Strategy for Your Church
Fueling Your Student Enrollment and Retention Plans | California Charter Scho...
Fueling Your Student Enrollment and Retention Plans | California Charter Scho...
The sparks foundation ... inspiring, innovating, integrating
The sparks foundation ... inspiring, innovating, integrating
More from Carrie Hane
The Secret is in the Connections
This document summarizes a presentation about creating connected digital experiences. The presentation discusses the importance of connections between people, content, and technology. It advocates for a systems thinking approach to experience design using content modeling. The key elements of a connected digital experience are identified as information technology, content, and people. Model-centered design is presented as a process for structuring content to meet user needs and ensure flexibility. The future of connected experiences is discussed as being defined by more inclusive, accessible and collaborative designs.
How to Measure Content ROI
You, or perhaps you and your team, know that content is critical to establish and reinforce your brand culture and to help differentiate your product or service, but it takes time to produce. How do you know what content to produce, how to atomize it across channels, what channels to select, and on and on...But, perhaps most importantly, how do you know if it's working?
Content Models & Taxonomies: BFFs
Taxonomies help organize, categorize, and relate content. But before that, you need a model for that content. This session looks at content models from a new angle and how to use taxonomy to bring content to life. A model of the types of content and their relationships reveals the many ways content types can be classified to improve findability. When taxonomies are woven into the fabric of your content, internal search becomes easier to facet and sort, and curation is dynamic and ongoing. It’s a perfect match of content strategy and information architecture. Content models and taxonomies really are BFFs.
How to Put Content First in the Design Process
Content is the whole point of the digital products you create. But many teams struggle with how to get content up front. How can you make the shift to a content-first design process? The answer is to use content as design material.
"Design is the method of putting form and content together." -- Paul Rand
We’ll explore how to shift how the way you and your design team approach projects. Hint: It doesn’t start with words, it starts with context and structure. When everyone knows what they are creating and why, projects run more smoothly, stay on time and budget, and are never late because of content. As a bonus, stakeholders get involved when their input is valuable and long before you show them what the product will look like.
Designing Connected Content With Craft CMS
Content is the whole point of the digital products you create. It needs to be omni-channel, ready for AI and machine learning, and easily maintained. But many teams struggle with how to get content up front, maintain it once it’s published, and make sure it’s ready for the future. As a Craft developer, you already have the tools to support a connected content framework. Structured content creates relationships, connects to other systems, and allows for personalised customer experiences.
We’ll answer your most pressing questions about incorporating content strategy into your work, including:
- How can you contribute to the planning phase of web projects?
- How to get real content to work with during implementation?
- What does a CMS developer need to ask for?
- How do you educate clients on the benefits of doing and the consequences of not putting content first?
- How to build your team’s confidence and trust the design and content you get?
- What makes your CMS and content future-proof and maintainable?
Using Content as Design Material
Are you designing boxes to be filled up with content or are you creating usable designs for the content? Content is the whole point of the digital products you create. But many teams struggle with how to get content up front. Whatever your role, you need to worry about content – or work with someone who does. When we start with context and give structure to the content, we can create multiple windows into a world. Flip the process. Design structure first. Work in layers to make interface designs that help people make better sense of the information they need. This webinar will provide an introduction to a content-first design process that starts with content, not pixels. Come explore the intersection of information architecture, content strategy, design, and development to create a useful, usable, delightful user experience.
Developer's Guide to Content Strategy
To win at digital, content must be easy to find, shareable, and available across all channels and devices across the internet. Behind all good content is the right content management system. As a developer, you know how to build structured content, understand relational databases, and make all the pieces come to life. But do you know where the content comes from? What is it meant to do? How do authors need to interact with it? In this session, we'll put all the pieces together from inception of an idea to launching a website that is useful and usable. Learn what content strategy brings to the process and what questions developers need to ask for the CMS to fully support the content. Leave knowing you can build a system that allows non-technical people to effectively manage content.
Connected Content: The Future of Information
The last decade has seen an explosion of channels and devices. And the pace of change is only accelerating. How do you prepare for the next disruption? Are you ready for the new frontier where we interact with our voice rather than clicking, tapping, and reading? It’s time for an end-to-end process for building a structured content framework. One that lets you plan and design interfaces and content delivery systems that meet the needs of today and are ready for the opportunities of tomorrow. Discover a design method that starts with content, not pixels, by showing the interplay of content strategy, content design, and content management.
Content Strategy: The Method Behind the (CMS) Madness
As a developer, you know how to build structured content, understand relational databases, and make all the pieces come to life. But do you know where it comes from, what it's meant to do, and how authors will interact with it? In this session, we'll go from ideation to launching a site that is useful and usable. Learn what content strategy brings to the process and the questions developers need to ask for a CMS to fully support its content. Leave knowing you can build a system that allows non-technical people to effectively manage content.
Content-First Websites: From Theory to Reality
What does "content first" really mean? How can we go beyond the words and incorporate back-end content strategy into our development? How does it change the web design and development process? How does it make websites better?
Planning appropriate structure, technology, and processes to support content reuse leads to adaptable and reusable content that is future-friendly and device agnostic. Wherever you are in your governance cycle, there is a way to get started. During this session, we’ll walk through a process to put content first in a collaborative environment and find the best way to deliver valuable websites, no matter where you’re starting.
Setting Interface Foundations with IA
This document discusses domain modeling as a way to organize information architecture (IA) and content strategy work. It explains that a domain model captures the overall context and relationships of concepts within a subject area, independent of any interface, to establish a shared understanding. This informs subsequent models like content models, which describe required properties for each concept, and taxonomies. Domain modeling helps ensure all content fits together cohesively, allows for flexibility across sites and devices, and promotes stakeholder alignment. The presentation encourages information architects to lead domain modeling activities early in projects to guide downstream work.
Ghosts of Content Strategy: Past, Present, and Future
More and more organizations and leaders are realizing that content is the whole point of their websites. They want someone to be in charge of that content but aren’t really sure how to make that happen. Are you caught in the middle of this quandary? This presentation provides thoughts on:
• The state of content strategy - how we got here and where it’s going
• The emerging distinction between front-end and back-end content strategy
• How to make it happen where you are and move the discipline forward
Designing Future-Friendly Content
This document discusses future-friendly content and how to create it through domain modeling and content design. It begins with research to understand the subject domain and extract relevant concepts and relationships. A domain model is created to represent the information space. Content is then structured according to this model. Interfaces can be designed based on the content models, using content as design material. The process creates content that is scalable, cross-channel ready, and accessible to both humans and machines.
Building Your Own Content Strategy Roadmap
Your website is filled with content––but does it have a purpose? Does it help your association meet its strategic goals, increase member value, or help members grow in their own professions? Once you have a content strategy, you’ll be able to understand and articulate why content should exist. You’ll be able to use this to assess the content you already have, and make sure your staff and members create smart, actionable content in the future. Further, you will understand how to leverage today’s and tomorrow’s technologies, so your association’s content can be found and used anywhere, on any device. Join top association content strategists to learn how to put together a content strategy that works for your organization. Learn how you can incorporate content strategy tactics and processes into what you do now.
Becoming a Change Agent
Businesses want return on their web investment. To do that, user experience professionals need to step out from behind the screen, take a seat at the table, balance user and business needs, and create a positive environment for change. Armed with an approach I sometimes call “strategic nagging,” this is the story of how I became a change agent using IA and content strategy to transform the 160-year-old American Society of Civil Engineers for a digital-first world.
Let’s talk about honing the empathic, organisational, and analytical skills we already have to diffuse disruption and work with people and processes, as well as information. Patience and persistence makes our message pervasive so we can motivate decision-makers, find allies, persuade detractors, and provide direction to practitioners.
When I became ASCE’s Web Director in January 2013, I thought I’d tinker with some content management issues, help rewrite some content, and provide governance guidance. Little did I know that I would use change management tactics disguised as web strategy, design, and development to get them to adopt an overarching digital strategy to better reach its members, grow revenue, and start to make stuff that really matters. We’re reaching a pivotal moment, and this is the story so far.
Using content strategy to become a change agent
Carrie Hane Dennison presents on using content strategy to become a change agent. She discusses how content strategy allows organizations to ask hard questions about priorities, business objectives, and customer wants. Dennison advises acting as a listener, therapist and change agent to guide organizations through content strategy. She outlines skills needed like empathy, analysis and diplomacy. Dennison also discusses directing the emotional and rational sides of organizations and sharing your vision across different levels to enact change.
Web Content Strategy in a Multi-Channel World
Content strategy is more important than ever as we publish to many outlets to serve many audiences. The key is to keep your message and voice consistent by planning for all the channels.
NOTE: This lacks examples since the talk was part of a panel in which another speaker gave examples of putting these ideas into practice.
User focused content strategy that is just right
Presentation from User Focus 2012 in Chevy Chase, MD. Think your organization or project is too small for content strategy? Don’t know where to start on the massive project you’ve just been handed? Want to incorporate it into you current organization/agency/team’s process? Regardless of the size of your team, organization, or project, you can do content strategy. We’ll break down content strategy into its parts and show how anyone can fit it into what they do, stealthily or blatantly, whichever way works for you. We’ll also show you ways to sell it to your boss and evaluate your strategy’s success.
Content First – Planning Drupal Content Types
Content types make Drupal flexible. This presentation talks about how to define content types and why it is important to plan the CMS build by thinking about content first.
10 reasons to choose wordpress
WordPress offers 10 main reasons for using it to build a website: 1) It allows getting a site up fast through easy installation and content creation. 2) It is free or low-cost for hosting and templates. 3) It allows non-technical users to easily update and manage content themselves. 4) It is search-engine friendly out of the box. 5) It can be used to easily start and run a blog. 6) Users own the code and content which is portable. 7) It offers basic taxonomy capabilities like categories and tags. 8) It allows expanding the site over time through thousands of free plugins. 9) It provides basic workflow and user role management. 10) It taps into a large,
More from Carrie Hane (20)
Content Strategy: The Method Behind the (CMS) Madness
Content Strategy: The Method Behind the (CMS) Madness
Ghosts of Content Strategy: Past, Present, and Future
Ghosts of Content Strategy: Past, Present, and Future
Recently uploaded
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Spotify: Revolutionizing the Music Streaming Industry
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
Concept of Marketing Information systems .ppt(1).pptx....
Introduction, meaning of MIS,components,advantages..
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastRecently uploaded (20)
Spotify: Revolutionizing the Music Streaming Industry
Spotify: Revolutionizing the Music Streaming Industry
Concept of Marketing Information systems .ppt(1).pptx....
Concept of Marketing Information systems .ppt(1).pptx....
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Creating a User-Centered-Online-Communications-Process
- 1. © 2016 Tanzen CREATING A USER-CENTERED ONLINE COMMUNICATIONS PROCESS February 24, 2017 Carrie Hane Founder, Tanzen
- 2. tanzenconsulting.com TRUE STORY 2 0% 100% 200% 300% 400% Members One-time donations Monthly donors Monthly donations Norwegian Cancer Society
- 3. tanzenconsulting.com HELLO, MY NAME IS… 3 CARRIE HANE BEFORE 18 years web and content strategy Web team lead 2 associations Practice leader digital agency Tanzen provides training for people who communicate online. NOW Founder, Tanzen Speaker, author on content strategy topics
- 4. © 2016 Tanzen USER-CENTERED COMMUNICATIONS PROCESS 4 Who is this for? What do they want to do? IDENTIFY AUDIENCE DEFINE GOALS CREATE CONTENT PROMOTE, MEASURE, REPEATWhat are you trying to achieve? How can you help your audience? Write from the inside out Continuous cycle of improvement
- 7. tanzenconsulting.com 7 1 IDENTIFY AUDIENCE
- 8. tanzenconsulting.com TARGET AUDIENCE Who are you talking to? • Prioritize for channel • Pick one per page 8 What do they want to do? • How do they want to do it?
- 9. tanzenconsulting.com FOCUS ON THE TASK 9 No Yes Get information about upcoming conferences. Find out when and where the next Lunch & Learn is. We want to increase membership. We want more students to join. Use career resources for hiring. Post a job description to job board.
- 10. tanzenconsulting.com 10 2 DEFINE GOALS
- 11. tanzenconsulting.com BUSINESS GOALS What are you trying to achieve? What can you offer your audience to help achieve that? 11
- 12. tanzenconsulting.com INTERSECTION OF USER NEEDS AND BUSINESS GOALS 12 User Needs Business GoalsMagic
- 14. tanzenconsulting.com 14 3 DEVELOP CORE CONTENT
- 15. tanzenconsulting.com ASK THESE QUESTIONS FOR EACH PAGE 1. Who is the person reading this? 2. What are they here for? 3. What do I have to offer them? 4. So what? 15
- 16. © 2016 Tanzen
- 17. tanzenconsulting.com F-SHAPED PATTERN FOR SCANNING 17
- 18. tanzenconsulting.com ON-PAGE CONTENT • Prioritize messages and call to action • Put the key takeaway at the top • Progressively enhance as you go down the page • One idea per page 18
- 19. tanzenconsulting.com CALL TO ACTION • Nearly every page should have one • Explicitly invite user to do something • Use plain language 19
- 20. tanzenconsulting.com 20 4 PROMOTE, MEASURE, REPEAT
- 22. © 2016 Tanzen ‹#› THANK YOU QUESTIONS? 22 THANK YOU Stay in touch! Carrie Hane carrie@tanzenconsulting.com tanzenconsulting.com