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Craig Campbell Slides, Chiang Mai SEO Conference 2018

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Craig Campbell

This document discusses tips and tricks for local SEO. It is a presentation by Craig Campbell, a UK-based SEO consultant. Some of the tips discussed include optimizing the business name, address, and phone number (NAP), getting local citations, using Google reviews appropriately, outreach strategies like PR link building, and avoiding red flags when pursuing tactics like private blog networks.

Business
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Local SEO No Bullshit Tips & Tricks to Rank Locally 1
Introduction 2 Craig Campbell www.craigcampbellseo.co.uk UK Based SEO Consultant
@craigcampbell03 •Slides •Transcription
SEMRush Webinars @craigcampbell03
SEO Conferences @craigcampbell03
Liked by Some @craigcampbell03
Hated By Others @craigcampbell03
Hated By Others @craigcampbell03
Hated By Others @craigcampbell03
Link Building is Illegal @craigcampbell03
Link Building is Illegal @craigcampbell03 •25k Per Year Head of SEO •No Wife •No Life •No Ambition
@craigcampbell03
@craigcampbell03
@craigcampbell03
@craigcampbell03
@craigcampbell03
@craigcampbell03
@craigcampbell03
@craigcampbell03
@craigcampbell03
@craigcampbell03 www.goo.gl
@craigcampbell03
@craigcampbell03 Things to Avoid •Multiple Locations on the same page •Using Acronyms for NAP •Over doing the NAP
@craigcampbell03
@craigcampbell03 Examples of Bad NAP •Doctor Craig Campbell, 123 Test Street, New York, NY11 2TZ •Dr Craig Campbell, 123 Test St, New York, USA, NY11 2TZ •Dr C Campbell, 123 Test Street, NY, NY11 2TZ
@craigcampbell03
@craigcampbell03 Local Citations
@craigcampbell03#knowledgebomb1 www.citationsbuilder.com
@craigcampbell03#knowledgebomb1 www.citationsbuilder.com
@craigcampbell03
@craigcampbell03
@craigcampbell03 Quick Tip Use the same Google account for GMB as your analytics and search console.
@craigcampbell03 Quick Tip Use a local number where possible www.twilio.com
@craigcampbell03 Tim Capper
@craigcampbell03
@craigcampbell03#knowledgebomb2 “ The Postcode Trick “
@craigcampbell03#knowledgebomb2 •Scrapebox •GSA •MoneyRobot Add Relevance to your NAP
@craigcampbell03
@craigcampbell03
@craigcampbell03 Do Google Reviews Help?
@craigcampbell03 Do Google Reviews Help?
@craigcampbell03 Do Google Reviews Help?
@craigcampbell03 Do Google Reviews Help?
@craigcampbell03
@craigcampbell03 www.jarvee.com
@craigcampbell03 www.jarvee.com
@craigcampbell03 www.jarvee.com
@craigcampbell03 www.linkedhelper.com
@craigcampbell03 www.fuelgram.com
@craigcampbell03 www.jarvee.com
@craigcampbell03 www.linkedhelper.com
@craigcampbell03 www.fuelgram.com
@craigcampbell03 www.ghostbrowser.com
@craigcampbell03 www.ghostbrowser.com
@craigcampbell03 www.ghostbrowser.com
@craigcampbell03 www.ghostbrowser.com
@craigcampbell03 www.buyproxies.org
@craigcampbell03
@craigcampbell03 If doing fake reviews • Drip feed them on • Don’t just do 5 star reviews • Keep it natural looking • Write reviews differently • Do write other random reviews too from fake persona’s
@craigcampbell03 Or you can simply ask clients to give you real reviews
@craigcampbell03
@craigcampbell03
@craigcampbell03
@craigcampbell03
@craigcampbell03
@craigcampbell03 www.hitleap.com
@craigcampbell03
@craigcampbell03
@craigcampbell03 Keep it Natural Looking
@craigcampbell03
@craigcampbell03 Outreach
@craigcampbell03 PR Link Building
@craigcampbell03
@craigcampbell03 PBN’s Still Work •Avoid Footprints •Lead Gen Sites •Affiliate Sites •Sites with real traffic and rankings
@craigcampbell03 www.moneyhat.co.uk • All niches available • All spam/index checked • Links relevant to your money site • Manual outreach • You pick DR metrics Buy Good Outreach Links
@craigcampbell03
@craigcampbell03
@craigcampbell03 Reach Out •Social Media •Email •Linkedin
@craigcampbell03
@craigcampbell03
@craigcampbell03 @craigcampbell03 https://www.facebook.com/craigcampbellseo03 https://www.linkedin.com/in/craigcampbell0302/ www.craigcampbellseo.co.uk

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