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Design,
Development
& Content
Working Together
Harmoniously
#capitalcampdc
#designdevcontent
INTRODUCTIONS

 Krystee Dryer
 Web Development Director
 @krystee1

 Asea Ginsburg
 Creative Director
 @aseag

 Carrie Dennison
 Content & Usability Director
 @carriehd




 #capitalcampdc      #designdevcontent
Before




         #capitalcampdc   #designdevcontent
After




        #capitalcampdc   #designdevcontent
Phase 1: Discovery

GOALS:

• Determine Boundaries
• Specify Goals
• Define Strategy
• Plan Advanced
  Interactivity




                     #capitalcampdc   #designdevcontent
Phase 2: Architecture

GOALS:

• Determine Site
  Structure
• Define Functionality
• Define Page Elements




                         #capitalcampdc   #designdevcontent
Phase 3: Design

GOALS:

• Understand Business,
  Content, Technical
  Constraints
• Establish Creative
  Direction
• Create Uniform Style
• Ensure Visuals
  Enhance Content &
  Function




                       #capitalcampdc   #designdevcontent
Phase 4: Build

GOALS:

• Define all Aspects
  of the Site
• Incorporate Content
• Integrate Complex
  Functionality & Make
  it Easy to Use
• Meet Client’s
  Expectations




                        #capitalcampdc   #designdevcontent
Thank You!
Krystee Dryer
Web Development Director
@krystee1 | krystee.dryer@balanceinteractive.com

Asea Ginsburg
Creative Director
@aseag | asea.ginsburg@balanceinteractive.com

Carrie Dennison
Content & Usability Director
@carriehd | carrie.dennison@balanceinteractive.com




#capitalcampdc   #designdevcontent
Design,
                    Development
                    & Content
                    Working Together
                    Harmoniously

                    Slides available at:
                    http://slidesha.re/rsDqFu




#capitalcampdc   #designdevcontent

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Design, Development and Content: Working Together Harmoniously

  • 2. INTRODUCTIONS Krystee Dryer Web Development Director @krystee1 Asea Ginsburg Creative Director @aseag Carrie Dennison Content & Usability Director @carriehd #capitalcampdc #designdevcontent
  • 3. Before #capitalcampdc #designdevcontent
  • 4. After #capitalcampdc #designdevcontent
  • 5. Phase 1: Discovery GOALS: • Determine Boundaries • Specify Goals • Define Strategy • Plan Advanced Interactivity #capitalcampdc #designdevcontent
  • 6. Phase 2: Architecture GOALS: • Determine Site Structure • Define Functionality • Define Page Elements #capitalcampdc #designdevcontent
  • 7. Phase 3: Design GOALS: • Understand Business, Content, Technical Constraints • Establish Creative Direction • Create Uniform Style • Ensure Visuals Enhance Content & Function #capitalcampdc #designdevcontent
  • 8. Phase 4: Build GOALS: • Define all Aspects of the Site • Incorporate Content • Integrate Complex Functionality & Make it Easy to Use • Meet Client’s Expectations #capitalcampdc #designdevcontent
  • 9. Thank You! Krystee Dryer Web Development Director @krystee1 | krystee.dryer@balanceinteractive.com Asea Ginsburg Creative Director @aseag | asea.ginsburg@balanceinteractive.com Carrie Dennison Content & Usability Director @carriehd | carrie.dennison@balanceinteractive.com #capitalcampdc #designdevcontent
  • 10. Design, Development & Content Working Together Harmoniously Slides available at: http://slidesha.re/rsDqFu #capitalcampdc #designdevcontent