Presented at ad:tech NY - November 2011
All the social media buzz, clever videos and awesome analytics won’t amount to much if your Web site or mobile app stinks. After all, if your digital experiences don’t match up to the hype, you are simply throwing away your marketing dollars. In this hands-on session, EffectiveUI co-founder and president Anthony Franco, along with expert panelists from Microsoft, Pop, Experian and TIAA_CREF, present user experience best practices and case studies.
This presentation is from the February 2011 ATI web seminar presented by Ed Mendlowitz, CPA.
"Now that tax season is under way, there are some things we should be doing and attending to, yet somehow these get pushed aside in the heat of the busy season. Normally we assign greater importance to them before and after tax season, but realistically they are most important when they are dealt with during tax season. This will be a fast paced program with dozens of bullet point ideas fully laid out and explained – so you can instantly use them to service clients better with greater quality, have more effective work flow, make more money and have more fun."
Our workshop titled “Inspiring Creativity” then built on this by providing attendees a first-hand opportunity to practice Lextant’s Prime, Dream, Create approach to participatory design.
Getting your ideas across and moving people to action are the foundation of persuasion a skill that you cannot have too much of. Presenting with Passion is about being relevant and understood (remarkable) and making a lasting positive impact on your audience (memorable).
"MT-UVA" - a new initiative of MT Educare for the students of commerce post XII. Creating Employable graduates and Empowering the youth towards preparing better for post-graduation entrance tests.
I was invited to give a talk at Eastside Incubator on how startups can incorporate customer experience management into their companies. These are the slides. You can read my blog post on this topic (http://businessoverbroadway.com/three-customer-experience-management-tips-for-startups) that are a good complement to these slides.
This presentation is from the February 2011 ATI web seminar presented by Ed Mendlowitz, CPA.
"Now that tax season is under way, there are some things we should be doing and attending to, yet somehow these get pushed aside in the heat of the busy season. Normally we assign greater importance to them before and after tax season, but realistically they are most important when they are dealt with during tax season. This will be a fast paced program with dozens of bullet point ideas fully laid out and explained – so you can instantly use them to service clients better with greater quality, have more effective work flow, make more money and have more fun."
Our workshop titled “Inspiring Creativity” then built on this by providing attendees a first-hand opportunity to practice Lextant’s Prime, Dream, Create approach to participatory design.
Getting your ideas across and moving people to action are the foundation of persuasion a skill that you cannot have too much of. Presenting with Passion is about being relevant and understood (remarkable) and making a lasting positive impact on your audience (memorable).
"MT-UVA" - a new initiative of MT Educare for the students of commerce post XII. Creating Employable graduates and Empowering the youth towards preparing better for post-graduation entrance tests.
I was invited to give a talk at Eastside Incubator on how startups can incorporate customer experience management into their companies. These are the slides. You can read my blog post on this topic (http://businessoverbroadway.com/three-customer-experience-management-tips-for-startups) that are a good complement to these slides.
A presentation on the much confusing area of insight development specifically in relation to the area of marketing communications.
What is an insight, why useful and how can they be created
Have you ever been blindsided by the departure of a good team member? Have you had team issues boil over and affect long-term chemistry? Or, conversely, have you seen the positive momentum of a team with purpose and alignment between their interests and their roles and responsibilities?
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
In this report I’ve concentrated on the first two reasons. which in the current economic climate, seem to me to be the most relevant. But updated “modules” on the others, particularly the use of property to provide a tax efficient pension fund. will follow in time.
Designing Mobile Solutions for Social & Economic ContextsJonny Schneider
Technology should help solve problems for people, but all people (and their problems) are unique - there is no one size fits all. This is especially true of Mobile, where environments and user needs are much more diverse than in other computing platforms. For instance, building mobile applications for the widest reach in India requires thinking about feature phones, non-English interfaces, the 'language' of missed calls, low-bandwidth situations, cultural nuances and numerous other unique conditions.
Jonny Schneider and Nagarjun Kandukuru argue that the practice of design thinking helps mobile developers solve the most important problems in context-appropriate ways. They demonstrate how the best mobile applications lie at the intersection of technical feasibility, business viability and crucially, user delight.
Ringling College of Art & Design: Content and Social MediaAutumn Sullivan
Had a wonderful conversation with students from Ringling College of Art & Design. What is, and what isn't, content, tips on strategy and creation, and how social media marketing works (and how it doesn't).
EffectiveUI's Ari Weissman (Lead Experience Architect) and Lys Maitland (Senior Experience Planner) spoke at Denver Startup Week 2016. Discussion description:
Test early, test often.
It’s a mantra that’s been proven successful time and again when it comes to innovation and design. So why aren’t you doing it? In the start-up world, when everything is moving so quickly, it can be easy to overlook or postpone collecting feedback from real people because of cost, time, or lack of preparation. Don’t let those things stop you. Valid data can be captured cheaply, quickly, and with half-finished products and strategies.
This talk will cover:
What is user testing and why is it important
How to plan for user testing
What are ways to make testing cheaper
What are ways to make testing quicker
How to test with different fidelities of concept and design
How to collect data more frequently
Opportunities for getting the whole team engaged
What to do with the insights/outcomes of research
EffectiveUI's Raschel Iarocci, Lead Experience Architect, spoke at Denver Startup Week 2016. Discussion description:
When a design tests poorly with usability participants it can feel pretty defeating — especially when it has tested well in the past. After this happens, your UX team may go through a thought process similar to grieving, first denying that feedback is valid, then perhaps experiencing anger, then progressing through bargaining and depression, to finally acceptance.
During her talk, Raschel shared contemporary strategies for dealing with each of these five stages, enabling the group to move past initial reactions and get down to the work of addressing the design challenges.
More Related Content
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A presentation on the much confusing area of insight development specifically in relation to the area of marketing communications.
What is an insight, why useful and how can they be created
Have you ever been blindsided by the departure of a good team member? Have you had team issues boil over and affect long-term chemistry? Or, conversely, have you seen the positive momentum of a team with purpose and alignment between their interests and their roles and responsibilities?
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
In this report I’ve concentrated on the first two reasons. which in the current economic climate, seem to me to be the most relevant. But updated “modules” on the others, particularly the use of property to provide a tax efficient pension fund. will follow in time.
Designing Mobile Solutions for Social & Economic ContextsJonny Schneider
Technology should help solve problems for people, but all people (and their problems) are unique - there is no one size fits all. This is especially true of Mobile, where environments and user needs are much more diverse than in other computing platforms. For instance, building mobile applications for the widest reach in India requires thinking about feature phones, non-English interfaces, the 'language' of missed calls, low-bandwidth situations, cultural nuances and numerous other unique conditions.
Jonny Schneider and Nagarjun Kandukuru argue that the practice of design thinking helps mobile developers solve the most important problems in context-appropriate ways. They demonstrate how the best mobile applications lie at the intersection of technical feasibility, business viability and crucially, user delight.
Ringling College of Art & Design: Content and Social MediaAutumn Sullivan
Had a wonderful conversation with students from Ringling College of Art & Design. What is, and what isn't, content, tips on strategy and creation, and how social media marketing works (and how it doesn't).
Similar to User Experience Matters: Making Sure Web Experiences Don't Suck (20)
EffectiveUI's Ari Weissman (Lead Experience Architect) and Lys Maitland (Senior Experience Planner) spoke at Denver Startup Week 2016. Discussion description:
Test early, test often.
It’s a mantra that’s been proven successful time and again when it comes to innovation and design. So why aren’t you doing it? In the start-up world, when everything is moving so quickly, it can be easy to overlook or postpone collecting feedback from real people because of cost, time, or lack of preparation. Don’t let those things stop you. Valid data can be captured cheaply, quickly, and with half-finished products and strategies.
This talk will cover:
What is user testing and why is it important
How to plan for user testing
What are ways to make testing cheaper
What are ways to make testing quicker
How to test with different fidelities of concept and design
How to collect data more frequently
Opportunities for getting the whole team engaged
What to do with the insights/outcomes of research
EffectiveUI's Raschel Iarocci, Lead Experience Architect, spoke at Denver Startup Week 2016. Discussion description:
When a design tests poorly with usability participants it can feel pretty defeating — especially when it has tested well in the past. After this happens, your UX team may go through a thought process similar to grieving, first denying that feedback is valid, then perhaps experiencing anger, then progressing through bargaining and depression, to finally acceptance.
During her talk, Raschel shared contemporary strategies for dealing with each of these five stages, enabling the group to move past initial reactions and get down to the work of addressing the design challenges.
UX Design Process 101: Where to start with UXEffective
EffectiveUI's Ari Weissman, Lead Experience Architect, spoke at Denver Startup Week 2016. Discussion description:
You’ve probably heard about user experience, design thinking, and a host of other terminology for following a human-centered approach to product design, but where do you start? If you’re thinking about working with a UX agency for the first time or tackling design on your own, this session is for you. EffectiveUI lead experience architect Ari Weissman will cover the key things you need to know:
What UX is (and what it’s not)
The UX design process
Measuring and validating experience
Points of frequent failure and how to avoid them
Give Them What They Want: Discovering Customer Need with Wearable TechnologyEffective
Presented at Design Thinking for Banking and Financial Services 2015
Dennis Ganesh, mobile platform lead architect, TIAA-CREF
Dan Saltzman, VP of design and user experience, EffectiveUI
As financial services companies race to disrupt the marketplace in any way possible, wearables are an attractive investment opportunity (and for good reason). Wearables can create quite the quandary, though: rapid innovation is key in getting a digital product to market when it still has the ability to disrupt, but there’s tremendous risk in being first to market, only to deliver a product that fails to improve customer experience. So how do you innovate quickly enough to beat your competitors to market and deliver a delightful experience to your customers?
In this session, EffectiveUI and TIAA-CREF explain the model they used together for rapid innovation and prototyping to deliver based on customer needs. We cover these topics:
• Why did we do it?
• How did we do it?
• What did we create?
• What were the critical elements for collaboration?
• How can you generate a market-viable product idea and prototype it in one day?
Common Innovation Myths (World Usability Day)Effective
From Green Screens to Lone Genius: Common Innovation Myths. Presented by EffectiveUI’s Steve Fors and Art Chinda at BNY Mellon’s World Usability Day celebration on November 12, 2015. Dispelling innovation myths, what innovation really is, the process of innovation and how to avoid innovation pitfalls.
Introduction to UX provides an overview of user experience design including what it encompasses and how the process works, the goal and principles of UX design, how to measure and improve UX, and the role of a UX agency. Presented by Ari Weissman, lead experience architect at EffectiveUI.
2016 SXSW Measures for Justice Panel Picker PresentationEffective
UNMASKING THE CRIMINAL JUSTICE SYSTEM:
(2016 SXSW Panel Picker Submission)
The two women behind Measures for Justice and EffectiveUI discuss developing the first platform of its kind to simplify the complexities of criminal justice performance data, creating transparency and driving action.
EffectiveUI and Water For People teamed up again for a dramatic new take on the non-profit's reporting tool. To promote Water For People's mission of providing sustainable water to "Everyone Forever" the tool relies on data-driven design concepts and progressive visualization.
Getting into the Game: How EA Put User Research into PracticeEffective
Presented at Total Customer Experience, February 2015, by:
• Jordan Girman, group user experience director, EA
• Shane Johnston, lead experience planner, EffectiveUI
Personas and journey maps are becoming more commonplace these days, as companies realize the value of understanding their customers beyond their age, gender and income. Getting a clear picture of customers’ needs, goals, motivations and attitudes plays a critical role in designing products and solutions that resonate with your audience.
But what happens after the project is complete and the personas are delivered? In many cases, they may live in posters on the wall, or in a PowerPoint presentation in a file. How do companies make sure that their investment in this important research actually serves its purpose?
EA conducted a large ethnographic research project with user experience agency EffectiveUI, where 25 NHL and UFC gamers were observed playing their respective games and interviewed on expectations, perceptions and motivations. The result was a set of comprehensive persona profiles that clearly define EAs audiences for these specific games.
Through the lens of EA’s experience, this session will cover how to embark on a persona project within a large corporate culture, as well as how to keep personas alive beyond the deliverable and make them prevalent within the organization.
Scottrade and Understanding the Customer Journey: When Segmentation Isn’t EnoughEffective
Presented at Engagement & Experience Expo 2014 by:
• Gina Bhawalkar, assistant vice president of user experience and accessibility at Scottrade
• Lys Maitland, senior user experience designer at EffectiveUI
By nature, Scottrade, Inc., a leading investing services firm clearly focused on numbers, had ample data and information on its clients from a UX and marketing research standpoint. As the company worked to enhance its strategic vision for client experience and add new services and solutions, company leaders knew they needed to not only bring all of their customer research together, but also fill in some gaps to gain a deeper understanding and get a full picture of its audience – both current clients and potential clients they are looking to attract. Working in close collaboration with user experience agency EffectiveUI, Scottrade embarked on a comprehensive ethnographic study, interviewing 36 people in their own environments to uncover what trading and investing meant to their lives overall, how Scottrade fits into this, the tools they use, where they need guidance or help and how they feel along the way.
Scottrade came away with a better understanding of its clients and what they needed beyond what the company’s segmentation models provided. Scottrade is now actively working to turn what they learned into action and tailoring its tools around its audiences. This session will provide the following tips to customer experience professionals who also want to really know their customers:
• How to start the process of embarking on a large research project, including how to make sure stakeholders are on board
• How to combine ethnographic research with quantitative research for the best understanding
• How to bring participant stories from the research to life for team members who were not involved in the interviews
• How to effectively socialize personas and journey maps throughout an organization
• Using personas and journey maps to drive actual business decisions and initiatives
• Taking the next step in monitoring and addressing the customer pain points uncovered in the journey mapping process
A Blended Space for Heritage StorytellingEffective
Presented at the British 2014 HCI conference by Brian O’Keefe, lead experience architect
This presentation explores the role of Blending Theory as a framework to aid in design decisions while deploying mobile experiences for heritage storytelling. Blending Theory provides a structured way of thinking about how digital and physical spaces can be brought together to create new experiences in blended spaces. In this presentation, we describe the development of an app that aims to enhance the visitor experience to a heritage destination in New York State. We show how the blended spaces framework was used to guide the development of the app and provide evaluation data that highlights the effective UX that resulted. Heritage stories and augmented digital characters are used to guide a visitor from one point of interest to another, providing an engaging user experience.
Using Behavioral Modeling to Engage Customers Throughout the Decision-Making ...Effective
Presented at Integrated Marketing Week 2014
Richard Warnaka, manager of UX, Cabela's
Shane Johnston, lead experience planner, EffectiveUI
As retailers look to understand their customers, they often turn to tools like market segmentation and personas to better understand the different types of user groups within their target market. But this approach often overlooks the different stages a consumer goes through in making purchasing decisions.
Behavioral Modeling seeks to construct a universal representation of behavior: information is collected on the context, social structure, previous experience and emotion of a behavior.
This session explores why this approach was invaluable for Cabela’s, where – working together with EffectiveUI – the company uncovered the different stages its customers went through as they shopped. By understanding these various phases of decision-making, the company identified some new opportunities to provide meaningful engagement during the process to help guide customers’ decisions.
During the session, we will cover:
• How to conduct effective behavioral research
• Turning behavioral models into actionable design
• Key lessons learned throughout the process
Liferay and Water For People: From Data to InformationEffective
Presented by Steve Clement, senior Java developer, at Liferay Symposium 2013.
Water For People, an international nonprofit organization dedicated to supporting improved access to water and sanitation systems and services in developing countries, was looking for a way to track and hone the progress it is making toward solving the water and sanitation crisis via its programs.
EffectiveUI was enlisted to create this new platform – called Re-Imagine Reporting – and selected Liferay as the backbone. This session, led by Steve Clement, Sr. Java Developer at EffectiveUI, will demonstrate how his team innovated on Liferay to build a new and transparent way for Water For People to manage data, improve outcomes, and prove its efficacy to stakeholders. Topics will include data import via Documents and Media all the way through to the final visualization using AJAX IPC calls and structured content, focusing on how they leveraged Liferay to roll up the data from the lowest geographical level up to a global view.
Michael Salamon, User Experience Practice Lead for EffectiveUI, on the fundamentals of creating engaging user experiences, as presented at E2 Boston (June 2013).
UX is a combination of science and art, but it doesn't need to be as complicated as it seems. If you follow these rules, you can immediately improve the experience your users have with your product.
Watch the presentation on our YouTube channel:
http://www.slideshare.net/effectiveui/making-mobile-meaningful-ny-2013
Presented by Anthony Franco, president and founder
The art of creating mobile experiences that gain adoption and integrate with your digital ecosystem.
• How to develop a mobile strategy that integrates business, user and technology needs
• What mobile insights Forrester Research and EffectiveUI uncovered in their upcoming Technology Adoption Profile
• How to leverage your existing technology platforms for mobile development, while addressing security issues and other constraints
• What questions to ask and answer to arrive at the right mobile feature set for your users
• What other companies have done wrong, and right, to encourage mobile adoption
Experience Driven Development - Future Insights Live 2013Effective
"Experience-Driven Development & Contract First Development" presented by EffectiveUI's Ryan McGinty and SuAnne Hall at Future Insights Live 2013.
Experience-Driven Development is a user-centered, top-down development methodology that puts the needs of the user first, even above system needs. When developing solutions from scratch and using this approach, the layers of the stack are designed from the user interface backward to the persistence layer. However, in the real-world, you often aren't starting from scratch and have to develop against pre-existing solutions and take a Contract-First approach.
This session provides tools and tips for both approaches, specifically how to meet the needs of the user as well as prevent your project and budget from turning into a raging inferno.
You'll learn:
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- How to decompose a wireframe into software contracts.
- How to be part of the experience design solution rather than saying, "No, we can't get there from here".
- How to use modern Javascript Frameworks, like Backbone, to build amazing experiences while adhering to software contracts.
EffectiveUI’s team on the ground provides a daily recap of SXSW Interactive 2013 in Austin, March 7-11, 2013. Sunday featured a special event at SXSW, GoodxGlobal, dedicated to the local and global power of social good, technology and entrepreneurship. Here's EffectiveUI's recap of one of the GoodxGlobal panels, "Tech Powering Effectiveness," with Rebecca Flavin (EffectiveUI), Ned Breslin (Water For People), and Eric Stowe (Splash).
The Human Interface: Making UX An Integral Part of Your Technology Buying Dec...Effective
Presented by Anthony Franco, president and co-founder at Forrester's Application Development & Delivery Forum 2012
IT and marketing departments often collide when it comes building solutions, but in the end it’s the technology evaluation that can have the greatest impact on user experience. Through real-world examples and best practices, Anthony Franco, president, EffectiveUI, shares the tools and know-how needed to evaluate technology using UX-focused criteria.
This session will answer the following questions:
• What are the UX factors I need to consider when evaluating technology solutions?
• How can I best communicate tech requirements for UX and functionality of a solution to my marketing counterparts?
• How can a focus on UX up front save time and budget down the road?
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
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UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
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In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
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Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
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And...
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Charlie Greenberg, Host
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
User Experience Matters: Making Sure Web Experiences Don't Suck
1. User
Experience
Matters
#effectiveui
Making Sure Digital Experiences Don't Suck
Anthony Franco EFFECTIVEUI, President & Founder
Elaine Hamann TIAA-CREF, Vice President, Digital Strategy & Experience
Tony Hoskins POP, Principal
Mindy Nies, EXPERIAN CONSUMER DIRECT, Lead User Experience Architect
Mike Downey MICROSOFT, Principal Evangelist, Media Platform
Thursday, November 10, 2011
2. Framing UX
“When we use the term ‘user experience’,
what are we really talking about?”
Anthony Franco EffectiveUI President & Founder
@anthonyfranco
Thursday, November 10, 2011
39. “Design is not just what it looks like
and feels like...
...design is how it works”
Steve Jobs
Thursday, November 10, 2011
40. Tool
Capability
Need
http://worrydream.com/ABriefRantOnTheFutureOfInteractionDesign/
Thursday, November 10, 2011
41. Customer-Centric
Product Design
Ethnographic Research
Elaine Hamann
ehamann@tiaa-cref.org
Thursday, November 10, 2011
42. Our Customers
The Eager Maximizer Distracted and Distressed Comfortable and Controlling
“It seems like no “I’m kicking myself “I think of money as a
options exist for not doing it. I serious game. I don’t
between having a never saved a listen to anyone – I
financial advisor penny until I was know what I want to
and being totally 38 years old.” do, and I do it.”
self-service.”
MINDSET MINDSET MINDSET
• Uses all available avenues to learn as much as • Harbors significant misconceptions about financial • Comfortable with numbers and calculations.
possible. Knows that knowledge is power. planning, due largely to media messages. Actively tests hypotheses instead of merely
• Focuses on highly strategic long-term goals. • Operates on a tactical day-to-day level and not a gathering and aggregating information.
strategic long-term level. • Somewhat preoccupied with lifestyle decisions.
GOALS GOALS GOALS
• My primary goal is to maintain and maybe even • My biggest concern is paying off debt and • My goal is to exercise absolute freedom of choice
exceed my current standard of living in retirement. rehabilitating my credit score. and control over my life.
• I want to plan correctly so I can pay for the kids’ • Someday I would like to buy a condo or house, • To achieve absolute freedom, I need to
educations, afford necessary home repairs, and maybe even own a business. accumulate wealth while minimizing the resultant
evade potential devastation from unexpected life tax burden.
events.
OBSTACLES OBSTACLES OBSTACLES
• Sometimes I wonder if my job—given its moderate • My entire paycheck is used to pay bills and debt— • I have a lot of fun with investing, but sometimes I
salary—will prevent me from realizing true there’s nothing left to save. wonder if I’m spending too much time on it. Is it an
financial health in retirement. • I don’t have the time or the educational foundation addiction?
• I worry about whether or not I’m planning correctly to learn about financial planning.
for unexpected life events. I would like to consult • I don’t like to talk about finances because it just
an expert for added security. makes me feel badly about myself.
Thursday, November 10, 2011
43. Experience Challenge
How to make a complex tool (retirement
income planner) about a topic that causes
anxiety (I need to start withdrawing my
retirement savings. What are my income
options?) easy to use
Thursday, November 10, 2011
44. The Customer’s Perspective
Our Customers Our Employees
“I want to help the
“I had to figure out what I
customer find the right
was going to get on a option”
monthly basis from TIAA-
CREF.”
+
50 page
printed report
11/09/11 43
Thursday, November 10, 2011
45. How We Conducted Our Research
• 1-on-1 interviews to capture feedback on
the existing tool. Discussed individual
goals and plans for retirement income.
• Developed composite customer profiles to
direct our design process
Thursday, November 10, 2011
46. Meet Marilyn
“I’m planning for me.
I worked hard for my Product Opportunities
money, but I can’t take •Make financial terms &
it with me.” concepts easy to
understand. Offer more
info.
- Age 59 •Lead her through the
-Executive assistant at a university process.
-Offered an early retirement option
-Had to quickly decide what to do. •Provide quick access to
- Wanted to illustrate a single an advisor for
lifetime annuity with a guarantee assistance.
Thursday, November 10, 2011
47. Customer-Centric Design Approach
Design Principles:
• Reduce Barriers
• Guide Me
• Know Me
• Help Me
Thursday, November 10, 2011
48. Understanding Users
Gaining insights through Social Channels
Tony Hoskins, Principal
POP Agency
@pop_agency
Thursday, November 10, 2011
52. Reality Check #3
1 in 4 mobile apps,
once downloaded, is
never used again.*
*Localytics
Thursday, November 10, 2011
53. The Challenge
How do you inexpensively and
quickly concept a mobile
experience that people will
embrace?
Thursday, November 10, 2011
54. Solicit input
“SFC is going mobile and we want the best supporters in the
world to help us design the best soccer apps in the world.
Our first step is to see what ideas you, the supporters, have.
What do you want to see in Sounders FC mobile apps? Post
any feedback you have here throughout the week.”
Thursday, November 10, 2011
62. Things to keep in mind
• Build an audience NOW
• Create an exchange
• Don’t neglect research best-practices
• Look for input everywhere
• Experiment!
Thursday, November 10, 2011
63. Form + Behavior
Why interaction design and visual design
are both critical to the digital experience.
Mindy Nies, Lead User Experience Architect
Experian Consumer Direct
@mnies
Thursday, November 10, 2011
87. Tech Talk
Delivering content to multiple screens
Mike Downey
Principal Evangelist, Media Platform
Microsoft Corporation
miked@microsoft.com | @mdowney
Thursday, November 10, 2011
90. 1. Focus
• Know your audience
• Figure out what matters most and do that
really well
• Put more wood behind the arrow
• Your content doesn’t have to be
everywhere
• If the experience isn’t tailored to the device
don’t waste your time
• Apps are not micro sites
Thursday, November 10, 2011
91. 2. Know the technology
• Each platform provides options – know
what those options are
– Example: iOS and Android allow both native
and Webkit (HTML/JS) development
• Look for commonalities
• Invest wisely
Thursday, November 10, 2011
92. 3. The great equalizer
Thursday, November 10, 2011
93. 4. Use frameworks
• Maximize code re-use
• Frameworks are designed to make things
easier for you and the good ones reach
across platforms
• jQuery, PhoneGap, Corona SDK, Sencha
Touch, MMP Player Framework, JWPlayer,
VideoJS
Thursday, November 10, 2011
94. 5. Understand User Interaction
• Design for touch
• Consider screen size and resolution
• Make layouts fluid and dynamic
• Consider where and when users interact
• Plan ahead
Thursday, November 10, 2011
95. Thank you
Questions?
@anthonyfranco
@mnies
@pop_agency
@mdowney
Thursday, November 10, 2011