This document discusses user experience design (UXD) and how it can be incorporated into projects at the Engineering and Innovation Technology (EIT) organization. UXD involves designing interfaces between users and products/systems to help users achieve goals. It deals with both rational and emotional human factors. The document recommends three ways to incorporate UXD: 1) include UXD activities in projects, 2) create an environment where UXD can flourish, and 3) utilize available UXD resources for help. It provides examples of UXD tools, techniques, and training opportunities available through the EIT organization.

1. Understanding User
Experience Design
and what it means to me

2. What is UXD?
It is not just...
beauty and aesthetics
engineers having learnt some design thinking and using it to
generate innovative ideas

3. “ART”
DESIGN
“ENGINEERING”
DESIGN
“USER EXPERIENCE”
DESIGN
EMOTIONAL/
ASPIRATIONAL
Deals with irrational,
emotional, aspirational
actors, humans and cultures
RATIONAL
Deals with rational, well-
defined components (can
involve multiple components,
complicated integrations)
INTUITIVE/
PERSUASIVE
Deals with occasionally
irrational, heuristic-seeking,
non-well defined human
agents

4. UXD involves…
the design of interfaces between humans
looking to achieve a particular goal (and
hence performing tasks) and the
products/systems used to accomplish their
tasks.
Visual Communications
Content Design
Industrial
Design
Digital
Design
Interior
Design
Service Design

5. In EIT, UXD
looks like… Visual Communications
Content Design
Digital Design
Service Design

6. UXD in EIT Context
Business
Requirements
Technology
Opportunities
Ground UsersVisual Communications
Content Design
Digital Design
Service Design

7. UXD for typical EIT PMT
Visual Communications
Content Design
Digital Design

8. Can I do without UXD?

9. REJECT
“I don’t use the system”
NETURAL
“I use it when needed”
ADVOCATE
“I tell my friends to use it”
FRUSTRATION
“I hate using it”
USABLE
“It’s alright”
APPEALING
“I like using it”
What do users think about your
system?

10. USEFUL USABLE
Does the concept/product
help the user achieve his
goals?
Does the concept/product
improve his overall user
experience when pursuing
his goal?
Is the product/system
easy to learn and use?
Can the user easily see
how using the
product/system will help
him achieve his goals?

11. Okay, so how can I incorporate
UXD into my project?

12. #1
Incorporate UXD activities
into your project
Quality Digital Service Checklist
Sample UX Contracting Specifications &
Usability Requirements
UXD Tools & Resources

14. User Research
User Research
Technique Guide
Templates for User
Journey Maps,
Personas, Storyboards
User Validation
Camcorder
Balsamiq (Low Fidelity
Mock-up)
Laptops
Usability Testing Guides
Design
Design Guidelines &
Usability Heuristics
Voice & Tone Guide
Content Style Guide
Design System
Sketch (High-Fidelity
Mock-up Tool)

15. #2
Create an environment within
your project that allows UXD
to flourish
Appreciate the roles and interactions
between the UX designer, the developer
and the project manager
Competency build-up

16. OCT - DEC 2017AUG - SEP
EIT Staff
Conference
Workshops
UXD 101: Managing Projects with UXD
Requirements
Understanding UXD Activities and Deliverables,
How to contract for UXD, how to defend design
decisions
UXD 102: Usability Heuristics &
Usability Testing
Understand usability heuristics and why they are
important. Understand how to conduct usability
testing.
UXD 201: Good User Research Techniques
UXD 202: Prototyping to Manage Stakeholders
UXD 203: Human Cognition & Memory
Limitations
* will be aligned with overall EIT Training Programme

17. #3
Know where to get help!
UXD Team
Design Clinics
Digital Coffee

18. OCT - DEC 2017AUG - SEP
EIT Staff
Conference
Workshops
UXD 101: Managing Projects with UXD
Requirements
Understanding UXD Activities and Deliverables,
How to contract for UXD, how to defend design
decisions
UXD 102: Usability Heuristics &
Usability Testing
Understand usability heuristics and why they are
important. Understand how to conduct usability
testing.
UXD 201: Good User Research Techniques
UXD 202: Prototyping to Manage Stakeholders
UXD 203: Human Cognition & Memory
Limitations
Design Clinic
Digital Coffee

19. EIT UX Design
System
EIT
UXD Team
Project Manager
Trained to appreciate importance of UXD, can manage design efforts
and defend design decisions. Knows how to manage UXD activities.
In-house Projects
UX Designer
Trained to lead user research, prototype and design
System Architect/ Developers
Assess technical feasibility/implement design
EIT UX Design
Guides
EIT UX Design
Resources Project Manager
Trained to appreciate importance of UXD, can manage design efforts
and defend design decisions. Knows how to manage UXD activities.
Outsource Projects
Engineer
Trained to evaluate UXD deliverables. Aware of UXD resources.
the end state

20. So what do I do next?
Think about how UXD can impact your project
Get in touch with UXD team
Join Digital Coffee

21. ThankYou