The document discusses user experience (UX) and provides examples of good and bad UX. It outlines the key steps to creating a good UX: defining the problem and requirements, understanding the audience through personas, organizing information through information architecture, ensuring accessibility for all people, testing and evaluating the design, and addressing development challenges. The document emphasizes understanding users, organizing information effectively, and testing the design with users. It provides a UX quiz example and concludes that experiences should be designed like Starbucks, which focuses on the user.

1. User ExperienceSimply ExplainedPrepared byAhmed Hussam - MCP, MCDBA, GAIQ, AUGM, BDUGMSocial Strategy Manager, Connect Ads

2. What do you see?

3. Drop outs

4. Splash Screens

5. Splash Screens

6. Splash Screens

7. Failed UXExamples

18. Successful UXExamples

23. How do you create a GOODUser Experience?

24. Define the problemRequirements Gathering

25. Define the problem

26. Know your audiencePersonas

27. Know your audience

28. Know your audience

29. Organize informationInformation Architecture

30. Organize information

31. Organize information

32. Organize information

33. People aren’t the same!Accessibility

34. People aren’t the same!

35. People aren’t the same!

36. People aren’t the same!

37. People aren’t the same!

38. People aren’t the same!

39. People aren’t the same!

40. Test & Evaluate

41. Test & Evaluate

42. Test & Evaluate

43. DevelopmentChallenges

44. Challenges

45. Do you knowtheAnswer?

46. Piazza del Campidoglio, Rome - 1536 A.D.

47. Adjusting perspective

48. UX Quiz1. A user is known to be within 10 pixels of the exact center of a large, 1600 X 1200 screen. You will place a single-pixel target on the screen that the user must point to exactly. List the five pixel locations on the screen that the user can access fastest.

49. Conclusion

50. Starbucks experience

51. Thank YouPrepared byAhmed Hussam - MCP, MCDBA, GAIQ, AUGM, BDUGMSocial Strategy Manager, Connect Adshttp://www.ahussam.comMail: ahussam@gmail.comFacebook: facebook.com/ahussamTwitter: @ahussamYouTube: youtube.com/ahussamBlog: ahussam.wordpress.com