The document provides guidance for designers on how to effectively work with clients. It recommends asking questions to understand the client's needs rather than assuming they are always right, making well-researched design decisions informed by theory, and only presenting high-quality solutions that can be defended. Designers are advised to identify the root causes of problems rather than surface symptoms and recognize that clients may request one thing but need something different. Common mistakes should be avoided and feedback obtained to find the best solution rather than become defensive when problems arise.

1. the client
is always
right, right?

2. The usual suspects!

3. Redesign our Logo!
The Panda Company

4. Methodology
1. Why?
- Always *ask* and *understand*
2. Make Well Researched Design Decisions
- Use science and theory to your advantage
3. Only show the great stuff
- if you can’t defend it, don’t show it!

6. A designer is a problem solver not an executer
• Separate *Symptoms* from *Causes*
• Often there are significant
differences between what a client
needs, what they request, and
what is understood and designed.

7. Avoiding Common Mistakes

8. Get Solid Feedback

9. Solution or Problem?

10. Defending or Defensive?

11. Gestalt

12. Inside out vs outside in

13. Form follows Function

14. Thank You!