Use your brand to find the perfect job!
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This is a presentation that was developed for a Chamber Net2Work event, aimed at mid-level job seekers who have been downsized or let go. The focus
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Basis Sales Slides 2008 Part 1 1219374427739260 8
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Cover.brand
This document discusses personal branding and provides tips for developing an effective personal brand. It recommends taking an intentional role in marketing the personal brand you want others to recognize. It suggests following the C.A.R.E. criteria to be credible, authentic, reliable and effective. It also emphasizes the importance of leaving a good first impression and developing an elevator speech to showcase your unique qualities in a concise manner. Finally, it stresses the need to highlight the less than 1% that makes you uniquely you, as skills can be replaced but your authentic self cannot.
cov
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Use your brand to find the perfect job!
- 2. Personal Branding. Make Ripples.
- 4. Harsh Realities Financing issues Interest rates Wide variety of communities/homes Misperceptions Marketing focus/spend Relationships Out of your hands We can take advantage of this Better messaging Reactive is never the best way
- 5. Chart by Kathy Sierra
- 6. If you try to be everything to everybody…
- 8. Budget Name recognition Staff History So if it matters to them…
- 9. Budget Name recognition Staff History So if it matters to them…
- 11. Not contrarian….but boldly honest
- 12. Different is not enough
- 14. Tell your story S = Stand out T = Tantalizing O = On THEIR radar screen R = Real Y = Yes!
- 16. You create the sign, we decide what it means.
- 17. Your funky may = my sloppy
- 22. SWOT
- 26. Let someone else tell your story
- 30. Everything you do adds up
- 32. Questions?
- 33. All rights reserved. Copyright 2007. McLellan Marketing Group
Editor's Notes
- ?