How to Get Heard - for Youth Connection Charter Schoolnewstips
This document provides tips for effectively communicating your work to others. It discusses crafting an elevator speech to concisely introduce yourself and your work in under 2 minutes by highlighting a problem, your solution, and the benefits. It also outlines 6 types of media stories that could engage audiences and recommends identifying a problem, solution, or conflict to craft compelling messages about your work. The document stresses the importance of telling stories and using metaphors to make your work more familiar and memorable to others.
This document provides 5 tips for how CEOs can be more interesting on Twitter: 1) Avoid stodgy stereotypes and show personality, 2) Stand for something other than just making money, 3) Make yourself the mascot of your company, 4) Get yourself out of work more often to cultivate interests outside of work, 5) Speak sincerely in public without relying on talking points. Examples are given for each tip of CEOs who demonstrate that trait well on Twitter.
This document provides 5 tips for how CEOs can be more interesting on Twitter: 1) Avoid stodgy stereotypes and show personality, 2) Stand for something other than just making money, 3) Make yourself the mascot of your company, 4) Get yourself out of work more often to cultivate interests outside of work, 5) Speak sincerely in public without relying on talking points. Examples are given for each tip of CEOs who demonstrate that trait well on Twitter.
The document outlines 7 common strategic branding errors that organizations make: 1) having delusions of a differentiated brand when the brand is not truly differentiated, 2) looking, acting, and sounding like competitors, 3) trying to appeal to all audiences instead of a targeted few, 4) failing to support the brand long-term, 5) employees not understanding the brand, 6) delivering an inconsistent brand experience, and 7) overemphasizing cosmetic changes like logos instead of the customer experience that shapes brand perceptions. The document is based on the author's experience evaluating 75 financial brands over 8 years.
I started Verve Search in 2009, with a laptop, in 2017 we were 35 people and sold to Omnicom Media Group. Today, we are 50 people. This is my presentation from Unboxed conference in Oxford, sharing my experience in building and developing teams.
The document discusses conversational marketing and how companies need to engage in conversations with potential customers rather than treating them as nameless demographic sectors. It emphasizes that markets are made up of human beings, so conversations should sound human and be conducted in a human voice. Additionally, companies must join communities of discourse in order to create relationships and avoid potential failure. The document provides examples of how to have purposeful conversations and engage with both customers and detractors on social media through acknowledgement, apology, assertion, and assessing how to make others feel better.
This document provides advice on how to achieve success and win. It argues that identifying and cutting off contact with "losers" who spread fear is important to avoid negativity. Additionally, being ruthless and willing to experience discomfort is necessary to grow and succeed, as the comfort zone will not lead to wealth. The document evaluates people on their willingness to ask questions and learn, as well as experience discomfort, as those who seek comfort will never succeed. The overall message is that to win, one must avoid losers, be ruthless and willing to experience discomfort.
How to Get Heard - for Youth Connection Charter Schoolnewstips
This document provides tips for effectively communicating your work to others. It discusses crafting an elevator speech to concisely introduce yourself and your work in under 2 minutes by highlighting a problem, your solution, and the benefits. It also outlines 6 types of media stories that could engage audiences and recommends identifying a problem, solution, or conflict to craft compelling messages about your work. The document stresses the importance of telling stories and using metaphors to make your work more familiar and memorable to others.
This document provides 5 tips for how CEOs can be more interesting on Twitter: 1) Avoid stodgy stereotypes and show personality, 2) Stand for something other than just making money, 3) Make yourself the mascot of your company, 4) Get yourself out of work more often to cultivate interests outside of work, 5) Speak sincerely in public without relying on talking points. Examples are given for each tip of CEOs who demonstrate that trait well on Twitter.
This document provides 5 tips for how CEOs can be more interesting on Twitter: 1) Avoid stodgy stereotypes and show personality, 2) Stand for something other than just making money, 3) Make yourself the mascot of your company, 4) Get yourself out of work more often to cultivate interests outside of work, 5) Speak sincerely in public without relying on talking points. Examples are given for each tip of CEOs who demonstrate that trait well on Twitter.
The document outlines 7 common strategic branding errors that organizations make: 1) having delusions of a differentiated brand when the brand is not truly differentiated, 2) looking, acting, and sounding like competitors, 3) trying to appeal to all audiences instead of a targeted few, 4) failing to support the brand long-term, 5) employees not understanding the brand, 6) delivering an inconsistent brand experience, and 7) overemphasizing cosmetic changes like logos instead of the customer experience that shapes brand perceptions. The document is based on the author's experience evaluating 75 financial brands over 8 years.
I started Verve Search in 2009, with a laptop, in 2017 we were 35 people and sold to Omnicom Media Group. Today, we are 50 people. This is my presentation from Unboxed conference in Oxford, sharing my experience in building and developing teams.
The document discusses conversational marketing and how companies need to engage in conversations with potential customers rather than treating them as nameless demographic sectors. It emphasizes that markets are made up of human beings, so conversations should sound human and be conducted in a human voice. Additionally, companies must join communities of discourse in order to create relationships and avoid potential failure. The document provides examples of how to have purposeful conversations and engage with both customers and detractors on social media through acknowledgement, apology, assertion, and assessing how to make others feel better.
This document provides advice on how to achieve success and win. It argues that identifying and cutting off contact with "losers" who spread fear is important to avoid negativity. Additionally, being ruthless and willing to experience discomfort is necessary to grow and succeed, as the comfort zone will not lead to wealth. The document evaluates people on their willingness to ask questions and learn, as well as experience discomfort, as those who seek comfort will never succeed. The overall message is that to win, one must avoid losers, be ruthless and willing to experience discomfort.
Be less shit: Getting from bad to better without losing your mind in the midd...Curio Conference
This document provides a 5-step process for moving from being "shit" to being "fantastic". Step 1 is to define the strategic objective. Step 2 is to define the current mindset. Step 3 identifies barriers preventing movement. Step 4 identifies what is needed to overcome the barriers. Step 5 defines the role of communications to fulfill those needs. The process is presented as a way to incrementally improve through becoming "less shit" rather than expecting to become amazing overnight.
Does your company sound corporate and boring? If you want to truly connect with people, you want your company to sound like human, not a robot. Here are 10 tips based on a great article by @jaysondemers in Entrepreneur Magazine.
Business storytelling hacks: how to apply story archetypes to business storyt...Andrius Grigorjevas
Business presentations are a form of storytelling. Most of the time they don't work just because they don't have an overarching principle, drama or meaning.
This presentation outlines the most popular types of business pitch/presentation story structures and defineds what they mean.
A visual deck designed to prompt discussion and get agency folk thinking about the challenges and behaviours of a winning pitch team. Notes include the narrative to support images.
A response to Dave McClure's snarky "Why NOT To Do a Startup" PowerPoint tirade. As if anyone gives a damn about slideshows - I mean, it's not as if they help entrepreneurs get funding or anything. Ah well, enjoy it all the same! ;-)
7 (of 22) rules of Storytelling for Business and Product LaunchMonika Górska, PhD
This document discusses the power of storytelling in business. It provides tips for constructing effective stories, including starting with "why", finding the right story, and using a nine-step structure with setting, hero, goal, antagonist, obstacles, climax, and resolution. Storytelling is presented as a way to attract customers, stand out from competitors, and convey a clear message about why someone or something is the best choice. The document encourages readers to develop their natural storytelling skills and use authenticity rather than perfection.
How To Beat The Numbers Game For Love and WealthGeorge Hutton
The document discusses using a "numbers game" approach to motivate salespeople and others to collect phone numbers or make calls. It notes that if you take the shot (ask for the phone number or make the call), you have a chance to score (make a sale), whereas if you don't take the shot, you have no chance. However, it also emphasizes the importance of learning from each interaction and adjusting your approach based on the individual, which will lead to better results than just repeating the same lines repeatedly. The best way to get people to do something is to help them feel it was their own idea by asking the right questions.
The document discusses the power of storytelling for leadership. It argues that leaders sell stories, not just products or ideas, and that people are drawn to stories that resonate with their beliefs. Stories help define a leader's brand and give others permission to lead. While some think creating a story means lying, the document says an effective leader can retell and change their story over time. Leaders should craft new stories to define goals and inspire faith in their vision.
This document summarizes key points from the book "48 Laws of Power". It recommends being cautious of complete trust in friends, maintaining an air of mystery to gain attention, and focusing on your strengths rather than weaknesses. It also suggests avoiding showing off skills, using people's needs to your advantage, and coming to problems with a plan to avoid neglect later on. The overall message is to build your reputation through actions rather than words and maintain an appearance of control over situations.
This document discusses the importance of leaders recognizing contributions by showing appreciation for individual excellence. It provides an example of a resident, Aidan, who expressed wanting to come out of their shell more and get to know other residents better. At a community gathering, the leader notices Aidan interacting with more residents than usual. The document asks how the leader can recognize Aidan for stepping outside their comfort zone and making an effort to socialize more. It provides tips for effective recognition and asks readers to consider how they prefer to receive and provide recognition to others.
Seven Secret Strategies for Enterpreneurial SuccessAffiliate Summit
The document outlines 7 secrets for entrepreneurial success:
1. True success comes from aligning money and meaning in your business.
2. You must delegate tasks and let go of control to allow your business to grow beyond a certain size.
3. Asking for help from others is important as no one individual knows everything - it is better to ask than try to do everything alone.
4. Having a clear plan is important for success as without a plan businesses are prone to fail.
5. Taking action, especially on difficult tasks, is important for executing on plans and moving ideas forward.
6. Building predictable, recurring revenue streams helps make businesses more sustainable and valuable over time.
7
Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)
Saul Colt presents his marketing strategy called "Saul Colt's Marketing Risk" which is based on the board game Risk. It involves identifying target customer segments, building an audience within the first target segment, and then expanding to adjacent segments. The strategy emphasizes focusing intently on the first target through creative marketing ideas and activities. Colt provides several creative marketing examples he used in the past, emphasizing ideas that make people laugh, think, and feel emotion. He stresses the importance of taking risks in marketing through creative ideas and crossing boundaries.
(10/15) Personal Branding - Professional Workjoan_tubau
The document discusses various topics related to business and leadership.
1) It provides an overview of Shell, describing it as a large multinational oil and gas company operating in over 90 countries that acquired BG Group in a major merger.
2) It discusses perspectives on the merger from experts, shareholders' reactions, and how Shell responded to address concerns.
3) It also touches on other topics like defining professionalism, evaluating risk, the importance of emotional intelligence and social skills for power and influence, and different leadership styles.
Reviving the Craft of Design - Lily BatherLily Bather
Lily Bather discusses struggles facing UX designers including an over-reliance on tools, lack of focus on quality due to time constraints, increased democratization of design, impostor syndrome, and inflated egos. She argues that UX design has overlooked the "craft of design" and advocates reviving skills like sketching, prototyping, and attention to detail. Bather provides daily reminders for UX designers including committing to deep work, choosing quality over speed, and watching their ego.
Big Design 2019 - Is UX Killing the Craft of Design?Lily Bather
This document summarizes Lily Bather's presentation on the struggles facing UX designers and how the craft of design may be impacted. Some of the struggles discussed include an overabundance of tools, lack of time for quality work due to lean UX practices, lack of focus due to constant distractions, democratization of design leading to confusion over roles, impostor syndrome, inflated egos preventing learning, and challenges ensuring user needs are prioritized. Bather provides recommendations for UX designers to maintain their craft, such as committing to deep work and learning, being open to feedback to enable growth, choosing quality over speed, and watching their ego. The presentation aims to start a discussion on balancing UX practices with
My name is Alexandria King. I graduated with honors in Psychology from Hoodrat University. I did not receive a degree, instead I got a
one way ticket to poverty on Spirit Airlines. I learned a lot on that long flight. I blog my thoughts. Hoodrat nation Stand Up!
The document discusses what constitutes a brand and how brands are formed. It notes that a brand is not just a logo but rather is formed from various elements including logos, colors, taglines, employee uniforms, and most importantly how the company consistently treats its customers. A brand represents the gut reaction and emotions people associate with a company based on both what a company says and does. The key is that the brand belongs to customers as it is defined by how they perceive the company rather than by what the company says it is.
Agency Management Institute and Audience Audit conducted an audience segmentation study to look at the attitudes and behaviors of CMOs in regard to agencies and their agency relationships.
This study focused on small to mid-sized agencies and their typical clients (marketing budgets of $1 million or less annually).
We presented the findings at the BOLO 2014 conference.
Be less shit: Getting from bad to better without losing your mind in the midd...Curio Conference
This document provides a 5-step process for moving from being "shit" to being "fantastic". Step 1 is to define the strategic objective. Step 2 is to define the current mindset. Step 3 identifies barriers preventing movement. Step 4 identifies what is needed to overcome the barriers. Step 5 defines the role of communications to fulfill those needs. The process is presented as a way to incrementally improve through becoming "less shit" rather than expecting to become amazing overnight.
Does your company sound corporate and boring? If you want to truly connect with people, you want your company to sound like human, not a robot. Here are 10 tips based on a great article by @jaysondemers in Entrepreneur Magazine.
Business storytelling hacks: how to apply story archetypes to business storyt...Andrius Grigorjevas
Business presentations are a form of storytelling. Most of the time they don't work just because they don't have an overarching principle, drama or meaning.
This presentation outlines the most popular types of business pitch/presentation story structures and defineds what they mean.
A visual deck designed to prompt discussion and get agency folk thinking about the challenges and behaviours of a winning pitch team. Notes include the narrative to support images.
A response to Dave McClure's snarky "Why NOT To Do a Startup" PowerPoint tirade. As if anyone gives a damn about slideshows - I mean, it's not as if they help entrepreneurs get funding or anything. Ah well, enjoy it all the same! ;-)
7 (of 22) rules of Storytelling for Business and Product LaunchMonika Górska, PhD
This document discusses the power of storytelling in business. It provides tips for constructing effective stories, including starting with "why", finding the right story, and using a nine-step structure with setting, hero, goal, antagonist, obstacles, climax, and resolution. Storytelling is presented as a way to attract customers, stand out from competitors, and convey a clear message about why someone or something is the best choice. The document encourages readers to develop their natural storytelling skills and use authenticity rather than perfection.
How To Beat The Numbers Game For Love and WealthGeorge Hutton
The document discusses using a "numbers game" approach to motivate salespeople and others to collect phone numbers or make calls. It notes that if you take the shot (ask for the phone number or make the call), you have a chance to score (make a sale), whereas if you don't take the shot, you have no chance. However, it also emphasizes the importance of learning from each interaction and adjusting your approach based on the individual, which will lead to better results than just repeating the same lines repeatedly. The best way to get people to do something is to help them feel it was their own idea by asking the right questions.
The document discusses the power of storytelling for leadership. It argues that leaders sell stories, not just products or ideas, and that people are drawn to stories that resonate with their beliefs. Stories help define a leader's brand and give others permission to lead. While some think creating a story means lying, the document says an effective leader can retell and change their story over time. Leaders should craft new stories to define goals and inspire faith in their vision.
This document summarizes key points from the book "48 Laws of Power". It recommends being cautious of complete trust in friends, maintaining an air of mystery to gain attention, and focusing on your strengths rather than weaknesses. It also suggests avoiding showing off skills, using people's needs to your advantage, and coming to problems with a plan to avoid neglect later on. The overall message is to build your reputation through actions rather than words and maintain an appearance of control over situations.
This document discusses the importance of leaders recognizing contributions by showing appreciation for individual excellence. It provides an example of a resident, Aidan, who expressed wanting to come out of their shell more and get to know other residents better. At a community gathering, the leader notices Aidan interacting with more residents than usual. The document asks how the leader can recognize Aidan for stepping outside their comfort zone and making an effort to socialize more. It provides tips for effective recognition and asks readers to consider how they prefer to receive and provide recognition to others.
Seven Secret Strategies for Enterpreneurial SuccessAffiliate Summit
The document outlines 7 secrets for entrepreneurial success:
1. True success comes from aligning money and meaning in your business.
2. You must delegate tasks and let go of control to allow your business to grow beyond a certain size.
3. Asking for help from others is important as no one individual knows everything - it is better to ask than try to do everything alone.
4. Having a clear plan is important for success as without a plan businesses are prone to fail.
5. Taking action, especially on difficult tasks, is important for executing on plans and moving ideas forward.
6. Building predictable, recurring revenue streams helps make businesses more sustainable and valuable over time.
7
Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)
Saul Colt presents his marketing strategy called "Saul Colt's Marketing Risk" which is based on the board game Risk. It involves identifying target customer segments, building an audience within the first target segment, and then expanding to adjacent segments. The strategy emphasizes focusing intently on the first target through creative marketing ideas and activities. Colt provides several creative marketing examples he used in the past, emphasizing ideas that make people laugh, think, and feel emotion. He stresses the importance of taking risks in marketing through creative ideas and crossing boundaries.
(10/15) Personal Branding - Professional Workjoan_tubau
The document discusses various topics related to business and leadership.
1) It provides an overview of Shell, describing it as a large multinational oil and gas company operating in over 90 countries that acquired BG Group in a major merger.
2) It discusses perspectives on the merger from experts, shareholders' reactions, and how Shell responded to address concerns.
3) It also touches on other topics like defining professionalism, evaluating risk, the importance of emotional intelligence and social skills for power and influence, and different leadership styles.
Reviving the Craft of Design - Lily BatherLily Bather
Lily Bather discusses struggles facing UX designers including an over-reliance on tools, lack of focus on quality due to time constraints, increased democratization of design, impostor syndrome, and inflated egos. She argues that UX design has overlooked the "craft of design" and advocates reviving skills like sketching, prototyping, and attention to detail. Bather provides daily reminders for UX designers including committing to deep work, choosing quality over speed, and watching their ego.
Big Design 2019 - Is UX Killing the Craft of Design?Lily Bather
This document summarizes Lily Bather's presentation on the struggles facing UX designers and how the craft of design may be impacted. Some of the struggles discussed include an overabundance of tools, lack of time for quality work due to lean UX practices, lack of focus due to constant distractions, democratization of design leading to confusion over roles, impostor syndrome, inflated egos preventing learning, and challenges ensuring user needs are prioritized. Bather provides recommendations for UX designers to maintain their craft, such as committing to deep work and learning, being open to feedback to enable growth, choosing quality over speed, and watching their ego. The presentation aims to start a discussion on balancing UX practices with
My name is Alexandria King. I graduated with honors in Psychology from Hoodrat University. I did not receive a degree, instead I got a
one way ticket to poverty on Spirit Airlines. I learned a lot on that long flight. I blog my thoughts. Hoodrat nation Stand Up!
The document discusses what constitutes a brand and how brands are formed. It notes that a brand is not just a logo but rather is formed from various elements including logos, colors, taglines, employee uniforms, and most importantly how the company consistently treats its customers. A brand represents the gut reaction and emotions people associate with a company based on both what a company says and does. The key is that the brand belongs to customers as it is defined by how they perceive the company rather than by what the company says it is.
Agency Management Institute and Audience Audit conducted an audience segmentation study to look at the attitudes and behaviors of CMOs in regard to agencies and their agency relationships.
This study focused on small to mid-sized agencies and their typical clients (marketing budgets of $1 million or less annually).
We presented the findings at the BOLO 2014 conference.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness and boost overall mental well-being.
To create a private Yahoo group:
1. Go to Yahoo.com and click on "Groups" then "Start your group today" to begin the process.
2. Choose a category for your group and provide a name, email address, and description.
3. Customize the group settings to make it private and approve members.
4. Invite or add members by providing their email addresses, first and last names. Yahoo will send them an email to join.
5. Access the group backend as administrator to moderate the group and see email messages.
The document discusses advertising agencies and their structure and functions. It begins by defining an advertising agency as an agency that designs advertisements to attract public attention to its clients. It then lists the top Indian advertising agencies and describes the main departments in an advertising agency, including account servicing, account planning, media, creative, production, and finance/accounting. The document outlines the roles and responsibilities of each department. It also discusses the agency-client relationship and tips for making the relationship successful. Finally, it covers laws and ethics of advertising in India as well as the Advertising Standards Council of India (ASCI).
Strategic planning manager of a advertising agencyMirza Md. Ileush
Strategic planners at advertising agencies are responsible for developing strategies that focus on clients and consumers rather than just the brand. They write creative briefs and present pitches that consider the market, customers, and client needs. As the link between clients and creatives, planners are expert information gatherers who identify consumer insights and come up with big ideas that achieve client objectives and appeal to consumers through effective media execution. The main difference between account and strategic planning is that account planning voices consumer perspectives while strategic planning focuses on long-term business, brand, and organizational growth.
A look at trends in mobile banking and whether a mobile app or mobile website makes more sense.
Lots of data from the Federal Reserve's March 2012 study.
One-Eighty's mission is to be leaders in the consumer attention economy by creating engaging connections between consumers and brands. Their goal is to offer media planning, buying, and future digital communications services. They aim to achieve business goals like increasing profits by launching a new digital division over the next three years, while maintaining costs and client satisfaction. Current clients include MGM, Vim, Pizza Pizza, and The Banana Republic.
The document discusses predictions for the future of B2B marketing from 31 top marketers presenting at the B2B Marketing Forum. Some key predictions include: marketing becoming organized around data, content, and technology with silos disappearing; prospects closing their own deals using mobile devices; and the CMO becoming the "Chief Journey Officer" responsible for optimizing the customer journey. The future is also predicted to include technologies like precognitive marketing, neural interfaces, and all marketing becoming marketed to individuals rather than businesses versus consumers.
This presentation which I made during my stay at RED is a description of how an agency works and how it should. And then it gives a solution to the problems and tells how a Strategy dept in an agency should work
This document proposes a revolutionary roaming solution that travel agencies can offer to their customers to help increase revenues and satisfy customers. The solution involves SIM cards that allow customers to use their mobile phones in over 200 countries while saving over 85% on roaming costs compared to major carriers. Travel agencies can earn a 30% profit margin on customers' airtime and differentiate themselves from competitors by offering this new travel product. The proposal is presented by QiiQ Communications, which has over 10 years of experience developing wireless solutions for the global market.
120 Awesome Marketing Stats, Charts and GraphsHubSpot
http://www.HubSpot.com/charts - Over 120 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of businesses responding, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. To download a free copy of your own, please visit http://hubspot.com/charts
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia Planning and Propagation Planning. Griffin will also cover the deliverables for each form of planning and creative examples that have leveraged the various processes.
It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America.
The document provides an executive summary for a proposed coffee shop called Coffee Spot Café to be opened in Connersville, Indiana. The café will offer a variety of coffee drinks, teas, baked goods and breakfast sandwiches. The goals are to become well-known locally and potentially expand to other locations or add catering. The SWOT analysis identifies strengths, weaknesses, opportunities and threats. Financial needs are estimated and the business will be run as a sole proprietorship. Market research identifies the target market and competition. A marketing strategy and break-even analysis are also included.
Uncovering Your Unique Value Proposition - MSTATim Miles
If you've spent any time research UVPs or Mission Statements, you've realized two things:
1) Those two terms are fairly interchangeable.
2) They cannot be dictated from the top or an outside agency.
In this talk, we discover how to uncover the unique value inside an organization by leading that organization's members through a series of exercises that develop a meaningful statement which the team owns because they created it.
Morgenbooster: Storytelling in Identity Design1508 A/S
Since the dawn of day, stories have been shared and passed along between people to create a sense of meaning and belonging. People remember great stories. Branding is both an idea and an image that people have of a product, service, or company.
Design Storytelling affects your audience by tying the idea and image together—in a visceral way. In this morning booster, we share our views on how to create a visual concept where everything blends together and share cases where the identity design is telling a unique story about the brand it is a visual representation of.
The document provides tips and strategies for effective negotiation. It discusses the importance of understanding the other side's interests, detecting hidden agendas, managing internal stakeholders, using tactics like limited authority and exploding offers, avoiding argument dilution, and potentially dividing the other side. The overall message is that negotiations require thorough preparation, flexibility in approach, and awareness of psychological factors to achieve the best outcome.
The document provides an overview of the Talent Dynamics profile for an individual named Ruslana Yarmolyuk. It indicates that their primary talent profile is a Deal Maker. It describes the key strengths, challenges, and best/worst activities for the Deal Maker profile. It also briefly outlines the individual's secondary profiles of Supporter and Trader.
This document is a personality report for Yesenia Romero that was completed in 2015. It describes Yesenia's personality traits as sensitive, curious, and deliberate based on a personality assessment. It outlines her strengths such as being determined, focused, and information-driven. It provides keys for Yesenia to maintain balance like planning for fun, showing care for others, and admitting when wrong. Finally, it shows her personality graphs and how she acts best and is perceived under pressure.
Success in Sales and Marketing Part 1- BASIS Marketing TrainingKenny Ong
Part A: Success in Sales & Marketing begins with your own Potential (1 hour)
1. Attitude, Character, and Habits
2. Maximizing your Potential
3. Building Relationships and Networks
4. Sales & Marketing: Why both are important
Part B: Success in Marketing (30 mins)
1. Overview of Marketing Strategies and Concepts
2. Introduction to Different marketing Options: Mass/Indirect Marketing Techniques, Targeted/Direct Marketing Techniques, Guerilla and Word-of-Mouth Marketing
3. How to develop a “Total Marketing Plan” introduction
Part C: Success in Sales (1½ hours)
1. Sales Mindset
2. Laws of Selling
3. How to Influence other people
4. Tele-Sales Tips
5. Practical and Easy-To-Learn Techniques to increase sales
Basis Sales Slides 2008 Part 1 1219374427739260 8ganeshbde
The document provides an overview of success in sales and marketing. It discusses beginning with one's dreams, attitude, habits, relationships and potential. It covers topics like managing expectations, developing the right habits, focusing on serving others before oneself, and controlling one's emotions. The document also discusses laws and tips for boosting sales performance, such as focusing on solving customer problems, building momentum gradually, and avoiding saying no.
A sales person is a tool to get your offering out to prospects and/or customers. It’s true we can control the offering and we can shape the message presented. But it’s the Sales person’s style, presentation and skills that will determine how the customer or prospect will feel about usIT’S NOT WHAT YOU SAY IT IS. IT’S HOW THEY SAY IT
This document discusses personal branding as a career strategy. It defines personal branding as developing an identity and image that differentiates yourself from others in your field. The key points made are:
1) Personal branding involves creating your own "brand" by determining your unique value proposition, developing a consistent message, and establishing a network to promote yourself.
2) Elements of personal branding include crafting a mission statement, defining your skills and experiences, and maintaining your brand through ongoing career development and networking.
3) Maintaining your personal brand over time involves periodically evaluating whether you are on track with your goals and enhancing your career development through new skills or relationships.
This is my presentation for In the Right Circles. The presentation is about how to develop a winning brand story. It expresses the importance of strong brand narratives and how getting it right can mean success for entrepreneurs. It also provides tips on how to Define Your Brand, Develop Your Story and Share it with the World. It is a part of my signature online course, #LiveYourBrand.
This document discusses personal branding and provides tips for developing an effective personal brand. It recommends taking an intentional role in marketing the personal brand you want others to recognize. It suggests following the C.A.R.E. criteria to be credible, authentic, reliable and effective. It also emphasizes the importance of leaving a good first impression and developing an elevator speech to showcase your unique qualities in a concise manner. Finally, it stresses the need to highlight the less than 1% that makes you uniquely you, as skills can be replaced but your authentic self cannot.
This document summarizes key steps for developing and maintaining a strong personal brand over time. It discusses how others form instant impressions and the importance of intentional branding. The author recommends following the C.A.R.E. criteria - be credible, authentic, reliable and effective. Additionally, one's personal brand must convey uniqueness that differentiates them from others with similar skills or resumes. Developing an elevator speech using the four Ps (plan, position, prepare, practice) can help effectively communicate one's unique personal brand. Maintaining the brand over time requires consistently demonstrating the C.A.R.E. criteria through credible work, authenticity, reliability and effectiveness.
SearchLove San Diego - Rand Fishkin - How to Get Everything You've Ever Wante...Distilled
That new job? That guest column in the publication of your dreams? Help promoting that piece? A chance to walk through your product with your ideal sales target? Getting people you don't know to do you small (and medium-sized) favors that can have huge impacts on your marketing? HARD. But there are ways to ease this friction, increase your odds of success, and form real relationships with powerful professional impacts. In this presentation, Rand Fishkin, cofounder of SparkToro (prev. Moz) will show exactly how to turn seemingly impossible asks and unconquerable outreach into high probabilities for success.
Uncovering Your Unique Value Proposition (UVP): Explore Minnesota 2017Tim Miles
To quote Dan Heath, most mission statements are "really long on statement and really short on mission." We'll lead you through a series of questions to ask your team to discover what makes you truly unique and valuable to your customers.
Message Development: The Secrets of Creating a Sticky MessageKathy McShea
This popular presentation reviews the fundamentals to developing a message that sticks. We advocate use of the message box and provide plenty of real-world examples so you can see how it works.
How do you Deal with a Large Competitor - Ziad AbdelnourZiad K Abdelnour
The bigger company's advantages include lots of capital / resources / employees, lots of customer relationships, good distribution, pricing power/patience.
Why your agency positioning (probably) sucks. And what to do about it. Boom Online Marketing
This document discusses common problems with agency positioning and provides advice on how to improve it. It notes that most agency positioning uses overused and vague clichés that do not differentiate agencies and drive down prices. It recommends that agencies should 1) define their target audience based on specific attributes, 2) have a clear sense of purpose and values, and 3) use authentic, jargon-free language. Defining the ideal client and standing for meaningful purposes can help agencies attract the right clients, say no to wrong fits, and increase win rates and prices by focusing on the right opportunities. Agencies should interview staff and clients to understand how they are uniquely valuable in order to craft effective positioning.
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
4. Harsh Realities Financing issues Interest rates Wide variety of communities/homes Misperceptions Marketing focus/spend Relationships Out of your hands We can take advantage of this Better messaging Reactive is never the best way