This is my presentation for In the Right Circles. The presentation is about how to develop a winning brand story. It expresses the importance of strong brand narratives and how getting it right can mean success for entrepreneurs. It also provides tips on how to Define Your Brand, Develop Your Story and Share it with the World. It is a part of my signature online course, #LiveYourBrand.

1. Getting to the Moon:
Writing Your Winning Brand Story
Ashley Northington
DENOR Brands & Public Relations

2. Let’s talk
BRANDING.

3. Branding is…
The long-term process of developing messaging and
visuals to tell your story in a meaningful way.

4. Living Your Brand is …
#LiveYourBrand (v.) – the consistent and persistent act of
aligning your professional actions with who you say you are
and what you say you do to connect with your ideal clients
in a meaningful way.

5. PERSONAL BRAND V. BUSINESS BRAND
These two can be related; but, they are NOT the same.
Your personal brand is
who you are as a
professional.
Your business brand reflects
the story of your business, or
the products and/or services
you offer.

6. WHY IS THIS IMPORTANT?
It’s easy to be seduced by the promise of entrepreneurship; however, greater than the
seduction of business ownership is the stark reality that if your business isn't attractive
to your customers, if they don't have a clear understanding of how your business adds
significant value to their life, you'll end up another statistic.
You'll be among the 50 percent of new business owners who are forced to shut down
within five years.

7. Having a clear, powerful brand message
=
getting to the moon

8. Having an unclear brand
=
being in the middle of water, in a lifesaver,
waiting for help

9. I WANT YOU ON THE
Moon
YOU CAN SKIP THE SINKING SHIP AND ROCKET
LAUNCH YOUR BUSINESS TO THE MOON.

10. YOU CAN ABSOLUTELY, POSITIVELY DEFINE
YOUR BRAND, DEVELOP YOUR STORY AND
SHARE IT WITH THE WORLD - REPEATEDLY.

11. Define
Your Brand1
Who Do I Help?
Identify people in certain situations, certain demographics.
How Do I Help?
Use action verbs to help paint a picture.
What Are the Results?
Use case studies or specific examples.
What is the Message?
Who you help + how you do it + the results = your brand message.

12. 2 develop
Your story
Put the pieces together.
BRAND MESSAGE + WHY STATEMENTS + TURNING POINT MOMENT = YOUR BRAND STORY.
THIS WILL BE WHAT YOU SHARE WITH AUDIENCES IN A VARIETY OF WAYS.

13.  Choose the right platforms that best suit your
message and ones in which your target audience
frequents.
 Develop content that highlights your expertise
and gives your clients good value.
 Share that value repeatedly.
share
Your story3

14. Compelling Brand Story + Consistent Actions = Brand SUCCESS.
Focus on LIVING your brand

15. Talk the talk.
Walk the Walk.
#LiveYourBrand.
If done right, you can
be on the
moon
If left unclear, get prepared
to find yourself in the
lifesaver

16. Here’s Your Chance…
Ask Me Anything.
Do You Have Any Questions?

17. FIND ME
ADDRESS
Ashley Northington
DENOR Brands & Public Relations
700 Craighead Street, Suite 107
Nashville, Tennessee 37204
PHONE & EMAIL
Office: 1.855.809.6697
Email: info@denorbrands.com
FOLLOW ME
@ashnorthington
@DENORPR
ashleynorthington.com | denorbrands.com

18. THANK YOU!