Requirements Gathering for Better Web Site Conversions

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Kimberly Krause Berg

How planning ahead and documentation save money and increase conversions. Kim Krause Berg SMX EAST 2009

Keep Your Ducks in a Row with Documented Web Site Requirements Copyright 2009 Cre8pc.com SMX East NY 2009 Kim Krause Berg, Web Site Usability and SEO Consultant Founder/Owner: Cre8pc.com, est. 1996 Cre8asiteforums.com, est.1998 Usabilityeffect.com, est. 2002 Akesana.com, est. 2009 Usability, Accessibility, Search Engine Optimization, Internet Software QA Testing, Requirements Document & User Manuals

You Can Get A Horse to Drink…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2009 Cre8pc.com SMX East NY 2009

Line up your ducks… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2009 Cre8pc.com SMX East NY 2009

Business Requirements (BR) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2009 Cre8pc.com SMX East NY 2009

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Layout the BR Copyright 2009 Cre8pc.com SMX East NY 2009

Functional Requirements (FR) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2009 Cre8pc.com SMX East NY 2009

Traceability of Children Req’s and Other Parent Requirements: FR, UIR, SER, SMR, UAR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2009 Cre8pc.com SMX East NY 2009

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stuff You Can Do With REQ Doc’s Copyright 2009 Cre8pc.com SMX East NY 2009

Example of Web Guidelines and Heuristics Test Case Copyright 2009 Cre8pc.com SMX East NY 2009

Example of Tasks Testing Copyright 2009 Cre8pc.com SMX East NY 2009

Twitter.com/kim_cre8pc Facebook.com/cre8pc ,[object Object],[object Object],[object Object],Copyright 2009 Cre8pc.com SMX East NY 2009

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Requirements Gathering for Better Web Site Conversions

1. Keep Your Ducks in a Row with Documented Web Site Requirements Copyright 2009 Cre8pc.com SMX East NY 2009 Kim Krause Berg, Web Site Usability and SEO Consultant Founder/Owner: Cre8pc.com, est. 1996 Cre8asiteforums.com, est.1998 Usabilityeffect.com, est. 2002 Akesana.com, est. 2009 Usability, Accessibility, Search Engine Optimization, Internet Software QA Testing, Requirements Document & User Manuals

2.

3.

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6.

7.

8.

9. Example of Web Guidelines and Heuristics Test Case Copyright 2009 Cre8pc.com SMX East NY 2009

10. Example of Tasks Testing Copyright 2009 Cre8pc.com SMX East NY 2009

11.