How to Improve Lead GenerationUsing the Social MediaAdvancements in 2012 Rebecca Corliss Head Social Media and Content Hub...
RebeccaCorliss@repcorHead of SocialMedia and Contentat HubSpot
1WHAT IS INBOUND
Inbound  marketing is afundamental shift in how we relate    to potential    customers
SKIP ADS                                           UNSUBSCRIBE                RECYCLE/TRASH    SAY‘DO NOT CALL’
PULL                     EARNED                       OWN                     ATTRACT                      ASSET          ...
Social to Lead Process 1 Tweet           Landing             Page    Form    Lead            Blog            Landing  Like...
Gut Check: Will they LOVE it? 1 Tweet           Landing             Page    Form        Lead            Blog              ...
Step-by-Step ExampleSocial Post   Blog Article         Landing Page                             CTA
2A WORLD OF VISUALS
SOCIAL USERSSHIFTED FOCUS TOVISUAL CONTENT.
Pinterest Boards
Direct to Shopping Experience
Pinterest for B2B
Twitter Designs
LinkedIn Company Pages
And a New Toy …
Using Vine for Marketing
HubSpot’s Test: Vine #inboundchat
Designersare themarketersof thefuture.
Bepreparedto changeyourcontentstrategy.
Visuals willincreasesharesand likes.
3SOCIAL ADS
NEW SOCIAL ADSHELPED US BERELEVANTPROMOTOTERS.
Target Topics vs. People
New Facebook Promoted Post
Out-Performs Sponsored Story
Natural Within Content Streams
New Options to Promote Reach
Best Used to Promote Content
Amplifycontent tointerestedusers.
Use ad-drivenreach tosupportnaturalreach.
Beggingneverworks.Focus onvalue.
4SOCIAL AND SEARCH
SOCIAL BROUGHTRELEVANCE AND ANEW FORM OFAUTHORITY TOSEARCH.
Migrating Away from Search Rank
Google+ Info in Search Results
Social Adds Utility and Relevance
Google+ Blog Author Profiles
Track Individuals’ Contributions
Google+ Competition
Yourpersonalreputationis yoursearchauthority.
Use socialreach tocompetein search.
Focus onincreasingutility, notrank.
5PUTTING IT TOGETHER
STEP 1:BUILD OR IMPROVEYOUR VISUALCONTENTSTRATEGY.
STEP 2:USE RELEVANTADS TO AMPLIFYYOUR REACH ANDCONTENT.
STEP 3:USE SOCIAL TOFUEL YOURSEARCHPERFORMANCEOPPORTUNITIES.
THANK YOU        Rebecca        Corliss        @repcor
How to Improve Lead Generation Using the Social Media Advancements of 2012
How to Improve Lead Generation Using the Social Media Advancements of 2012
How to Improve Lead Generation Using the Social Media Advancements of 2012
How to Improve Lead Generation Using the Social Media Advancements of 2012
How to Improve Lead Generation Using the Social Media Advancements of 2012
How to Improve Lead Generation Using the Social Media Advancements of 2012
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How to Improve Lead Generation Using the Social Media Advancements of 2012

  1. 1. How to Improve Lead GenerationUsing the Social MediaAdvancements in 2012 Rebecca Corliss Head Social Media and Content HubSpot
  2. 2. RebeccaCorliss@repcorHead of SocialMedia and Contentat HubSpot
  3. 3. 1WHAT IS INBOUND
  4. 4. Inbound marketing is afundamental shift in how we relate to potential customers
  5. 5. SKIP ADS UNSUBSCRIBE RECYCLE/TRASH SAY‘DO NOT CALL’
  6. 6. PULL EARNED OWN ATTRACT ASSET VS. Email PUSH PAID RENTINTERRUPTINVENTORY 7
  7. 7. Social to Lead Process 1 Tweet Landing Page Form Lead Blog Landing Like Post CTA Page Product Landing Post Page CTA Page
  8. 8. Gut Check: Will they LOVE it? 1 Tweet Landing Page Form Lead Blog Landing Like Post CTA Page Product Landing Post Page CTA Page
  9. 9. Step-by-Step ExampleSocial Post Blog Article Landing Page CTA
  10. 10. 2A WORLD OF VISUALS
  11. 11. SOCIAL USERSSHIFTED FOCUS TOVISUAL CONTENT.
  12. 12. Pinterest Boards
  13. 13. Direct to Shopping Experience
  14. 14. Pinterest for B2B
  15. 15. Twitter Designs
  16. 16. LinkedIn Company Pages
  17. 17. And a New Toy …
  18. 18. Using Vine for Marketing
  19. 19. HubSpot’s Test: Vine #inboundchat
  20. 20. Designersare themarketersof thefuture.
  21. 21. Bepreparedto changeyourcontentstrategy.
  22. 22. Visuals willincreasesharesand likes.
  23. 23. 3SOCIAL ADS
  24. 24. NEW SOCIAL ADSHELPED US BERELEVANTPROMOTOTERS.
  25. 25. Target Topics vs. People
  26. 26. New Facebook Promoted Post
  27. 27. Out-Performs Sponsored Story
  28. 28. Natural Within Content Streams
  29. 29. New Options to Promote Reach
  30. 30. Best Used to Promote Content
  31. 31. Amplifycontent tointerestedusers.
  32. 32. Use ad-drivenreach tosupportnaturalreach.
  33. 33. Beggingneverworks.Focus onvalue.
  34. 34. 4SOCIAL AND SEARCH
  35. 35. SOCIAL BROUGHTRELEVANCE AND ANEW FORM OFAUTHORITY TOSEARCH.
  36. 36. Migrating Away from Search Rank
  37. 37. Google+ Info in Search Results
  38. 38. Social Adds Utility and Relevance
  39. 39. Google+ Blog Author Profiles
  40. 40. Track Individuals’ Contributions
  41. 41. Google+ Competition
  42. 42. Yourpersonalreputationis yoursearchauthority.
  43. 43. Use socialreach tocompetein search.
  44. 44. Focus onincreasingutility, notrank.
  45. 45. 5PUTTING IT TOGETHER
  46. 46. STEP 1:BUILD OR IMPROVEYOUR VISUALCONTENTSTRATEGY.
  47. 47. STEP 2:USE RELEVANTADS TO AMPLIFYYOUR REACH ANDCONTENT.
  48. 48. STEP 3:USE SOCIAL TOFUEL YOURSEARCHPERFORMANCEOPPORTUNITIES.
  49. 49. THANK YOU Rebecca Corliss @repcor

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