This reaction paper examines Robert Venturi's Learning From Las Vegas. It summarizes that Venturi examined how Las Vegas uses heavy imagery and signs for architectural communication compared to Rome's piazzas, which focus more on space than imagery. While signs provide direction and communication, especially in complex settings, the paper argues imagery should not overwhelm space. Architecture's main focus should be shape in space, with imagery translated intelligently based on context and purpose.

1. BACHELOR OF SCIENCE (HONOURS) IN ARCHITECTURE
THEORIES OF ARCHITECTURE AND URBANISM
(ARC61303/ARC2224)
SYNOPSIS: REACTION PAPER (MARCH 2017)
Name: Chong Jin Feng ID No.: 0319645
Lecturer: Mr. Prince Tutorial Time:
Reader/Text Title: Learning From Las Vegas Synopsis No: 1
Author: Robert Venturi
The writer examined about the correspondence in design as space, through from and images. Las
Vegas is investigated as a wonder of phenomenon of architectural communication because of its high
dependence on signs, imagery and later contrasted and the piazza in Rome. Pioneers concentrate on
space rather than iconology has brought about scrutinize of their dismissal to denotative imagery,
correspondence commanded and subterranean insect spatial scene of Las Vegas. Later prompts a
question why imagery assumed control frames. It is clarified that representational design is
overwhelming, as it were of scale and space, reacting to business influence and unpretentious
communicating in complex settings. This is the reason disagreement because of huge sign and little
building basic situation. In spite of the fact that engineers say a decent arrangement talks well, as I
would see it, the significance of signage ought not be insulted or overwhelming, contingent upon the
unique circumstance.
Taking the possibility of piazza in Rome as a disclosure, scholar learnt about immense scale, extensive
open space, and fast. The A&P parking area permit mishap of working from the rapid roadway, going
about as a sign and providing guidance to client by utilizing stopping lines to building.
This review highlights the significance of imagery in Las Vegas, as indicated by contrast in influence,
and turn into the architecture of this scene. For instance, as written in the book, “the Middle Eastern
bazaar contains no signs; the Strip is virtually all sings.” This accentuate thought of existing scene,
history, and encompassing setting in spatial advancement. As specified in the initial segment of the
content saying that planner ought to improve nature as opposed to evolving it. I concur that signs
give express bearing, correspondence and additionally direction to the client from the vehicular to
person on foot scale, illuminates and passes on message inconspicuously particularly in complex
settings. In any case, a space ought not to be overwhelmed by the images. To put it plainly, shape in
space ought to be the principle center in engineering, being made an interpretation of intelligently as
indicated by its capacity and setting.
Word Count: 349 Mark Grade
Assessed by: Date Page No.